Digital Outlook 09 - Razorfish Avenue
November 20, 2009 williamdoust 47 other publications
Digital Outlook Report 2009 by Razorfish design & new media agency brings you the future today. From the current cllimate of best practice, it takes you on a journey towards emerging realities of growing consumer self-empowerment and their grip on influence and persuasion within their networks. In an age of scarcity of attention and explosion of media and advertising messages that bombard consumers, this reports examines consumer "Conversations" that they argue are catalysed and clusters around objects or artifacts.They have title this: Social Object Theory: The Secret Ingredient for Powering Social Influence. pp 59-63. The report also looks at evolving media viewing habits and the chunking down of content. I guess, that you could call this "blended viewing spaces". Very interesting. In addition it profiles the "digital natives" Vs "Digital immigrants". Well worth a read. William Doust.
Digital Outlook Report 2009 by Razorfish design & new media agency brings you the future today. From the current cllimate of best practice, it takes you on a journey towards e...
