LUXURY HOUSING
Pic courtesy: Oberoi Realty
school, a five-star hotel and business spaces. Pointing out that they have booked over 450 apartments in the three-tower project, Reema Kundnani, Vice President, Head - Marketing, Corp. Comm. and Luxury Residential Sales, says that nonresident Indians form approximately 10 per cent of their buyers. "NRIs desire homes where the quality of life matches the global living environments that they are familiar with and at Esquire, they can expect the same," she explains.
September 2015
There is also a better understanding and appreciation for the world-class lifestyle quotient that comes promised with a luxury development from a credible developer. A spokesperson from Lodha Group says, “Just five years ago, people couldn’t imagine elaborate residential projects such as the World One and Trump Tower being delivered in India.”
PRIVATE JET SERVICE The World Towers offer a lifestyle unparalleled in scale, luxury and vision. Ensconced in a 17-acre private estate in Worli/ Upper Worli, the heart of up-scale Greater Mumbai, the project is being built with advanced construction technologies that include many industry firsts in the country. It is the first large-scale residential project in Asia to have interior design by Armani/Casa. Besides, the hospitality services that will be managed by the legendary hospitality brand, the Six Senses Resorts from Thailand, the World residents will also have two Rolls Royce sedans available on a time-sharing basis. The concierge services will be managed by ‘Quintessentially’ from the UK. The project has an exclusive access to a private fiveacre elevated landscape equipped with finest facilities – from an indoor pool and world-renowned spa, to a cricket and sports arena. At Trump Towers Mumbai, the luxury amenities include a fractional membership to a private jet service exclusively for Trump residents – the first ever in Mumbai. With its gleaming golden façade, Trump Tower Mumbai will be the signature tower at The Park at Worli, forming part of Lodha’s immensely successful 17.5-acre master-planned neighbourhood. This luxury development has been exclusively designed as a tribute to nature with seven-acres of world-class landscapes set on top of a 70 feet tall ‘hill’ at Worli, South Mumbai. Unique features of the property include organic gardens, a reflexology path and a Turkish hamam. Research reports suggest that globally branded residences command 25 per cent more premium than the non-branded residences. Having said that, connectivity is also a key factor that is becoming critical to higher appreciation of luxury projects. The Lodha spokesperson adds, “Projects that offer a higher lifestyle quotient are seeing higher appreciation at premiums if they have good connectivity from commercial hubs.” Deepak Goradia, Vice-Chairman & Managing Director, Dosti Realty says: "There is a growing demand for luxury housing across Mumbai, but areas like Wadala, Worli, Lower Parel in the city are seeing new project developments. In the suburbs, areas like Mulund, Goregaon and Thane are witness 20
project is a pre-certified Gold Rated project under IGBC and beautifully landscaped by Taib Photo Studio, Singapore." In the Delhi-NCR region, Gurgaon is shaping up as the hotbed for luxury projects. Considered as the millennium city of NCR, Gurgaon is growing steadily on the luxury curve and has created a huge scope for the luxury market. Pankaj Bansal, Director M3M India says: "We have several luxury projects in Gurgaon. Our projects are theme-based projects, every project has a unique concept behind them which makes them different from others. We have multiple luxury projects based a golf theme like St Andrews, Golf Estate and Polo Suites. Latitude celebrates sky living, M3M Marina is resplendent with scenic beauty and has recreated sea-side for sheer indulgence while M3M Merlin brings the magical charm of Singapore style in India."
A LIFESTYLE STATEMENT
"As India records the highest growth of around 22 per cent in its HNI population and will still grow, demand for luxury projects will increase. India would require 1.5 million luxury houses over the next 15 years. " Amarjit Bakshi, Founder & MD of Central Park, Gurgaon.
to luxury housing developments on a large scale. The buyers are optimistic and don’t mind paying that extra bit in order to get maximum benefits from luxury projects. For example, our project Dosti Ambrosia is a 36-storey tower dominating the skyline of Wadala. The project is spread across 20 acres of natural beauty, a garden, and an immaculate world of greenery that transports you into a totally stress-free world that leaves you completely rejuvenated. Dosti Vidisha and Dosti Vasudha the two latest additions to Dosti Vihar in Thane, taking the township to the next level of luxury. The most striking feature of these projects is that both towers offer spectacular views of the lush gardens surrounding them. A breath of fresh air in the city of Thane may be a luxury for others, but for those living in Dosti Vidisha and Dosti Vasudha, the experience comes on a platter. Comfortably nestled between the Yeoor hills and the limpid blue water of the Ulhas river, Dosti Imperia is a project on Ghodbunder Road that is blessed with every conceivable luxury. The
Luxury homes are a lifestyle statement and buyers look for a perfect reflection of their taste and lifestyle in their abode, believes Amarjit Bakshi, Founder & MD of Central Park in Gurgaon. He says: "Luxury is not about enhanced specifications with regards to interiors such as flooring, marble and accessories but it is about a luxury lifestyle and space that a person lives in. It’s basically the social environment of like-minded people, social bracket and intellectual bandwidth that one wants to inhabit. As India records the highest growth of around 22 per cent in its HNI population and will still grow, demand for luxury projects will increase. India would require 1.5 million luxury houses over the next 15 years. The trends in demand are branded residences, smart townships, luxury villas and service apartments." The group's current project at Sohna Road, Central Park II Resorts, is spread over 50-acres consisting of luxury condominiums, townhouses and triplex penthouses. The architecture is designed in such a way that condominiums have 20-acres of beautiful garden in the centre of the development, which is free of vehicular movement. A state-of-the-art tunnel is designed at the entrance which is connected to each tower, which boasts of five-star lobbies, thereby the development is free of noise or air pollution on ground surface. We have four clubs in the township, one of which is 50,000 sqft, operating to take care of all the rejuvenation needs of the residents. The other features include horse riding track, gazebos, theatre room, wi-fi connecitivity, spa, bowling alley, and a host of sports amenities. Every city has multiple pockets where there is a high demand for luxury real estate. For example, a city like Pune has existing micro-markets for luxury in Koregaon Park, Boat Club Road, Kalyani Nagar and emerging micro-markets in localities of Pimple-Nilakh and Viman Nagar. 24K by Kolte Patil is a luxury offering in Pune to watch out for. The group has already delivered 24K Glitterati. Their other projects like 24K Glamore, 24K Glitterati II and 24K Sereno at Baner are currently up for grabs. www.indiapropertyinsider.in | A
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