Page 78

Bingely Books shoes from Japan. Selling them out of the trunk of his car in 1963, he grossed $8,000 in his first year versus currently having annual sales of $30 billion. Although many know about the beginnings of Nike, Phil Knight is a shy man that has always been a bit of a mystery. In this book he explains the highs and lows, how he curated his employees to be ambassadors of his brand and to embrace the ethos of what his company stands for.

BECOMING

Michelle Obama Crown Publishing Group

SHOE DOG

Phil Knight Simon & Schuster In Shoe Dog, Nike's founder and board chairman Phil Knight gives an inside view on being the man behind the swoosh. He shares how the early days of his company started as a feisty startup which grew into one of the most iconic brands in the world. This CEO walks readers through mistakes that were made, his struggles and sacrifices that he took to grow his company. His story begins after graduating business school and borrowing $50 from his father to import high-quality, low-cost running

AthleisureMag.com

- 78 -

First Lady Mchelle Obama gives a first hand account in this memoir about her life as well as embracing her role in the White House. In addition to being the First African American First Lady to serve, she has also been known as an advocate for women and girls in the US and around the world. In addition, one of her most notable platforms is her initiative focused on ensuring that families pursue healthier and active lives. In addition to her platform, Michelle talks about engaging with the media that she embraced from appearing on Ellen, Carpool Karaoke and outher outlets as well as being scrutinized in other areas within media thoughout her husband's presidency. Jan 2019

Profile for Athleisure Mag

Athleisure Mag Jan 2019  

New