BRAND IDENTITY
OVERVIEW India doesn’t have a single motopark that has the right equipment and the right tutors. This was CS Santosh’s way of giving back to the sport. He converted a portion of his farmhouse into a proper track and bought the best bikes that one could learn on Honda CRF230Fs.
THE BRIEF As mentioned earlier, Santosh wanted his brand colours to be used here as well. This motopark was about to set a benchmark in the country and it had to have a strong idenity, become a coveted destination and represent the attributes of off-roading appropriately. The adverts on social media had to portray the lifestyle that this motopark represented for the sport to grow in the country.
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