Business and talent
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The natural curing process will ensure the wood planks are stable, flexible and fit to withstand subsequent production phases
An intense scent of wood. The roughness of the raw material, as yet untreated. The sound of hands that saw, smooth and shape. Little by little, the idea takes form. In the background, a classical symphony accompanies the master’s gestures, transforming his manual work into a harmonious dance. Each skilled movement is linked to the next, and each single gesture is essential to the whole. The dance is meticulously choreographed by Giorgetti, the renowned furniture company whose history is intertwined with the true essence of Italian production. Undisputed creativity in its purest form meets masterly manufacturing skills. As a result, aesthetics and ethics combine to create the finest pieces of furniture. Whose outward appearance appeals to the eye, whilst its interior, its soul, holds the details that make the difference, the elements that have brought Giorgetti to the top level of Italian excellence. Giorgetti reveals its centenary tradition in the field of furnishings, an inevitable fact for a company whose history is linked to that of Brianza, an area renowned for skilled cabinet-making and exquisite furniture. Giorgetti was founded in 1898 as
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THE ESSENCE OF QUALITY Above, it takes five weeks to produce the Progetti armchair, which is made of 16 components. Below, left to right, wooden planks are hand-marked using templates; wooden legs that have been moulded, contoured and perforated before they are assembled and polished. Opposite page, boards of Canaletto walnut are carefully selected, to pick the best part of the wood.
an artisan cabinet-making workshop in Meda, and has maintained its heritage of know-how, which it up-dates as new needs arise; accordingly, manual skills have been complemented by technology, with total respect for both parties. Where one ends, the other begins, they harmonise, the work maintains its artisan essence, and the output is high-quality products. Timeless objects that survive fads, they represent Giorgetti’s ability to create pieces of furniture that can be compared to works of art. Designer creations take form in Giorgetti ateliers thanks to the work of skilled hands: chairs, armchairs, bookshelves, bergères, coffee tables, sofas and accessories go beyond their very nature, and encompass the substance of multiple skills. “The process by which wood becomes a finished product starts with the rough boards cut from the trunks,” explains Carlo Giorgetti, the company’s chairman, “which are stacked on our premises, under large well-ventilated porticos, protected from the elements. They are left there to cure for a period ranging from six months to a year. In subsequent steps, the humidity level is stabilised and the wood can then
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