ATHLEISURE MAG #84 DEC ISSUE | ATHLEISURE LIST: SoHo Grand

The Soho Grand is a favorite downtown hotel destination. We enjoy its ambiance as the hotel's design pays tribute to the 19th-century industrial elegance of SoHo marrying the grit of the artist lofts with the grandeur of the turn of the century's gilded age.

Bill Sofield, Cooper Hewitt Interior Design Award recipient and designer of retail boutiques for Tom Ford, Bottega Veneta, Yves St. Laurent, and Gucci, has collaborated with Soho Grand since its inception. He incorporated distinct architectural materials and styles that celebrate SoHo’s history.

Briana Stanley, the hotel's Creative Director, expanded on Sofield's concept when designing the new interiors. Paying homage to the hotel’s rich history while creating a thoughtfully refreshed space. Custom king beds are adorned with cognac leather and blue mohair headboards; bespoke oak armoires feature inset chicken-wire mirrors. The hardwood European oak wide plank floors are complemented by rich textured wall covering, vintage sconces and gilded brass mirrors.

When you're hungry, the Soho Diner serves upscale American favorites, The Grand Bar and Salon provides elevated bar bites and in the warmer months Gilligans brings out seafood and summertime specialties. You can also head to the Club Room which is a staple in New York Nightlife, a glamorous haven that has carefully crafted cocktails, live music, and dancing.

On NYE, Soho Grand’s 14th Annual Black & White Masquerade Ball is an ode to Truman Capote's infamous Grand Masked Ball, hosted in New York 1966. The soirée was thrown in honor of Kay Graham and still seen as one of the most brilliantly eclectic parties of the century, attended by ingenious creatives across verticals. You can purchase your tickets as a farewell 2022 for an epic New Year’s Eve!

All bars are open and accessible for complimentary drinks from 9pm - 1am for all guests; and at midnight along with the confetti cannons burstingeveryone is served a champagne toast to ring in 2023 to Frank Sinatra, New York, New York in style.

DJs will sit atop the Reception Desk, making the lobby into a dance-floor, kicking offwith Chopstix, then Baby Bro, DJ Reach and Erol bringing heat to your heels. The hosts for this night of glamour includes: Christian Siriano, Mohaby, Nick D'Orazio, Ryan Matthew and Nabeel Minaj. Special packages for table guests include tableside bottle service – unlimited Tito’s Vodka, Casamigos Tequila and Champagne flowing from 9PM to close. They will serve appetizer bites with lobster mac & cheese croquets, caviar bellinis and mini-Grand Burgers until 11PM.

SOHO GRAND

310 W Broadway

NY, NY 10013

sohogrand.com

IG @sohogrand

PHOTO CREDITS | SoHo Grand