by Susanna Ardigò
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A CAKE-DESIGN SHOP, AN ATELIER IN THE HEART OF TURIN, ENJOYING THE SUCCESS OF A CRAFT WHERE TECHNIQUE AND ART MEET IN SUBLIMELY SWEET MANIFESTATIONS
Decorating HAPPINESS At number 7 via Bonafous in Turin, just off piazza Vittorio, sweet designer Claudia Lotta created her own cake shop-atelier enjoying a deserved success: a small space enclosing a world of sweetness and taste in a dreamy and welcoming setting. Before talking about her experience, we should first understand the real meaning of cake (or sweet) design, a term that has only recently become popular in Italy, and whose use was partly influenced by the media. Cake design is a discipline that combines technique and creativity in decorating cakes and sweets, reaching sometimes, as in Claudia’s case, the level of a pure artistic expression. The tradition is Anglo-Saxon, officially dating back to the 19th century, when baking techniques were refined thanks to the invention of ovens with controlled
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