1
YEAR Anniversary
2013 media kit
2013 media kit
A magazine
for those
&
who appreciate Fine
clothes, Fine dining, a
Mi ssissippi Touch Southern
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Demographics & Readership
Town and Gown Magazine is Northeast and East Central Mississippi’s premier lifestyle magazine. Town and Gown is the ultimate go-to guide for Mississippi’s sophisticated, savvy readers. Our audience consists of adults ages 18-64. Our magazine reaches Columbus, Tupelo, West Point, Starkville, Meridian and more. Plus we reach over 18,000 readers through print and online. Our magazine publishes thousands of copies that are distributed monthly in stands at Barnes and Noble, restaurants, hotels, tourism bureaus and the most fashionable boutiques in Northeast and East Central Mississippi. Town & Gown Magzine previous issues are available online.
62%
Our in-depth and current editorial content keeps our readers plugged into the community by focusing articles on:
Fascinating traditions Celebrations Delicious recipes Mind and Beauty Seasonal fashion advice
Healthy choices History of local towns Home Design Entertaining tips Human-interests
Town and Gown Magazine made its debut in November of 2011 and continues to provide the high standard of excellence in content and design established then.
Ages 18-64
Female Readers
38% Male Readers
Who is a Town and Gown reader?
Reaching Our Readers
Median Age: 41
Newsletters - 18% Social Media - 8 % Online - 12% Direct - 62 %
Our Social Readers 150+ Followers on Twitter 1,200+ Likes on Facebook
Advertiser Testimonials
“Such a pleasure to work with. Town and Gown staff makes creating the perfect ad a breeze. Advertising in Town and Gown Magazine is a huge plus for our company. Customers can’t wait for the next edition to come out. The circulation is great! Advertising in Town and Gown Magazine is definitely an easy advertising tool to measure. We have customers come in all the time saying “I saw you in Town and Gown Magazine.”
“Working with Town & Gown has been a wonderful experience! As a new business, our presence in the magazine through advertisements and their coverage of our Grand Opening has helped to better introduce Vitality Skin & Spa to the people of Starkville and the surrounding area.”
“The BEST advertising experience I have had!!!! Everyone at Town and Gown Magazine is a pleasure to work with. Money well spent for the traffic and sales I have received through customers seeing my ads in this magazine.” -Rhonda Underwood, SPROUT baby home garden
-Dr. Hairston, Vitality Skin and Spa
-Bo Summerford, Reed’s of Starkville
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Departments
Themes January
Material Deadline: December 5
Bridal Edition
Approval Deadline: December 12
Home and Garden {Section dedicated to home, gardening, interior design, arts and crafts,
and the great outdoors.} February
Material Deadline: January 9
Have a Heart
Approval Deadline: January 16
March
Material Deadline: February 6
Green with Envy
Approval Deadline: February 13
April
Material Deadline: March 8
Spring Has Sprung
Approval Deadline: March 15
May
Material Deadline: April 8
School’s Out For Summer
Approval Deadline: April 15
June
Material Deadline: May 8
Literature
Simply Summer
Approval Deadline: May 15
{For those indulging readers, this section is full of the latest novels,
Taste and Toast {Features on local restaurants, home cooking, recipes, drinks, tables-
capes, and more.} Life and Style {The new and upcoming fashions, gift ideas, clothes from local bou-
tiques and men’s clothiers.} Health and Beauty {The latest trends in healthy living and beauty tips and trends for any
age reader.}
children’s books, and classics.} July
Material Deadline: June 5
Beat the Heat
Approval Deadline: June 12
August
Material Deadline: July 10
Back to School
Approval Deadline: July 17
September
Material Deadline: August 7
Fall Fashion
Approval Deadline: August 14
Events {Pictures from local and surrounding community events such as plays,
concerts, parades, grand openings, and more.} Calendar {A schedule of events in surrounding communities happening through-
out the month.}
/Its All About Football October
Material Deadline: September 9
The Gentlemen’s Issue
Approval Deadline: September 16
November
Material Deadline: October 9
Thanks to the Holidays
Approval Deadline: October 16
December
Material Deadline: November 7
Tis the Season
Approval Deadline: November 14
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Pricing Ad Size
12x
6x
3x
1x
Back Cover
$1,915
$2,285
N/A
N/A
Inside Cover
1,785
2,150
N/A
N/A 1,990
Full Page
1,425
1,750
1,870
2/3 Page
1,175
1,420
1,580
1,740
1/2 Page
935
1,090
1,140
1,190
1/3 Page
700
800
845
890 850
1/4 Page
575
720
758
1/6 Page
385
485
540
595
245
N/A
N/A
1/8 Page 200 Calendar ads are available. *Price per month.
Specifications Ad Size
Width
Depth
Full Page with Border
7.125”
9.875”
Full Page with Bleed
8.375”
11.125”
2/3 Page (Vertical)
4.625”
9.875”
1/2 Page (Vertical)
3.5”
9.875”
1/2 Page (Horizontal)
7.125”
4.75”
1/3 Page (Vertical)
2.25”
9.875”
1/3 Page (Block)
4.625”
4.625”
1/3 Page (Horizontal)
7.125”
3.1875”
1/4 Page (Block)
3.5”
4.75”
1/6 Page (Block)
3.5”
3.1875”
1/6 Page (Vertical)
2.25”
4.75”
1/6 Page (Horizontal)
4.625”
2.375”
1/8 Page (Block)
2.25”
2.25”
* Photography services on location are available upon request. * Please contact Account Executives for additional information.
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Mechanical Specifications Full Page Bleed: 8.375” x 11.125”
Full Page Bleed 8.375 x 11.125
Live Image Area: 7.125” x 9.875”
Live Image Area 7.125 x 9.875
Full Page with Border: 7.125” x 9.875”
Printing Method: Web Offset
Full Page with Border 7.125 x 9.875
Binding: Perfect Bound Bleeds: Full-page bleed ads, extend any printed material at least 1/8” past trim size on all 4 sides.
1/4 3.5 x 4.75
1/6 Block 3.5 x 3.1875
1/3 Block 4.625 x 4.625 1/8 Block 2.25 x 2.25
1/6 Vertical 2.25 x 4.75 1/6 Horizontal 4.625 x 2.375
1/3 Horizontal 7.125 x 3.1875 1/2 Vertical 3.5 x 9.875
1/3 Vertical 2.25 x 9.875
2/3 Vertical 4.625 x 9.875
1/2 Horizontal 7.125 x 4.75
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Advertising Requirements
Camera-Ready Ad Requirements
We accept only high-resolution TIFFs, PDFs, or JPEGs. This means all images must be 300 dpi in CMYK. All camera-ready ads must be sent to Account Representatives. Please include name of business in the subject line. Town & Gown Magazine is not responsible for the printing quality of low resolution photography, logos, or any errors embedded in digital camera-ready ad files. Town and Gonw Magazine does not own rights to submitted material.
Customer-Supplied Ads
Town & Gown Magazine prints on 100# Somerset Gloss with Flat UV coating (cover) and 50# coated gloss paper (inside). Images typically print darker than they appear on inkjet, laser printer proofs or proofs viewed on monitors.
Billing and Payments
All accounts are due and payable by the 10th day of the month following publication. Accounts exceeding 30 days past due are subject to 1.5% service charge (18% A.R.P). Accounts exceeding 60 days past due will not be allowed to advertise until account is brought to a current status.
Position Request
If advertiser or agency request an specificatic ad position, advertiser will be charged an additional 10% to total ad cost.
Cancellations
If advertiser or agency fails to submit advertisement specifications before required ad deadline, editor may run most recent advertisement.
Late Fees
If advertiser or agency fails to submit advertisement specifications before required ad deadline, advertiser will be charged $20 per hour starting the next working day or $80 maximum per late day.
Specs For Customer-Supplied Ads Formats
Town & Gown Magazine accepts PDF or EPS file formats. When submitting a PDF, please be sure to embed all fonts. Not embedding all fonts could result in undesirable printing problems. If submitting an EPS file, please convert all text to outlines if possible.
Typography
All text should be typed no smaller than 8 pts. If using Adobe Illustrator, please convert all text to outlines before distilling to a PDF or saving as an EPS. Black text will need to be 100% and not process black.
Color
Extreme highlights and shadows will print with unfavorable results. This is avoidable by making sure all highlights have some color information. 5% black is sufficient for extreme highlights. Extreme shadows should be lightened 15-25%. Likewise, gradients should not fade to 0%. All color ads must be submitted in CMYK format. Town & Gown Magazine uses a 20% dot gain. Town & Gown Magazine prints at 100 lpi. All images should be submitted at 300 dpi or higher.
Submitted Ad Material for Design
All designed advertisements by Town and Gown Magazine are copyrighted to Town and Gown Magazine.
Logos and Line Art
Logos and line art should be high resolution: 300 dpi or higher if submitted digitally. If hard copy material is submitted for our artists to scan, please provide largest art possible, up to 8 1/2 x 11.
Photographs
Digital images are preferred. High quality print photos can be scanned, but Town & Gown Magazine respects copyrighted materials. If infringement is suspected, the material may be rejected.
Production Info
Town & Gown Magazine operates a Macintosh OS X production environment. Software used includes Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe InDesign CS3. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Advertising Contract
Business: Authorized Advertising Buyer: Billing Address: Phone: Fax: Email:
Social Media Page:
The undersigned authorizes Town & Gown Magazine to publish ads in the size of ___________ page(s) each month from ___________ to ___________ at the rate of $___________ for each ad. Orientation:
Horizontal
Vertical
Block
Payments terms net 30 days. Non-established accounts are prepaid when contract is signed. Payments due the 15th day of each month. Termination of contract terms net 30 days of total amount of months left on contract.
Town and Gown Magazine Account Representative Signature: Client Signature: Date:
Comments:
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2013 media kit
Magazine Locations
STARKVILLE
MSU CAMPUS
WEST POINT
AVANT-GARDE SALON
BARNES & NOBLE
ANTHONY’S
BOOKMART
BUTLER GUEST HOUSE
BRYAN LIBRARY
BULLDOG DELI
MITCHELL MEMORIAL LIBRARY
CULIN-ARTS
CENTRAL STATION GRILL COMFORT INN GREATER STARKVILLE DEVELOPMENT PARTNERSHIP
MSU POST OFFICE MSU WELCOME CENTER ALL SORORITY HOUSES
OUTDOOR GEAR ROSE’S DRUG STORE DAILY TIMES LEADER OLD WAVERLY
HAMPTON INN
THE GROWTH ALLIANCE
HARVEY’S
THE RITZ
HOLIDAY INN EXPRESS
COLUMBUS
MERIDIAN
LAQUINTA
COLUMBUS ARTS COUNCIL
CATER’S MARKET
LOCAL CULTURE
COLUMBUS VISITORS BUREAU
HARRY MAYERS
CENTRAL STATION GRILL
MERIDIAN COMMUNITY COLLEGE
HARVEY’S
MSU MERIDIAN
STARKVILLE CAFE
MISSISSIPPI UNIVERSITY FOR WOMEN
MSU RILEY CENTER
STARKVILLE DAILY NEWS
REED’S
WEIDMANN’S
STRANGE BREW
SWEET PEPPERS
SWEET PEPPERS
THE BRIDE AND GROOM
UMI’S JAPANESE
WESTMORELAND DERMATOLOGY
OBY’S OLD VENICE
VERANDA
BELLE AME CARON GALLERY FAIRPARK GRILL GUMTREE MUSEUM OF ART HARVEY’S LUXE BOUTIQUE MELANGE PARK HEIGHTS REED’S ROMIES GROCERY
HILTON GARDEN INN
NEWK’S
TUPELO
SWEET PEPPERS TUPELO CITY CONVENTION & VISITORS BUREAU
OTHER LOCATIONS MAGAZINES ARE DISTRIBUTED TO CURRENT ADVERTISER’S LOCATION EACH MONTH.
* Racks are replenished as needed until inventories are depleted. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com