At this very second, thousands of people are checking out projects on Kickstarter. They're rallying around their friends' ideas, backing projects from people they've long admired, and discovering things that make them laugh and smile. Every project is independently crafted, put to all-or-nothing funding, and supported by friends, fans, and the public in return for rewards. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their own projects. They spend weeks building their own project pages, shooting their own videos, and brainstorming what to offer as rewards. Rewards are things like a copy of what’s being made, a limited edition, or a custom experience related to the project. This isn’t Best Buy – rewards aren’t shrink-wrapped and ready to ship. Once the project is funded, the journey to bring them to life begins.
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