Athleisure Mag #58 Oct 2020 | We're @ the Spa with Icona Pop + SOFI TUKKER

WE'RE @ THE SPA with Icona Pop + SOFI TUKKER

Over the past few months, we have navigated a number of life changes that have given new meaning to the term and ever evolving, "new normal." In the midst of these crazy times, we have also embraced things that we have always enjoyed - even if it is in a new way! Once again, music comes to the rescue as it makes our activities enhanced on all levels. When we first heard of Icona Pop and SOFI TUKKER's song Spa, we loved the fact that it had fun lyrics, a catchy tune and embraces something that we have been enjoying from home. We had to catch up with both groups to find out how this song came together, how they have been working in these times and what they have coming up!

ATHLEISURE MAG: We have been fans of Icona Pop and SOFI TUKKER for a number of years – from pre partying, at the club, fun dinners, at PROPEL CO:LABS Fitness Festival in NY, Ultra Music’s Party here in NY during NYFW and when we’re cycling in studio. We also love hearing your music in commercials, shows etc. So it’s no surprise that when your team sent us the link to Spa, we’ve been jamming to it for the past few days and feel that it definitely needs to be in the mix of Athleisure songs for sure. Before we get into the song, how have you been spending these past crazy months?

ICONA POP: Wow thank you for all the love and support, that means a lot! In the beginning we felt very lost. Everything got canceled and life was just weird.

We decided first to take the time to reflect and breathe for a second. But after that we got so inspired so we locked ourselves in the studio and been super creative from there.

It started with us djing online and then we started our ”rave spa”. We´ve been connecting with all our fans around the world. And the best part is that

We’ve come to really appreciate the things you can do from your studio and laptop. SOFI TUKKER: We started livestreaming on basically the first day of lockdown. At first, it was really random. Soph was working out and Tuck was Djing and our photographer started livestreaming the whole thing. We did it again the next day with Soph also DJing and it was so fun to connect with people so we committed to doing it every single day. We have been doing daily live dj sets every day now for 122 days. It's turned out to be such a meaningful time, being able to connect with people daily and find the joy and positivity, even in pretty dire times. The community that's built around the sets calls themselves the Freak Fam and it keeps growing!

AM: In terms of staying fit, what are your workouts like and have you embraced new modalities especially during these crazy times?

IP: Its been very cool to join live stream work outs and also a lot of Swedish gyms have been having outdoor activities. We try to move everyday before going to the studio. Doesn’t matter if its gym, walking running or whatever. But that really gives you endorphins and makes you stay focused the rest of the day. Its also different depending on how stressful it is, how much time and also how you´re feeling in your body that day. Usually when its stressful or you have a lot in your head and you still need to release some steam, its amazing to lift weights, but also to do things that make you calm down like yoga or pilates.

ST: I've found working out to help so much during these times. I don't feel as stir crazy cuz I really am using all my energy in a day! I go on really long bike rides, I do HIIT training in the backyard, I practice yoga, I use the Peloton, I go rollerblading, I go on runs, I workout on the beach... pretty much anything, I try to switch it up all the time and keep my body guessing!

AM: How has creating music been for you during this time?

IP: It's been both good and bad. We get a lot of our inspiration from traveling and now we’ve been in the same place for months. But somehow it's like life catches up with you and you can tap in to emotions that you haven't had the time to explore before. Also the pressure to release music has been very low. But somehow we’ve released more music then in years this year. Feels like people really need it right now.

ST: We've been able to get so much done, since we aren't traveling!! We've created a ton of new music, and we usually test it out during the livestream and then workshop it and bring it back into the studio to tweak. It's a really fun way to make music and really cool to involve everybody throughout the whole process more than ever.

AM: How do you stay inspired as there is more time being at home versus traveling and having in person events?

IP: We absolutely love hugging and kissing our fans, so we really miss that. Even though we love seeing the world, the traveling part can put a lot of pressure on your body. So we guess its been good to stay at one place and slow down for a minute. And also, it's been very interesting for us with all the new ”normal” routines.

ST: The daily DJ sets really inspire us. We are constantly listening to music and testing it out and seeing how people react. And we've started doing a couple days a week of guest dj sets, so we are really active in the livestreaming world and constantly feeling inspired by not just the music we're playing but also the music other people are playing in their sets.

AM: Both of you have found great ways to stay connected with your fans, do you have any virtual events that we should know about and have you started working on IRL events?

IP: We live for our "Rave spa” that we have on our instagram live. We try to do it once a week and then people can ask us whatever they want while we dj and are having a spa. We also do QandAs with our fans and try to involve them a lot in our everyday life. We also been playing live at empty clubs or arenas and streaming it to different places. We have an amazing live show prepared so as soon as the world opens up for touring, we will be there. We can’t wait!

ST: Yessss! Aside from our daily dj sets which you can find @sofitukkeroffical on twitch and @sofitukker on facebook and IG live, we are doing our first ever eConcert!!!! It's on December 4th and it's really excited because with this technology, the community will actually be present with us during the live show. We will be able to really see and hear everybody who is with us, with big screens in front of us while we are performing live. We can't wait. We haven't done our live show since the pandemic started and this will be truly next level technology we can't wait to all be together! You can find tickets on our website sofitukker.com.

AM: How do you define the Icona Pop sound?

IP: Electronic pop, driving drums, chanting choirs and a punk attitude.

AM: How do you define the SOFI TUKKER sound?

ST: We try not to define it so that we can always stay open to whatever inspires us in the studio. But it's always made to dance to, and we try to keep things joyful. Even in more emotional lyrics, we are a big fan of the cry-dance track.

AM: How did Spa come about and what was the intent behind creating it?

IP: We´ve been big Sofi Tukker fans for years. We bumped into each other in a elevator in New York and fell in love with them and decided to write together. A couple of weeks later we sat in the studio together and we started to talk about how much we love going to the spa. And realized That, that is the best way of ending every evening. After a show, a stressful day, if your being at a club, imagine to end that party night in a spa :) What a dream!

ST: We had wanted to get into the studio together for a while so we were soooo giddy when we finally were in there together. We vibed so well together and had big friend crushes!! So we were just goofing off and having fun and I think spa just came up in conversation and naturally made its way into a song. we were both vibing on acid house and techno and at first thought it didn't even need lyrics, but then we had so much fun with them.

AM: What was the thought behind both groups coming together?

IP: It felt so right from the instant second we met. Its all about the energy, and we really felt how we were vibing the second we met. Like we’ve known them for years.

ST: We have been Icona Pop fans for a while and then we randomly met each other in an elevator in New York and became instant friends. We knew we had to get into the studio together cuz we had such a good vibe among us.

AM: What are you doing in terms of promoting this song?

IP: We've done a lot of online interviews, zoom chats with our fans, playing the song in our dj sets and the response have been great so far. We love our fans, they are so creative. We get so happy when they put up videos of themselves in robes, cucumbers on their eyes, having a sparty in their living room.

ST: Rebranding cucumbers as "cukes" from now on.

AM: Will you guys collab again on another song together?

IP: Absolutely, we've already talked to Sophie and Tucker that we have to write more music asap and go on spa tour together.

ST: We'd love to!

AM: When you’re spa’ing from home, what are 3 things that you have to have to get into that mood?

IP: A robe

A good facial (Zo skin care - sulfur mask) And to lite some candles (its all about the mood). And some great music off course. Our absolute favourite thing is the sauna. Its the best way to relax :).

ST: A candle

A robe

A bathtub

@ICONAPOP @SOFITUKKER PHOTO CREDITS | PG 44 Icona Pop's Yoye Lapogian | PG 47 + 48 SOFI TUKKER Squid | PG 42 + 43 Composite Pictures Yoye Lapogian/Squid |