Whether you're a cleanse queen or are new to the world of cleansing - this time of year makes us think about incorporating this into our routine! This month's Something You Should Know focuses on questions we have about doing your next cleanse. We enjoyed Raw Generation's range of flavors and sat down with Jessica Rosen to find out about their brand as well as what we need to know. ATHLEISURE MAG: Tell us about the brand Raw Generation. JESSICA ROSEN: When I completed graduate school and was starting my career a little over a decade ago, I was exhausted, sick all the time, and overweight. In 2010, I lost both of my grandmothers to cancer within six months of each other. The abruptness of this loss changed my outlook on what it means to truly be healthy. I vowed to educate myself on nutrition so that I could help my loved ones lead long and healthy lives from then on. I began researching the role foods play in a person’s health, including how what you eat affects your weight, and I enrolled at The Institute of Integrative Nutrition to become a Certified Holistic Health Coach. While enrolled, I personally tested different ways of eating and found that a diet emphasizing raw foods, and more specifically raw juice, was the key to a healthier body, including weight loss. Weight loss is a major component, not only of how you feel about yourself, but how healthy you are. My father and I started developing Raw Generation early in 2012 because we saw a need for convenient foods that are truly healthy. We believe lack of time, money, or convenience, shouldn't be an excuse not to feed your body what it needs to thrive. My initial goal was only to help myself and my family, but since the beginning of 2012, I've expanded my goals to help-
ing everyone. Raw Generation's cleanses, juices, soups, and smoothies were designed for people who want to lose weight in a healthy way without counting calories, keeping track of points, or spending hours in the kitchen. Using whole fruits, vegetables, nuts, seeds, and spices, without any preservatives, chemicals, and artificial ingredients Raw Generation is creating the highest quality products to help anyone lose weight, have more energy, feel better, and be healthier.AM: How important is including a cleanse in your diet? JR: At a minimum, I aim to cleanse once every three months. From time to time it is good to give your body a rest from the stresses of everyday life. Juice cleansing is a good way to: Give your digestive system a break so your body can heal and repair itself quickly Feed yourself pure nutrition that your body can absorb immediately Help your liver and kidneys detoxify your body Give your body what it needs to slim down and have more energy
Something You Should Know
CLEANSING
