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or their products and services, and the increased visibility that the business can garner from a conference exhibit can get the attention of customers who are looking for exactly what they offer. • Reaching a niche market – As long as a business selects conferences and trade shows that attract their target market and ideal clients, that company will be able to reach the people who want and need their products and services in an affordable and easy format. • Educate target audience – If there is something about a company, product or services that a business would like to communicate to their target market, a trade show exhibit is the perfect solution for an inexpensive way to accomplish that task. The biggest advantage for using an exhibit as a means for educating a target market is because it gives businesses the opportunity to directly communicate with customers or potential customers at a much reduced cost compared to typical educational and marketing methods. • Establish a market presence – If a company is new or relatively unknown in their industry, a trade show exhibit gives them the opportunity to make their company known with a relatively low financial output. A good display that can be used at a variety of exhibits throughout several years will usually cost the same or less than one advertisement in a publication. • Introduce new products and services – If a business has a new product or service they want to announce, a conference or trade show is the ideal environment in which to do so. With thousands of

people typically attending a trade show or conference, a business has a myriad of ways to communicate that information through handouts, demonstrations and giveaways at their booth plus any marketing opportunity that the show itself offers. Pre-Planning is Essential for Reaping the Most Benefit from any Exhibit Opportunity When it comes to marketing, flying by the seat of the pants is never a good idea and conference exhibiting is no exception. The more prepared a company is, the more benefits they will reap from the money that is spent to attend and exhibit. Here are some of the things that a business can do to make sure that their exhibit Euros are well-spent: • At the beginning of each year, plan out the conferences or trade shows at which the company wants to exhibit. Choose the ones that will attract the company’s ideal target market. • Take advantage of early registration, which usually has a discounted rate from the normal registration costs. • Create an agenda of what can be accomplished during the show. Are there suppliers to connect with, other business owners to talk to, or a specific number of sales leads that a business wants to generate? Knowing what a company wants to accomplish will help owners and key employees plan their days at the conference so that they will be able to complete those tasks. • Set up appointments in advance with any particular supplier or company that a business wants to connect with. Is there

a potential customer that a company has wanted to connect with but their marketing budget or travel costs have prevented that from happening? Setting up a meeting during the conference can provide the wanted interaction within the professional setting that enhances the company’s credibility. • Before attending the conference, a business should develop a follow-up plan of how their staff will take the leads and prospects that are gathered at the exhibit and turn them into customers for the company. Exhibiting at a trade show or conference is one of the easiest and most affordable ways for developing or enhancing a company’s visibility with their target audience as well as reducing the amount of time and expense in converting a lead to a sale. Marketing is an essential part of running a successful business, and trade show or conference exhibiting is a strong utensil in a company’s tool belt of marketing options. To view a free video or download an MP3 audio on the 10 Steps to You Getting More Clients, visit www.getmoreclients.ie

Paul Davis FCMA CMC Davis Business Consultants Business Development and Growth Specialist Tel: (01) 288 5563 E: paul@davisbusinessconsultants.com www.davisbusinessconsultants.com

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Profile for Rosebank Media

Risk Manager Magazine Spring 2011  

risk manager magazine spring 2011

Risk Manager Magazine Spring 2011  

risk manager magazine spring 2011

Profile for anndaly
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