AMERICANS FOR THE ARTS
2016 MEDIA KIT
As of 1/12/2016
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Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Connecting your best ideas and leaders from the arts, communities, and business, together we can work to ensure that every American has access to the transformative power of the arts. In this media kit, you will find an assortment of opportunities to target decision makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts two annual events, and produces web, print, email, and digital resources, offering a variety of ways to gain maximum visibility and exposure of your organization, product, or service. Refer to the page listed below for pricing and availability for each outlet. For more information, contact us at exhibits@artsusa.org or call 202.371.2830.
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WEB: AmericansfortheArts.org ARTSblog, ArtsMarketing.org ,
EMAIL:
The Creativity Connection, Monthly Wire
PRINT: Arts Link DIGITAL RESOURCES: EVENTS:
Webinars, Ebooks
Annual Convention, National Arts Marketing Project Conference
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AmericansfortheArts.org Main Website • • • • •
Audiences: arts leaders, arts marketers, public artists or custom Average impressions per month: 1600+ Placement on a curated page group targeting a specific audience (see curated groups below) Artwork specs: JPEG, PNG, GIF; static or animated Ads run on a monthly basis; limited availability
Sidebar Advertisement: $450 - 276 px x 245 px - Preselected and custom page options
Arts Leadership* • Program pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - On-Demand Webinars - Webinars • Topic pages - Funding Resources - Volunteerism - Young Arts Professionals • 5 Location pages
Arts Marketing* • Program pages - Arts Marketing - Arts Marketing & Engagement Digital Classroom - At Our Events - Consulting - Local Arts Network - Start A Program • Topic pages - For Artists • 5 Location pages
• 3 Program pages • 2 Topic pages • 5 Location pages
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Custom*
Reserve an exhibit table or event program ad and receive 10% off a web ad!
Sidebar Advertisement*
*Pages and placement are subject to change and availability.
Public Art* • Program pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Art Network - Public Art Network Annual Presentations - Public Art Network Year in Review & Database • Topic pages - Cultural Districts - Culture & Communities - Public Art - Social Change • 5 Location pages
ARTSblog For Arts Professionals in the Know • • • • •
Audience: arts and nonprofit managers, business leaders, educators, students, and advocates Average impressions per month: 25,000+ Placement on blog main page, subpages and posts Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives) Ads run on a monthly basis; limited availability
Sidebar Advertisement: - 276 px x 245 px
$350/month
Banner Advertisement: - 830 px x 105 px
$625/month
Banner Advertisement*
Blog Salon Advertisement: $1,200/month - Banner and top sidebar placement - Promotional language in marketing materials
2016 Blog Salon Schedule** March 21-25 April 4-8 April 25-29 May 16-20 June 6-10 August 15-19 September 12-16 October 17-21
Arts Education - TBD Arts Advocacy - Superstar State Advocates Arts Leadership - Leadership Development Private Sector - Employee Engagement Arts Education - Vans Grants Awardees Public Art - Year in Review Honorees Arts Education - TBD Arts Marketing - TBD
Sidebar Advertisement*
Sidebar Advertisement*
**Dates and topics subject to change.
*Pages and placement are subject to change and availability.
Reserve an exhibit table or event program ad and receive 10% off an ARTSblog ad!
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The Creativity Connection The National Voice for the Educational Power of the Arts • Audience: arts educators, arts advocates, business leaders, funders, parents, students • Content: headline news on arts, creativity and education, and free tools and resources • Circulation: 18,000+ subscribers • Artwork specs: JPEG, PNG, GIF; static only • Ads run on a per issue basis every month; limited availability Banner Advertisement: - 550 px x 100 px
$250/issue
Banner Advertisement*
*Placement dependent upon content and is subject to change.
Monthly Wire Member E-Newsletter • Audience: Individual and Organization Members • Content: national arts news, advocacy initiatives, funding opportunities, events, and resources • Circulation: 6,800+ subscribers • Artwork specs: JPEG, PNG, GIF; static only • Ads run on a per issue basis every month; limited availability
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Small Sidebar Advertisement: - 165 px x 150 px
$150/issue
Large Sidebar Advertisement: - 165 px x 250 px
$250/issue
Large Sidebar Advertisement*
Small Sidebar Advertisement*
*Placement dependent upon content and is subject to change.
Arts Link Member Quarterly Magazine • • • • •
Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals Content: latest trends, resources, idea sharing, member highlights, profiles Circulation: 4,000 mailed; 7,000 emailed Artwork specs: PDF/X1-a, CMYK or four-color equivalent Ads run on a per issue basis; limited availability on select placements
Half Page: - 7.75” x 4.75”
$900/issue
Full Page: - 8.5” x 11”
$1,800/issue
Back Cover Half Page: - 7.75” x 4.75”
$1,200/issue
Contract
Artwork
Issue Delivers
Spring: Summer: Fall: (Alt. Fall/Winter): Winter:
January 21 April 15 July 22 (August 26) September 23
February 4 April 29 August 5 (September 9) October 7
End of March End of June End of September (End of October) Middle of December Full Page* 8.5” x 11”
Back CoverHalf Page* 7.75” x 4.75”
*Dates and placement subject to change and availability.
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Webinars Digital Learning Resources • Audience: Individual and Organization Members, nonmembers; arts and nonprofit professionals, community and city planners, arts agency managers, arts administrators • Average registrants per webinar: 50+ • Includes advertisement on title slide* and language in webinar promotions (e.g. “Brought to you by...”) • Artwork specs: JPEG, PNG, GIF; static only • Availability limited to one advertiser per single webinar or Digital Classroom series
Single Webinar: - 250 px x 200 px
$200
Digital Classroom: - One topic, 4 webinars - 250 px x 200 px
$900
Program Areas • Animating Democracy • Arts Education • Arts Marketing • Arts Policy • Local Arts Agencies • Private Sector • Public Art • Research
Title Slide Advertisement*
*Placement subject to change and availability.
Access the webinar schedule: americansforthearts.org/events/webinars
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E-BOOKS Digital Publications • • • • • •
Audience: arts and nonprofit marketers, social media managers, and communications planners Content: resources, research, best practices in marketing, development, and fundraising Average unique hits per month: 3,500+ Total impressions for most popular e-book: 10,000+ Company name, logo, and presenter language in e-book and promotions (e.g. “Brought to you by...”) Placement depends upon the e-book content; availability limited to one per e-book or e-book series
Single E-book Presenter: - Logo: 150 px x 150 px
$150
E-book Series Presenter: - Logo: 150 px x 150 px
$400
*Placement subject to change and availability.
View the e-book library: artsmarketing.org/resources/ebooks
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Annual Convention Boston, MA June 17–19, 2016 The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials and more. View the complete 2016 Annual Convention Exhibiting & Advertising Prospectus at convention.artsusa.org/action/sponsor-exhibit-or-advertise.
TABLE TOP EXHIBIT Main Convention: Public Art Preconference: Main Convention w/ Preconference:
$1,700 $1,700 $2,300
Save $100! Early-bird deadline: Final contract deadline: Description, logo, URL deadline:
3/28 4/18 4/18
Standard benefits: • One 6-foot skirted table, with two chairs and electicity • One complimentary registration • Three discount registrations, $250 each • Program: company, URL and 35-word description • Online: company, logo, URL and 35-word description • Mobile app: company, URL and 35-word description • Eblast: logo • Attendee list PDF (name, title, company, and email)
Power Pack! upgrade benefits: $100 • Program: Twitter handle • Online: hotlinked logo and URL • Mobile app: hotlinked URL • Eblast: hotlinked logo
PROGRAM ADVERTISEMENT Half Page: Full Page: Inside Front: Inside Back: Back Cover:
$1,000 $1,750 $2,250 $2,250 $2,500
Contract deadline: Artwork deadline*:
3/28 4/4
Full Page 8.5” x 11”
Half Page 7.75” x 4.75” Reserve a table top exhibit and receive 10% off a program ad!
*See the 2016 Annual Convention Prospectus for artwork specs.
SPONSORSHIP Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2016 Annual Convention Sponsorship Prospectus for the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.
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National Arts Marketing Project Conference Austin, TX November 11–14, 2016 The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this engaged audience to promote your business. Visit artsmarketing.org/conference/action/sponsor-exhibitadvertise for the 2016 NAMP Conference Exhibiting & Advertising Prospectus coming in June 2016.
TABLE TOP EXHIBIT Main Conference:
$1,500
Save $100! Early-bird deadline: Final contract deadline: Description, logo, URL deadline:
8/5 9/6 9/6
Power Pack! upgrade benefits: $100 • Program: Twitter handle • Online: hotlinked logo and URL • Mobile app: hotlinked URL • Eblast: hotlinked logo
Standard benefits: • One 6-foot skirted table, with two chairs and electicity • One complimentary registration • Three discount registrations, $250 each • Program: company, URL and 35-word description • Online: company, logo, URL and 35-word description • Mobile app: company, URL and 35-word description • Eblast: logo • Attendee list PDF (name, title, company, and email)
PROGRAM ADVERTISEMENT Half Page: Full Page: Inside Front: Inside Back: Back Cover:
$700 $1,100 $1,600 $1,600 $2,100
Contract deadline: Artwork deadline*:
8/5 8/19
Full Page 8.5” x 11”
Half Page 7.75” x 4.75” Reserve a table top exhibit and receive 10% off a program ad! *See the 2016 NAMP Conference Prospectus for artwork specs.
SPONSORSHIP Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2016 NAMP Conference Sponsorship Prospectus for the full list of options: artsmarketing.org/conference/sponsor-exhibit-advertise.
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Americans for the Arts 1000 Vermont Avenue, NW 6th Floor Washington, DC 20005 Telephone: 202.371.2830 Fax: 202.371.0424 exhibits@artsusa.org www.AmericansForTheArts.org