Athleisure Mag #57 Sep 2020 | Catching Waves with Coco Ho

We've always enjoyed watching surfing as athletes catch each of the waves and make maneuvers that push space and time. We had the chance to catch up with Coco Ho a few weeks after her re- cent performance at World Surf League in California. As a member of the Ha- waiian surfing dynasty family, her lin- eage includes her late uncle Derek Ho, who was the first Native Hawaiian to win the world championship at the age of 29. Her father, Michael Ho also grew the sport by winning the Hawaiian Tri- ple Crown, The Duke Classic, The World Cup and the 1982 Pipe Masters. Her brother, Mason Ho is also a pro surfer. We caught up with Coco from Oahu's North Shore to talk about her effortless style at 5'2", her focus on growing her empire within and outside of the sport as well as her passion for the ocean.

ATHLEISURE MAG: We’re excited to have you in this month’s issue. We actu- ally saw you at the World Surf League’s a few weeks back in California. You come from this amazing Hawaiian surf- ing dynasty with your dad being Mi- chael Ho, your uncle Derek Ho and your brother, Mason Ho. What was the mo- ment when you realized that you want- ed to join surfing as well and then to compete professionally?

COCO HO: I probably didn’t recognize it until I was about 8 or 9 and I was al- ready surfing because that’s what you do when you’re growing up in Hawaii. I was surfing with my brother after school and then all of a sudden, I rec- ognized their power and then got su- per consumed into the sport and their accomplishments. I kind of already drew parallels and said, “I want to go to Australia with them” and I definite- ly used them as my mirror of what I wanted to be.

AM: That’s insane to be so young and to know at that moment. Do you re- member the first time that you were on a surf board? Was it strange for you or because you were seeing all of these

CH: My dad played it so cool with us when we were kids. He was so consumed in his career so it wasn’t a focused effort on us. It became a natural thing. Thankfully, I had a big brother where I was able to follow his lead and that’s kind of how I learned how to surf – just with Mason. And then, once my dad kind of paused and looked, he was like, “wait, my kids really like it.” He started giving us his time and his tips. It was never from him like, I’m surfing and I need to make sure that my kids are surf- ing too.” It was very natural and I think that that’s why it was so successful.

AM: Wow, that’s really cool and because of the accolades that you have received and the way that you have been able to dominate in the sport, what is the legacy that you want to leave behind in terms of surfing?

CH: I think that the most important thing is that our family just oozes the love of the sport. It’s a true passion with my dad and with Derek who were over 50 and still surfing – the best that they have ever surfed in their lives. So I think it’s definite- ly about a pure love for surfing and obvi- ously, Mason and I are coming in as more of a lineage to show and draw inspiration from family, friends and cousins. It’s just a really tight bond and strong love for the sport and for each other.

AM: How would you define your surfing style?

CH: I would describe it as definitely effort- less. I don’t mean for it to look effortless, but sometimes I wish it wasn’t ha. As a competitor, you need to show that grit and grunt. So a little effortless, but hope- fully very strong and graceful.

AM: You do make it look so effortless and as someone who is surfing competitively, how does one go about winning this sport? Many of our readers know this sport and have seen it, but how do you accrue points

CH: Yeah, I think it’s pretty broad. Speed, power and flow are a big part of that and wave maneuvers are another part as well. Wow factor is huge too. It’s pretty vague and can be anything. In my career, I have noticed that being a little smaller and sometimes making it look too easy or that I’m not trying, but I’m technical- ly doing harder things – it’s kind of been my downfall as it’s not being recognized in terms of what I’m doing. So I’ve been learning that and just to make everything look bigger because I am only 5’2”. So that’s why on certain beaches with bigger waves, from girls that are larger then me, it may look like their maneuvers are more powerful as they are bigger then me. But I am exerting the same power and techni- cal ability.

AM: We don’t know if we’re using the right terminology, but when we’re watching you surf through what looks like a water tun- nel, how does it feel? Is it like time stops – what is going on for you when you’re in that moment?

CH: Oh yeah that’s the barrel and it’s TO- TALLY a water tunnel! It’s like a silent/loud moment where time definitely does stop and it’s just the best feeling in surfing hands down. It feels like slow motion.

AM: What is the surf season like typically? Is it a year round sport because you can go to other locations and then obviously as we’re all dealing with this COVID-19 situa- tion, are there upcoming events that you are training for that we can keep an eye out for?

CH: Surfing is 100% a year around sport. I have never actually experienced a break ever in my life until I started dating a snowboarder and I was so confused how he could take the summer off and I was like, “you can’t snowboard for a month or two?” That was like foreign to me! We have so many elements with our sport like paddling and those are things that you kind of lose if you take a month off, but in the same sense, I found that there are a lot of positives to taking even a week off. You come back so fresh and excited. It’s year around and in Hawaii, you don’t even have to leave the island and you’re going to get waves – year around. I know that some places it’s hard for them to be year around, but everyone can travel and that’s what makes it so beautiful. During COVID-19. I never stopped, I never stopped training because I wanted to be at my best, I can still film and I can always still work. Through COVID-19. I never felt any less motivation because we’re always filming. My brother is a very big YouTuber so I hopped into a lot of his projects which is very nice because I’m kind of more the competitor and he’s the free surfer guy. It’s cool to be able to experience his world.

AM: Do you have certain workouts that you do that benefit you in the sport of surf- ing?

CH: Definitely. Nothing beats practice in the water. I definitely learned that after my knee injury that it is also important to maintain everything that supports the knees. I train with my boyfriend’s Olym- pic coach and we have been doing that on Zoom since April 1st about 2-3 times a week so it has been very beneficial for me. He changes it up and does things for my core, my legs. I think that I’m strong in my shoulders and then we will do something and I’m like woah – what is that? It’s good to do everything for surfing because we paddle and we hit it all – core, back.

AM: You also have your own fragrance line, Pirette Beach. Tell us more about this and why did you want to launch this?

CH: This is such a fun project. The flagship scent already existed before I became a part of the brand and it’s interesting be- cause I already had it and loved it. It was in my purse and I had already gotten it as a gift. Years later, the brand was doing so well without marketing and a large team as ours is skeletal. I became a co-owner and it's awesome. It came at such a good time and I was already looking at other options in surfing besides the jersey and fashion was obviously one of them. But beauty and taking care of our skin was top notch. It fell into my lap and now it’s my baby!

AM: Last year, you became the Global Footwear Ambassador for REEF. So what is it about the brand that you felt was synergistic with you and what does this partnership look like?

CH: My thing about REEF is obviously the legacy that we have had with my late un- cle Derek who was on REEF as a World Champ. So obviously, that was special to me. My brother is also a part of the team. Moving forward, it’s still such a lifestyle beach brand that represents surfing and this lifestyle so well and ac- tually represents it the best! I want to make sure that everything that I rep- resent is the best and having REEF and Pirette Beach doing that is important to me.

AM: You have been directing people to shop from your REEF picks. What is it about the assortment of shoes that you’re highlighting and want people to get that you embrace?

CH: My 3 choices involved my goal of traveling. You can’t really bring every- thing and look cute at night or be at the beach. My whole goal was to make it easy and to look cute for every time of day that you’re booked. I did a casual white slide that can go from the morn- ing heading out to the beach to at night with a cute top and a cute skirt. I tried to make everything look day to night. My favorite was a wedge platform and it kind of spiced every outfit up. Some- times, you feel weird to dress up and I love that this shoe did that so casually and cute.

AM: How do you give back to the surfing community?

CH: I have done a lot of things in the past with the Boys & Girls Community in Hawaii. That was a lot of fun. You can surf, chat and I think giving time is the most important thing. As a little girl, I liked to be able to go and to look at my heroes, touch them and I was fortunate to be able to do that. I was under the reign of a lot of the older pro surfers. So that was my goal with the Boy & Girls Club to sit in their classrooms and to interact with them. Let them ask questions, teach me games they want to play and let their goals and dreams spiral and blossom as they hang out with me.

Lately with all of the ways of the world and where it’s going, I have been involved with Surfrider Foundation and trying to use my platform to help the environment, awareness and it’s such a crazy time. I thought we were doing so well and now we need to circle it all back.

AM: That’s awesome. We love Surfrider Foundation’s Long Beach chapter with their initiatives to clean up the beach and to get people involved.

CH: They are so consistent!

AM: For our changemakers, we know that you inspire a number of people within and outside of your sport. We always like knowing who are 3 people that have got- ten you to where you are in life?

CH: I have my family as I have explained! I think the pro surfer women that I have gotten to know and love and admire since I was 10 years old is Rochelle Ballard and Megan Abubo. They gave me that mod- el to hang out with the generation be- low me and to be there and present with them. That’s how I am now here in the North Shore. I hang out with every little girl. They have done a huge number on who I am today. Thinking huge, Beyoncé. She’s been such an inspiration in terms of how to struc- ture your career, be vulnerable, be honest and that’s what gets people to be able to believe in you and to know who your are. I've been obsessed with her since I was 16. I have mimicked and copied how she has gone about dropping her collections or a cool interview. I model a lot of my big career goals and interviews off of her.

Lastly, I would say, Maria Sharapova and I would say that when I was 17, I realized that she showed how you could be so strong and yet feminine. That you could also do a number of things in terms of collaboration, fashion etc. That you don’t have to be ashamed to wear heels and that you can be a bad ass athlete and still into fashion.

@xococoho PHOTOS COURTESY | Coco Ho

Hear Pro Surfer, Coco Ho on our show, #TRIBEGOALS - which is a part of Athlei- sure Studio, our multi-media podcast net- work! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, Google Pod- casts and wherever you enjoy listening to your favorite podcast.