MAGAZINE
F E B R UA R Y 2017N.03 NEW RASTER COLLECTION A TOUCH OF VANNITY VANNI TOUR OF THE WORLD
01 New RASTER Collection
02 Technology and Style
03 VANNI tour of the world
04 A touch of VANNIty
01/COLLECTIONS
RASTER: THE NEW EYEWEAR COLLECTION IN EXCLUSIVE ACETATE Our life today is increasingly invaded by digital graphics. Raster, the new collection of VANNI eyewear, draws inspiration from the digital present and a term commonly used by 21st century graphic designers.
Raw Material: VANNI exclusive acetates. Design Detail: the weave of the Raster eyewear collection, created exclusively by VANNI, conjures up the tight graphic lattice that contains the infinitesimal information of a pixelated digital image. Raster reproduces a compact, high resolution, iridescent and consequently changing checker board: the precision of the colourful micro lines merging with the overlapping material, creating the optical illusion of a cubic geometric pattern. Shapes and Colours: the Raster acetates combine black with grey, brown with gold, blue with brown, and new combinations of iridescent orange and brown, turquoise and gold and tones of red to satisfy both the customer in search of a more conventional look, and also those opting for a vibrant original style. Some frames come with a combination of Raster material with one transparent colour, tone-on-tone or in twocolour contrast versions. Styles to suit both the male and female customer: classic, wide and rectangular for men, a feminine, wide rounded butterfly shape for women as well as more conventional shapes for the smaller face.
02/TECHNOLOGY AND STYLE
FROM CONCEPT TO REALTY
CU T
It all starts with an idea, from a reaction to current trends, fashion or art: a simple intuition that kick starts a creative process that over the course of a few months matures into a new collection of eyewear. Let’s take our collection Remaster in metal and acetate that takes (ripetizione) a contemporary look at classic eyewear design: iconic shapes, timeless colourways and designs that have shaped and dictated style in previous decades. For the metal frames for example, VANNI uses advances in manufacturing technology to revitalise traditional shapes. If you think back to the ‘80’s, glasses had very distinct separate parts constructed with different materials in different colourways that were glued together. It is now possible for VANNI to recreate the same effect from a single sheet of metal. Lets look at the various steps of production, perfected by master craftsmen in the valleys of the Vento region, where highly specialised modern manufacturing has capitalised on developments in technology to produce the best eyewear in the world.
WELDING
Phase 1 the metal for the main frame of the glasses is literally sculpted from a single sheet of raw metal using high tech milling technology to reproduce miniature engravings in high or base relief. Phase 2 the frontal frame is then gently bent and shaped to create ergonomic eyewear that ensures a confortable fit. Phase 3 the frontal frame is then welded with the almost invisible components to attach the temples and nose pads, one pair of glasses at a time. Phase 4 the completed frame is then passed through a specialised polishing machine where it is washed and the metal galvanized before coloration. 5th and final phase the final touch of VANNI style: the colour is applied manually and expertly to one pair of glasses at a time with a special syringe.
CO LO R AT I O N
The process has to be carried out quickly and with great skill and precision as the colour brings the glasses to life. Several months have passed from initial concept to a tangible result but now our glasses are ready to take their place in the new VANNI collection.
03 VANNI TOUR OF THE WORLD
VANNI IN LONDON Put “Visit London” into Google and you get millions of sites and suggestions. With the 100% Optical Trade Fair that opens in London on the 4th of February - where VANNI will be exhibiting our new collections, we thought we would share with you some useful tips that we have learnt along the way. We won’t bother mentioning the usual tourist attractions that are always advertised, but give you something more easy and original that will make you fall in love with undoubtedly one of the greatest cities in the world.
S O U T H WA R K
The first is to try visiting London in a cold and wet February, cheaper and with less tourists. Just jump aboard a red double decker bus and go for a tour. Some routes seem to be designed just for the foreign visitor. Buy a daily travel card for £12.50 and you can ride around all day. Try routes 10, 11 and 15 to see the sites. Alternatively, if it’s not raining, walk down Southbank beside the Thames from the London Eye to Tower Bridge and maybe take time to have a look around Borough Market and eat some street food. If you’re not too tired, cross
T O WE R O F LO N D O N
the bridge to the Tower of London to soak up the atmosphere of medieval London and her prisons and guillotines or to fantasize about wearing the crown jewels. We remind you that many public museums in London have free entry and are more than worth a visit. From the British Museum full of treasures from around the world to the monstrous dinosaur skeletons in the Science Museum, to the refined and sophisticated exhibits at the Victoria and Albert Museum and mind blowing paintings at the national
TA MIGI
and Portrait Gallery in Trafalgar Square. You can’t see everything but enjoy soaking up what you can. VANNI is passionate about modern art and London has made an outstanding contribution in the last 50 years. Three important suggestions. Don’t miss the Tate Modern (crossing the Millennium Bridge from St. Pauls), the Saatchi Gallery near Sloane Square and the Serpentine Gallery in Hyde Park to check out emerging artists that will certainly go down in history. N AT U R A L H I S T O RY M U S E U M
Why not try a cruise down the Thames? Not expensive and it gives you amazing views of London. Leave from Westminster Pier and follow the river down to Greenwich, home to the Royal Observatory, Planetarium and the National Maritime Museum: thereyou can watch a digital simulation of the Battle of Trafalgar, where national hero Lord Nelson ended his days. There are thousands of things to do in London but what we suggest in just a taster of an amazing city to get you hooked so that you return many times.
S A ATCH I G A L L E RY
PL ANE TARIU M
MILLE NIUM B RIDGE
04 A TOUCH OF VANNIty VANNI magazine in Naples Pizza is not only the most loved and recognised Italian national dish, available and adapted all over the world in thousands of different variations. A simple and basic food and Italian ambassador, pizza has become an iconic symbol that represents Italy and an extraordinary metaphor for Italian know how. To make a good pizza you don’t only need excellent ingredients, you need expert hands that have worked dough for generations and are able to bake it to perfection in a wood fired oven. You need craftsmanship and the ability to produce a work of culinary art and an explosion of taste. VANNI, made in Italy for sure, shares the same story, made from a passionate and unrelenting research for quality. Our glasses are 100% Made in Italy, benefiting from the excellence and skill that represents our global reputation: design, style, the latest materials and sophisticated manufacturing processes. This is why we chose Naples, world pizza capital and the beating heart of Italy in the world, as the location for the new VANNI 2017 Spring Summer collections. We went into the sacred pizza shrines of the city, where the best pizza chefs of Italy guard their secrets and modelled our glasses. Then we took to the streets to capture the sights and smells of an incredible city. Find out for yourself having a look at the new Mag.
VANNI on show Press Release A season full of cinema appointments. Here are a glimpse of our latest appearances, “La vita Possibile” “I Delitti del Barlume” “I bastardi di Pizzofalcone” “Che Dio ci aiuti” “Smetto quando voglio”
VANNI and Kristina Ti A meeting of womenswear designer Kristina Ti and VANNI, leader in innovative and creative eyewear. A collection of sophisticated and contemporary sunglasses that capture and accompany the essential femininity that characterizes the Turin brand KTi, hallmarked with the rigorous design and attention to detail for which VANNI is renowned. The capsule collection conceived in collaboration with Kristina T of 3 eyewear designs in 3 colour different colour variations, accessorizes a collection of textiles that capture movement; printed and flowing chiffons, voulants and lazered neoprene. 9 steel frames constructed with a decorative and technologically innovative milling process that embroider the front of the frames with butterflies: the iconic leitmotiv of the Turin designer. The opaque pastel finishes in delicate cream, dusty pink and sage green, with more classic touches of black and gold, mirror KristinaT’s colour choices for the summer season. Design detail extends to the tinted lenses in soft pink and green and also in classic burnt brown, which compliment the delicate pastels of the frames. A mirrored star summarises the collaboration between the two brands. vanniocchiali.com kristinati.it
Autofocus 8: here are the results of the VANNI art competition for young artists A fresh wind of creative inspiration for VANNIs take on the world of contemporary art. The art competition Autofocus, created by VANNI 8 years ago to promote and sustain young emerging art has awarded 4 prizes in categories visual arts, performance, photography and video. The winning International and Italian artists with promising curricula were selected by curator Olga Gamberi for work that represented significant expressions of their personal artistic journey. Take a look at the works of Milena Rossignoli, Lorenzo Abattoir, Paolo Bandinu at www.vanniocchiali.com/ young-art , while the exhibition of Irene Dionisio, winner of the protography prize, is scheduled for May 2017.
PREVIEW 2017 NEW EXCLUSIVE ACETATE BLOCK
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