by Ugo La Pietra
95
ON THE TOPIC Edra has a reputation for its production and research, especially in upholstered furniture. The secret? The pleasure of elaborating on details is as important as the final result
OF COMFORT The word “exedra”, indicating an architectural space reserved to meeting and conversation, inspired the poetic and evocative name of Edra, a company that has been engaged in the production of furnishings for domestic and collective comfort for over 20 years. Edra is famous above all for its experimentation with design and furniture, particularly of the upholstered kind. This research has been stimulated and encouraged by Massimo Morozzi, the company’s most representative
designer as well as its long-standing art director. Morozzi was born in Tuscany, like the company itself, and is known for being one of the founders of the Archizoom Group in Florence, active in the field of radical design in the ‘70s. Since the beginning, Morozzi has encouraged Edra to undertake advanced research into new materials and new lines of work. To follow this vocation, the company has invested in artisanal knowhow and has paid special attention to the development
THE IMPORTANCE OF GOLD Two designs by Brazilian Campana Brothers, Fernando and Humberto. Above, the Corallo bed with its unusual irregular weave of steel wire, twisted by hand and finished with gold epoxy paint. Opposite, the Favela armchair (2003), made with many small pieces of natural wood glued and nailed together by hand. This design won the Compasso d’Oro award.
94-97EDRA9ENG.indd 95
11/03/14 10:10