key. In terms of having that relationship and letting them know you have great guys and you’re not just throwing people at coaches. It’s 24/7 – 365. I don’t really call anytime that I travel a vacation because I am constantly fielding guys and am a hands on kind of guy. It’s how I believe I should run this. AM: Is it hard for you to represent clients that are on different teams? SS: I’ve got guys in a lot of different markets. It’s great to be able to interact with so many teams as no one usually stays with the same team – maybe Brady and a handful of others. Shuffling around is just human nature in the NFL especially with salary caps. With free agency, it’s a different landscape than what it was 20 years ago. That being said, it’s important that if you have guys on other teams where if – for contract extensions or just to broker deals – it’s new markets that are important because every market is different. My conversation with the Dallas Cowboys is different than the New England Patriots. Everyone has different core values and beliefs – obviously everyone wants to win in this league and to monetize opportunities as the league has crossed over to $15B in revenue. It’s a fine tuned machine. AM: I’m sure you have a number of people who request to be represented by you. What process do you have in deciding whether someone will join your roster? SS: I tell everyone that there is 1,440 minutes in a day and I have two lives, one as a sports agent with SES Sports as my infrastructure and I also have my family which is my wife and 4 kids. I try to keep that balance and sometimes I leave my self a little thin and I try to be better at that. In terms of managing expectation. My phone is constantly ringing, when I first started I was the one seeking out
guys and now I can cherry pick guys that I want to have. Obviously if you get a 1st or 2nd rounder, you don’t want to miss that opportunity. I think managing expectations, having that connection with a player who has the core values and beliefs that alignment is important. Some guys put a higher value on their skill set and it’s like having a house that you try to sell in the open market where you think it’s $2M and everyone else thinks it’s $1M – it’s going to be tougher to sell. You have to compromise, and you can’t sugarcoat it with your clients, you have to keep it real and be transparent with them and do what is in their best interest. AM: What is a typical Sunday like for you during the season? SS: A typical Sunday is impossible for me to be in every market. I have yet to be in every market on the same day. Last year in the Superbowl having 8 guys in the game – 5 in the Patriots and 3 on the Eagles – I mastered it that day! In terms of a typical Sunday, I try to at least see every player each year. If not I have the NFL package and thank God for cell phones! My Director of Football operations is phenomenal and he doesn’t take his eye off the ball. He’s always keeping me in the loop on things, from Social Media, research, staying current on guys and watching everybody. I take watching these guys very seriously. When I go to the Superbowl and people go as fans, it’s different, I go in as a business. I don’t change my preparation in terms of game rituals. I stick with them as a player as I do as an agent. AM: What are those rituals? SS: I make sure that I have the same things for breakfast every Sunday. I always say a prayer before kickoff. I kiss my crucifix. When I go to church that morning, I pray for each player individually. Sometimes I wear the same socks is he plays from one week to the
