Why As a business leader or marketing executive, you are charged with leading an organization to the promised land of success and profitability. We are here to help make that journey more efficient, to help not only guide you through expert counsel and experience, but also share better, less expensive and more efficient ways for you to achieve those goals – typically at a far less spend and far higher returns than expanding in house staff. Smart business leaders and marketing executives hire a professional marketing communications agency for a number of reasons – to increase firepower, gain fresh perspectives and creative ideas, lower internal overhead costs, and gain trusted insight and opinion. When looking to hire a firm, we believe it comes down to honest, hard working and expert professionals who passionately give their best effort, and do so proactively and responsively.
“Art Deco was the last splendidly self-indulgent decorative style, for luxury and leisure, for comfort and conviviality. It is an exciting style and should, like the archetypal drink of the period, the cocktail, be enjoyed while it is still laughing at you.” Eisen Translation: marketing communications should be interesting and fun.
“Art Deco if it’s not
Hire a PRO • Objective counsel dedicated solely and with a vested interest in your success and growth • Expertise at a fraction of the cost of hiring in house full time • Spill over tactical support to get more accomplished at less cost • Expert knowledge of marketing best practices, strategies and tactics • Access to the latest tools and technology to more efficiently achieve results You are charged with growing your business. Lots of folks count on you. You owe it to that business to professionally market it in the most efficient manner possible, utilizing best practices throughout the marketing mix to achieve desired results. The Eisen Agency is composed of a team of industry experts, strategists, creatives and tacticians skilled at integrating the best elements of the marketing mix to drive growth, develop leads, create awareness and build positive reputation and understanding.
Historian Bevis Hillier defined Art Deco as "an assertively modern style that ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new material and the requirements of mass production”.
is splendidly self-indulgent self-indulgent, it’s not PR!”
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2009
AURORA SIGNS WITH EISEN
2010 PRSA BLACKSMITH
EISEN DEVELOPS STRATEGIC PLAN, REBRAND, PR & VIDEO DEVELOPMENT
BEST WEBINAR/WEB CONTENT (DEATH OF THE DIRECT CREMATION)
2011
EAST CENTRAL DISTRICT PRSA DIAMOND BEST VIDEO (DEATH OF THE DIRECT CREMATION)
GOLD MARCOM BEST EMPLOYEE PUBLICATION
2012
KOHLBERG ACQUIRES AURORA CASKET
AURORA CFO WINS BUSINESS COURIER CFO OF THE YEAR PRSA BLACKSMITH BEST INVESTOR RELATIONS CAMPAIGN
2013 FIVE NEW PRODUCTS ROLLED OUT AURORA FEATURED IN USA TODAY
INVEST IN A BETTER WAY FOR YOUR FAMILIES TO SAY THANK YOU
2014
BEREMEMBERED LAUNCHES
+ 2008 ROTO-ROOTER SIGNS WITH EISEN
2009
AWARDED PRSA BLACKSMITH FOR BEST SMT
PLATINUM MARCOM BEST PROMOTION
2010 ROTO-ROOTER APPEARS ON UNDERCOVER BOSS
PLATINUM MARCOM BEST MEDIA PLACEMENT
AWARDED PRSA BLACKSMITH FOR BEST MEDIA PLACEMENT & BEST INVESTOR
2011
RELATIONS CAMPAIGN
AWARDED PRSA BLACKSMITH FOR BEST VIDEO PRSA BLACKSMITH BEST MEDIA HIT/ONLINE MEDIA ROOM
2012
2013
In the aftermath of World War I, with the machine age firing imaginations in America and abroad, an entirely new style emerged. Called art deco, it celebrated a modern approach to traditional forms and embraced the energy and optimism of the era. Eisen Translation: a modern approach to traditional media.
AWARDED PRSA BLACKSMITH FOR RESEARCH, BEST PLACEMENT & BEST MEDIA RELATIONS CAMPAIGN
2014
NATIONAL CO-BRAND CAMPAIGN
YOUR LOGO HERE
Public Relations
Public relations is at the core of our business. We are the premier PR firm in Greater Cincinnati, and one of the highest rated public relations firms in the country. Independently and privately owned, our leadership and our team has invested our careers in providing the very best in public relations experience, expertise and execution. We know exactly what works, and how to get you there. You will find no other team more expert than The Eisen Agency. And while we offer publicity and media relations services at our award winning firm, public relations is the ongoing actions of creating, fostering and managing the image and brand of a person, business or organization. This involves creativity, operational activity and a constantly scrutinized reputation management program. Let our expertise be your advantage.
Public Relations Services • Image & Brand Development • Operational Strategies • Media Monitoring & Competitive Media Monitoring • Media Relations & Publicity Initiatives • Content Development, Case Studies and Bylined Articles • Interview Coordination & Fulfillment • PR Strategy • Crisis & Reputation Management
Advertising
The concept of paid placement and advertising has changed radically, even over just the past few years. Paid advertising opportunities abound throughout traditional and so called ‘non traditional’ avenues – and we’re expert at each. Paid creative and placement allows smart businesses to share exactly the message they wish directly to those they wish to share it with, and unlike earned media, placement is a sure thing. Integrating this advertising throughout the whole of the marketing mix is what separates the professionals from the amateurs, and leveraging your ads helps significantly in driving the message home – be it online or value added editorial. We’ll place it perfectly and create visuals and messages that motivate.
Advertising Services: • Copywriting • Print, Radio, TV & Online Creative • Paid Media Buying & Scheduling • Graphic Design • Value Added Editorial • Product Placement • Corporate Video Development • Sponsorships
Pr Ad
Marketing
The actions involved in marketing are broad and sweeping, and depends almost entirely on what is necessary to enable a client to more effectively build business, increase leads and develop sales opportunities. If sales is “the nail,” marketing is the “hammer” in creating, building and maintaining a solid foundation for sustainable growth. As part of your marketing mix, our team of marketing specialists and experts is available to assist your business in customizing the exact solutions for your needs, or in help executing your marketing programs and make them a reality.
Marketing Services:
Mk On
• Strategic Planning • Market & Demographic Research/Analysis • Sales Promotions Coordination • Internal Sales Team Training & Evaluation • Guerilla Marketing • Brand Identity Development • Customer Rewards & Incentives • Direct Response • Marketing & Communications Audit • Competitive Analysis
Online Marketing When it comes to interactive marketing, that means a lot more than putting a website up and waiting for the calls and customers. Interactive is all about “engaging” the consumer in a meaningful way and sharing that throughout a number of online channels – your website, your social media, your interactive content. And, the rules in interactive marketing are constantly evolving. Do you have time to keep up on all that? Having a mixologist firm allows you to gain best practices that can be employed throughout the whole of your marketing mix, as we focus on best techniques and bring those to bear to best market your business, product, service or organization.
Online & Digital Services: • Comprehensive Website Development • SEO • Competitive Website & Social Audits/Reports • Social Media Strategy and Management • Social Media Training • Blog Development & Content • Online/eNewsletter Development & Distribution • Webinars/Webisode Development • Online Newsroom Development
S. STRATEGY
We develop the strategy for your program through up front research, data analytics, interviews and client discovery of needs.
O.
OPPORTUNITY
We turn those strategic insights into opportunities, uncovering market share and growth opportunities, new product and service offerings, key insights into B2B and B2C customers and define tactics, budgets and creative to get it done.
How You sign the contract giving us permission to begin our business relationship.
We meet with you to discover your goals, challenges, needs & wants.
Complete our step-by-step planning workbook and gather necessary materials for review.
A. ACTION
Now we take action. We turn those opportunities into actionable items and deliver the tactical efforts to achieve measured, desirable results and success.
R.
RESULTS
Since we set up our measurables from the beginning, now we assess and evaluate our results – increase in sales, donors, clients and customers. Let’s have a cigar, enjoy our success, then get back to work and make it even better.
We will then analyze and assess your challenges & reveal opportunities.
We will create a custom profile of all of your target customers and clients as well as their buying patterns, demographics & psychographic research.
Based on research, opportunities & our expertise, we put our creative minds to work & create the strategy and tactical design of your plan. We look at the who’s, what’s, where’s, when’s, why’s & most importantly, how.
Here, we take all of our ideas & strategies and put them on a calendar complete with budgets, timelines & concepts.
Does it WORK
THE EISEN PLANNING PROCESS
This is the standard planning process for how we help our clients SOAR.
Our branded approach and methodology, SOAR, allows our expert team to work at the highest levels of an organization, and bring trained insight to the development of branded communications for our clientele. It works. It’s efficient. And our model is proven to help your business or organization soar.
We will review your communications and marketing activity thus far as well as your current marketing budget.
DID YOU KNOW? 1. We are technologically superior and invest in cutting edge programs that most efficiently and effectively enable us to share our client’s stories. Once we have an understanding of what you want and need, we will conduct industry & market research. This could include focus groups, product testing & third-party research.*
Then, we establish benchmarks to help you track and measure further successes.
2. We offer peer to peer CEO counsel, insight, and referalls. 3. We objectively work on your behalf to help your business grow. 4. We offer full service, full spectrum sales and marketing services, that efficiently work together to achieve measurable growth initiatives.
T H E PLA N P R E SE N TAT I ON
5. We actively volunteer in our community, and serve dozens of non profit organizations. 6. We have been on the Fast 55 list twice, and are an Inc. 5000 company.
*In the case that these additonal research methods are necessary, additonal hard costs may be associated, but client will be notified prior to activity.
7. We constantly learn and evolve, to uncover the best opportunities for our clientele.
References It is said you are judged by the company you keep, and we are proud to have the privilege of representing our clientele. Our clients rely upon on to help manage their reputations, creatively build their brand and market their business. Smart business leaders know Eisen.
Pat Burke pburke@burkecpa.com Matthew Parrish mparrish@calfee.com Paul Abrams paul.abrams@rrsc.com Doreen Stanley stanley@techsolve.org
“When I think of the Eisen Agency, one word comes to mind and that is “WOW”. They really stepped up and help drive the marketing techniques that the Rotary Club of Cincinnati is now employing. Our media exposure is up significantly which helps to get our club a more global awareness than we have probably ever had in our history. It has generated several new members and prospects. I would recommend Eisen to any organization that is looking to ramp up their marketing and exposure program.” Don Keller, President The Rotary Club of Cincinnati
Each individual client we serve has varied needs when it comes to their marketing needs and marketing mix, so each of our customized programs is designed to most efficiently achieve the goals of our clientele – on time and on budget. If you’re in the market to hire a professional agency, there are a number of things you need to consider to find the perfect agency for your needs. Perhaps you need senior level strategic advice and counsel that could be tactically implemented by your in house team. Maybe you need comprehensive marketing support across all marketing mix channels – from strategic advice to tactical execution. Or, you may need an important project completed where you may lack specific resources or expertise. Our award winning firm has the experience, industry specific expertise and hard working tenacity to breathe life into your marketing efforts and most efficiently help you achieve short and long term success. More leads. More clients. More revenue. Less spend.
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2014 C-Suite Award – Top CEOs in Greater Cincinnati 2013 PRSA Large Agency of the Year 2013 SoMe Impact Award – Top Social Media Firm 2013 Goering Center Finalist 2013 Jefferson Award Finalist 2012 Inc. 5000 2011 Pillar Award for Outstanding Community Service
And Dozens of Industry Awards for Excellence in Marketing, Design, Advertising & PR
Our firm was founded on the belief that clients should expect more from their agency partners. More honesty, more willingness to bust their butt to the benefit and success of the client. We bring more industry specific expertise and more experience to our clientele, who value that level of insight and labor rather than paying hefty fees for junior and inexperienced marketing teams. We are a privately owned small business, founded by an award winning journalist and agency executive who believes clients deserve better. If you own a business or have been charged with marketing that business or organization, and you genuinely wish to undertake the necessary integrated efforts to increase sales, grow your organization, build your reputation, gain positive exposure, deliver a professional image, drive leads and be more profitable – The Eisen Agency is for you.
Proactive. Responsive. Expert. M arketing & public rel ations
We develop big ideas that help organizations grow through solid marketing strategy, content development and brand journalism. We lift small task project burdens, such as design, web development and social media programs. We are connected to fellow professional that can help you grow your business and share your message. We bring together the very best in marketing concepts, fully integrated, to deliver strategic ideas partnered with the ability and tenacity to get things done.
515 monmouth street suite 302 newport, ky 41071 www.TheEisenAgency.com 859.291.4302 Info@TheEisenAgency.com