Triz Solutions LLC Visual Identity Design Manual
Triz Solutions LLC Visual Identity Design Manual
Triz Solutions LLC Visual Identity Design Manual
INDEX
Triz Solutions Llc Visual Identity Design Manual Index
BASIC DESIGN SYSTEM Brand Identity Concept
1
Symbol Mark
3
Standard Color
5
Auxiliary Color
7
Background Colours
9
Typefaces English
11
Prohibited Use
13
White Space
15
Example of Brand Identity
16
APPLICATION DESIGN SYSTEM Business Card Letterhead ( A4/ US LETTER ) Envelope Powerpoint Template
Triz Solutions LLC Visual Identity Design Manual
01
Brand Identity Concept
Creativity make anything possible
02
Triz Solutions LLC Visual Identity Design Manual Brand Identity Concept
Triz Solutions LLC Visual Identity Design Manual
03
Symbol Mark
04
Triz Solutions LLC Visual Identity Design Manual Symbol Mark
Triz Solutions LLC Visual Identity Design Manual
05
Standard Color
PANTONE COOL GRAY C | C0 M85 Y95 K0 | R234 G85 B20
The brand colours of acanned are Black.The Brand colours are an important element to express the integrated brand image, and it is sometimes more telling than words. Please refer to the following table and be sure to check the colours by repro proof for faithful reproduction.
Please refer to the following ta by repro proof for faithful repro
06
Triz Solutions LLC Visual Identity Design Manual Standard Color
PANTONE 179 C | C0 M0 Y0 K70 | R114 G113 B113
able and be sure to check the colours oduction. PANTONEÂŽ is a registered trademark of Pantone, Inc. The colors shown on this page and through out this manual are not intended to match the Pantone Color Standards. Refer to the current editions of the Pantone Color Publications for the accurate color.
Triz Solutions LLC Visual Identity Design Manual
07
Auxiliary Color
Pantone 300 c / Pantone 129 c / Pantone 362 c are auxiliary for standard color which to enhance flexibility designs.
Please refer to the following table and be sure to check the colours by repro proof for faithful reproduction.
Triz Solutions LLC Visual Identity Design Manual Auxiliary Color
08
100%
Pantone 300 c C 100 M 44 Y 0 K 0 R 0 G 112 B 189
Pantone 129 c C 0 M 16 Y 77 K 0 R 0 G 112 B 189
Pantone 362 c C 70 M 0 Y 100 K 9 R 0 G 112 B 189 90%
50%
0%
PANTONEÂŽ is a registered trademark of Pantone, Inc. The colors shown on this page and through out this manual are not intended to match the Pantone Color Standards. Refer to the current editions of the Pantone Color Publications for the accurate color.
Triz Solutions LLC Visual Identity Design Manual
Background Colours
09
Triz Solutions LLC Visual Identity Design Manual Background Colours
10
Four Colours Logo
One /Pantone Colours Logo
Black&White Colours Logo
The background of the symbol mark should be white as a general rule, since it is most effective. When it is unavoidable to use another colour as the background.
Please make sure that the mark is distinct.
Triz Solutions LLC Visual Identity Design Manual
11
Typefaces
Appointed typeface in English is able to combine with Identity in use. The priority choice is the series of Helvetica Neue & Flama.It can be used in stationary, product package, leaflet, publication, signboard and website etc.
Neue A a Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-*/[]{}|\~!?@#$%^&*()_-
A a Flama ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-*/[]{}|\~!?@#$%&*()_-
Triz Solutions LLC Visual Identity Design Manual Typefaces
12
Helvetica Neue History
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. 25 Ultra Light
45 Light
65 Medium
86 Heavy
26 Ultra Light Italic
46 Light Italic
66 Medium Italic
86 Heavy Italiclic
35 Thin
55 Roman
75 Bold
95 Black
36 Thin Italic
56 Italic
76 Bold Italic
96 Black Italic
Flama History
Mårio Feliciano’s Flama is an unornamented sans serif initially designed for signage which mixes aspects of European and American sans serifs. Light | Light Italic | Book | Book Italic | Regular | Regular Italic | Medium Medium Italic | Bold | Bold Italic | Black | Black Italic
Triz Solutions LLC Visual Identity Design Manual
13
Prohibited Use
The symbol mark and the logotype function correctly when they are used in the right way. The following are examples of mistaken use and must be avoided.
14
Triz Solutions LLC Visual Identity Design Manual Prohibited Use
Triz Solutions LLC Visual Identity Design Manual White Space
15
White Space
In order to show the brand Identity and each element are related, at least should remain the least white space around brand Identity. It is not allowed to add any illustrator or wording into this space area in order to ensure that identity is clear and can easily to be distinguished.
Triz Solutions LLC Visual Identity Design Manual Example of Brand Identity
16
Example of Brand Identity
While processing the brand logo, has its related application way regarding each type's application. In the symbol combination standard, has the combination model which corresponds. In order to maintain the symbol the integrity and to the symbol application uniformity, please observe the symbol combination standard by all means must in the use.
3.5 9.5
3
1.5
TRIZ SOLUTIONS LLC T 1.617.926.7145 E Isak-Bukhman@comcast.net
93B Spring Street, Apt.23, Watertown, MA 02472, USA www.trizsolution.com