Portfolio wes young
wesyoung 2300 Timbercrest Drive | Stillwater, OK 74075 | 580.304.2066 | wes.young@okstate.edu
education Oklahoma State University | Stillwater, Oklahoma Bachelor of Arts in Journalism & Broadcasting; Double-Emphasis in Advertising & Public Relations | December 2010 ··GPA 3.77
experience McGarrah Jessee | Austin, Texas Account Service Intern | May 2010 - August 2010 ··Worked with the Whataburger account team and creative teams to deliver strategic, on-brand integrated marketing communication tools ··Learned how to be an effective account manager in the agency process - client relations, research, timeline development and management, briefing, proofing, estimates, billing, results presentation - and everything in between ··Facilitated multiple print, out-of-home and studio projects from client request to final file release ··Assisted with pre-production, commerical shoot and post-production for 3 TV spots and several online banner ads ··Assisted with photoshoot prep for point-of-purchase displays and product guides ··Wrote and helped lead briefs for point-of-purchase materials, press kit inserts and branded apparel design ··Researched, analyzed and compiled competitive insights, industry trends and consumer attitudes ··Gained brand exposure to Shiner Beers, Costa Del Mar Sunglasses and Frost Bank O-State Advertising: National Student Advertising Competition Team | Stillwater, Oklahoma Account Executive | September 2009 - April 2010 ··Led a team of 15 peers through research to define the target audience, discover perceptions of the client and identify media use ··Coordinated Creative, Media, Promotions and Production departments to craft a cohesive campaign for State Farm ··Provided hands-on support to groups and individuals whenever necessary ··Built and managed timelines to ensure departments met deadlines American Eagle Outfitters | Stillwater, Oklahoma Sales Associate & Seasonal Shift Leader | May 2009 - Present ··Increased sales using deep knowledge and understanding of the product line to meet customer needs ··Met and exceeded store goals by encouraging and empowering associates and emphasizing customer service O-State Advertising: National Student Advertising Competition Team | Stillwater, Oklahoma Member | September 2008 - April 2009 ··Worked with 12 teammates to conduct research and develop an advertising campaign for The Century Council ··Wrote script and presented the campaign with 4 teammates to a panel of accomplished industry judges
campus involvement Oklahoma State University School of Media & Strategic Communication | Stillwater, Oklahoma Media Style & Structure Teacher’s Assistant | August 2009 - Present ··Prepared students for communications careers by leading them through exercises in grammar and AP Style Oklahoma State University School of Media & Strategic Communication | Stillwater, Oklahoma Student Ambassador | May 2009 - Present ··Recruited prospective students by giving building tours and relating the advantages of the school Oklahoma State University Advertising Club - AAF Student Chapter | Stillwater, Oklahoma President | May 2009 - May 2010 ··Coordinated monthly events including speakers, agency tours and social events, operating within a specified budget
News releases
The Century Council NEWS RELEASE June 13, 2009 FOR IMMEDIATE RELEASE
Contact Information:
Jordyn Jacobs, IMC Manager
Cell: (309) 916‐7225
E‐mail: jordyn.jacobs@okstate.edu
LOCAL BUSINESS OWNERS ATTEND AWARENESS EVENT The Century Council Invites 300 Local Business Owners to Participate in the “What’s Your Count?” Anti‐Binge Drinking Campaign STILLWATER, OK – The Century Council has started a new campaign to combat binge drinking on college campuses, and today they asked the Stillwater community for its help.
The mayor, police chief, the president of Oklahoma State University, other university officials, community
leaders and 300 of Stillwater’s restaurant, bar and business owners gathered in the OSU Student Union Ballroom. They watched an informational video and listened to Robert Carmichael, a representative from The Century Council, talk about the organization, its mission, and the recently developed “What’s Your Count?” campaign.
“What’s Your Count?’ was developed by students and is a campaign to combat binge drinking on college
campuses. The success of the campaign depends on the people in this room, the Oklahoma State and Stillwater community,” Carmichael said.
Michael Bohanan, the OSU “What’s Your Count?” Campus Brand Representative, spoke about how the
University, businesses, and community could become involved in the campaign. He and Carmichael also answered questions and gave media kits and gift bags to the business owners.
“Today we were presented with a problem, but also with an opportunity to fix that problem,” Burns Hargis, OSU
president, said. “The plans are all laid out for us, all Oklahoma State and Stillwater have to do is follow that plan.”
“It’s an excellent cause and an excellent campaign, at least based on what I’ve seen today. My restaurants and
businesses will help in whatever way they can,” Stan Clark, owner of Eskimo Joe’s, said. “What’s Your Count?” will begin at OSU and 20 other college campuses in August. The Century Council is an association of distillers founded in 1991 with the goal of reducing the harmful effects of beverage alcohol. If you would like more information, or to get involved with “What’s Your Count?” please contact Michael Bohanan at (405) 277‐5591.
Company XYZ
P. O. Box 11, Stillwater, Oklahoma 74075 • 405-766-8983 • madeup@fake.com
NEWS RELEASE Oct. 6, 2009 FOR IMMEDIATE RELEASE
Contact Information: Wes Young, Reporting Student Cell: 580-304-2066 e-mail: wes.young@okstate.edu
ARMY JOURNALIST VISITS OKLAHOMA STATE UNIVERSITY Alumnus Shares Experiences In Person and In Print STILLWATER, Okla. – Staff Sgt. R. Fred Minnick Jr. will sign copies of his new book, “Camera Boy,” and speak to students about his experiences on Wednesday. An OSU alumnus, former Army journalist and now international freelance writer and photographer, Minnick chose to kickoff his book tour on the Stillwater campus. He will be signing copies of “Camera Boy” in the Student Union on Oct. 7. Not only has he covered the Iraq war, but also written for The Oklahoman, Fast Casual magazine, Kentucky Monthly and Bankrate.com. He was a contributing author of the Simon & Schuster book “Blog of War.” Public relations professor Gina Noble saw a learning opportunity for her reporting class. “He had offered to come and talk to any classes if any of us wanted him,” Noble said. “Of course I thought he was a great fit for my PR reporting class, for my students to see how reporters work and to learn from a reporter.” She said she hopes Minnick will show her students the importance of learning how to write for the media and then be able to work with the media. A 2001 OSU Agricultural Communications graduate, Minnick now lives in Louisville, Ky., with his wife. Copies of “Camera Boy” are for sale at Chapters in the Student Union. For more information about Minnick, visit http://www.FredWrite.com or e-mail him at editor@fredwrite.com. ###
News stories
Wes Young, Lab 2 Senator: Ken Salazar, D-Colo. Issue: Water conservation in Colorado
Word Count: 511
The people of southern Colorado might have a reliable, clean and affordable supply of water, thanks in part to Sen. Ken Salazar, D-Colo. (NEWS) Water conservation has become an important issue during the recent months because precipitation in southern Colorado is 81 percent below normal. Salazar has worked tirelessly to secure more than $107 million in federal funds for several projects, including the construction of the Arkansas Valley Conduit and the Animas-La Plata Project. (SCOPE/CONTEXT) The Senate Energy Committee approved funds for water conservation projects Salazar sponsored. The projects fall under the 2009 Energy and Water Appropriations Bill and the 2009 Agriculture, Rural Development, and Food and Drug Administration Appropriations Bill. The committee also unanimously approved the Colorado Land and Water bills on Sept. 11, according to a press release on Salazar’s Web site. (CONTEXT) “In Colorado, water is central to our way of life,” Salazar said. “These projects will expand the availability of water for Colorado residents and improve water quality and safety.” (IMPACT) The full senate has yet to vote on the bills. Salazar said he will work to ensure funds for the projects remain in the final bills. (EDGE) The Arkansas Valley Conduit Act is a cost-sharing provision between the federal government and local entities. The total cost of building the conduit is $300 million, and a proposed 35 percent will be financed by the federal government. When completed, the conduit will deliver clean water to 16 cities and 25 water agencies in six Colorado counties – an area slightly larger than the state of New Hampshire.
Wes Young, Lab 2 Senator: Ken Salazar, D-Colo. Issue: Water conservation in Colorado
Word Count: 511
It will also help the communities reduce water treatment costs and better conserve their existing water resources, Salazar said. The Animas-La Plata Project has been a work in progress since the 1980s. As part of a water rights settlement with the Southern Ute Indian tribe and the Ute Mountain Ute Tribe, Animas-La Plata is a $500 million reservoir, conduit and pipeline project that will provide a new source of water for approximately 100,000 residents in southwestern Colorado and northwestern New Mexico, according to the Reclamation Bureau’s Web site. Salazar said the project is “not only the necessary thing to do – it is the right thing to do.” Proposed federal financing for 2009 is $50 million. In the South Platte River Basin, Salazar has secured $400,000 for improvements to the water management system. Salazar said competing agricultural, industrial, municipal and environmental interests in the area require that available water supplies be well-managed. Salazar has also championed financing for smaller conservation efforts included in the 2009 Energy and Water Appropriations Bill. Salazar requested $150,000 in the bill for the rehabilitation of the Jackson River Gulch Reservoir and more than $3 million to aid the Army Corps of Engineers in completing several studies and projects designed to increase water supply and conservation throughout Colorado. Elected in 2004, Salazar is a member of the Energy and Natural Resources Committee and the Agriculture, Nutrition and Forestry Committee. A southern Colorado rancher himself, it seems only natural that he would make conservation efforts one of his primary focuses.
Students Learn From Army Journalist’s Stories
A former U.S. Army journalist who covered the Iraq war from behind
enemy lines shared his experiences with a class of public relations reporting students on Wednesday.
Staff Sgt. R. Fred Minnick Jr., a 2001 Oklahoma State University
graduate and author of “Camera Boy: An Army Journalist’s War in Iraq,” spoke to about 60 students in public relations professor Gina Noble’s reporting class. He talked at length about his experiences and duties in Iraq. Some were good memories, but not all. He tied each one back to his job as a member of a military public affairs unit – to spread truthful, positive news about the events in Iraq. His message to students was clear and simple: everyone needs public relations.
“The way he related public relations to reporting helped my students
understand how mutually beneficial each job is to each other,” Noble said.
Jordyn Jacobs, an advertising senior, is in the class.
“I’ll definitely take away how he as an Army journalist was able to find
the good even when the situation was bad, and how he was able to spread that good news,” Jacobs said.
Much of what he told students can be found in his book, which is for
sale at Chapters in the Student Union. Minnick will be doing signings in Oklahoma City and Tulsa in November for those who would like their copy signed.
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“I want people to know that one, public relations in combat is
necessary but it’s not easy, and two, understand that there’s a whole lot that goes on with war in terms of information,” Minnick said.
His unit wasn’t just responsible for helping disseminate news. They
were involved in coordinating all communication efforts externally and internally, including newsletters distributed to soldiers.
One of his most difficult tasks was making sure the American people
and the global community knew good things were happening in Iraq. If a story about rebuilding schools or bridges ran, it came from an Army journalist.
The Army couldn’t escape the fact bad things were going to happen. It
was war, after all. Minnick and his unit had to find the positives in the negative things happening around them.
He cited the work done following the Forward Operating Base Marez
bombing as one example of finding the good among the bad.
An insurgent, wearing a bomb and dressed in an Iraqi military
uniform, entered the mess hall at Marez on Dec. 21, 2004. When the bomb went off, it killed 22 people including American soldiers, contractors and Iraqi soldiers, and wounding about 70 others.
The national and international media reported on the devastation,
often quoting anonymous sources and giving false information by naming a missile as the cause for the explosion – an unfortunate thing, because as
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Minnick told students, the truth is the only thing a journalist should be telling.
He and his unit went to work, trying to find the positive. They found it
in the quick, effective response of the medical units who did exactly as they were trained and saved lives that might have been lost.
“We were able to take that bad and say ‘It could have been a lot worse,
if we were not trained and ready for this,’” Minnick said. “We said to ourselves, ‘National media is not going to pick this up. We’re going to focus on the Stillwater NewsPresses of the world.’”
They sent the story out to hundreds of smaller newspapers. The story
was picked up by about 80 percent of them, and the story reached a core audience.
“We never denied any of the bad stuff.
“It wasn’t pretty, but it sent an encouraging message back home, that
bad stuff happened, but we were ready.”
Minnick moved on to lighter topics, telling the class about his civilian
work, which includes writing stories about fast food chains, cattle and horses. He said his military experiences helped him learn how to find an angle, a skill his editors appreciate.
Noble said she hopes she can get Minnick back to share his knowledge
with future classes.
His final words of advice: “Always be accurate with your information
and learn how to research.
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“Google wasn’t here 40 years ago. Take advantage of it. But at the
same time, double check your sources, the last thing you want is to get your facts wrong.”
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Marketing projects
Wes Young IMC Assignment 2 8/31/09 Product: Perfume Brand: Forever Young by Wes Young Key Concepts: A light, sweet, yet sexy perfume available in three sizes – 0.5oz, 1.0oz and 2.5oz – and as a deodorant and body wash. Forever Young is “The sweet scents you loved as a girl, combined in a fragrance sensual enough for you to love as a woman.” Target Audience: Women ages 25‐40 Plan: As a new product, Forever Young will hold debut parties in New York City and Los Angeles. High‐income women, celebrities and members of the press, including magazines, will be invited for an evening of drinks and socializing. Women will be asked to come without putting on perfume because Forever Young will provide them with samples to wear during the evening. After the party, each attendee will receive a free 0.5oz bottle and have the option to upgrade to a 1.0oz by giving the name and address of a friend and a 2.5oz by giving the names and addresses of three friends. This will become the base for direct marketing. We will also place full‐page scent ads in Vogue, Cosmopolitan, Allure and Elle. Point‐of‐purchase marketing will be placed in department stores where Forever Young is sold. Fragrance counter employees will receive a free 0.5oz bottle for every five bottles of Forever Young they sell, in order to encourage personal selling. Mall ads will also be purchased.
Wes Young Air Cannon Marketing MKTG 3323.003 01.22.09
1. Opportunity: The Air Cannon blasts air at targets up to 20 feet away. It is appropriate for all ages. Use Air Cannon for air tag, practical jokes, and as an attention‐getter for students. The price is $19.95. 2. Positioning and Differentiation: The Air Cannon is new to the market and the first product of its kind. We will position it as safe, fun and simple alternative to other shooting toys. There are no darts or balls to lose. It does not shoot water or sticky strings, so there is no clean‐up, and does not need to be used outdoors. It is painless, unlike paintball or air soft guns. Environmental Analysis: The current environment will be open to the Air Cannon as a new product. In difficult economic times, Air Cannon is an inexpensive yet fun toy that can be embraced by people of all age groups, income levels, genders, and locations. For those who think “green,” Air Cannon is made of sturdy plastic and can be used for years. Because it does not use plastic beads, balls or darts that need to be replaced there is no continuous financial obligation. It will also leave a small environmental footprint. Marketing Research: Air Cannon and its marketing efforts will be extensively tested with young children, their parents, and school teachers. It will also be tested to a lesser degree with older students. Marketing‐Mix Development: As a product, the Air Cannon has already been developed and is a product worth selling. The only recommendation for the product is that it be made in a variety of colors to appeal to all consumers.
Wes Young Air Cannon Marketing MKTG 3323.003 01.22.09 To promote the Air Cannon, TV advertising and family magazine advertising will be used. The TV advertisements will focus on differentiating the Air Cannon as previously discussed, while magazine advertisements will feature the Air Cannon as a new family pastime. Direct mail advertisements will be sent to elementary schools, selling the idea of the air cannon as a safe, fun way for students to play tag and be physically active. They will also be featured as a new way to call on students in the classroom. As they appear in schools, students will convince their parents to purchase one or more for their household.
To help get sales moving, periodic sales promotions will be offered, such as buy
one, get one free or buy one, get one half off. This will encourage consumers to purchase more than one Air Cannon.
Public relations will create a buzz about the Air Cannon by holding “Air Play Day,”
an event in city parks across the nation. Air Cannon will partner with snack companies, bottled water companies, milk companies, city parks and recreations departments, and the Department of Health to promote a day of health and family time. An air tag tournament will be held, and carnival‐style games in which the Air Cannon can be used will be played. Air Cannons will be available for sale. News releases about the event will be in all major newspapers, with possible VNRs in larger cities. Hopefully, “Air Play Day” will become an annual event, gain more partners, and be held in more cities and towns.
The price of the Air Cannon is set at $19.95. It will be distributed to all major toy
stores, Wal‐Mart, Walgreens and CVS/pharmacy.
Wes Young Air Cannon Marketing MKTG 3323.003 01.22.09 The market will be segmented into children ages four‐12, their parents, and grade‐school administrators and teachers. However, there is no doubt that as word of Air Cannon spreads, other market segments will begin to buy Air Cannon.
Fiesta Mart Team FKM Plans book text Situational Analysis Company Analysis: Fiesta Mart was founded in 1972 with the vision of providing customers with products unique to their culture. Fiesta blends product variety with customer service with an authentic “Fiesta” atmosphere and provides a unique grocery shopping experience for the customer. They create a market feel by renting kiosks to vendors who sell goods such as clothing, music, and jewelry and cell phones. Competition: Wal-Mart and Super Target are obvious market leaders offering one-stop shopping for all needs at low prices. Krogerʼs, Randallʼs and HEB offer quality gourmet foods at higher prices and also offer other in-store services. Central Market provides high-quality, gourmet foods at higher prices in an appealing, high-end environment. Target Audience: 25-45, White, English-speaking. Average household income $75,000. Profile: Jeanine, a married 36-year-old mother of two children, daughter Alex, 8, and son Brady, 11. Her husband is a financial analyst at a major investment company. She works full time as a bank branch manager. Jeanine drives GMC Denali, likes to shop at the mall and takes her family to church on Sundays. She and her circle of friends take turns having dinner parties. Although she doesnʼt have as much time or disposable income as she would like to, she loves to travel and enjoys trying new things. Strengths:
Multicultural Quality product Product variety Strong foundation Brand recognition Adapting to neighborhoods Variety of services Local-personal Fresher/better variety of produce Web site is easy to navigate
Attachment to Mexico Target mostly lower class Locations Store image/ambiance
Weaknesses:
Fiesta Mart Team FKM Plans book text
Lack of friendly service Broad target Web site is strictly English or Spanish
Change perception Location defines target Community involvement Increase advertising presence
Low market share Highly competitive market Larger companies have more to spend on advertising
Opportunities:
Threats:
Research: Secondary Research: Our marketing team visited Fiestaʼs Web site and the Web sitesʼ of its competitors – Wal-Mart, Target, Krogerʼs Randallʼs, HEB and Central Market – and drew from our own experiences at each of these stores. We found that that itʼs competitors tended to have more of a variety of products. Fiestaʼs website was superior to most stores. We also looked at the target market by using Claritasʼ MyBestSegments, putting the ZIP codes of the key areas listed in the assignment: 77450, 77008, 7709 and 77006. We found that in these particular areas the demographics consisted of African American, Hispanic and Caucasian. Our marketing team conducted primary research by visiting two of the Fiesta stores in Houston on 3803 Dunlavy St and 1020 Quitman St and conducted interviews with customers that were shopping in the store. Our marketing team also visited a nearby Flagship Randallʼs that was less than a mile away from Fiesta. We found that Fiesta had the widest range and freshest form of produce in the area. The wine and beer selection was also superb. Many of the customers that were interviewed remarked that the quality of produce and meat was excellent, reasonably priced and one of the main reasons they continue to shop at Fiesta. Other customers enjoyed the wide range of International produce that they were able to find at this store that was not accessible at other grocery retailers.
Goal:
Fiesta Mart Team FKM Plans book text Change the perception of Fiesta among higher income grocery purchasers and gourmet “foodies” to bring in more customers and drive sales.
Objectives: Increase new customer traffic by 20% Increase sales by 20% Increase sales of other ethnic food/products by 30%
Creative Overview: Key Consumer Benefit: Shopping at Fiesta makes you a good parent because you show your children first hand all the experiences the world has to offer. Theme: Quality foods from around the world for people who live around the corner.
Media Overview: Billboard: During our primary research we also noticed that billboards for Fiesta were nonexistent. We chose to do billboard advertising so that consumers are able to locate stores with greater ease. We decided to express the theme “The World is Just Around the Corner.” This form of advertising is local, and will capture the attention of people who pass by on a regular basis. T.V. Commercial: We wanted to express the cultural diversity aspect of fiesta through our commercials. The woman passing through different cultural markets shows the unique diversity of the groceries that you are able to buy in the store. The commercial may attract the attention of potential consumers who are interested in travel. The scene begins with a close up on a parrot flying, and then pans out to a woman in a street market of a particular country, for example, beginning with Japan, then Greece, Spain, Italy, and finally India, with the womanʼs attire changing with each country/ location. The parrot is flying around or static in each shot, but present, nonetheless, as well as a subtle flag of each country present in the background of each shot. The woman puts some item from each country in the Fiesta basket that she is carrying. It ends with the cashier saying, “Thanks
Fiesta Mart Team FKM Plans book text for shopping Fiesta.” The parrot lands on the payment station, and the potential for Co- Op items to be on the conveyer belt. The Final shot will be of the logo, and someone saying, “The world is right around the corner… Fiesta.” The intro of the Parrot flying in lasts for three seconds, then the locations and their changes last for fifteen seconds, and the view of all the co-op items is roughly 2.5 seconds. The casherʼs line, as well as the landing of the parrot is 5.5 seconds, and the ending line lasts five seconds. All of this last thirty seconds for the entirety. Direct Mail: We will create a postcard that will contain a foreign dish recipe that includes an item exclusive to the store. The postcard will also contain a coupon for a particular product in the recipe, which will encourage the consumer to shop at Fiesta. The card will also be a collectable item that consumerʼs can use time and time again.
Promotional Overview: In order to attract attention, an exotic bird keeper will be hired to represent Fiesta by wearing a branded T-shirt and carry around a live parrot. Consumers will be able to take pictures with the bird keeper as well as the parrot on their shoulder. The picture will be hung up in the home as a keepsake item and will also contain the Fiesta logo. The promotion will take place in high traffic areas such as local baseball games and upscale malls. Rational for creative: Direct Mail: the direct mailer is designed to look like a replica of a postcard. The design of the postage stamp coordinates with the geographic area of where the recipes are from. The postcard is themed around the idea of being shipped in from around the world, coming directly from that country straight to you through Fiesta. Billboard: The billboard was designed to let average grocery goers feel that worldly produce is available right at their fingertips. The simplicity and colorful visuals aid in attracting the eye to the advertisement. We also included the text “exit now” to let the consumer know the store is nearby. Commercial:
Fiesta Mart Team FKM Plans book text The inspiration behind the commercial was to allow the viewer to imagine themselves in the woman shoes; shopping in the very place the produce is derived from. From the street markets of Japan to India the woman immerses herself with the exotic foods of several different cultures. At the end of the commercial as she approaches the checkout counter, she snaps out of it and realizes that she is actually shopping at Fiesta.
Budget: T.V. Commercial spots - $1,860,000 6 Billboardʼs totaling- $180,000 Direct Mail- $1,800,000 Production- $152,000 Promotional-$8,000 Total Cost- 4,000,000
Wes Young 9/02/09 Creative Work Plan Product: Kraft Real Mayo Key Fact: Kraft Real Mayo adds flavor. Use it in casseroles, dips and salads. Combine with other ingredients to make sauces. Mayo goes well on sandwiches, hamburgers and hot dogs. You can even replace the eggs and oil in cakes with mayonnaise. Advertising Problem: Consumers perceive mayo to be only for sandwiches and unhealthy. Advertising Objective: Persuade consumers Kraft Real Mayonnaise isn’t only a spread, a spoonful or two can improve many meals and won’t harm their health. Prospect Profile: Susan, a working mother aged 30‐50. She is not the “bread winner” but still works hard to provide income for her family to live comfortably. Susan makes her children lunches for school. She does her best to prepare dinner each night. She wants the meals to be healthy and delicious – and she wants them to be easy to make so she can spend time with her family while cooking. When she’s not around, she wants her kids to continue eating healthy, so she makes sure to keep the refrigerator and cupboards stocked. She wants to keep her family happy, provide quality, and wants it to be affordable. Principle competition: Kraft Real Mayo competes with Hellmann’s Real Mayonnaise, Hellman’s Real Light Mayonnaise, Heinz Mayonnaise, Miracle Whip, mustards and other sandwich dressings. Kraft is the current market leader, but across the board mayonnaise sales are declining as an increasingly busy population turns to pre‐packaged goods and restaurants for their meals and globalization creates a desire for new flavors. Key Consumer Benefit: Using Kraft Real Mayo will bring your family together. Reason: Mayonnaise is a condiment. Consumers put it on sandwiches to add flavor. Kraft Real Mayo can be put on more than a sandwich. Moms can make dips with it, combine it with other ingredients to make salad dressings, put it in casseroles and add it to a variety of other dishes. Because moms using Kraft Real Mayo to prepare meals will be making food their families will love, those families will come together – in the kitchen to make the meals and around the table to eat them. Moms making dips with Kraft Real Mayo will know their families have something to snack on. Kids and dads alike love snacks. The classic dish, the sandwich, is still important. Moms can teach their kids how to make a good sandwich while putting lunches together. And mom and dad can make their lunches together.
Creative wo r k s
Wes Young 10/14/09 JB 3603 TV Script Client: TOKYO POT Product: TOKYO POT RESTAURANT Title: HISTORY Time: :30 VIDEO [1] OPEN ON A CU OF THE TOP OF A POT OF WATER OVER AN OPEN FIRE. SNOW IS ON THE GROUND. [2] ZOOM OUT AND TILT DOWN TO BRING MONGOLIAN SOLDIERS GATHERED AROUND THE POT INTO THE FRAME
AUDIO [1] INSTRUMENTAL ORIENTAL MUSIC: UP AND UNDER ANNCR: (VO) A thousand years ago… [2] ANNCR: (VO) …Ghengis Khan struggled to feed his army…
[3] ONE SOLDIER DROPS A THIN SLICE OF RAW MEAT INTO THE POT
[3] SFX: SIZZILING NOISE ANNCR: (V0) …so he turned to the cooking concept…
[4] CUT TO CU OF SOLDIER EATING MEAT
[4] ANNCR: (VO) ...of the hot pot.
[5]CUT TO A JAPANESE BUILDING
[5]ANNCR: (VO) In the twentieth century, a small Japanese restaurant offered hot‐pot style food …
[6]CUT TO JAPANESE FAMILY AROUND MODERN SHABU‐SHABU POT. CAMERA PAN AROUND TABLE [7] CUT TO STILL OF OUTSIDE OF TOKYO POT
[6] ANNCR: (VO) …and called it shabu‐ shabu.
[8] CUT TO WIDE SHOT OF INSIDE OF TOKYO POT, PEOPLE ARE DINING
[7] ANNCR: (VO) Now you can experience shabu‐shabu in Stillwater, Oklahoma. [8]SFX: CONVERSATIONS ANNCR: (VO) Join us today at Tokyo Pot…
‐MORE‐
Wes Young 10/14/09 JB 3603 TV Script [9] CUT TO MCU OF COUPLE COOKING FOOD [10] CUT TO ECU OF PREPARED FOOD [11] CUT TO STILL OF LOGO AND ADDRESS AND PHONE NUMBER
[9] SFX: SIZZLING NOISES ANNCR: (VO) …to cook and taste for yourself… [10] ANNCR: (VO) …food that saved the huns. [11] ANNCR:(VO) Tokyo Pot. 108 West Tenth in Stillwater.
‐END‐
‐MORE‐
They say Chocolate and ice cream Can lift even the lowest spirits; That sunshine makes people happy; And a spoonful of sugar Helps the medicine go down. Why, then Do chocolate and ice cream Melt in the sun? Do people chase shots with lemon or lime? Sure, Life throws you curve balls But when swinging Means striking out, And waiting might mean a walk; Why do we try?
Because. It's fun to lick chocolate Off your fingers. Ice cream is too cold anyway, And Julie Andrews Is the perfect Mary Poppins. To swing and miss Is to say You did your best And those who wait Might miss out On the best life has to offer: A home run. The roar of the crowd. Seeing your name in lights; And, if only for a moment Sheer, unbridled Joy.
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PAID
PERMIT 1234 TULSA,OK
4G Marketing, LLC c/o Ken Graham 1216 E. Kenosha St. Broken Arrow, OK 74012
ABSOLUTdirectmail.indd 2
You’ve been recognized by the makers of ABSOLUT as a revolutionary - someone held in the highest regard by your peers; a leader, not always unquestioned, but always a quick thinker and a bold decision maker.
CHANGE IS ABSOLUT
Come on, that’s a lot of change - in your life, and in your pocket.
They’ll give you 10% off a bottle of ABSOLUT Vodka so you can start inspiring change. Take a picture of how ABSOLUT changed your day, your weekend or your life, and upload it to www.absolut.com for a chance to win a year’s supply of ABSOLUT.
Now’s your chance to prove it. Tear (yes, tear, don’t cut or carefully separate or anything bland and boring) the bottom part of this note and take it to your favorite liquor store.
PRODUCT OFFER
CALL TO ACTION/ COUPON/ RESPONSE CARD/ SAMPLE
4/26/10 9:21 PM
ABSOLUT is made from the finest Swedish wheat and pure water from an underground aquifer in Ahus, Sweden. It’s then continuously distilled - a process the makers of ABSOLUT used to revolutionize vodka in the 1840s. The tradition continues today, making ABSOLUT Vodka the world’s premier vodka, with more than 41 million bottles sold in the U.S. each year.