VMS MARKET TREND According to Shirshendu Gupta, Head Marketing, Honeywell security, “The current VMS market is evolving with customers having convergence and integration in mind, hence all large projects / multi-location projects require VMS. Integration with IBMS / energy management, command control centre increases the need for a customized VMS.” He further added, “Requirement of open platform in order to integrate with ONVIF cameras, the kind of mobility options that a VMS can provide and its customization as per the requirements are some of the parameters which are increasing the demand for VMS.”
Shirshendu Gupta,
Head Marketing, Honeywell Security
According to Prakash Prabhu, General Manager - India at Pelco by Schneider Electric, “The Indian Market for VMS is a combination of Hardware NVR based, Bundled solutions ( SW & HW) and Pure play software ( VMS). We will continue to see a healthy growth for the VMS industry in the coming years.” He further added, “For the entry level offerings, there is a growing trend among VMS players to penetrate the hardware requirements by bundling their solutions with HW appliances. NVR’s still hold a good share of the Entry level plug and play requirements.” At the mid and enterprise level, the preference is still with Software based solutions, as it allows for greater flexibility integration with other systems and the rising need for Video Content Analysis ( VCA). The differentiating factor’s for VMS players in the segment is primarily: • Quality of Service. • Handling of new compression standards (H.264 svc / H.265). • Flexibility of integration with third party systems and services. • Support for OPEN standards (ONVIF / PSIA). • Ability to support third party Intelligent Video Analytics and Video Content analysis. • Aggregation features to bring multiple sites / systems in to a common framework. According to Kamesh Ramamoorthy, Board Director , 2020 Imaging, “The VMS market is slowly moving from a device-centric approach to a solution-centric approach. Customers are slowly beginning to realize that an analogbased recording system is not something that they want any more. They want complete control of their operations from a single command centre. VMS space is evolving itself into a command and control solution space that will provide the roadmap and investment protection to customers. The latest trends seem to encourage the VMS players into this evolution, but we need to wait and see the actual market adoption towards this conversion from analog to digital, from digital to network, and from network to command and control.” According to Jill Delaney, Product Marketing, Exacq, Tyco
Prakash Prabhu, General Manager - India, Pelco by Schneider Electric
Jill Delaney,
Product Marketing, Exacq, Tyco Security Products
Nidhi Nair,
Marketing Engineer, Video Surveillance Solutions Matrix Comsec
Rohini Goradia, AVP - Marketing & Sales, Hayagriva Software
Security Products,“Exacq Technologies is part of Tyco Security Products business unit of Tyco, the world’s largest pure-play fire protection and security company. With a strong brand presence in USA, Europe, and APAC and as one of the fastest growing VMS brands, Exacq Technologies is uniquely positioned to understand the challenges and opportunities that are emerging.” According to Nidhi NairMarketing Engineer, Video Surveillance Solutions Matrix Comsec, “There is approximately 35% growth per year due to the government help and enterprise understanding the importance of centralized control of security, productivity and discipline. India has highly unique requirements for video surveillance solution which the VMS solves very appropriately. Malicious activities happen in various sectors across India due to which integration of lakhs of cameras to a solution was inevitable, thus there is apparent growth of VMS in India.” According to Rohini Goradia, AVP Marketing & Sales, Hayagriva Software, “Increasing crimes, terror related activities, growing public infrastructure, IT developments, etc. have all given impetus to the exponential growth of the video surveillance industry in India. 6WResearch reports predict this market to grow up to $2.4 billion by 2020. The market is moving from analog based surveillance to IP based surveillance, albeit at a slow rate. Along with hardware, Video Management Systems have also found a crucial role to play in monitoring, remote monitoring more specifically. Sectors like banking and finance, retail, government, commercial, manufacturing, transportation are relying on Video Management Systems for remote monitoring and video analytics to improve their safety and security. According to Rahul Walia, Director, Genius Vision Digital (GVD),“Transformation and Evolution is constant in nature, however it brings lot of change. CCTV market in India has grown with a 20-30% growth rate until the terror attacks and security industry 61