TOWN & GOWN
2014 Media Kit
2014 media kit
A magazine for those who appreciate local culture, history and a Southern touch.
Advertiser Testimonials
“It’s such a pleasure to work with the Town and Gown staff. They make creating the perfect ad a breeze. Advertising in Town and Gown Magazine is a huge plus for our company. Customers can’t wait for the next edition to come out. The circulation is great! Advertising in Town and Gown Magazine is definitely an easy advertising tool to measure. We have customers come in all the time who say “I saw you in Town and Gown Magazine!” -Bo Summerford, Reed’s of Starkville
“Working with Town & Gown has been a wonderful experience! As a new business, our presence in the magazine through advertisements and their coverage of our Grand Opening has helped to better introduce Vitality Skin & Spa to the people of Starkville and the surrounding area.” -Dr. Hairston, Vitality Skin and Spa
“The BEST advertising experience I have had!!!! Everyone at Town and Gown Magazine is a pleasure to work with. Money well spent for the traffic and sales I have received through customers seeing my ads in this great magazine.” -Rhonda Underwood, SPROUT baby home garden
I feel like Town and Gown is the publication that Starkville locals, young and old, look forward to. The reps, editors and fashion stylists at Town and Gown are so personable and really care about your business. I don’t just know them on a business level: they are also our loyal friends and customers. It means a lot to small businesses that the people you work with love to come and shop with you and support your business. -Lauren Ann Cooper, L.A. Green Boutique
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2014 media kit
Demographics & Readership
Town and Gown Magazine is a Northeast and East Central Mississippi lifestyle magazine. Our audience consists of adults ages 18-64. Our magazine reaches Columbus, Louisville, Starkville, Tupelo, West Point and more. We reach more than 18,000 readers through our print and digital editions. Our magazine publishes thousands of copies that are distributed monthly in stands at bookstores, restaurants, hotels, tourism bureaus and the most fashionable boutiques in Northeast and East Central Mississippi. Previous issues are available online at Issuu.
62%
Our in-depth and current editorial content keeps our readers plugged into the community by focusing articles on:
Fascinating traditions Celebrations Delicious recipes Health and beauty Seasonal fashion advice
Healthy choices Historical features Home design Entertaining tips Human interest stories
Town and Gown Magazine made its debut in November of 2011 and continues to provide a high standard of design and content.
Ages 18-64
Female Readers
38% Male Readers
Who are Town and Gown’s readers?
Reaching Our Readers
Median Age: 41
Social Media - 40% Newsletters - 15% Online - 12% Direct - 33%
Our Social Readers 850+ Followers on Twitter 2,350+ Likes on Facebook 175+ Pinterest 920+ Instagram
Online Magazine Yearly readership: 7,968+ online reads 75,540+ impressions
75% townandgownmagazine.com 25% on issuu.com
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2014 media kit
Departments
Themes January
Deadline: December 3
Home and Garden {Section dedicated to home, gardening, interior design, arts and crafts
Bridal Edition
and the great outdoors.} February
Deadline: January 10
Have a Heart March
{Features on local restaurants, home cooking, recipes, drinks, tables-
Deadline: February 7
Blossoming Season April
Taste and Toast
capes and more.} Life and Style
Deadline: March 7
{The new and upcoming fashions, gift ideas, clothes from local bou-
tiques and men’s clothiers.}
Spring Has Sprung May
Deadline: April 4
Flower Power June
Health and Beauty {The latest trends in healthy living and beauty tips and trends for any
age reader.} Deadline: May 9
Simply Summer
Literature {For those indulging readers, this section is full of the latest novels,
children’s books and classics.} July
Deadline: June 6
Beat the Heat August
Deadline: July 4
Summer Fun September
Deadline: August 8
concerts, parades, grand openings and more.}
{A schedule of events in surrounding communities.} Wish List {Trendy products from our advertisers.}
Deadline: September 5 T&G News and Social {Keep up with the lastest topics, social media, contests and more.}
The Fall Issue November
{Pictures from local and surrounding community events such as plays,
Calendar
The Football Issue October
Events
Deadline: October 3
Thankful for the Holidays December
Deadline: November 5
Tis the Season
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2014 media kit
Pricing 12x
6x
3x
1x
Back Cover
2,068
2,468
N/A
N/A
Inside Cover
1,929
2,322
N/A
N/A 2,149
Ad Size
Full Page
1,539
1,890
2,020
2/3 Page
1,269
1,534
1,706
1,879
1/2 Page
1,010
1,177
1,231
1,285
1/3 Page
775
864
915
960 915 642
1/4 Page
625
778
818
1/6 Page
416
524
583
*Price per month.
Specifications Ad Size
Width
Full Page with Border
7.125”
9.875”
Full Page with Bleed
8.375”
11.125”
2/3 Page (Vertical)
4.625”
9.875”
1/2 Page (Vertical)
3.5”
9.875”
1/2 Page (Horizontal)
7.125”
4.75”
1/3 Page (Vertical)
2.25”
9.875”
1/3 Page (Block)
4.625”
4.625”
1/3 Page (Horizontal)
7.125”
3.1875”
1/4 Page (Block)
3.5”
4.75”
1/6 Page (Block)
3.5”
3.1875”
1/6 Page (Vertical)
2.25”
4.75”
1/6 Page (Horizontal)
4.625”
2.375”
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
Depth
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2014 media kit
Mechanical Specifications Full Page Bleed: 8.375” x 11.125”
Full Page Bleed 8.375 x 11.125
Live Image Area: 7.125” x 9.875”
Live Image Area 7.125 x 9.875
Full Page with Border: 7.125” x 9.875”
Printing Method: Web Offset
Full Page with Border 7.125 x 9.875
Binding: Perfect Bound Bleeds: Full-page bleed ads, extend any printed material at least 1/8” past trim size on all 4 sides.
1/4 3.5 x 4.75
1/6 Block 3.5 x 3.1875
1/3 Block 4.625 x 4.625 1/8 Block 2.25 x 2.25
1/6 Vertical 2.25 x 4.75 1/6 Horizontal 4.625 x 2.375
1/3 Horizontal 7.125 x 3.1875 1/2 Vertical 3.5 x 9.875
1/3 Vertical 2.25 x 9.875
2/3 Vertical 4.625 x 9.875
1/2 Horizontal 7.125 x 4.75
TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
2014 media kit
Advertising Requirements
Camera-Ready Ad Requirements
We accept only high-resolution TIFFs, PDFs, or JPEGs. This means all images must be 300 dpi in CMYK. All camera-ready ads must be sent to Account Representatives. Please include name of business in the subject line. Town & Gown Magazine is not responsible for the printing quality of low-resolution photography, logos, or any errors embedded in digital camera-ready ad files. Town and Gonw Magazine does not own rights to submitted material.
Customer-Supplied Ads
Town & Gown Magazine prints on 100# Somerset Gloss with Flat UV coating (cover) and 50# coated gloss paper (inside). Images typically print darker than they appear on inkjet, laser printer proofs or proofs viewed on monitors.
Billing and Payments
All accounts are due and payable by the 10th day of the month following publication. Accounts exceeding 30 days past due are subject to 1.5% service charge (18% A.R.P). Accounts exceeding 60 days past due will not be allowed to advertise until account is brought to a current status.
Position Request
If advertiser or agency request a specific ad position, advertiser will be charged an additional 10%.
Cancellations
If advertiser or agency fails to submit advertisement specifications before required ad deadline, editor may run most recent advertisement.
Late Fees
If advertiser or agency fails to submit advertisement specifications before required ad deadline, advertiser will be charged $20 per hour starting the next working day or $80 maximum per late day.
Product Placement
Product placement is not guaranteed for advertiser.
Specs For Camera-Ready Ads Formats
Town & Gown Magazine accepts PDF or EPS file formats. When submitting a PDF, please be sure to embed all fonts. Not embedding all fonts could result in undesirable printing problems. If submitting an EPS file, please convert all text to outlines if possible.
Typography
All text should be typed no smaller than 8 pts. If using Adobe Illustrator, please convert all text to outlines before distilling to a PDF or saving as an EPS. Black text will need to be 100% and not process black.
Color
Extreme highlights and shadows will print with unfavorable results. This is avoidable by making sure all highlights have some color information. 5% black is sufficient for extreme highlights. Extreme shadows should be lightened 15-25%. Likewise, gradients should not fade to 0%. All color ads must be submitted in CMYK format. Town & Gown Magazine uses a 20% dot gain. Town & Gown Magazine prints at 100 lpi. All images should be submitted at 300 dpi or higher.
Submitted Ad Material for Design
All designed advertisements by Town and Gown Magazine are copyrighted and property of Town and Gown Magazine. Advertisers can request an ad designed by Town and Gown Magazine for an additional cost. Advertiser cannot use ad in other publications or for any other advertising purposes.
Logos and Line Art
Logos and line art should be high resolution: 300 dpi or higher if submitted digitally. If hard copy material is submitted for our artists to scan, please provide largest art possible, up to 8 1/2 x 11.
Photographs
Digital images are preferred. High quality print photos can be scanned, but Town & Gown Magazine respects copyrighted materials. If infringement is suspected, the material may be rejected.
Production Info
Town & Gown Magazine operates in a Macintosh OS X production environment. Software used includes Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe InDesign CS3. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com
ADVERTISING CONTRACT Town and Gown Magazine P.O. Box 1068 • Starkville, MS 39760 662.323.1642 • townandgownmagazine.com Business Name: ____________________________________________________________________________ Billing Address: ____________________________________________________________________________ Physical Address: ___________________________________________________________________________ Phone: ________________________________________ Fax: _______________________________________ Email: ____________________________________________________________________________________
Advertising Agency: _______________________________ Account Executive: _________________________ Billing Address: ____________________________________________________________________________ Phone: _________________________________________ Fax: ______________________________________ Email: __________________________________________ Website: __________________________________
The undersigned authorizes Town & Gown Magazine to publish an ad in the size of ___________ page each month from _________________ to ________________ at a rate of ______________ per ad. Orientation • Horizontal: _____________ Vertical: ______________ Block: _____________ Production • Camera-Ready ______________ In House ______________ Payments terms net 30 days. Non-established accounts must be prepaid when contract is signed. Payments due the 15th day of each month. If an advertiser or agency does not provide ad or materials needed for in-house ads before the given deadline, advertiser will be charged an additional 10% to total monthly ad cost. If ad/ad material is not received by the specified deadline of each month, the last advertisement published will be rerun. Account Rep Signature: _____________________________________________________________________ Client Name/Signature: _____________________________________________________________________ Date: ____________________________________________________________________________________ Notes: ___________________________________________________________________________________ _________________________________________________________________________________________
2014 media kit
Magazine Locations
SALON 28 SCOTTY’S WINE AND SPIRITS SISTER’S FINE CLOTHING SOMETHING SOUTHERN
STARKVILLE
SPORTSCENTER
929 COFFEE BAR
SPROUT
ABNER’S
STARBUCKS
ASPEN BAY
STARKVILLE CAFE
AVANT GARDE SALON
STARKVILLE DAILY NEWS
BANK FIRST
SUSAN’S HALLMARK
BOOKMART & CAFE
SWEET PEPPERS DELI
BULLDOG DELI
THE BISCUIT SHOP
CADENCE BANK
THE VERANDA
CENTRAL STATION GRILL
THYME
CITY BAGEL
UMI’S JAPANESE
DAWG HOUSE SPORTS GRILL
VITALITY SKIN AND SPA
DEEP SOUTH POUT DESIGNER’S GALLERY HAMPTON INN HARVEY’S HILTON GARDEN INN L.A. GREEN LIBBY STORY LITTLE DOOEY’S BBQ LOCAL CULTURE LOST PIZZA CO. MAGNOLIA MANOR MERLE NORMAN LUNA BELLA NEWK’S
BARNES & NOBLE BRYAN BUILDING BUTLER GUEST HOUSE HUNTER HENRY CENTER
DEEP SOUTH POUT JACKSON SQUARE GRILL GTR AIRPORT HARVEY’S MISSISSIPPI UNIVERSITY FOR WOMEN PINK TANGERINE BOUTIQUE REED’S SUSAN’S HALLMARK SWEET PEPPERS DELI THE BRIDE AND GROOM THE MILL: DESIGN + HOME VITALITY SKIN AND SPA
WEST POINT ANTHONY’S BRYAN LIBRARY DAILY TIMES LEADER OLD WAVERLY GOLF COURSE OUTDOOR GEAR ROSE’S DRUG STORE THE GROWTH ALLIANCE
MAFES STORE MITCHELL MEMORIAL LIBRARY MSU POST OFFICE MSU UNIVERSITY RELATIONS MSU VET SCHOOL MSU WELCOME CENTER
LOUISVILLE LAKE TIAK-O’KHATA MAIN STREET ANTIQUES THE JEWEL SHOPPE UPTOWN LILY
THE UNIVERSITY FLORIST
OBY’S OCH REGIONAL HOSPITAL OLD VENICE PURPLE ELEPHANT R. TABB & CO REED’S
MSU CAMPUS
COLUMBUS VISITORS BUREAU
COLUMBUS BEST WESTERN
OTHER LOCATIONS MAGAZINES ARE ALSO DISTRIBUTED TO CURRENT ADVERTISER LOCATIONS EACH MONTH.
COLUMBUS ARTS COUNCIL COLUMBUS ORTHOPEDIC
* Racks are replenished as needed until inventories are depleted. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |
townandgownmagazine.com