Dallâ€™alto: sedia impilabile (Ufficio Tecnico Morelato); ambiente con vetrina libreria 900, tavolo rotondo e sedia 900 (Ufficio Tecnico Morelato). From the top: Stackable chair (Morelato Technical Office); Room with bookshelf display 900, Round table and chair 900 (Morelato Technical Office).
Morelato and the Modern A new collection of contemporary articles characterises the evolution of the Morelato Company, which, from the interpretation of various classical styles through the 1900â€™s, is now approaching the Modern Movement.
In the Morelato story, the approach to the modern movement was managed in a literal sense; the repertory of images to be interpreted was subjected to the careful and critical analysis of specialists
who have always produced high quality furniture (with the same material that, since far back in time, is the prince of materials: wood). The reason for this shift to contemporary trends is to be sought in the same shift in widespread taste that is a characteristic of our modern age: absolute design precision, clean lines and the selection of few constituent materials. In Morelato, finding and applying contemporary models was not at all easy. The first and fundamental problem was to find the relationship and the link between Morelatoâ€™s ways of understanding wood-working methods in the classical sense and the way to understand wood as a material in contemporary production (that by its nature is becoming more and more serial). The profound tie that the Morelato company has with its production processes and standards, with the essence of walnut and other noble materials, worked and treated
by hand, and finished with natural hues and waxes, had a fundamental role in the search for models compatible with these methods. The results can be seen by everyone: objects of extremely high worth, created with methods of great richness and skilled craftsmanship. Objects for today that have a future for collectors, as in the DNA of all of us.
Italian Magazien about crafts