WM Medical Communications “Turning the Complex Into the Comprehensible”
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Baltimore, MD *** 443-602-7223 *** wjmeyeroff@gmail.com
WM Medical Communications’ New Client Shares Love of Understandable Language Center for Plain Language Emphasizes Clarity MEDIA LIAISON:
Wendy Meyeroff, Communications Director wmeyeroff@centerforplainlanguage.org
DATE:
May 6, 2019
The Center for Plain Language has named WM Medical Communications’ leader, Wendy Meyeroff, as its Communications Director--and its just in time for a major awards event that emphasizes the Center’s focus. It’s the ClearMark Awards, which recognize the best in plain language communications created by North American organizations. Now in its 10th year, ClearMarks is taking place-for the first time online--Tuesday, May 7th, at 12 p.m. EDT. “The theme for this year’s ClearMarks is ‘Plain Language is Everywhere,” says Jeff Greer, the Center’s Chair, adding, “So we’re truly pleased to be working with someone whose company motto is ‘Turning the Complex into the Comprehensible.’” “I did start over 20 years ago with 12-syllable medical lingo for places like NYPresbyterian and its Neuroscience Newsletter,” says Meyeroff. “But I realized very quickly that I was more the B2B and B2C health/science ‘translator.’ It probably helped that the direct-to-consumer market had developed and so had the ‘Net. I presented one of the first ‘writing for the web’ classes at local and national events for the American Medical Writers Association, Apple, and the Council of Science Editors and trust me--I emphasized writing and editing plain English since they couldn’t always predict their audiences’ education levels.” She adds, “I quickly got called upon by folks in computers, engineering, law, and other areas. So many industries confuse people--even the well-educated. A CEO doesn’t necessarily understand medical verbiage. That’s why I’m truly excited to be collaborating with the Center’s work...and the ‘Plain Language is Everywhere’ motto this year certainly helps any industry where leaders understand the importance of making every message understandable.
“If you want to know what Plain Language means in 2019, take a look at our amazing finalists,” said David Lipscomb, lead judge for this year’s ClearMarks. “From irresistible infographics and apps, to engaging fact sheets, brochures, and microsites, our finalists showcase smart new ways you can help readers find, understand, and use the information they need.” Greer adds, “Those who attend know plain language is desperately needed in all sectors – government, non profit, health care, law, financial institutions, and more.” To find out more about the categories and finalists, check out the Center’s website. If you’d like to attend this free online event (again, at 12 p.m. ET on Tuesday, May 7th), you can register here. ### About the Event Developer: The Center for Plain Language is a 501(c)(3) organization with the goal of helping government agencies and businesses write so clearly that their intended audience understands what they are saying the first time they read or hear it. The Center’s mission is to champion clear communication so people and organizations can thrive. About WM Medical Communications: Based in Baltimore, Wendy has collaborated with clients around the U.S., in Canada, and beyond on print, A/V, and online materials. These clients include: CBS, Sears, NIH, Merck, Pirelli Engineering, Revlon, and Zerex Automotive. Wendy is also the bi-monthly biz coanchor for the Partners in Health & Biz podcast, now entering its eighth year. For more about Wendy Meyeroff and WM Medical Communications, see the WMMC site, LinkedIn and other sample pages.