Business
#TRENDS 2018 the next billion digital consumers
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Continuing our discussion on trends that can impact our businesses in the next few years, The Future 100- 2018, a survey by international consultancy J. Walter Thompson (JWT), highlights this fact: the next one billion consumers will join the market by digital pathways. Online sales are growing exponentially year on year, thanks to the popularization of smartphones, the dissemination of applications and the adoption of digital channels by companies in all economic segments - industry, commerce, and services.
New consumers will join the market via the internet. Is your business prepared? Nancy Campos RME’s Ambassador
Innovations that, up to now, have come mostly come from parts of North America and Asia, are starting to spring up in places like Israel, India, and China. With this trend, language barriers are falling away and the markets are expanding; the apps are made available in local languages and customers can come from anywhere in the world. To speed things up, 5G technology has already started to replace 4G, and it is 100 times faster; it enables the transfer of 10 gigabits of data in just one second.
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