Preses relīze Clear Channel Latvia – 58. starptautiskā reklāmas festivāla Cannes Lions oficiālais pārstāvis Latvijā 01/02/2011
Vides reklāmas uzņēmums Clear Channel Latvia ir pieņēmis pasaulē nozīmīgākā reklāmas festivāla Cannes Lions piedāvājumu kļūt par festivāla oficiālo pārstāvi Latvijā. Tas nozīmē, ka turpmākos divus gadus mēs informēsim reklāmas speciālistus un plašāku sabiedrību par festivāla norisi un tā sniegtajām iespējām. Izmantojot mūsu sniegto informāciju, jums tai jāpievieno atsauce uz ziņu avotu – “Clear Channel Latvia, oficiālais reklāmas festivāla Cannes Lions pārstāvis Latvijā”. Piedāvājam šā brīža galveno jaunumu apkopojumu: 1. 2011. gada festivālu Cannes Lions var uzskatīt par atklātu – sākusies pieteikumu reģistrācija. 2. Zināmi pirmie žūrijas komisijas pārstāvji. 3. Jaunums festivāla darbu vērtēšanā – radošās efektivitātes kategorija. 4. Latvijai – iespēja izvirzīt dalībniekus radošajam konkursam Young Lions, kā arī viena jaunā marketinga speciālista piedalīšanās radošās akadēmijas nodarbībās. 5. Pirmās ar festivālu saistītās aktivitātes Latvijā un fona informācija. 1. - Tas ir gan liels gods, gan svarīgs pienākums, – atzina Everita Ušacka, Clear Channel Latvia valdes locekle. – Kļūt par festivāla pārstāvi nav vienkārši, vispirms jāsaņem oficiāls uzaicinājums, kuru izsaka, balstoties uz starptautiski atzītu speciālistu ieteikumiem. Šādi oficiālie pārstāvji festivālam ir 70 valstīs, tas ir praktisks risinājums, lai vērienīgais pasākums izdotos. Pašlaik festivālu var uzskatīt par atklātu, jo sākusies festivāla darbu pieņemšana, kas noslēgsies jau 11. martā (Radošās efektivitātes kategorijā – 4. martā), tātad laika atlicis tikai nedaudz vairāk par mēnesi! Latvijas pārstāvji savus darbus var iesniegt festivāla mājas lapā www.canneslions.com, neskaidrību gadījumā konsultējoties ar mums. 2. Festivāla sagatavošanas darbi noris raiti, lai gan pats festivāls notiks vasaras sākumā – no 19. līdz 25. jūnijam. Clear Channel Latvia regulāri saņem festivāla informāciju (jaunākos preses relīžu piemērus pievienojam e-pastam, tie noderēs, ja vēlaties pievērsties jautājumam padziļināti). Tikko paziņoti žūrijas vadītāji vēl trīs kategorijās – zināms, ka interaktīvo darbu kategoriju Cyber Lions vadīs Niks Lovs (Nick Law), R/GA’s EVP, radošais vadītājs Ziemeļamerikā. Vides reklāmas “lauvu” vērtēšanu vadīs Olivjē Altmans (Olivier Altmann), Publicis Worldwide galvenais radošais. Savukārt radio kategorijā žūriju vadīs Eižens Čongs (Eugene Cheong), Ogilvy & Mather Asia Pacific reģionālais radošais direktors, godalgotākais reklāmas ideju un tekstu autors Āzijā. 3. Katru gadu Cannes Lions parādās kāds jauninājums. Šogad radīta pavisam jauna nominācija – Radošā Efektivitāte (Creative Effectiveness), kuras žūriju vadīs Žans Marī Drū (Jean-Marie Dru), Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864
TBWA Worldwide priekšsēdētājs. Šajā kategorijā varēs piedalīties vienīgi 2010. gada festivāla finālisti un uzvarētāji, gadu vēlāk pierādot sava darba efektivitāti. 4. Jāsaprot, ka Cannes Lions ir ne tikai sacensības, svētki un balvu saņemšana, bet darbs 50 dažādos semināros un 20 radošajās darbnīcās. Šogad Latvijai ir piešķirta vieta jauno radošo (līdz 28 gadu vecumam) konkursā Young Lions, kategorijā Cyber. Tātad, līdz festivāla sākumam Clear Channel Latvia uzdevums ir kopā ar Latvijas Reklāmas asociāciju sarīkot jauno interaktīvo “ģēniju” atlases konkursu, lai Latviju pārstāvētu konkurētspējīga komanda. Ar mūsu palīdzību uz Kannām varēs doties viens jaunais mārketinga speciālists (vecumā no 18-23). 5. Jau tuvākajā laikā Clear Channel Latvia mājas lapā www.clearchannel.lv varēs atrast sīkākas ziņas par reklāmas festivālu Cannes Lions, jaunie interaktīvo projektu autori var sākt gatavoties atlases konkursam, lai nokļūtu pasaules reklāmas Mekā, bet rudenī visi kopā varēsim apkopot, kā šogad veicies Latvijas reklāmai, jo Clear Channel Latvia rīkos festivāla labāko darbu parādi. Festivāla materiālus (DVD) gan netirgosim, tos pēc festivāla varēs iegādāties ikviens interesents mājas lapā www.canneslions.com, bet mēs tepat, Latvijā, palīdzēsim ikvienam ar informāciju un padomu it visā, kas saistās ar reklāmas festivālu Cannes Lions. 2008. gadā pirmo sudraba „lauvu” reklāmas vēsturē Latvijai atveda aģentūra !MOOZ kategorijā Direct Lions par CSDD rīkotās kampaņas „Orgānu donori” radošo risinājumu. Latvijai nozīmīga iespēja ir dalība jauno (līdz 28 gadu vecumam) radošo speciālistu sacensībās. 2008. gadā 28 valstu komandu konkurencē Bronzas godalgu kategorijā Cyber saņēma DDB Latvija tekstu autors Raimons Platacis un Cube animators Mārcis Miķelsons. Cannes Lions ir nozīmīgākais un prestižākais radošās komunikācijas festivāls pasaulē. Šā gada festivāls notiek jau 58. reizi – no 19. līdz 25. jūnijam Kannās, Francijā. Tajā izvērtē vairāk nekā 24 000 reklāmas projektu – gan TV klipu un drukātās reklāmas, gan vides plakātus, interaktīvos projektus, radio reklāmas, dizainus, pārdošanas virzīšanas akcijas, PR projektus, radošas pārdošanas efektivitāti. Nedēļas laikā šeit satiekas vairāk nekā 8000 delegātu no 95 valstīm. Papildus informācijai: Everita Ušacka Clear Channel Latvia valdes locekle everita.usacka@clearchannel.lv Tel. 6 722 2390 Inese Šukste Mārketinga un attīstības vadītāja inese.sukste@clearchannel.lv Tel. 6 722 2395
Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864
CANNES LIONS 2011 OPEN FOR ENTRIES London, 27 January 2011 – The Cannes Lions International Festival of Creativity is now accepting entries in all 13 categories for its 2011 awards - Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft and Creative Effectiveness - all of which will be judged and awarded by the dedicated juries in Cannes during June. Entry forms can be completed online at www.canneslions.com from today
The entry deadlines for the categories are as follows: Creative Effectiveness Lions: 4 March 2011 Film, Film Craft, Outdoor, Press, Design, Direct, Media, Radio, PR, Promo & Activation, Cyber, Titanium and Integrated Lions: 11 March 2011
NEW TO CANNES LIONS 2011: Changes to Agency of the Year Previously, only points from Film, Film Craft, Press, Outdoor and Radio shortlisted and winning entries contributed to this award. To acknowledge the increasingly critical nature of Integrated and Digital work, the Agency of the Year award will also include points won in Cyber, Titanium and Integrated Lions categories.
Tips on how to enter videos Entrants looking for category information, rules, fees and tips should visit www.canneslions.com where they will also find a selection of short videos featuring jury presidents and jurors offering advice on creating an entry and how to capture the jury’s attention. Amongst others, Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864
Luciano Deos (2011 Design Lions jury president), Paul Taafe (2010 PR Lions Jury President), Tay Guan Hin (2010 Outdoor Lions jury president), Lars Bastholm (2009 Cyber Lions Jury President) and Kentaro Kimura (2007 Promo & Activation Lions jury member) together with Toshiya Kono (2009 Film Lions jury member) offer helpful advice based on their judging experiences.
Entries Viewing For the first time, videos of all shortlisted entries across all categories, if supplied, will be available to view in the Palais des Festivals, providing delegates with a valuable and insightful experience.
For further information about the entry changes, how to submit work and to register to attend the Festival, please go to www.canneslions.com
JEAN-MARIE DRU LEADS FIRST CREATIVE EFFECTIVENESS JURY AT CANNES LIONS 2011 26 January 2011 – The International Festival of Creativity is pleased to announce that JeanMarie Dru, Chairman of TBWA Worldwide, will preside over the inaugural Creative Effectiveness Lions Jury at the 2011 Cannes Lions Festival.
"We believe that the new Cannes Creative Effectiveness category, which will ascertain a direct connection between creativity and effectiveness, will become one of the most important awards to win in the industry, especially in the eyes of the client. In Jean-Marie we have a hugely respected individual, and I can think of no better person to take the helm of the inaugural jury and doubtless set the standard for future years," said Philip Thomas, CEO of Cannes Lions.
Author of four books on advertising and marketing, ‘How Disruption Brought Order’, ‘Beyond Disruption’, ‘Disruption’ and ‘Le Saut Créatif’, Jean-Marie has twice chaired at Cannes Lions, first
Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864
in 1982 (Film jury) and again in 1998 (Film and Press & Outdoor juries). He is a member of the European Advertising Association, is a professor at the Paris Institute of Political Studies and in 2008, Jean-Marie was awarded the French Légion d’Honneur for his long-lasting contribution to the advertising industry and to the business world.
His legendary concept of ‘Disruption’ is integral to TBWA's work produced across its 274 agencies in 100 different countries, driving strategic development for their clients and a common understanding across the network.
Commenting on his appointment Jean-Marie said, "A brand-changing idea is only as big as the success it creates. Historically the biggest creative ideas have also been the hardest working and by nature effective. I am pleased to preside over the inaugural Creative Effectiveness Lions Jury at Cannes. We've always known the connection between effectiveness and creativity and we now have the opportunity to show the world the work we create has tangible impact on our clients business."
With a career in advertising spanning 40 years, Jean-Marie Dru started out in 1971 with Dupuy Compton (now Saatchi & Saatchi) as an account executive on Procter & Gamble and quickly rose to the position of Executive Creative Director the following year. In 1977, he joined Young & Rubicam in Paris as Managing Director, before becoming the agency’s Chief Executive Officer in 1979. In 1984, he co-founded the BDDP Group, and occupied the position of Chairman. Within seven years, BDDP established its international presence in 26 countries and was ranked 15th amongst global agencies. After the merger of BDDP with TBWA in 1998, Jean-Marie became President International of TBWA Worldwide. In early 2001, he was appointed President and CEO Worldwide, a position that he held until January 2008, when he moved to the role of Chairman.
For information on the Creative Effectiveness Lions category and how to submit entries, please go to www.canneslions.com. Only entries that were either shortlisted or Lions winners, across all
Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864
categories at Cannes Lions 2010 are eligible to enter. Submissions must be made before the 11 March 2011 deadline. The data of all entries will be checked by external auditors PricewaterhouseCoopers before being judged by Jean-Marie Dru and his jury in Cannes.
- End 58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly-coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
Important Dates: Creative Effectiveness Lions Open: 4 November 2010 Delegate Registration Open: 11 January 2011 Entries Open: 27 January 2011 Creative Effectiveness Lions Close: 4 March 2011 Entries Close: 11 March 2011 Festival Dates: 19-25 June 2011
Clear Channel Latvia Vaļņu 3-1 / Rīga / LV-1050 / Latvija Tel +371 6 722 1777 Fax +371 6 722 2393 clearchannel.lv Reģ. Nr. 40003547864