Athleisure Mag #30 Jun 2018

Page 101

and I started working as a receptionist at Estilo Salon in Beverly Hills. I remember running out to feed meters for Bette Midler and I was so excited and thought “I could move back home that was enough for me” lol. I’ve just really worked hard and tried to be an honest good person. I’m so lucky I’ve had such support from my clients and friends. AM: In 2016, you created OUAI - why did you want to add a haircare line to your ecosystem? JA: It felt very odd to me that there were a lot of men in boardrooms making decisions about what women want for our hair. I wanted to create the first product line a community helped create, promoting a realistic lifestyle that feels inclusive. It was important for me to have a group of women talking to other women about their haircare needs. I think that more brands are trying to empower women. I want to change the conversation in business and beauty! I wanted to stop making the conversation only about women being pretty and start celebrating the spirit and power of being a woman in business. AM: Why and how did the partnership between Gurney's Resorts come about? JA: We’ve had pop-ups in NY & LA before so it only felt natural to partner w/ Gurney’s in Montauk. AM: Will there be future integrations of OUAISPACE of this nature like this and if so why did you start at Gurney's first? JA: Yes! The look and feel of Gurney’s is so relaxing and just feels easy. Which goes hand-in-hand with what OUAI’s aesthetic is. AM: With summer hair dreams in our minds what are 3 products that are a must to give you perfect beach hair?

JA: OUAI Rose Hair & Body Oil – Rosehip Oil reduces the appearances of scars and redness and is known to lock in moisture, so it’s great for both skin and hair. OUAI Sun of a Beach Ombré Spray – In the summer people want to spend more time outdoors and less time sitting at their salon. There are new trending ingredients (like the coconut water in our Sun of a Beach) that help keep hair hydrated and give this fun throwback product a modern update. OUAI Wave Spray – Give your hair natural wave & body without the crunchiness and it’s made with rice protein instead of salt so it won’t dry out your hair. Christophe Robin Prickly Pear Balm This is a non-sticky, multipurpose balm infused with all butter and oils to nourish the hair and skin so you can use it all over. Rub some together in your hands and rub it on your ends for a more textured look. To tame frizz, rub a little on your hair and smooth down those flyaway. And for curls, it can be used to redefine and add shine/hold. AM: What are your favorite products from your line? JA: My favorites would definitely be the OUAI Treatment Masque because I love the individual packettes that are perfect for throwing in my purse or gym bag and doing a treatment while I work out. I’m also obsessed with the OUAI Dry Shampoo Foam because it’s unlike any other hair products on the market. You can extend between washes 3-4 days. It’s dry shampoo on steroids. You need it in your purse, your gym bag and your hair right now. AM: What classic updo hairstyle do you suggest should become our go to look this summer? Let us know how we can achieve it and what products we need to have on hand to make it happen.


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