USD Media Kit 2022

Page 1

Media Kit 2022

PHOTO BY LINDSAY SALAZAR; SUMMER 2021 ISSUE, POOL HOUSE COOL


Where style lives in utah R

eaders turn to Utah Style & Design for the very best in architecture, interior and garden design as

At Utah Style & Design, we celebrate design's power to inspire with engaging articles, expert advice and

well as ideas and inspiration for living their very best

spectacular photography. Through these, we connect

and most stylish lives in Utah.

our unique audience of affluent homeowners and

Through multiple platforms, our award-winning content not only welcomes readers into Utah's most beautiful homes, but it also introduces them to the talented

members of the design trade to our valued advertising partners, in print and online. For advertising that gets results and reaches consum-

professionals who create them and the high-quality prod-

ers and trade professionals alike, there is no better place

ucts and services that elevate their luxury and livability.

to turn than Utah Style & Design.

635,763

TOTAL ANNUAL AUDIENCE

PHOTO BY SCOT ZIMMERMAN; WINTER 2021 ISSUE, A CLEAR VISION

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


Deliver your message Utah Style & Design magazine is the premier, best-read design and lifestyle magazine in the state.

Subscribers and Mailings

Trade Professionals

Mailed quarterly to our dedicated audience of paying subscribers as well as affluent homeowners reached through strategic sample deliveries across the state.

Distributed to professional interior designers, homebuilders, architects, contractors, landscape designers, kitchen and bath experts as well as individual real estate agents across the Wasatch front.

Newsstands Sold at more than 300 newsstands in Utah and surrounding states, including Whole Foods, Smiths, Fresh Market, Harmon's, Barnes & Noble, the SL International Airport and many local stores and boutiques.

Luxury Hotels and Lodging Distributed at Grand America, Hotel Monaco, Alta Club, Hotel Park City and Utopian Luxury Vacation Homes.

TOTA L AU D I EN C E S N A P S H OT:

635,763* A custom marketing campaign launched across our multimedia platforms will target your audience. R E A D ER S

321,310 W EB S I T E

122,059 SO C I A L

157,650 N E WS L E T T E R

34,744 *Annual readership. Sources: Google, Facebook and Instagram Analytics / JES Media Circulation.

PHOTO BY SCOT ZIMMERMAN; SPRING 2021 ISSUE, FRESH VISION

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


Active Audience Premium Readership Our dedicated readers look to us for the best in Utah in interior design, architecture and gardening, as well as the latest and greatest in entertaining ideas, home products and talented professionals and creative artisans statewide. We and our advertising partners inspire readers to design the life they want to live.

THE POWER OF PRINT High Engagement Magazines perform better than TV or the Internet on getting users to try new things, inspiring them to buy new things, and helping them make purchase decisions. Compared to users of these two mediums, not only are readers more likely to find magazine content trustworthy, inspiring and life-enhancing, but their engagement with ads is also significantly stronger. *

Influential Consumers Magazines reach consumers who enjoy being the first to try products across many categories and will pay for premium experiences. Magazine readers are willing to pay more for products and services that they value. Home improvement super influentials are devoted magazine readers.*

Affluent Readers Affluent magazine readers are the crème de la crème of luxury consumers, spending more than affluent users of other media, and on a variety of product types. Magazine readers reach affluent consumers, who exhibit impressive income, net worth and asset values. Affluent magazine readers are heavy spenders across all categories, even when compared to affluent users of other media. Additionally, they consider themselves opinion leaders and risk-takers, making them the ultimate influencers.* *Source: Magazine.org/research PHOTO BY LINDSAY SALAZAR; WINTER 2021 ISSUE, DIVINE INSPIRATION

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


We are online During the past year, nearly 123,000 people visited our website to enjoy Utah Style & Design magazine's curated content. Add to that more than 31,000 engaged followers on our social media platforms and powerful advertising OPTIONS, our digital program will help you find customers whereever they are.

Direct Digital Place your message alongside our valuable, serviceoriented stories and digital content, with options for native content.

Social Media Advertising Access our social media and customized audiences through the Facebook advertising network and send your message directly to targeted customers. We reach people who we know have seen and acted upon our content, and we share your message with them.

49.1

Minutes average read time for our digital edition.

Compared to 49.6 minutes average read time for print, it's apparent our readers immerse themselves in content both print and digital. —MPA Media Factbook 2019

PHOTO BY KYLE AIKEN; SPRING 2021 ISSUE, MODERN TIMES

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


Reader interests • Art & Antiques • Appliances •A rchitectural and Space Planning Services • Automotive • Bath Design and Amenities • Beauty/Health • Building Materials • Cabinetry/Millwork • Countertops/Flooring • Events/Arts & Entertainment • Exterior Stone/Fencing/Gates • Flooring/Carpeting/Rugs • Furnishings/Accessories/Accents • Home Automation/Technology • Home Buying/Real Estate • Interior Design Services • Jewelry/Fashion • Kitchen Design and Amenities • Landscaping/Gardening/Plants • Lighting • Outdoor Furnishings •P atio/Pool/Outdoor Living Spaces • Remodel/Renovation • Restaurants/Specialty Food • Roofing • Travel/Resorts/Hotels/Spas • Window/Doors/Hardware • Window Covering PHOTO BY ANDY CUNNINGHAM; SUMMER 2021 ISSUE, MOUNTAIN CLIMBER

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


2022 editorial calendar In every issue of Utah Style & Design magazine, we invite readers into the Mountain West's most remarkable homes, while introducing them to the talented design professionals, artisans and homeowners who create them. We highlight the hottest decorating trends and showcase locally available furnishings and accessories, as well as design resources that help our readers create their own dream homes. And because a home is truly about the life that's lived there, we share inspiring entertaining and dining ideas to help readers create special moments for themselves, their family and friends. Utah Style & Design magazine is where style lives in Utah.

WINTER

SPRING

JANUARY/FEBRUARY/MARCH

APRIL/MAY/JUNE

New Start

A Fresh Take

Discover the next-wave looks for the new year, from Utah's chic modern mountain style to fresh spins on traditional design. And don't miss our up-to-the-minute forecast of mustsee furnishings, fabrics and designer touches for today's best-dressed rooms.

From relaxed and refined to fresh and fearless, we bring you some of the most engaging, well-appointed spaces—indoors and out. Plus, inspiring ideas for remodeling your home with rescue-and-revamp designer tips.

Space Reservation: Oct 15 Art Due: Nov 5 On Newsstands: Jan 1 Spotlight Space Close: Sept 24

Space Reservation: Jan 14 Art Due: Feb 4 On Newsstands: Apr 1 Stylemakers Space Close: Dec 24

SUMMER

FALL

JULY/AUGUST/SEPTEMBER

OCTOBER/NOVEMBER/DECEMBER

Summer's Best

Creature Comforts

Gorgeous gardens, lavish landscapes and spectacular outdoor spaces inspire the best of summer living. Celebrate the season with must-see rooms, hot decorating tips, fun furnishings and easy entertaining ideas.

Cozy is the catchword inside three remarkable homes where luxury and livability come together to create comforting spaces and compelling design. We also deliver exciting decorating and entertaining ideas to help you celebrate the season in style.

Space Reservation: Apr 15 Art Due: May 6 On Newsstands: July 1 Spotlight Space Close: Mar 25

Space Reservation: July 22 Art Due: Aug 12 On Newsstands: Oct 1 Stylemakers Space Close: July 1 Editorial and special sections are subject to change without notice.

801-485-5100 | sales@saltlakemagazine.com | utahstyleanddesign.com


Production PRINT ADS

| production@saltlakemagazine.com 801-485-5100 ext *211

TWO PAGE SPREAD

FULL PAGE HALF PAGE

Trim sizes

18 x 10.875

9 x 10.875

7.75 x 4.75

PRESS READY REQUIREMENTS • Acceptable file types: PDF, EPS, Tiff • Resolution: 300 ppi • Color: CMYK (convert RGB and Pantones) • Support Black: C 40 M 30 Y 30 K 100 (Large black areas must be a support black) • Include crop marks only. Keep them outside the bleed area. Please do not include all printer marks.

2/3RD VERTICAL 3RD SQ.

4.75 x 4.75

DIGITAL ADS

4.75 x 9.75

| digital@saltlakemagazine.com 786-973-9111

728 X 90 PIXELS

300 X 250 PIXELS

SOCIAL IMAGE SIZING 1080 X 1080 PIXELS 300 X 100 PIXELS

DIGITAL REQUIREMENTS • Acceptable file types: JPEG, PNG, GIF • Resolution: 72 ppi • File size should be under 150 kb. • Color: RGB • All 3 sizes are required. • Up to 5 images for social campaign. • Social Post text will need to be filled out, copy template will be sent out with email reminders. • Provide a url link for the ad. SENDING FILES • Email if under 10mb • Dropbox.com • wetransfer.com


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