BRAND IDENTITY 2015
OVERVIEW Off-road motorsports being a niche sport in India, atheletes in that sport don’t get much coverage of their achievements and their brand value goes down. The fans don’t have an identity to relate to and show the world who they follow. For CS Santosh to get sponsors for his Dakar attempt and gather a large following, an identity was of priority.
MY AGGRESSIVE ALTER EGO SETS IN WHEN I’M RACING ON MY MOTORCYCLE!
THE BRIEF Santosh is a calm and composed personality who’s very focused and determined. He prefers minimalism than a loud & ‘in-yourface’ approach. He wanted these qualities to be well represented in his logo. Red & black are his favourite colours and he wanted these to dominate in his identity and in his motopark’s. An international version was to be prepared as well with the colours of the Indian flag.
70
2016 (UPDATED)