DTLB
METHODOLOGY QUANTITATIVE + QUALITATIVE Pedestrian Intercept Surveys 14 quEstions + Tablet + Fluid Survey App + $5 Starbucks Gift Card - key Demographics - Behaviorial Patterns - Spending HaBits - Satisfaction
ReSearch Question
322 uSABLE sURVEYS cOLLECTED
What is the Manner & EXTENT OF Economic Activities Do USers (Residents, workers, Visitors, & Tourists) Currently ENGAGe in?
Preliminary Findings Preference FOr other SOCAL DOWNTOWNS DO NOT PREFER A DIFFERENT DOWNTOWN PREFER DIFFERENT DOWNTOWN
GoalS
59%
41%
Understand User’s Perception of DTLB
RESIDENTs 34% AVG AGE 31.7 AVG INCOME $57,100 AVG Monthly EXPenditure $687
#Workout Workers 16% AVG AGE 32.7 AVG InCOME $60,700 AVG Monthly Expenditure $410
#Food USER EXpenditure by Business type
Determine Economic Impacts of USERs IN DTLB
ENTERTAINMENT
8%
9%
SERVICE
43%
RESTAURANT
Visitors 36% AVG AGE 27.5 AVG INCOME $55,200 AVG Monthly Expenditure $229
RETAIL
#DRINKS
40%
Identify Narratives for Targeted DOWNTOWN Marketing Strategies
Client: Philip Kao S. Groner Associates 200 W Broadway #290 Long Beach, Ca 90802
Tourists 14%
USers Want Better... ENTERTAINMENT
3% 12%
SERVICE
39% COmmittee Chair: Vinit MukhiJA
Retail, Restaurant, Service, & Entertainment Venues of Value Sentiment & Perceptions Who IS DTLB?
45%
AVG AGE 34.4 AVG INCOME $66,100 AVG Monthly Expenditure $72
RESTAURANT RETAIL
#TraVEL
Foursqua re: top 5 most re peatedly visited Shoreline venues Village Super Mex Greenhou se Tea, Coffee & E atery Beachwo od BBQ & the Brew ing the Auld Dubliner
LUCIA PHAN
USER GENERATED Marketing
Crowd Sourced Data Foursquare + Twitter + InStagram Urban Topic of IInterest #LONG BEACH #DowntownLongBeach #DTLB