EUCYS KATOWICE Brandbook

Page 1

EUCYS KATOWICE 2024

BRANDBOOK

Table of content

Visual identity concept

Primary event brand mark

Secondary event brand mark

Event brand mark safe area

Typography

Color palette

Graphic elements

EUCYS KATOWICE 2024 | BRANDBOOK

Visual identity concept

DiGrotesk KatoScience

FONT

a unique modern font designed especially for European City of Science Katowice 2024, during which the event EUCYS takes place

HEPTAGON PATTERNS

symbolize cooperation, community, diversity, building, creation

CONTRAST

COLOR PALETTE

symbolize dynamic, youth, joy, energy

ICONS

stylistic reference to previous editions, represent various fields of science

EUCYS KATOWICE 2024 | BRANDBOOK
EU + + +

Primary event brand mark

Combination of EUCYS brand mark with icon of most famous building in Katowice - Spodek

Based on DiGrotesk KatoScience typeface - connects events within EMNK 2024.

EUCYS KATOWICE 2024 | BRANDBOOK
+ ↠

Brand mark - achromatic

EUCYS KATOWICE 2024 | BRANDBOOK

Brand mark - color version

EUCYS KATOWICE 2024 | BRANDBOOK

Secondary event brand mark

EUCYS KATOWICE 2024 | BRANDBOOK

Secondary event brand mark -- color versions

EUCYS KATOWICE 2024 | BRANDBOOK

Event brand mark safe area

EUCYS KATOWICE 2024 | BRANDBOOK
1,25 X X X X

Typography

TITLE BODY TEXT

Aa

Di Grotesk KatoScience Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789

Di Grotesk KatoScience Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

EUCYS KATOWICE 2024 | BRANDBOOK
Aa

Color palette

RGB: 0/0/0

CMYK: 0/0/0/100

HEX: #000000

RGB: 255/255/255

CMYK: 0/0/0/0

HEX: #ffffff

RGB: 102/102/204

CMYK: 72/64/0/0

HEX: #6666CC

RGB: 255/102/51

CMYK: 0/71/79/0

HEX: #FF6633

RGB: 51/153/102

CMYK: 78/15/73/0

HEX: #339966

RGB: 252/3/151

CMYK: 0/90/0/0

HEX: #FC0397

EUCYS KATOWICE 2024 | BRANDBOOK
BLACK WHITE BLUE ORANGE GREEN PINK

Graphic elements -- contrast

EUCYS KATOWICE 2024 | BRANDBOOK

Graphic elements -- patterns

EUCYS KATOWICE 2024 | BRANDBOOK

Graphic elements -- icons

EUCYS KATOWICE 2024 | BRANDBOOK

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