British Market Toledo acknowledges that Brexit presents some political and economic obstacles and has discouraged some companies from investing in the UK. However, Loyalty is optimistic about its plans. ‘Although Europe, with the exception of the UK, shares a common currency, each country has its own legislation, culture and, behaviour. In developing a project, we take into account the economic, political and cultural aspects of the nation and custom-design each project,’ explains Toledo. The number of Brazilians investing in the UK has been growing year by year. In 2014 alone, 18 Brazilian companies invested in the UK, creating more than 800 direct jobs, with 78% of investments going to London, according to data from the guide How to Start in the UK, 2016. Formation Daniel Toledo is a successful businessman but his success did not come by chance. ‘I started working when I was 13 and have
worked every day since. At 18 I moved out and started living on my own means,’ he notes. He is a lawyer specializing in Migration Law. He is the director partner of Loyalty Miami and president of ABAC - American Brazilian Association of Commerce. Toledo has extensive experience in Investment Management and Strategic Planning, Marketing Strategy, Business Strategy and Team Leadership. He attended Business Law and Financial Markets courses both in the United States and Brazil. Despite coming from a business family, Daniel initially chose to study law and became the first lawyer in the family. He opened a law firm in 2003, which he still owns, and was dean of a Brazilian University for a period of 8 years. Only after completing his studies and accumulating extensive knowledge of the Brazilian and American financial markets, did he decide to launch his international career by co-founding Loyalty Miami. ‘We had a very difficult start but managed to overcome the obstacles and now plan to grow at least 70% in the US this year,’ he adds.
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