Conclusive proof.
“LIVE Riga� (a marketing communication campaign of the Riga City) has a global partner in Europe and other countries available nearby.
OUTDOR IN THE SPOTLIGHT
Clear Channel Outdoor is the world leading net of outdoor companies represented in more than 50 countries over 5 continents. Close cooperation across the net brings your message to any country of your interest.
How does an outdoor stand out? We work side by side. Clear Channel Latvia helped to accommodate the first part of LIVE Riga campaign in Lithuania. Now you can rely on our experience and international expertise to succeed further in a new season of tourism. We are capable to coordinate an international outdoor campaign, considering legislation of each country as well as habits of local target audience.
Modern outdoor advertising is a mass communication form addressed to active people. Outdoor works 24h a day, 7 days a week. As a media channel outdoor targets the same audience as planned by the “LIVE Riga” – economically active people aged 25 to 55. Outdoor is not fragmented as other media, it works as a road sign, impossible to skip as a page, nor switch to another channel. We work in the spotlight. Modern outdoor thinking involves more precise selection of target audience, high and fast return of investments.
Clear Channel Estonia offers various outdoor solutions across major cities of the country. Among them is the largest spread of three-sided pillars in the center of Tallinn – 43 (total 93 in Tallinn), situated near hotels, at the airport, harbor, near shopping malls and on the border of the old town.
Pillars are placed on pavements near roads to address equally drivers and pedestrians. With skillful planning the best reach recorded is 80% of all inhabitants of Tallinn within 2 weeks.
Clear Channel Lithuania served you already during the first stage of “LIVE Riga”. A net of 3 sided pillars here is spread around different activity centers in the largest towns: 150 pillars in Vilnius, 75 – in Kaunas, 35 in Klaipeda, 15 in Panevežys and 15 in Šauliai.
After the first outdoor campaign in Lithuania, the number of passengers in flights to Latvia increased for 48%. This is the third largest increase reached by the “LIVE Riga” activities and shows tourism potential in future. Close cooperation with Lithuania allows us to plan and execute intensive outdoor projects in the country.
Incredible India: from India with Love.
www.syriatourism.org
“It’s possible only in Madrid”.
Dali as a symbol of Spain.
Clear Channel Russia serves a Russian advertising market more than 15 years and is well known as stable and trustworthy partner. In Russia, especially in Moscow, the placement of outdoor is the key to success. Outdoor in the center of the City, near the Red Square or in Arbat District is highly evaluated from both clients and audience.
Other countries and cities are active advertisers in the center of Moscow. Seems like a tradition, and a target audience learns about the next direction for holidays. Check the latest travel outdoors from Moscow.
Scenes from Saint Petersburg at night reveal the beauty of illuminated outdoors.
For us Petersburg is the nearest Russian metropolis, not used in the first “LIVE Riga� campaign, although the city has a potential of audience and a possibility for a beautiful campaign in the beautiful city.
Clear Channel Outdoor in Scandinavia surprises with wide offer of outdoor formats and a style. Advertising is massive, but not aggressive. It tracks people in their everyday life, in train stations, bus stops, shopping malls and recreation areas. For example, there is a specialized branch company Snow Channel serving ski resorts in Finland.
We still can learn from Scandinavia how to draw attention, surprise and entertain, but most of all – how to create a modern and attractive city environment in cooperation between outdoor companies and local authorities. At the same time each country has its own style and identity – Denmark or Norway, Finland or Sweden.
There is a specialized company Clear Channel Airports serving outdoor communication in airports. Helsinki, Copenhagen and Oslo are worth of interest as large, international meeting points for millions of people monthly. Airports allow attracting an audience with comparatively higher income. Huge variety of formats allows targeting decision makers or private tourists. There are outdoor solutions on the way to an airport, on parking lots, there’s all from digital screens to small stickers. The right choice depends on goals of your communication.
Australian Tourism and Emirate Airlines recently launched a massive outdoor and radio campaign inviting brits fly to Australia. Outdoor company - Clear Channel Create.
Clear Channel companies in Europe are well known for their innovative approach. Outdoors are technically developed with digital LED screens, 3D objects etc. Poland recently introduced its “geotargeting” system, which segments audience and increases effective communication.
There are also different techniques how to make an outdoor “speak”, encouraging consumers to receive more information about a product. In some European countries Clear Channel operates through long term affiliates.
As you already know, Clear Channel can help in any country you choose for “LIVE Riga” activities. Now let’s take a closer look at new tools designed or applied by Clear Channel companies. GoogleMaps – satellite maps allows evaluating each placement when planning and executing. WAVe system (Wireless Activity Verification) is a virtual system of executing an outdoor campaign. Once a special symbol is shot by Nokia70 of our employee, an advertiser receives verification about placement of each poster. This allows distributing work assignments and collecting other information (for example, fixing damaged posters). WAVe was named Private Sector Project of the Year at the UK IT Industry Awards 2009. Geotargeting – a system that helps outdoor professionals to select suitable locations for specific target audience groups. For example, finance advertising near banks or other related objects puts an audience closer to a decision.
There is a global partner available for marketing campaign “LIVE Rīga” – Clear Channel Latvia. We are ready to plan and execute international outdoor campaign for you: @ Outdoor is the right choice, it addresses active people and generates fast return of investment (therefore used by travel advertising worldwide).
@ With a Clear Channel unit in Riga we are able to coordinate an international outdoor campaign saving time and money resources. @ Services and tools generated by Clear Channel companies allow preparation of an effective and modern outdoor campaign.
We are valuable partners for LIVE Rīga campaign!
Office in Riga: Clear Channel Latvia SIA Vaļņu str 3, 6th floor LV-1050 Riga, Latvia Phone: +371 6722 1777 Fax: +371 6722 2393 info@clearchannel.lv
Central Office in Nordic countries: Clear Channel Nordic Östermalmsgatan 87 E | Box 5711 | 114 87 Stockholm | Tfn 08-522 400 00 Ola Klingenborg - Vice President Clear Channel Nordic
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