White. Black. Red. Absolutes, stripped of all vagaries – this was the way that AVENUE celebrated both its fifth anniversary and anticipated rebirth as one of the most spoken names in Second Life® style. These colors have always represented the agency, but now they were taken and emblazoned across the stage in a three day spectacular of art and fashion. We selected the best designers on the grid to choose which one of these colors spoke to them the most, then express it in their most dazzling manner whilst remaining true to their own styles. The magnificent four sim set was built by the talented William Weaver, a fusion of the industrial and the organic – stately concrete pillars arising from dark waters bordered by stone detritus, all merging in front of a stunned audience. The demand was for the witnesses to watch in moonlight to take the best advantage of Weaver’s signature lighting effects. The choreography was composed so no one had to move their view at all, and so none of the impact of the setting was lost.
PURE On Friday the 19th of October it began. Like snowflakes drifting across the sky, so the AVENUE models flaunted, twirled and dazzled with the achievements of the PURE creators. We beckoned the crowds to join us with an explanation and introduction.
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