“
Who am I, you ask? I am:
unsure, but clear; creative, but rational; mature, but child-like; complicated, but simple; bilingual, but tongue-tied; intense, but fragile; unconventional, but traditional; independent, but needy; serious, but silly; sporadic, but focused; different, but alike; incessant, but silent; flawed, but perfected.
“ I am me.
CONTENTS PROJECT 01 / scrumpdiliumptious PROJECT 02 / IAMJANDYS PROJECT 03 / Essential Teacher PROJECT 04 / NCADV PROJECT 05 / pigsty PROJECT 06 / Flagler College PROJECT 07 / Wilton
CONTENIDOS PROYECTO 01 / Lather Salon PROYECTO 02 / TIC贸MIDA PROYECTO 03 / Descubre Ecuador PROYECTO 04 / Wingu PROYECTO 05 / Embark
tious
mp u i l i pd
m scru Cak
{N
de D
sin g Bu
ratin
co e De
ess
cio ego
ión d
ac ecor
les }
ste e Pa
Overview Inspired by all things cake related, scrumpdiliumptious is a start-up cakery seeking to fully brand their shop. Challenge scrumpdiliumptious wanted to convey a hand-made, friendly tone throughout all their branding materials. Additionally, they wanted their look to be quirky but also professional and modern. Wanting to target anyone looking to sweeten their day, scrumpdiliumptious also wished to offer customers a way to celebrate without having to come into the shop Solution Wanting to transmit an unthreatening tone while still feeling professional, handwritten and san-serif typefaces were used in the logo; furthermore, round corners were utilized the deepen the sense of friendly environment. Hinting towards a vintage, homey feel, pale yellow and chocolate brown became the dominant colors for the company with accents of rose pink. Many cake shops use a cake within their logo; however this logo stands out due to its contrasting colors paired with the whimsical details in the cake. Keeping this similar look and feel, twine and brown paper were used in the packaging; to add an extra flare, brown ribbon accents the various packaging items. For those who are unable to make it into the store, they can still brighten anyone’s day with the shop’s new e-cakery app. Just download it from the App Store, design the e-cake, and send! The app can also be accessed through the scrumpdiliumptious website; the site continues the same look as the packaging and stationary, which rounds out the unity of the brand.
PROJECT / 01
scrumpdiliumptious Cake Decorating Shop { Una PastelerĂa }
1
2
3
4 One / Details of the cake topper Two / Close-up view of the business card Three / Stationery set Four / Detail view of the packaging Five / Full packaging set
5
scrumpdiliumptious Website / Home { Sitio Web / Inicio}
scrumpdiliumptious Website / Selected Screens { Sitio Web / Pantallas Elegidas}
scrumpdiliumptious Website / Selected Screens { Sitio Web / Pantallas Elegidas}
scrumpdiliumptious App / Home
{ Aplicaci贸n / Inicio}
scrumpdiliumptious App / Selected Screens
{ Aplicaci贸n / Pantallas Elegidas}
Top Left / Customize your cake flavor Top Right / Scroll to select flavor option Bottom Left / Customize your border option Bottom Right / Fill in your details & email
YS AND
IAMJ
}
s
ines
us hy B
rap
tog Pho
cio d
go { Ne
rafĂa
tog e Fo
Overview IAMJANDYS is a photography business founded in 2007 by J. Andy Stiff. As most aspects in life, IAMJANDYS has grown and changed over the years, so it now seeks to update the look of the company to match the style of the photography. Challenge The company wanted to emphasize a contemporary yet classic feel that is unique compared to other photography logos. IAMJANDYS wished to create a brand that will appeal to those 18-60 years of age within all demographics. In addition, IAMJANDYS wanted their logo to be professional, with a genuine, comfortable tone. Solution Seeking to create something different, the logo mimics a stamp alluding to a certified tone for the company. Furthermore, circles were used to not only connote a camera lens, but also to refer to a clock and how the work of IAMJANDYS is timeless. The website, stationery, and mailer were then all created with the same look to create harmony throughout the brand.
PROJECT / 02
IAMJANDYS Stationery { PapelerĂa}
1
2
3
4 One / Details of the letterhead Two / CD mailer inside view Three / Full stationery set Four / CD mailer cover view Five / Detail shot of the business cards
5
IAMJANDYS Website / Home { Sitio Web / Inicio}
IAMJANDYS Website / Selected Screens { Sitio Web / Pantallas Elegidas}
IAMJANDYS Website / Selected Screens { Sitio Web / Pantallas Elegidas}
er
ach e T l i nta
Esse
sign
de e Re
azin
Mag
{R
e
ar d
eĂą edis
ista }
ev la R
Overview Essential Teacher is magazine that ceased operations in 2009. The magazine targets those in the Education field about teaching English as a second language. Challenge The goal was to redesign an issue and make it visually interesting to enhance readability and make tedious articles welcoming and exciting. Furthermore, it was necessary to design a mailer to accompany the magazine. Solution The entire magazine was redesigned by adding modern, professional typefaces, visually stimulating quote bocks, bight colors, an array of imagery, and arranging content in an engaging manner. Symbols were used to represent each of the three categories thus making the navigation easier to understand. Infographics and lists were also incorporated to break up the harder-to-read articles. For the mailer, it was decided to include a template to make the cardboard bully/victim seen throughout the article “Bully-Proofing Your School.� Teachers can make this figure and put it on their desk or in their office, and by doing so, create a community against bullying.
PROJECT / 03
Essential Teacher Magazine / Selected Spreads { Revista / Pantallas Elegidas}
1 One / Front & back covers Two / Table of contents
2
Essential Teacher Magazine / Selected Spreads { Revista / Pantallas Elegidas}
1
2
3 One / Column layout Two / Feature stroy intro page Three / Close-up shot of a quote
Essential Teacher Magazine / Selected Spreads { Revista / Pantallas Elegidas}
1 One / Opening page to selected story Two / Selected spread view Three / Mailer insert details
2
3
Essential Teacher Magazine / Selected Spreads { Revista / Pantallas Elegidas}
1
2 One / Selected story opener Two / Interview spread view
ción
ven { Pre
DV
NCA
}
n
ntio
eve e Pr
s
Abu
uso
b del A
Overview The National Coalition Against Domestic Violence is an organization aimed to stop all forms of abuse that occur within the home. Understanding that abuse does not discriminate against age, gender, or race, the NCADV seeks to raise awareness about this prevalent issue. Challenge The task was to create an ad campaign that puts a face on domestic violence in a manner that is simple yet powerful and is not overtly graphic. The NCADV also wanted the campaign to help raise awareness of how common domestic violence is, and act as a source of aid for those being affected. Solution Focusing on the idea of not wanting it to be too explicit, the campaign uses gender symbols as the main characters. Seen all over the world, the symbols of man, woman, and child are not to be misunderstood. Each ad depicts one form of abuse by highlighting the violence in a blood-red color to make it really pop against the rest of the black and white ad. In the body text, there is a statistic about that particular form of abuse, to not only build a public awareness, but also to let victims know they’re not alone, and there are people who can help. The website and logo for the NCADV are included so individuals can find out how to get involved and how to get help. These ads were then used in various medias all throughout commonly busy, public locations for hightest exposure, while also acting as an outlet for victims whom are unable to seek help on their own.
PROJECT / 04
o evil. hear no evil. speak no evil.
NCADV Ad Campaign
{ Campa単a Publicitaria}
NCADV Ad Campaign
{ Campa単a Publicitaria}
NCADV Environmental Signage { Carteles Ambiental}
NCADV T-shirt Design
{ Dise単o de Camiseta}
a pres { Em
ty
pigs
}
y
pan
om ng C
ishi
Furn
de
ario
ili Mob
Overview pigsty is a one-stop-shop for everything one would need to decorate and personalinze their living space to make it their own. They offer a modern design in bright colors, and provide a friendly atmosphere for shoppers. Challenge The main challenge was to create a branding solution for pigsty that matches the company’s style-modern, bright, and welcoming. pigsty wanted a clever logo and business card design that wow, a vibrant rewards card, and an unique app that will incite school-aged girls (elementary through college) to shop at pigsty. Solution The logo was created by using the shape of a pig and the word sty in a friendly, round typeface to form the word pigsty. It can be read as either pigsty or sty as a nickname. The pop-up business cards offer the company a unique solution, while also showcasing their colorcoordinating sets. To further this idea of color-coordination, the rewards cards design was designed with the same color combination as the business cards; customers will have the choice of which design they want. For each purchase used with a rewards card, one will receive points on their card. Once 500 points is reached, the customer will receive a $5 coupon via their card. The app is like a scavenger hunt using a pig sticker. Customers who make a purchase with their rewards card will receive a sticker they can hide anywhere around the city. Each sticker contains bonus rewards points that the first person (not including the owner) who finds it will receive to help them reach their coupon goals.
PROJECT / 05
pigsty Cards
{ Tarjetas}
1
2
4 One / Side view of the insides of the business cards Two / Inside front view of a business card Three / Front & back outside view of busienss cards Four / Close-up of the outside of the business cards Five / Loyalty card design-front view Six / Loyalty card design-back view
3
personalize your pen
5 use this card to receive sty points, discounts, and pigspotting decals. register your card and connect with your friends at pigsty.com/mystyrewards
authorized signature 00000000372920729085
Š 2013 pigsty. all rights reserved. car-8379
6
pigsty Brand Manual
{ Manual de Marca}
1
2
3 One / Brand manual cover Two / Detail view of the tab navigation Three / Selected layout view
pigsty App / Home
{ Aplicaci贸n / Inicio}
pigsty App / Wireframes
{ Aplicación / Estructura}
pigspotting
pigspotting
pigspotting
pigspotting welcome soccerplayer22
login/register
username:
spotting 101
password:
name: email: card #: username: password:
login
find a store
click here to register
pigspotting
clues
map
capture
spot a pig hide a pig your account
register
clues
map
find friends
capture
clues
map
capture
spot a pig
congratulations!
near kangaroo express
you’ve received 250 points added to your card
near walgreens
total balance: 445 points to next discount: 55
near flagler college near walmart
go to your profile pg. 1 of 3
(From left to right, top to bottom)
profile
settings
soccerplayer22 member since: ‘10 total savings: $350 basic information
beds
pillows
coverings
modern round bed $800-$1200
redeem
$750
everything shelf
$425
green-$425
alien floor lamp
$80
green-$80
chic bunk bed
$900-$1500
rewards total point balance: 445 current discount on card: $15
store’n’save bed brown w/ baskets-$750
lift’n’hide bed $500-$700
name: samantha t. email: soccerplayer22@gmail.com card#: xxx-xxxx-4259
review order
store’n’save bed $500-$900
twin sheet set
$40
green-$40
congratulations! you have a $30 discount on your card. apply
subtotal: $1295 shipping: free discount: -$30 total: $1265
Step One / Login or register Step Two / Register Step Three / Fill out registration form Step Four / Spot a new pig Step Five / Select a location near you Step Six / Follow the trail Step Seven / Find the pig & take a photo of the QR Step Eight / Receive specified rewards points Step Nine / Redeem your points Step Ten / Shop the site Step Eleven / Apply your coupon at checkout
e
lleg o C er
l
Flag
ter { Ma
de
}
l
tera
lla s Co
ion
al L Loy
ial I
eso mpr
ons
l Li Loya
Overview Loyal Lions is the name given to those whom have donated to Flagler College consecutively for five years or more. The main purpose for its creation is to honor the individuals that help Flagler College achieve all they do. Challenge Flagler College wanted to create collateral for the 2012-2013 academic year that consisted of not only material pertaining to the year’s funding, but also to create a mailer inticing donors to reach Loyal Lions status. In addition, the college wanted to have an envelope made specifically for this mailer. They wanted the pieces to share a similar look that keeps the integrity of Flagler College. Solution In order to retain the character of Flagler College, the collaeral materials use the main colors of the college-crimson and gold. For the Honor Roll brochure, secondary branding colors were applied to create a warm and inviting tone. Famous quotes and quotes from students were used throughout the brochure to break up the numerous lists and provide positive evidence of how the donors’ financing really makes a difference. The two versions of the mailer use the same crimson and gold colors to represent Flagler College. Created to convey the importance of loyalty, the first version of the mailer is intended for those whom have given to the college consecutively for four years. Within the mailer, donors can see their giving history, make a donation, and read about the perks of being a Loyal Lion. The second version of the mailer is the exact same design, but is intended for those whom already are Loyal Lions; the mailer acts as a reminder as to why one should be a Loyal Lion, and that without them, Flagler College could not accomplish as much as they do.
PROJECT / 06
Flagler College Donor Brochure
{ Folleto de Donador}
1
2
3 One / Close-up of a student quote Two / Close-up of a story headline Three / Back view of the brochure Four / Selected spread view
4
Flagler College Mailer & Envelope
{ Correo Directo y Sobre}
1
2
3 One / Detail shot of the logo Two / Close-up of the donor history Three / Mailers & envelope Four / Details of the envelope
4
n
Wilto
d
al A
ion Nat
ñ
mpa
{ Ca
d
blici
Pu a de
l}
ona
ati ad N
aign
p Cam
Overview Wilton is a company who make products for all things related to cake / cookie / dessert making and decorating. It is a National brand created in 1929 making them the oldest and largest company within their industry in the U.S. Challenge The task was to create a marketing campaign for women between the ages of 20-40 who are crafty and like celebrating any feat or holiday. Wilton wanted to get their name out to those unfamilar with the brand by saying any occasion is worth celebrating, and also alluding that one does not need to be an artist or decorator to use Wilton products. Solution For the Wilton campaign, the tagline used is “What’s your #reasontocelebrate?” In the various images, funny, not so celebrated events were applied to emphasize that every moment can be celebrated by using Wilton products. The hashtag was incorporated to build a community through Twitter and Instagram and to allow women to see how and for what occasion others choose to celebrate. Individuals can sign up for the Wilton Newsletter mailing list via Facebook and in doing so, they will receive a cake postcard mailer. The postcard will arrive to them blank (other than Wilton’s logo and tagline) so the individual can personalize it and send it to someone else with whom they are unable to celebrate.
PROJECT / 07
Wilton Ad Campaign
{ Campa単a de Publicidad}
Wilton Ad Campaign
{Campa単a de Publicidad}
Wilton Ad Campaign
{ Campa単a de Publicidad}
Wilton Ad Campaign
{Campa単a de Publicidad}
1
2
3
5 One / Cake postcard Two / Social media sign-up Three / Details of the cake postcards Four / Details of the icing Five / Close-up of pink postcard
4
FLIP OVER
LO VOLTEE
“
Quien soy, me pregunta usted? Soy: incierta, pero clara; creativa, pero racional; madura, pero pueril; complicada, pero simple; bilingüe, pero no puedo hablar; fuerte, pero frágil; no convencional, pero tradicional; independiente, pero necesitada; seria, pero tonta; esporádica, pero concentrada; diferente, pero parecida; incesante, pero callada; con fallos, pero perfeccionada.
“ Soy yo.
CONTENIDOS PROYECTO 01 / Lather Salon PROYECTO 02 / TIC贸MIDA PROYECTO 03 / Descubre Ecuador PROYECTO 04 / Wingu PROYECTO 05 / Embark
CONTENTS PROJECT 01 / scrumpdiliumptious PROJECT 02 / IAMJANDYS PROJECT 03 / Essential Teacher PROJECT 04 / NCADV PROJECT 05 / pigsty PROJECT 06 / Flagler College PROJECT 07 / Wilton
lon
Sa r e h at
L
i
{ Ch
alon
ir S c Ha
}
oda
M a de í r e u
q
Pelu
Resumen Lather Salon es un peluquería que está en Newark, CA. Ofrece servicios del pelo, piel, y uñas. Lather Salon es una tienda de moda que sirve una populación grande alrededor de mucha gente latina. Desafío La aparición de Lather Salon no corresponde con sus servicios ni su ambiente-específicamente su sitio web. Ellas querían cambiar su apariencia a una que es más chic. También, ellas querían expandir sus negocios al mercado latino. Solución Los colores de púrpura, blanco, y gris fueron elegido para crear una apariencia limpia y de moda. El logo principal es de los colores gris y usa las iniciales del salón para representarlo y parece como pelo. Este elemento tiene una sombra poquita para añadir más profundidad. Alrededor del logo está un círculo para reflejar la suavidad del pelo. Esta forma traduce al fondo del sitio web para continuar la unidad entre la piezas impresos y digitales. También, el sitio usa los mismos colores de púrpura, blanco, y gris para formar una apariencia pulida.
PROYECTO / 01
Lather Salon PapelerĂa
{ Stationery}
1
2
3 Uno / La foto detallada del sobre Dos / Tarjetas de visitas Tres / PapelerĂa
Lather Salon Sitio Web / Inicio { Website / Home}
Lather Salon Sitio Web / Pantallas Elegidas { Website / Selected Screens}
1
2
3
Lather Salon Sitio Web / Pantallas Elegidas { Website / Selected Screens}
4
5 Uno / La página servicios Dos / La página segunda del pelo Tres / La página galería Cuatro / La página nostros Cinco / La página información
A
MID ó C I T Res
nse
{C
R
rice star
e Co
ant taur
ican
R osta
ant }
ur esta
Resumen Un restaurante costarricense nuevo está construyendo en ciudades mayores a través de Estados Unidos. Se propone ser moderno, elegante, quiere saber las últimas tendencias del sabor y la tecnología. Además, el restaurante desea concentrar en la gente alta, elegante y la que busca probar algún sabor Tico. Desafío Fue importante crear una marca llenada que representaba el estilo innovador de su concepto. El restaurante deseó de tener un nombre que correctamente transmite una experiencia auténtica de costarricense y también representar una vibración elegante. También, el restaurante quería utilizar los colores que son frescos y elegante, pero también los que representa Costa Rica. Además, quería integrar la última tecnología en el restaurante. Solución Traer la frescura de costa rica a los norteamericanos refinados, el nombre TICóMIDA fue creado combinando el nombre “tico” (el termino coloquial por la gente costarricense) y “comida.” Inspirado por el fuego de los latinos mientras también tiene un sentido limpio y curruscante, los colores de rojo y blanco fueron utilizados por la paleta principal, con acentos de plata utilizada a través de la cocina y el comedor. Escoger los tipos de letras san-serifs, posicionar del “ó”, y poner el “MIDA” abajo fueron hecho para reforzar más el tono de la unicidad e innovadora de TICóMIDA.
PROYECTO / 02
TICóMIDA Menú / Inicio { Menu / Start}
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E ENGLISH
ESPAñOL
TICóMIDA Menú / Pantallas Elegidas { Menu / Selected Screens}
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
INICIO D E S AY U N O ALMUERZO CENA POSTRES BEBIDAS
CONTACTENOS Dirección: 1837 El Rojo Street, San José, California 95101
Teléfono: 408-935-2714
4
Sitio Web: www.ticomida.com
Horas:
5 P - 11P 10 A - 11P
Martes - Jueves Viernes - Domingo ENGLISH
TICó
ESPANOL
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
INICIO D E S AY U N O ALMUERZO CENA POSTRES BEBIDAS
GALLO PINTO
OMELET SUPREMO
Tres huevos mezclados con queso, carne (salchicha, tocino, o pollo), tomates, pimientos, cebollas, champiñones, y aguacate con dos tortillas.
EL GRINGO Tres tortitas grandes con salchicha o tocino, dos huevos cocinados, fruta mezclada, y pan tostado o un muffin. Viene con jarabe de arce.
EL TICO SANO Un tazón de harina de avena con una guarnición (muesli, nuezes, o fruta), banana, y un muffin integral o pan integal tostado.
ESPANOL
8
14
16
10
A LA C A R TA Fruta Pan con Mermelada Huevos (2) Gallo Pinto
ENGLISH
5
Un mezclado de pintos negros y arróz, huevos fritos con tomates y cebollas, salchicha, plátanos cocinados, y dos tortillas.
4 3 4 2
TICóMIDA Menú / Pantallas Elegidas { Menu / Selected Screens}
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
BOC A S
INICIO D E S AY U N O ALMUERZO CENA POSTRES BEBIDAS
Ceviche Ensalada Chilera Chicarones Chips y Salsa o Guacamole
CASADO DEL MAR Pescado fresco del día, arróz, pintos, plátanos fritos, queso, ensalada, y pan o tortillas.
CASADO DEL CAMPO Pollo o carne, arróz, pintos, plátanos fritos, queso, ensalada, y tortillas.
TICO VEGANO Ensalada mezclada con tomates, cebollas, zanahorias, pipinos, y palmitos con la sopa de pintos negros y tortillas.
TA M A L E S Tres hojas del plátanos hervido llenadas con harina de maíz, arróz, cerdo, pintos y vegetales.
ENGLISH
TICó
10 8 8 6
36
32
28
30
ESPANOL
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
INICIO D E S AY U N O ALMUERZO C E NE SAC R I B E U N A R E S E Ñ A POSTRES BEBIDAS Nombre Reseña
T AG AML L OAPLI N ET OS | 30 Un mezclado de pintos negros y arróz, huevos fritos con tomates y cebollas,
Tres hojas del plátanos salchicha, plátanos cocinados, y dos tortillas. hervido llenadas con harina de maíz, arróz, y vegetales. O M E L cerdo, E T S U P R E Mpintos O
Tres huevos mezclados con queso, carne (salchicha, tocino, o pollo), tomates, pimientos, cebollas, champiñones, y aguacate con dos tortillas.
ESPANOL
14
Contenido Calórico: 420 | Grasa Total: 10g | Sodio: 670mg | Carborhidrato Total: 60g | Protenías: 8g
EL GRINGO Tres tortitas grandes con salchicha o tocino, dos huevos cocinados, fruta mezclada, y pan tostado o un muffin. Viene con jarabe de arce.
QU É PI E N S A N O T R O S E L T I C“¡Perfecto!” O SANO
ComidaBuena
Un tazónSin de harina una guarnición nuezes, duda,de elavena mejorcon restaurante que(muesli, te invita a o fruta), un muffin integral o pan integal tostado.
16
10
20/09/12 banana, y
regresar una y otra vez...ver más
A LA C A R TA Fruta Pan con Mermelada Huevos (2) Gallo Pinto
ENGLISH
8
4 3 4 2
TIC贸MIDA Uniforme { Uniform}
5
TICóMIDA Sistema Punto de Venta / Inicio { POS System / Home}
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
ENGLISH
ESPAñOL
TICóMIDA Sistema Punta de Venta { POS System}
TICó
MIDA
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
R E S TA U R A N T E • C O S TA R R I C E N S E
PEDIDOS ABIERTOS
PEDIDO NUEVO
PEDIDOS CERRADOS
221
RESERVACIONES
222
CONFIGURACIÓN
231 232
TICó
MIDA
R E S TA U R A N T E • C O S TA R R I C E N S E
T I Có
MI D A
R E S TA U R A N T E • C O S TA R R I C E N S E
D E S AY U N O
BOCAS
ALMUERZO
CASADO DEL MAR
CENA
CASADO DEL CAMPO
POSTRES
TICO VEGANO
BEBIDAS
TAMALES
TIC ó
MID A
R E S TA U R A N T E • C O S TA R R I C E N S E
T I Có
MI DA
R E S TA U R A N T E • C O S TA R R I C E N S E
PEDIDO SUMARIO
T A M A L E S | 30 Tres hojas del plátanos hervido llenadas con harina de maíz, arróz, cerdo, pintos y vegetales.
(1) T A M A L E S | 3 0 (1) T I C O V E G A N O | 2 8
INSTRUCCIONES
(2) C E R V E Z A S | 1 O (2) F L A N D E C O C O | 3 O A NA D I R
(De izquerida a derecha, de arriba a abajo)
Paso Uno / Abre los pedidos Paso Dos / Empieza un pedido nuevo Paso Tres / Elige el tipo de comida Paso Cuatro / Elige la comida Paso Cinco / Si necesario, añade notas Paso Seis / Finalizarlo y mandarlo a la cocina
TOTAL:98
ENVIAR
re
ub c s e D
de ista
ev
La R
r
do Ecua
d
{ iPa
ine }
az Mag
iPad
Resumen Descubre Ecuador es una revista de iPad. Cada edición pertenece a un tema específico para despertar conciencia sobre este bonita país. Desafío Quería crear una revista viajes que era atrevida y única compara a otras revistas de viajes. También, dirige a les que visitan Ecuador o quieren aprender más sobre el país. Habrá dos versiones de inglés y español. Solución Usar texto de contraste y negrita y una cuadrícula, la revista de ipad es atractiva y interesante. Lugares específicos rompe la cuadrícula que involucra la audiencia, y así se distingue de otras revistas.
PROYECTO / 03
Descubre Ecuador Revista de iPad / Inicio { iPad Magazine / Home}
Descubre Ecuador Revista de iPad / Pantallas Elegidas { iPad Magazine / Selected Spreads}
Descubre Ecuador Revista de iPad / Pantallas Elegidas { iPad Magazine / Selected Spreads}
Descubre Ecuador Revista de iPad / Pantallas Elegidas { iPad Magazine / Selected Spreads}
ofi n-Pr
u
Wing
ía pañ
Com
sin
F
de ines
ro
Luc
{ No
any }
mp t Co
Resumen Wingu es una compañía web sin fines de lucro basada en Buenos Aires, Argentina que ayuda crear sitios web por otras organizaciones sin fines de lucro y utiliza herramientas como Salesforce y Google Apps. Es una agencia chica que le gusta ayudar otros por Internet en maneras pertinentes y fáciles de manejar. Desafío Los objetivos para este proyecto eran recrear su logo para agregar un tono más profesional, hacer artículos de papelería, y diseñar dos pósteres de información que se representa los datos en una manera interesante y llamativa. Solución Los rincones del logo fueron redondeado para representar ambos el pelo de una oveja y la esponjosidad de una nube. La sombra y los acentos fueron agregado para crear más profundidad. Las tarjetas de visita fueron hecho como círculos no sólo crear una conexión unificada entre el logo y tarjeta, pero también añadir un tono única y lo que representa el ambiente de Wingu. Los dos pósteres de la información fueron creados para representar acontecimientos diferentes; el primer poster que se llama “Wingu Resultados” es la formación de todo lo que ha hecho desde empezó Wingu. El otro poster comunica los resultados de una competencia de Facebook que tuvo Wingu. Ambos pósteres usa el color principal de Wingu (azul) como el fondo para crear armonía entre los dos, pero cada poster tiene sus propios elementos de diseño y colores secundarios para hacer una atracción extraordinaria y vívida.
PROYECTO / 04
Wingu
{ TecnologĂa sin fines de lucros {
Wingu PapelerĂa
{ Stationery}
1
2
3
Uno / La foto detallada del logo Dos / Detalle de la ciudad Tres / Tarjetas de visitas Cuatro / PapelerĂa
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Wingu P贸steres Informativos { Information Posters}
ise { Cru
rk
a Emb
ista
ev La R
Ship
ine}
az Mag
cero
ru de C
Resumen Embark es una revista bilingüe creado para los cruceros por la gente de mediana edad. Estas publicaciones son distribuido directamente a los cruceros por cada camarote individual. Los artículos que están dentro de la publicación pertenecerían a los puertos diferentes que están a lo largo del viaje. Desafío El reto principal era crear una revista en dos idiomas que podría distribuido a los cruceros para las personas que no toman mucho y están buscando tener una experiencia auténtica a cada ciudad. Por eso viaje particular, era necesario para incluir artículos y críticas de Barcelona, Florencia, Roma, Nice, y Cannes. Solución El estilo usado a lo largo de la revista es elegante y refinado para atraer la gente mediana edad para leerla. Triángulos y flechas son usado para crear una puesta en papel interesante. También, los ángulos son aplicado en contra de la cuadrícula para continuar este elemento diseño. hacer una atracción extraordinaria y vívida.
PROYECTO / 05
Embark Revista / Portada { Magazine / Cover}
Embark Revista / Contenidos { Magazine / Contents}
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5
Embark Revista / Pรกginas Elegidas { Magazine / Selected Pages}
Embark Revista / Pรกginas Elegidas { Magazine / Selected Pages}