Gioielleria, Oreficeria e Accessori moda Vetrina internazionale privilegiata per captare il mood del mercato dei preziosi ed esprimere lo stile ed il design si svolge in un'ambientazione espositiva assolutamente nuova, pensata per eventi, per temi, per aree dedicate e per affinità progettuali. Nella speciale area espositiva Top of the Top, confluiranno i grandi nomi della gioielleria; verranno inoltre proposti eventi come In Scena e Tempo di Moda, l’area dedicata all’orologeria fashion.
The first edition of the new Macef,
scheduled at Fiera Milano from 30 January to 2 February 2004, which brings together the traditional Macef, Chibi&Cart and two events deriving from the historical Toy Exhibition (G! come giocare -Exhibition of Games and Toys- and Festivity -Exhibition of Christmas and party decorations) in a single exhibition, is born under the banner of previews, interpretations and new trends. This major project presents never-seen-before
dimensions in Macef’s history - over 3,500 exhibitors and an overall net exhibition area of 160,000 sq.m. It will not only be a fair event, but also a marketing event that is to relaunch the meaning of organising trade fairs today. The Macef will be divided into 5 sections. Tableware, kitchenware, silverware for the home This section brings vitality to the table thanks to a new exhibition style and a truly rich calendar of events. The kitchen, brought closer to the tableware area, plays a primary role, and silverware for the table is the great novelty of 2004. Three special events have been set to boost this section even more: Incontri a tavola [Table Encounters], Cucina "live" [Cooking live] and H2O on the table. Furnishing Accessories, Textiles, Decorations This section takes the visitor to discover interior decoration: from classic to modern, from ethnic to design, from ornamental ceramics to fascinating outdoor furnishing setups. In this section Decorazioni d'Atmosfera is the project that highlights the primary role played by interior decoration, with events and “quality areas”. Festivities A broad overview of the most innovative trends in Christmas decorations, decorations in general and parties. The absolute star of this section is Festivity, Exhibition of Christmas and party decorations, where the goods offering
will span from Christmas decorations to party articles and costumes, from fireworks to luminaires, from candles to items made from wax to decorate and provide fragrance to interiors. Gifts, Ceremonies and Stationery Enriched with the products that have always been on display at Chibi&Cart, this section presents classic gift items, as well as the more innovative ones presented under the sub-section Experience 21: business gifts, ethnicstyle accessories, sophisticated objects. Parlour games, furry toys and toys come under G! come Giocare, while the “Ceremony” area is symbolised by bonbonnières and also integrates greeting cards, decorative paper and bright ribbons presented in the stationery hall. Fatto a Mano, the feather in the cap of all-Italian handicrafts and creativity, is a point of reference for Italian and non-Italian buyers out seeking novelties that make the difference. Jewellery, Goldware, Fashion Accessories The ultimate international showcase to capture the mood of the jewellery market and express its style and design, it is held in an absolutely new exhibition setup, divided by event, dedicated area and project affinity. In the special area called Top of the Top, major jewellery names will be on display, while events such as In Scena and Tempo di Moda, will be held in the area dedicated to fashion watches.
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