Kansas City Golf Show 22 Recap

Overview

Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Kansas City in 2022, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Kansas’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 110 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio

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appearances and interviews by show organizers. In addition, e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2022 Kansas City Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Event Features

Retail Equipment Sale

The best golf equipment sale of the year as at our Show! Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move. Everything to fill up your bag at great prices!

Golf MD Testing & Fitting Zone

Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driv ing range. Top Mfg. Representatives will be on-site fitting you to the right club!

Simmons Bank Short Game Central

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Lake of the Ozarks Golf Trail / Edward Jones Long Drive Challenge

Powered by Midwest Golf Innovations & SpringTee

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Visit Mississippi / Radmor KP Challenge

Powered by Midwest Golf Innovations & SpringTee

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Olathe Lincoln Ford Putting Challenge

Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Michelob Ultra & Sports Radio 810 WHB Main Stage

Stop by the Main Stage and learn from the game’s top teach ers, industry experts, fitness professionals and more.

Michelob ULTRA 19th Hole

Time for a break? Visit the 19th Hole to grab a cold Michelob ULTRA and watch golf, football, basketball, and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

PGA Midwest Section Free Lesson Area

Get your swing tuned up for spring! Using the latest in tech nology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Xtreme Green On the Green Powered by Radmor

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.

F.I.T. Muscle & Joint Clinic Studio

Meet the golf wellness, Titleist Performance Institute, Chiropractic and fitness experts from F.I.T. Muscle & Joint Clinic at the show. Let them help design a program “fit” for you.

Lasered in with Leupold Golf

Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.

Imperial Golf Experience

North Kansas City’s leader in teaching and fitting, Imperial Golf is making a name for themselves nationwide. Their show studio will give you a sampling of all they can do to take you to the next level.

X Golf Leawood Exhibit

Stop by the X Golf station on the show floor and learn about KC’s newest indoor golf location and see what all the buzz is about. They have multiple X Golf Simulators, leagues, food, bev erage, junior programming, lessons and private events in their beautiful Leawood location.

MGI Motorized Cart Test Drive

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

The StretchZone

With cutting edge techniques, custom built tables and worldclass stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibil ity, distance and score.

2022 SHOW RECAP

Chicken N Pickle Pickleball Court

Powered by Wilson Pickleball

America’s hottest game and KC’s fast-growing establishment

Chicken N Pickle will run an exciting pickleball court and games all weekend long. See you there!

Mind 2 Motion Teaching Zone

Alison Thietjie is the founder of ‘The Anatomical Absolutes’ in the golf swing. She is a Neuroplastician that has coached play ers like Jim Furyk, Berhard Langer and Justin Leonard.

The First Tee of Greater KC Jr. Golfer Area

A special area just for kids! Featuring fun games and instruc tion from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater KC Kids & Family Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

Sponsors

Welcoming Sponsor

Presenting Sponsor Benefits

Logo on Print, Radio &

Airborne Event Signage

Materials

Logo & Link on the Show Website

PA Announcements During the Event

Complimentary Event Tickets

Sponsorship of Interactive Area

On-Site Display Space

Supporting Sponsor Benefits

Logo on Print Media

Logo & Link on Show Website

PA Announcements During the Show

Complimentary Event Tickets

Event Signage

Co-Sponsorship of Interactive Area

On-Site Display Space Patron Sponsor Benefits

Logo & Link on Show Website

PA Announcements During the Show

Complimentary Event Tickets

Event Signage

Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

2022 SHOW RECAP

Exhibitors & Floor Plan

810 WHB

AdventHealth Championship

Alabama Tourism

Amateur Players Tour

AMP Marketing

Avid Golfer

Bushnell

Callaway Golf

Central Links Golf

Central Missouri’s Lake of the Ozarks Golf Council

Chicken N Pickle

Cleveland Golf

ClickHeat Club Pro Guy LLC

Cobra

Continental Siding Cutco Cutlery KC Cutwater Spirits Destination Fun Travel Edward Jones

Enlow Grips

ESPN Kansas City ESPN Kansas City

Explore Minnesota Golf Alliance

Fairway Custom Golf Farmers Insurance

– Steven Kohnle Agency

Fasbender Golf LLC

First Responder Golf Foundation

First Tee of Kansas City Fit Muscle and Joint Clinic

Flag Assist

Four Seasons Home Products

Golden Eagle Golf, Inc Golf Ball Pauls

Golf M.D.

Golfmart Kentucky Grand Summit Golf & Country Club

Great Life Golf & Fitness

Hague Quality Water

Hello Garage of Kansas City Home Town Exteriors, LLC

Hometeam Golf

Imperial Golf Johnson Fitness & Wellness

KC Hemp Co.

Labette County CVB

Launch Golf STL

Leaffilter

Let’s Golf Travel Network

Leupold Golf

Life is Sports LLC

LPGA Amateurs

– Kansas City Metro Chapter

M&M Golf LLC

Maq Innovations

MGI Power Golf Carts

Michelob Ultra

Mid America Golfing Events Midwest Golf Innovations

Midwest Golf Performance Mind 2 Motion Missouri Golf Association Mizuno

Mules National Golf Club Neighborhood Hearing North Iowa Golf Odyssey

Olathe Ford Lincoln Old Kinderhook

PGA Midwest Section

PING

Pins & Aces

Plumbline University

Pro-Am Golf USA

Pure One Golf Radmor Golf

Rend Lake Golf Complex Renewal by Andersen

RMI Golf Carts

Sassy Caddy Inc.

Seal Smart LLC

Shangri La Golf Club, Resort & Marina Simmons Bank

– Kansas City

Srixon

StretchZone

SwingU

Synlawn

T-Mobile

T-Shotz

TaylorMade

Tee Times Magazine

Thermal King Windows

Top Notch Heating & Cooling

Traverse City Tourism

Treetop Condominiums

US Am Tour KC

Virtue Chiropractic

Visit Mississippi

Vita Chiropractic

Wild Horse Golf Club

X-Golf Leawood

Xtreme Green Synthetic Turf

Marketing & Promotions 13 Million

RADIO & TELEVISION ADVERTISING

• Radio - 350 Golf Show Radio Spots

WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman.

ESPN Radio KC 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up.

KMBZ NewsRadio 25 spots week leading up to show.

610 Sports 50 spots over 2 weeks leading up to show.

• Live Broadcasts – 4 Live Broadcasts

Friday Show Day Kevin Kietzman - 3 Hours On WHB.

FOX4 - Sat am.

• Television Ads: 230 Golf Show TV Spots

Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks.

WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show.

KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news.

KSHB NBC – 20+ Ads on AM and PM news week leading up to show.

ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.

Marketing & Promotions

E-MARKETING: Digital Campaign/Ads & Messaging

Partnerships

25+ Partners

• Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!

SOCIAL MEDIA CAMPAIGN:

Via Facebook/Twitter

Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.

PRINT MEDIA:

Display Ads

• Kansas City Star: 10 ads over two weeks leading up.

• Tee Times Golf Guide: 3 months of ads/coverage + special February Show section.