Make the Most of Your WHLA Membership

WHLA members have access to powerful resources and support for their property operations. From advocacy & compliance, events and education, to training and cost saving programs, our focus is on making your job easier and helping you grow your business. If you have any questions about the member benefits outlined below, or your membership please reach out to Matthew Wells at matt@wisconsinlodging.org or call (262) 782-2851 ext. 14.

Free Member Benefits

Enhance your Online Listing

Make the most of your complimentary listing on Online WHLA’s Member Directory by adding text, photos, and other media. Lodging and Chamber/ CVB members can be searched by amenities, location, special packages, and more. Connect to your social media accounts to allow potential travelers to easily follow your property.

Member to Member Discounts

WHLA Associate Members offer discounts on a wide range of products and services for hotel and lodging properties to give our members special savings. View available opportunities at web.wisconsinlodging.org/coupons , and on the Associate Vendor Directory “Coupons and Discounts” tab.

Post Jobs on the WHLA Career Center

Looking to hire a staff for your hotel? The WHLA Career Center can help quickly spread word to professionals throughout the state. Your member login allows you to post jobs, update postings and view applications. Enjoy complimentary 30, 60, or 90 day postings with the option to upgrade to a Featured Listing. Explore more at WisconsinLodging.mcjobboard.net.

Stay Informed

Stay informed on the latest issues, news, and trends impacting your property with your complimentary subscription to WHLA publications including the weekly Wisconsin Lodging Insider emails, Capitol Insider legislative updates, event invitations, and more. By adding staff members to our database, you can be sure they have the industry information they need at their fingertips, including our resource library and email alerts.

Targeted Marketing

Digital Targeted Advertising

WHLA’s Digital Targeted Advertising Program provides lodging properties and DMO members the opportunity to expand their online presence and reach new audiences with Google Digital Ads and display campaigns at a discounted rate. Three packages and customization options are available from Keystone Click allowing you to target the people who are likely travelers in your target market.

Highway Digital Billboards

Reach travelers and residents in your chosen market by participating in WHLA’s Highway Digital Billboard Campaigns! Digital billboards allow you to reach a large part of the diverse general population while bringing the customers to you. Campaign locations include Milwaukee, Green Bay, Naperville, and Rockford and are guaranteed a minimum 100 impressions per day.

WisconsINN Getaways Package

Showcase your property by being featured in WisconsINN Getaways, our email newsletter sent to approximately 10,000 subscribers expressing interest in traveling in Wisconsin! Reach these travelers with information on your upcoming specials and promotions.

New Member Program!

Hotel Employee Rate

The Hotel Employee Rate Travel Program is the global hotel employee travel program offering all hotels the fundamental benefit of exclusive hotel employee rate travel starting at $39 USD, similarly offered by international hotel brands. WHLA member hotels receive preferred membership benefits including complimentary enrollment for the first year when enrolling at info@hotelemployeerate.com

Awards

Wisconsin’s hotel & lodging industry is brimming with outstanding individuals who go above and beyond, raising the bar for excellence in performance, service and commitment to the industry. The WHLA Stars of the Industry Awards recognizes exemplary performance & qualities that set the high standards for the entire industry to achieve.

Award recipients receive a plaque and verbal recognition, as well as a complementary pass to the awards luncheon. Learn more and nominate a star employee at your property at WisconsinLodging.org/awards