Chip Kemp, director, ASA and IGS Commercial and Industry Operations

In Kemp’s role as the director of Commercial and Industry Operations, he works to highlight credible and cost-effective profit prediction tools to serious producers and various industry partners alike. Data-driven seedstock producers and their customers benefit from the most powerful genetic evaluation on the planet, and the novel approaches stemming from that evaluation. Kemp regularly underscores the value of ASA’s suite of commercial programs and the IGS Feeder Profit Calculator.

Prior to joining ASA, Kemp was a faculty member of animal science at the University of Missouri where he received the College of Agriculture’s Distinguished Faculty and Outstanding Advisor awards and the University’s Outstanding Educator award. He is a previous recipient of the Missouri Department of Agriculture’s Livestock Leadership Award. Directly out of college he spent two years with the beef marketing division of IBP, Inc., in Amarillo, Texas. He resides in the heart of fescue country in central Missouri.

Bert Moore, PhD, State Association Liaison

Dr. Bert Moore is a passionate agriculturalist with a deep history in the cattle industry. He received a BS in animal science from Iowa State University before acquiring graduate degrees from North Dakota State University (NDSU). He went on to teach at NDSU for over 40 years, conducting research and coaching the livestock judging team. After leaving NDSU, he served as the executive secretary of the American Shorthorn Association for five years.

When Dr. Wade Shafer called Moore to ask if he would be interested in serving as an Association representative he accepted, and later transitioned to serving as the State Association Liaison. Moore originally worked with Simmental cattle in the early 1970s at NDSU. He and his wife, Millie, have a 75-acre farm, which Moore dedicates his free time to. He has a daughter, Angi, and grandson, Cole.

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Susan Russell, Carcass Merit Program coordinator

Susan Russell has been a lifelong member of the Simmental community. Russell grew up in the beef industry, and her family’s operation, Reflected R Ranch, joined ASA in 1993. They participate in the Carcass Merit Program (CMP), Cow Herd DNA Roundup (CHR), and Calf Crop Genomics (CCG). The Russells also utilize DNA testing and are focused on selling high-indexing, balanced, performance-oriented SimGenetics bulls that will improve their customers’ herds.

Jannine Story, director, Performance Data Programs

Jannine Story specializes in the commercial option of Total Herd Enrollment (THE), ultrasound, the Performance Advocate program, and customer service. She started working for ASA with years of customer service under her belt having started her career with a manufacturing company. That opportunity allowed her to travel across the country and even as far as China. She grew up in Illinois, and soon moved to Idaho where she stayed until moving to Bozeman. She recently relocated to Washington