In this issue, The Toy Book takes a look at the new wave of modern doll collectors. These doll hunters are on the search for hot new dolls, and they broadcast their every move on social media. Learn more about this fascinating trend, beginning on page 12.
The Toy Book also takes a look at the latest games rolling out to retail for kids and families, and features an introduction by Mary Couzin, president of the Chicago Toy and Game Group. Flip to page 21 to get her take on the newest games and gaming trends providing tech-free fun to consumers.
We also take a look at one of the fastest growing categories in the toy industry: construction toys. The trend toward girl-focused building sets, particularly ones designed to enhance STEM skills, shows no signs of slowing down. Learn more on page 28.
Be sure to check out the latest introductions to the specialty toy market as well, in our Specialty Toys & Gifts section, beginning on page 35.
We have so much more to share! To read the issue, click here!