Arts & Crafts & Design n°4

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giorgetti MAN IS THE RAW MATERIAL

Tradition, handcrafting and selected materials are the linchpins of Giorgetti, established in the late nineteenth century as a cabinetmaker in Meda, Brianza. Wood, fabric, leather and hide, along with metal, stone, glass and upholstering are just some of the materials which the company uses in its production. “Everything is handcrafted, including the stitching,” explains owner Carlo Giorgetti, who represents the third generation of this family business. “Each material is best fit for a specific production, so it is vital to understand the peculiarities of each. As much as it is important to possess the necessary skills, learned in professional schools, in order to use specific machinery and tools. Our furniture is still almost entirely made in solid natural wood. Often it is the hidden soul of our products, and its fragrance fills our factories.” In the 1980s, Giorgetti developed partnerships with designers to create functional, contemporary objects for the home that are original and recognisable. Timeless furniture elements that combine the very finest cabinetmaking with the use of sophisticated manufacturing technologies. “The contribution of our master craftsmen is irreplaceable,” Giorgetti clarifies. “Technology enhances the human touch, it makes it even more eloquent, but it can never supersede it.” The company also continues to pursue the objective of introducing young students from professional schools, because the training of “young human resources” is of paramount importance.

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