KERRITS &EQL

Why does inclusivity matter to your brand?

At Kerrits, inclusivity matters because we care about strengthening the future of our sport. We want to increase the accessibility of horseback riding so more people can experience the joy of horses in their lives. That means we welcome and celebrate riders of all ages, sizes, colors, backgrounds, and ability levels.

Inclusivity has been a pillar of our brand since the beginning. Over 30 years ago, founder Kerri Kent developed an innovative pair of riding tights built to fit, flatter, and perform. To this day, we strive to design clothes that boost confidence in and out of the saddle and work as hard as the horsewomen who wear them. And we sell them at attainable price points because we know our customers make sacrifices so they can afford to ride, and having well-designed, high-performance riding apparel doesn’t need to be one of them.

What sets Kerrits apart?

As a diverse group of women riders ourselves, we feel uniquely qualified to address the apparel needs of women who ride.

Our “fit models” are Kerrits employees, and they range across the entire size spectrum. They wear-test new styles in and out of the saddle every season to ensure they fit and function. It is the Kerrits standard to carry every woman’s style we make in sizes XS through 2X. This goes for everything from everyday riding tights to our show coats and breeches, along with our lifestyle apparel brand, EQL by Kerrits.

We also offer options to address other fit challenges. Our bootcut breech styles come in Regular and Tall lengths, and we’re very proud to say we recently launched a Petite line for riders 5’4” and under that is available in our full XS–2X size range. We heard from many customers that Petites were nearly impossible to find in equestrian apparel, so we spent over a year developing this line to be properly proportioned and flattering for shorter riders. This season, we also added relaxed-fit styles to give customers the option to choose the clothing that makes them feel the most comfortable and confident.

How do you plan to continue expanding your brand/advertising/messaging to include more equestrians of all sizes?

One of our goals for 2023 is to make Kerrits the most inclusive and welcoming brand in the equestrian apparel industry. We strive to feature diversity of riders across age, size, race, and ability level in our marketing, from website and emails to social media and advertising. Inclusivity is top of mind in every marketing decision, whether we’re choosing riders and models for photo shoots or finding brand ambassadors on social media. We have set aside dedicated resources, both time and money, toward being able to capture the images and video assets we need to showcase diversity and allow more people to picture themselves as equestrians.

Through our Kerrits Cares program and our EQL by Kerrits donation partners, we also continue to support other organizations that make our sport more accessible. We have partnered with several organizations including Optimum Youth Equestrian Scholarship, Saddle Up and Read, and Detroit Horse Power to provide resources so more people can enjoy our sport.

Kerrits offers equestrian apparel in sizes XS-2X, with select Petite, Tall, and relaxed-fit styles to enhance comfort and performance.