ISSUETHREE | OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU
Who are the Designer Chicks The Designer Chicks are a team of professional women from all Design genres. We design, create and collaborate on projects for you, your home and your business.
the designer chicks...services Architecture Colour Consulting Commercial Design Decluttering Downsizing Event Strategy Graphic Design Image Consulting Interior Design Lampshades Landscape Design Original Art Photography Project Management Property Styling Public Relations Soft Furnishings Visual Merchandising Web Design Window Coverings
WWW.THEDESIGNERCHICKS.COM.AU WWW.THEDESIGNERCHICKS.COM.AU
4
ISSUETHREE
| OCTOBER2013
editor’s letter
hat a huge few months we have had with The Designer
Chicks, which is the reason behind this edition being released
a bit later than intended. We have formed some huge alliances, some of our Chicks have been guest speakers both overseas and closer to home, we have been part of a Better Homes and Gardens live exhibition, and we have even taken on a work experience student! But the really great news is that The Designer Chicks are expanding! As this goes to press, we have two new groups: Inner West and The Shire (both in Sydney), with a Northern Beaches on the way in the New Year! This is a very exciting time for us as we increase not only our locations, but our service range to you, our valued clients We thank you for your continued support throughout 2013 and hope you enjoy our third magazine.
Lucia van Gerwen Creative Director of DC info@morethancurtains.com.au
I cannot get over how fast this year has gone and that we are into October already. As I write this my youngest daughter is about to complete her HSC exams and to all of our readers in Australia who have children in this position, good luck and hoping you survive the experience relatively unscathed. Lucia has already mentioned our new groups and shows etc. Further to this we have strengthened our alliance with Smith and Sons, a franchise of qualified and reliable builders, we have also become the referral designers for Home Hub Castle Hill, and created an alliance with Nepean Arts and Design Centre. We must also not forget our wonderful charity that we support, Inala, for providing us with a wonderful venue to have meetings and the most divine food. Part of the unique aspect of our group is our belief in giving back to the community and hence our connection with up and coming designers and the less fortunate. These people in particular are a shot of adrenalin in your arm for whenever you are feeling life is tough. Please enjoy reading this edition and in particular my item on Inala.
Robyn Hawke Assistant Creative Director of DC robyn@inspiredspaces.com.au
WWW.THEDESIGNERCHICKS.COM.AU
5
6
| OCTOBER2013
ISSUETHREE
event
highlights
The Designer Chicks Conquer Better Homes & Gardens LIVE! Whether you are a renovator, garden lover, interiors addict or passionate about food and craft, Better Homes and Gardens Live at Sydney Showground was the place to be from the 20th to 22nd September. The organizer estimated 35000 visitors over the three days. Fans of this popular show came from far and wide to take the chance to discover the latest products, tips and professional design advice for the home and garden. We talked to visitors from the Snowy Mountains, Wagga Wagga and Newcastle. Live demonstrations with Rob Palmer were jam-packed, and interactive workshops with the popular Better Homes and Gardens experts were absolute visitor magnets. The show also offered some fabulous products with over 350 brands to make your home and garden look fantastic.
Many hours of blood, sweat and tears were endured throughout the clever design and making of the unique display. This was truly a collaboration of epic proportions and each participant deserves special mention.
The Designer Chicks had a stand in the Dome where we showed our broad range of design services for the home and garden. Our colourful and creative stand design attracted lots of visitors and we were busy explaining our products and services.
Lampshade designed and manufactured by Sally Gardner of Feature Pieces.
As this was our very first foray into such an undertaking, we were both excited and apprehensive. However, we needn’t have been concerned, as hundreds of people visited our stand and we received many positive comments about our unique concept. We even had Designers begging to join our group!
Mondrian-style wall concept refined by Robyn Hawke of Inspired Spaces Graphics designed by Veronica Tasnadi of Veronica Graphic Design Artwork created by Bettina Deda of Bettina Deda Colour Design Backdrop provided by Veronica Strachan of Curtain Connections Mannequin styled by Elise Harper of yELLE Styling Panels manufactured by Lucia van Gerwen of More Than Curtains and Elise Harper of yELLE Styling
Extra thanks to Jenny Williams of Creative Style Interior Design, Judith Briggs of Colour Consultants Australia and Nadia Pomare of Stylish Gardens for their creative input. If ever there was any doubt about the creative genius of The Designer Chicks, this event totally dispelled it all. Summed up perfectly: Photography by Sharon Newman
We did manage to squeeze in a photo as we were packing up with the gorgeous Tara Dennis, Designer from the show.
WWW.THEDESIGNERCHICKS.COM.AU
7
editor’s letter Lucia van Gerwen Robyn Hawke contributors Lucia van Gerwen Robyn Hawke Bettina Deda Elise Harper Jenny Williams Judith Briggs Nadia Pomare Sally Gardner Sharon Newman Ruth Newman Veronica Strachan Veronica Tasnadi photography Sharon Newman front cover image: TL Giselle Deco Lady cover font: Metropolis 1920
project manager Bettina Deda magazine designer artwork / production project manager / online Veronica Tasnadi
2013 Copyright All rights reserved. Reproduction in whole or part without prior permission is strictly forbidden. Every care has been taken when compiling The Designer Chicks Magazine to ensure that all the content is correct at the time of production.The Designer Chicks assume no responsibility for any effects from errors or ormissions.
8
WWW.THEDESIGNERCHICKS.COM.AU
ISSUETHREE
| OCTOBER2013
ontents 5
editor’s letter Lucia van Gerwen ~ More Than Curtains Robyn Hawke ~ Inspired Spaces
7
event highlights
The Designer Chicks Conquer Better Homes & Gardens LIVE!
feature articles 14 The Revival of the Art Deco Style Bettina Deda ~ Bettina Deda Colour Design 16 Art Deco in the 21st century - can it work in your Home? Jenny Williams ~ Creative Style Design 18 Why would you use Art Deco? Ruth Newman ~ Ruth Newman Architects 20 The Everglades Leura
Sharon Newman ~ SN Photography
24 Fabrics with Style :: Window Furnishing
Lucia van Gerwen ~ More Than Curtains
26 Art Deco - Merging Vintage with Modern
Veronica Strachan ~ Curtain Connections
30 Art Deco Lighting - Form follows Function
Sally Gardner ~ Feature Pieces
32 Art Deco Colour and Design Trends for Spring/Summer 2014
Bettina Deda ~ Bettina Deda colour design
34 Black and White - Classics to use with care
Judith Briggs ~ Colour Consultants Australia P/L
37 INTERVIEW :: Home Hub Castle Hill
Robyn Hawke ~ Inspired Spaces
38 Deco Dresser - The Fashion Revolution
Elise Harper ~ yELLE Styling
40 Art Deco - Graphic Design Style
Veronica Tasnadi ~ Veronica Graphic Design
44 OUT & ABOUT :: Eco Outdoors... Showroom Waterloo
Nadia Pomare ~ Stylish Gardens
45 OUT & ABOUT :: Exploring Colour and Design in Europe
Judith Briggs ~ Colour Consultants Australia P/L
46 OUT & ABOUT :: Inala - Care for Disabled Adults
Robyn Hawke ~ Inspired Spaces
47 STUDENT MENTORING :: Maria Claire Dunn on visit
Lucia van Gerwen ~ Creative Director of DC
WWW.THEDESIGNERCHICKS.COM.AU
9
Lucia van Gerwen More Than Curtains The Designer Chicks ~ Creative Director M 0412 225 437 info@morethancurtains.com.au www.morethancurtains.com.au
Robyn Hawke Inspired Spaces The Designer Chicks ~ Assist Creative Director M 0401 068 670 robyn@inspiredspaces.com.au www.inspiredspaces.com.au
Elise Harper yELLE Styling M 0413 040 472 elise@yellestyling.com www.yELLEStyling.com
Bettina Deda Bettina Deda Colour Design M 0424 615 503 bettina@bdcolourdesign.net.au www.bdcolourdesign.net.au
Lucia van Gerwen is an Interior Decorator specialising in all types of Window Coverings. Lucia offers a mobile service: her van is fully stocked with thousands of samples for blinds, shutters and curtains. Quality is her number one priority as well as exemplary service. Lucia is present from the initial measure through to installation, and she personally handles all ordering and worksheets.
Inspired Spaces was created by Robyn Hawke in 2005 and is situated in Sydney’s Hills District The business tailors Interior Design solutions for both residential and commercial clients. Robyn designs for the home, office, café/restaurant and other small business spaces, specialising in CAD, plans, elevations and schedules.
Elise Harper is a fully qualified Stylist, Visual Merchandiser and Image Consultant, although her key field of expertise is Styling for Photography. Elise has also appeared on A Current Affair, Ten News and The Project, as well as in The Daily Telegraph as an authority on Fashion and Styling. In addition, she has worked with some of Sydney’s leading photographers, models, makeup artists and hair stylists.
Bettina Deda is an interior stylist helping space-challenged apartment downsizers create a happy home and lifestyle through inspiring interiors.
Lucia was recently awarded the Western Sydney Award for Business Excellence as a Sole Trader 2012. She is also the founder of The Designer Chicks. More Than Curtains been operating from Sydney’s Hills District since 1995.
Robyn’s many years of teaching Design have given her the expertise required to tackle the more challenging Design jobs.
Her knowledge of Design principles also extends to Personal Styling and Image Consulting. Elise’s work with a wide range of clients has ensured that she has no difficulty styling different sizes, ages, skin tones and shapes.
An accomplished and exhibited artist, Bettina can offers clients and designers commissioned work to match their décor. Bettina’s studio is located on Sydney’s Northern Beaches.
Jenny Williams Creative Style Interior Design M 0416 190 792 creativestyle.sydney@gmail.com www.creativestyle.com.au
Judith Briggs Colour Consultants Australia P/L M 0403 800 888 judithb@colourconsultants.com.au www.colourconsultants.com.au
Maria Bellissimo-Magrin Belgrin M 0410 033 124 maria@belgrin.com.au www.belgrin.com.au
Nadia Pomare Stylish Gardens M 0417 279 790 nadia@stylishgardens.com.au www.stylishgardens.com.au
Jenny Williams is a qualified Interior Designer and Colour Consultant with many years experience in creating personalised design and colour schemes for all residential interiors and exteriors across most of the Sydney metropolitan area.
Judith Briggs is the Principal Colour Designer and owner of Colour Consultants Aust Pty Ltd, a successful design business which has been operating from Sydney’s Lower North Shore since 2001. During this time, Judith has provided architectural colour advice for many residential and commercial properties, including high rise buildings, corporate offices and showrooms, heritage buildings, cafes and restaurants.
CEO of Belgrin, a Sydney based communications agency specialising in Design and PR, Maria Bellissimo-Magrin is a woman of genuine accomplishment. Her 12 years in Design, combined with a keenly developed business sense, have served to position Belgrin as an industry leader in online Communications. Sharp design and a smart communication strategy, she insists, are key components in the development of any brand.
Nadia Pomare is a Landscape Designer, and her business, Stylish Gardens is located in Sydney’s Inner West. She caters for residential and commercial properties, new or old homes, renovations, makeovers and Council plans.
As well as offering a full range of interior design services, Jenny is a specialist in: New builds, Additions and Renovations Empty Nesters and Downsizers • Kitchens and Bathrooms • •
Jenny can recommend quality manufacturers, suppliers and tradespeople and can also project manage some or all of your home’s transformation. Jenny provides her clients with outstanding service and achieves fantastic results.
10
As a qualified Interior Designer, Robyn can assist with colour selection, all surfaces and soft furnishings. She is able to design a bathroom or kitchen renovation and supervise all the trades to completion.
Her 5-step process Downsize with Style guides empty nesters all the way through their downsizing project. The five steps include De-cluttering, Finding Your Personal Style, Visualizing Your Ideas, Layout Your Room and Decorating. She is also the author of the forthcoming book Downsize with Style.
Judith is also able to source a variety of products for the home to include flooring, soft furnishings and Wallpaper. In addition, Judith is a graphic colour specialist for both online and offline applications and has designed several carpet ranges.
Maria has a sharp eye for detail and an absolute insistence on getting it right for her clients every time, making her a highly regarded Designer Chick member and widely referred.
Nadia’s motto is “creativity, practicality, balance and beauty for every garden”. Services include: concept design plans, planting plans, landscape plans, horticultural consultancy, construction and maintenance, preparing a house for sale, and sourcing of products.
ISSUETHREE
| OCTOBER2013
Sally Gardner Feature Pieces M 0411 441 969 sally@featurepieces.com.au www.featurepieces.com.au
Sharon Newman SN Photography M 0424 166 430 sharon@snphotography.com.au www.snphotography.com.au
Tiz Damianakis AJUNJO P/L M 0411 326 653 tiz@ajunjo.com.au www.ajunjo.com.au
Veronica Strachan Curtain Connections & Home Décor M 0411 419 128 curtconn@bigpond.net.au www.curtainconnections.com.au
Sally Gardner and her Mum, Kerrie Freeman, founded Feature Pieces in response to an observation that rooms require a unifying element to tie in themes and colours. Located on Sydney’s Northern Beaches, Feature Pieces provides many of these elements, including bespoke lampshades, cushions, chairs, bedheads, wall hangings and pouffes.
Sharon Newman has been the owner, manager and pro-photographer of Photography with Sharon Newman for 5 years. She has a broad spectrum of clients including real estate agencies, private clients, builders and manufacturers.
As an Event Strategist at AJUNJO, which means “to bring together”, Tiz Damianakis assists organisations to use events as a tool in their marketing plans, creating campaigns with pre and post promotional activity to maximise the benefits. Recognising an increasing desire for organisations to get involved in Business Social Responsibility through events, Tiz develops relationships between companies and community groups, showing that “you can do well by doing good”.
Veronica Strachan started Curtain Connections and Home Decor in 2000 from her studio in Horsley Park. Her business offers a complete range of quality curtains, blinds, pelmets and shutters, all measured, custom made and installed to suit the client’s needs.
Feature Pieces combines Sally’s skills as an Interior Designer with mum Kerrie contributing her business skills and years of hands-on experience in soft furnishings.
Her work is renowned for its quality, promptness and reliability. Sharon also works with aspiring models, babies and family portraiture. She is a member of the prestigious AIPP (Australian Institute of Professional Photography) of which there is a stringent process to gain membership. Diploma of Photo Imaging via TAFE. Sharon’s new studio is located in the Blue Mountains.
Over the last 10 years Tiz’s experience has extended to the management and marketing of events ranging from promotional presentations, conferences, gala dinners, media launches, networking events, workshops and awards presentations.
Veronica guides not only clients, but architects and builders, by sourcing the best quality fabrics, and all types of tracking including motorisation. Her business provides custom made window coverings to Residential and Commercial clients. She can also provide Antique reproduction furniture.
Veronica Tasnadi Veronica Graphic Design M 0414 954 437 vgdesign@bigpond.com www.vgdesign.com.au Veronica Tasnadi manages an impressive range of Graphic Design projects for clients ranging from non-profits to corporate accounts. Whether it’s environmental graphics, posters, brochures, calendars or packaging, Veronica has a passion for creating design that delivers a clear message with an extra creative push to make the work stand out. Veronica’s passion for great design is only rivalled by her commitment to quality design and open collaboration with clients. Veronica’s studio is located in Sydney’s Hills District.
Exhibit of Art Deco Sculpture at the 8th World Congress of Art Deco in Cape Town. By Colin Rose, Montreal, Canada, via Wikimedia Commons
WWW.THEDESIGNERCHICKS.COM.AU
11
new
Amanda Bei bei Li Up-Lift Interiors M 0403 612 735 amanda@upliftinteriors.com.au www.upliftinteriors.com.au Following her life long passion for real state and refined taste for interior aesthetics, Amanda Beibei Li created Uplift Interiors. Amanda specialises in working with homeowners, real estate agents and developers to transform a house into a home and present a home at its best at its most important time. Dreams for growth and positive changes led Amanda to live and work in Asia, Europe and Australia. She has a deep understanding and respect of many different cultures. Amanda has a unique and diverse range of professional experiences that include corporate marketing and real estate sales. She holds a degree in Bachelor of Arts and is a graduate of Staging Diva, the leading staging training company in North America.
designer chicks
Sally Hart The Clever Closet Company M 0408 475 792 sally@cleverclosetcompany.com.au www.cleverclosetcompany.com.au Sally Hart of The Clever Closet Company designs high quality custom furniture and storage. Combining ergonomics with aesthetics, Sally translates a client’s brief into beautiful and functional wardrobes, bookshelves and custom furniture. She is a much sought after Designer, providing extremely high quality products with exemplary service throughout Sydney. In 1987 Sally broke international sales records for built in wardrobes at Creative Wardrobe Company and went on to found Clever Closet Company in 1988. Sally is also a professional organiser and a member of The Australasian Association of Professional Organisers.
Ruth Newman Ruth Newman Architect P 02 9540 9959 info@ruthnewman.com.au www.ruthnewman.com.au
FI Thomas Partnering in Design M 0421 320 393 fithomas@fithomas.com
With over 20 years experience, the eponymous principal of Ruth Newman Architect was originally headed for a career in occupational therapy or librarianship. But an opportunity at the University of Newcastle changed her mind, and she graduated with a B. Sc (Arch) and B.Arch. It was 16 years before she opened the doors at Ruth Newman Architect in 2006, during which time she worked in a variety of architectural practices.
Fi Thomas founded Partnering in Design, a dynamic and innovative design orientated business. As the name suggests the model is to work in partnership with companies and clients to provide an interior design service, project management and architectural product exposure.
Ruth Newman Architect has grown significantly since inception but its core values of innovation, creative thinking, service and environmental sustainability remain unaltered. Ruth and her team strive to create well-designed, functional and energy-efficient spaces. Ruth will be leading the Designer Chicks Shire group.
Florence Broadhurst textile design Japanese Floral - an essay in opulent simplicity. Courtesy Signature Prints / Fi Thomas 2013
12
As a qualified designer Fi’s knowledge, experience and skills are suited to the residential, commercial, hospitality and educational market place. Recently she launched a furniture venture, Studio Dossier that compliments her business model and philosophy. Studio Dossier showcases an exciting range of Australian and international furniture. Fi’s passion for design and creative acumen is reflected in her work and interiors. Fi Thomas will be leading the Designer Chicks Inner West team.
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU
IMAGE CREDIT : : CRECH ART DECO CARAFE IMAGE : : ADAM VON WEISBERG via Wikimedia Commons.
13
the revival of the art deco style During the period of 1910 and 1939, Art Deco blossomed, flourished and faded – only to revive again in the 70s and 80s and in the recent past. ince the release of The Great Gatsby in our cinemas a few months ago, Art Deco with its distinctive hallmarks – ziggurat shaped summits, lightning zigzags, sculptural bas-reliefs, bold geometric patterns, colourful textured fabrics – seems to appear everywhere: in interiors, magazines, exhibitions, fashion, books and movies. This is reason enough for The Designer Chicks to have a closer look at the history of this style. The term Art Deco comes from the title of the international exhibition Exposition Internationale des Arts Decoratifs et Industriels Moderne, held in Paris in 1925. French designers were determined to maintain their position as leaders of taste that they had enjoyed since the 18th century, and the idea of the first international exhibition focusing solely on design was shaped. In 1910, the French had been challenged by German designers from the Deutscher Werkbund who showcased something entirely new at the Paris Salon d’Automne: Simple, geometrically ordered designs.
These designs clearly represented a progression from the outdated Art Nouveau style.
of New South Wales offered all furniture for auction on their website during the exhibition.
Sydney Moderns at the AGNSW
Fascinated by this interior design, I wanted to find out more about the Burdekin House. On the 30 August 1841, the Sydney Morning Herald reported, that “Burdekin House in Macquarie Street is now so far completed to enable us to pronounce it the most handsome house in Sydney”. Unfortunately, all efforts to preserve this historic building failed and on the 13 April 1923 Burdekin House was sold for £55000 to Macquarie Property Syndicate. When it was demolished in 1933 it became an early catalyst for the heritage movement.
Recently, Sydney Moderns closed its doors in The Art Gallery of NSW. It was a fascinating exhibition focusing on the progressive art movements in Sydney between the two world wars. Paintings, prints, sulptures, Art Deco interiors and graphic design were on display. My personal highlight of this exhibition was the Art Deco living room interior of Burdekin House, designed by graphic artist Hera Roberts. The vibrant emerald green (Pantone Colour of the Year 2013) on the French style moderne furniture, American skyscraperstyle bookcases, Chevron pattern on the curtains, a Bauhaus rug in front of the fireplace that was decorated with a a painting by Roi de Maestre. Just divine! For Art Deco aficionados, who wanted to decorate their home with a stunning Art Deco piece, the Art Gallery
Another captivating display of Sydney Moderns was a selection of original copies of HOME magazine, launched in 1920 and THE style bible at that time featuring design, furniture, fashion, theatre, music, cosmetics and cooking. Bettina Deda www.bdcolourdesign.net.au
ABOVE : : HERA ROBERT’S INTERIOR DESIGN FOR THE BURDEKIN HOUSE EXHIBITION. PICTURE www.artgallery.nsw.gov.au/exhibitions/sydney-moderns/burdekin/ TOP RIGHT : : GATSBY’S BEDROOM VIA www.dwellwithdignity.org
14
ISSUETHREE
| OCTOBER2013
The Great Gatsby The movie of the 1925 novel by American writer John F. Fitzgerald, the Great Gatsby, is another showcase of Art Deco style and taste. Fitzgerald, who was inspired by the parties he attended while living on Long Island, wanted to produce „something new – something extraordinary and beautiful and simple and intricately patterned“ (Source: http://www.lettersofnote.com/2012/01/ something-extraordinary.html). It took him three years to write this book until it was first published by Scribner’s in April 1925. Today The Great Gatsby is considered an American literary classic. This is one of these movies you have to watch at least twice: first for the story and then, turning off the sound, for the interiors, the decor and the fashion!
Art Deco is one of the most popular design and decorating styles in this century and as most classics it comes back sooner or later. If you would like to add a touch of Art Deco glamour in your home, browse antique shops for fabulous finds. I recently discovered several beautifully restored Art Deco tables in an antique shop in Bangalow. Another favourite place of mine is Mitchell Road Antique&Design Centre in Alexandria. Or use Pinterest to create your own Art Deco inspiration board. BOOK TIP :: Biography of Zelda Fitzgerald
IMAGE CREDIT : : Selva at imm cologne
WWW.THEDESIGNERCHICKS.COM.AU
15
art deco in the 21st century – can it work in your home? Many of us today have a love affair with Art Deco as a design style. Jenny Williams explains how she introduced Art Deco design aesthetics into a clients’s home. he streamlined, geometric and more masculine style that is Art Deco first appeared in the early to mid 1920’s and was a reflection of the time – optimistic and adventurous, a definite shift from handcrafted to the ‘modernity’ of machine made. Today we can obviously appreciate both design styles but it must have been a truly exciting time - planes, cars, cruise liners and skyscrapers were still very recent additions and all wonders of the machine age!
Travel also became more accessible, so people could more easily visit Europe, the US, the Middle East and Africa. Stylized images of cars, planes, cruise ships and skyscrapers were common as they represented the new and modern. Glossy, Shiny and Exotic This modernity is literally reflected in the materials commonly used. Shiny, glossy, reflective finishes such as high gloss lacquer, chrome and gold, stainless steel, polished marble, glass and mirror
The look may have been sleek and glamorous but it still needed to be comfortable. Large overstuffed sofas and armchairs were upholstered in velvets and velour that felt good to touch. Satin fabrics were made into beautiful curtains and drapes. Animal skins, mostly from Africa were incorporated into the décor as rugs and on upholstered furniture. Even though black and white as well as cool greys, mid brown and beige neutrals were frequently used in colour schemes, the Art Deco homeowner wasn’t afraid to use colour. They also had a range of ‘beefed up’ pastels in green, yellow, blue, salmon pink, lilac and turquoise to choose from.
How to Art Deco Your Home
As an interior design style it brought together many of the elements of the day – the glamour of Hollywood, the minimalism of Bauhaus in Europe, the geometrics of Picasso’s Cubism. Egyptian Neoclassicism also had a strong influence after the discovery of Tutankhamen’s tomb in 1922. The use of Egyptian motifs, triangles, stepped lines and groupings of three was extremely popular.
16
were ‘de rigeur’. Cabinetry was made using exotic timbers such as ebony and Birdseye maple or wood veneers that were often inlaid and then finished in a gloss such as French polish. While the shapes we associate with Art Deco were mostly linear and angular, curved walls and curved elements on furniture were not uncommon. The design was generally symmetrical.
So if you love Art Deco as a design style but don’t want to feel like you’re living in a museum, how do you work it into your home? One way to achieve the feel without ‘worshipping at the altar’ is to choose one of the more recognizable elements of Art Deco that you really love and work with this. This is exactly the approach I recently used with some clients in Bellevue Hill. They were passionate about the black and white design schemes of Art Deco but didn’t necessarily want to achieve
ISSUETHREE
this through actual pieces of Art Deco furniture or elements as obvious black and white tiles. The first step was to paint the whole apartment in a black and white colour scheme. On walls and woodwork I specified Dulux’s Natural White, a soft white as there wouldn’t have been a vivid white available during the Art Deco period. The white doors were highlighted with black in the routing. This could just as easily have gone the other way with white highlighting on black doors but if a lack of light is an issue at all, black on white is the way to go. Then bamboo flooring in a high gloss black finish – think black japanning (a heavy black lacquer, almost like enamel paint, that is polished to give a smooth glossy finish), was installed everywhere except the bathrooms. While this may not be the easiest of floors to maintain because of its tendency to show every scratch, it looks amazing!
| OCTOBER2013
Black and White Features Key pieces of furniture in high gloss black or white were introduced. Although the black high gloss dining table isn’t strictly Art Deco, its elegant clean lines create a definite echo. The buffet is high gloss Natural White for contrast. The two new sofas were upholstered in velvet and my upholsterer re-covered another sofa that the homeowners already owned, in an eye catching oversized floral of black, white and cool greys that added some pattern. The dining chairs covered in black and white striped velour, add to the streamlined effect. The homeowner’s original bedroom furniture was in an updated Art Deco style but not in the requisite black or white, so my furniture restorer refinished all the pieces in high gloss black 2-pack polyurethane. They now have a whole new lease on life and fit the design style perfectly.
The kitchen and both bathrooms have also been completed in black and white but in a contemporary style. Just because you love Art Deco doesn’t mean you have to forgo the modern conveniences of the 21st Century. The homeowners had a lovely collection of artwork most of which was re-hung but not always in its original location. To add a pop of colour they purchased two pieces of red sculpture. My clients love the new 21st century Art Deco look of their home. They also love all the great compliments they’re getting. This of course makes me a very happy designer indeed!
Jennifer G. Williams www.creativestyle.com.au
ABOVE : : BEDROOM WITH ART DECO DRESSING TABLE LEFT : : EYE-CATCHING TABLE LAMPS FRAME THE LOUNGES IN THE LIVING ROOM
WWW.THEDESIGNERCHICKS.COM.AU
17
why would you use art deco? Ruth Newman, one of our newest Designer Chicks, talks about using Art Deco as a decorative style can give an air of opulence whilst still remaining accessible. In terms of build benefit, it also can mean reduced costs – even though the opulence may give the impression otherwise. Art Deco decorative themes include: • Sunbursts and fountains - representing
the dawn of a new modern age. • The Skyscraper shape - symbolic
of the 20th century. • Symbols of speed, power and flight
- the exciting new developments in transport and communications. • Geometric shapes - representing the
new machines and technologies that were thought to solve all our problems. • The new woman - revelling in her
recently won social freedoms. • Breaking the rules - cacophonous
jazz, short skirts and hair, shocking dances. • Ancient cultures - for oddly enough,
there was a fascination with the civilizations of Egypt and Central America
Recently, Woody Allen’s movie Midnight in Paris and Baz Luhrmann’s version of The Great Gatsby have rekindled a lot of interest in Art Deco design. On TV, shows like Agatha Christie’s Poirot, Mad Men and the Australian series, Miss Fisher’s Murder Mysteries, have also been a strong influence. Why choose Art Deco as a building style? Nowhere better is the choice of Art Deco as a building style illustrated than in the New Zealand city of Napier. The city was rebuilt in the early 1930s following a massive Richter 7.8 Earthquake. Subsequent fires destroyed most of its commercial heart. When it came to rebuilding, Napier emerged as an Art Deco city – and by the end of the decade it was one of the newest cities on the globe. In Napier, you see such a variety of buildings in the styles of the 1930s Stripped Classical, Spanish Mission, and above all Art Deco, the style of the 20th Century - in a concentrated area.
18
Napier’s Art Deco is unique, with Maori motifs and the buildings of Louis Hay, admirer of the great Frank Lloyd Wright. The Art Deco style was at the height of its popularity for buildings in 1931. Its clean simple lines and base relief decoration suited the needs of the new city. It was also very fashionable. With its past destroyed, Napier looked ahead and chose a style associated with Manhattan, the movies and modernism. The Art Deco style is also considered to be safe – especially useful in a region that had experienced an earthquake! With its emphasis on low relief surface decoration, Art Deco moved away from the elaborate applied ornaments that had fallen from the buildings during the earthquake and caused so many deaths and injuries. For Napier, Art Deco was also cheap to create. Its relief stucco ornament was an economical way to beautify buildings during the low point of the Great Depression.
ABOVE : : DAILY TELEGRAPH BUILDING BUILT IN 1932 TOP RIGHT INSERT : : NATIONAL TOBACCO BUILDING - DATING FROM 1932-33, IT WAS DESIGNED BY LOUIS HAY
ISSUETHREE
| OCTOBER2013
Art Deco as an investment
Art Deco in Australia
Art Deco personally..
Interestingly, while Victorian and Edwardian furniture has dropped in value over the past decade, Art Deco pieces have either held steady or increased, in some cases dramatically.
One of the easiest ways to discover Art Deco in Australia is to simply get out and about and look up. One of Sydney’s most prominent Art Deco buildings, the old Maritime Services Building currently houses the Museum of Contemporary Art on Circular Quay. There’s also the Grace Building in Sydney and the State Theatre. And who can ignore the opulence of the Cremorne Orpheum cinema? However, Art Deco needn’t be large and opulent build – there are plenty of small apartments around Sydney’s King Cross with the Art Deco ornaments too.
.. is a favourite style of mine. So much so, I chose an Art Deco building for my wedding venue at Bobbin Head in Sydney’s north. Bobbin Inn is an historic building, constructed as a restaurant and dance hall in the 1930s and has been refurbished to maintain the Art Deco style of that era. Hosting our wedding at Bobbin Head had not been part of the original plan, but once I saw the building and the environment I was sold!
In Paris in 2011, a Christie’s three-day sale of Laurent Negro’s collection of mainly French Art Deco fetched €24.3 million euros ($US34.3 million). Given that several parts of the euro zone were crumbling at the time, this was a remarkable auction price. Advice for those starting to collect is to concentrate on the best pieces available. Anything attributed to a noted designer or manufacturer is worth considering. Look for names such as Chiparus, Lalique, Baccarat and Poinsignon and Ruhlmann. In fashion and jewellery, Schiaparelli and Miriam Haskell are two immortals. However, you don’t need to be a serious investor to get the Art Deco look. The style’s enduring popularity has much to do with its accessibility. You don’t need to refurbish a whole building to embrace Art Deco – including a few lamps in a room, for example, can give you the look and feel.
Further afield, Deniliquin in NSW offers lots of Art Deco examples, including the pharmacy, the Central Hotel and the Commonwealth Bank building. If you don’t have time to take a tour, I recommend the Art Deco search on http:// artdecobuildings.blogspot.com.au and http://photography.wallacecosgrove. com.au by David Thomson and Wallace Cosgrove respectively.
WWW.THEDESIGNERCHICKS.COM.AU
Ruth Newman www.ruthnewman.com.au
19
of looking after the restoration of the original painting of the building. The exterior has a stucco finish in a Mediterranean Style. Ref: National Trust NSW 2013
ALL IMAGES BY : : SHARON NEWMAN
the everglades leura The Art Deco Colour scheme of Everglades House has been a continuing recreation since the home was built in the 1930’s. Four Base colours, applied in various ways, were revealed after scraping the paint back. The predominant colour was Amber, however bright apricot was used as well. Oil paint finishes and glazes were utilized in the 1930’s. This reflected light in order to create a feeling and ambience. The painting of the home is embellished with stippling and other decorative techniques. Dark colours were used on the window frames and fine metal in order to make them ‘disappear’. So that the amazing views they framed stood out. Julie Whittlam ‘Paint Conservator’ has been in charge of looking after the restoration of the original painting of the building. The exterior has a stucco finish in a Mediterranean Style. REF: NATIONAL TRUST NSW 2013
20
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU
21
the garden courtyard Stories take many forms and the ‘outdoor room’ of the Garden Courtyard presents a story of creative Art Deco. The four panels were created by ‘Rouge’ the local Blacksmith. He tells the story of Van
Buster’. His dog loved chasing the Everglades and the ‘outdoor room’DeofVelde’s the Sealyham, Garden Courtyard presents a story of creative peacocks. In one of the panes Van De Velde is holding a golf ls were created by ‘Rouge’ the local Blacksmith. He tells the story of Van De club chasing Buster. r’. His dog loved chasing the Everglades peacocks. In one of the panes Van De Sharon Newman lub chasing Buster. www.snphotography.com.au The Garden Courtyard
ies take many forms and the ‘outdoor room’ of the Garden Courtyard presents Deco. The four panels were created by ‘Rouge’ the local Blacksmith. He tells th de’s Sealyham, Buster’. His dog loved chasing the Everglades peacocks. In one o de is holding a golf club chasing Buster. Stories take many forms and the ‘outdoor room’ of the Garden Courtyard presents a story of creative Art Deco. The four panels were created by ‘Rouge’ the local Blacksmith. He tells the story of Van De Velde’s Sealyham, Buster’. His dog loved chasing the Everglades peacocks. In one of the panes Van De Velde is holding a golf club chasing Buster.
22
ISSUETHREE
| OCTOBER2013
s a story of creative he story of Van De of the panes Van De
WWW.THEDESIGNERCHICKS.COM.AU
23
fabrics with style: window furnishings in the art deco period Lucia van Gerwen of More Than Curtains introduces the world of window dressings in the 1920s.
here has been a recent trend
but disappeared with the Art Deco style;
which catered to the new emerging
in window furnishings reverting back
although feathered and glass trimmings
industry of professional Interior Designers.
appeared from time to time.
Geometric prints were the order of the day,
to some of the salient aspects of the Art Deco period, traditionally recognised as occurring between 1925 and 1936. With the release of Baz Luhrmann’s The Great Gatsby, many discerning home owners are seeking to emulate the fabulous style of this era.
Although styles became much more subdued, the fabrics varied widely, due to
and many designs were inspired by Greek or Egyptian forms.
new techniques, fibres and dyes in the
Cotton, Chenille and Denim
manufacturing process. Man-made fibres
Intricate laces from the Victorian Era were
were introduced to accommodate a demand for easy care and hygiene. With
replaced with modest cottons and voiles in plain weaves. Heavy brocades, velvets
The development of the Art Deco style in
increased technology, often these man
the1920s introduced window treatments
made fabrics were a cheaper substitute for
that were predominantly simple, in contrast
past offerings, but there was now a much
to the embellished look of previous years.
wider choice in price and quality. Window
Curtain styles were simplified somewhat –
furnishings became accessible to all home
draped panels with or without tiebacks –
owners, regardless of budget; thus finally
under a plain pelmet or cornice moulding.
bringing to an end the elitism and grandeur
Roman blinds featured for the first time as
of past window covering styles.
an
smaller
Art Deco motifs were typically bold and
in many homes today. Also prevalent
windows, successfully highlighting the
flat: patterns were flamboyant. Textile
were beiges and browns, mauves and
geometric nature of the period style.
manufacturers developed patterns using
lime greens. For the more conservative
Elaborate pelmets, trimmings and rods all
Cubist themes, zigzags, stripes and plaids,
home maker, manufacturers still produced
alternative
covering
for
and damasks made way for chenilles and even denim. Colours were largely influenced by Matisse, Van Gogh and the colourful costumes of the Ballets Russes. The most popular colour combinations were orange and black, and blue and gold. Of course silver and black was hugely popular and is enjoying a major resurgence
CREDIT IMAGE ABOVE : : DREAMLAND FRANCE - ZEPEL FABRICS // OPPOSITE PAGE :: LEFT CREDIT IMAGE :: FORUM - ZEPEL FABRICS CREDIT IMAGE FAR RIGHT :: METROPOLIS FRANCE - ZEPEL FABRICS
24
ISSUETHREE
| OCTOBER2013
flowery prints, designs with illustrative motifs and Oriental designs. The 1920s Harrods catalogue proclaimed colour to be the new and exciting fashion in furniture, pottery, curtains and carpets.” They added: ”We have abolished Victorian wallpapers,
cretonnes
and
window
curtains and taken to light backgrounds and gay colours so far as carpets, cushions and hangings are concerned.” In summation, the Art Deco fabric style suggested an effort to modify tradition, but without rejecting it. It was the era that made Interior Design accessible to the masses. You can recreate the look of this fabulous era with the guidance of The Designer Chicks and the sensational array of fabrics that are currently available.
Lucia van Gerwen www.morethancurtains.com.au
WWW.THEDESIGNERCHICKS.COM.AU
25
must have: linoleum flooring Lino Flooring
Go Geometrical
Linoleum was all the rage during the
The phrase “everything old is new again!”
Framed artwork accented walls, often
1930s Art Deco look. It was a fairly
could easily be the motto of furniture
in bold colors. Tables and chairs were
inexpensive material with a variety
designers throughout history.
usually compact and designed with
By borrowing and mixing elements,
ornately carved wood or, more ideally,
of colors and patterns to choose from and was easy to care for. The use of geometric patterns was common, particularly a black and white checker design. Combining a plain colour with a contrasting border was another option. Rugs laid over the floor were a combination of bold colour and geometric pattern, including squares, circles, the iris flower and boomerangs.
materials and colors from previous eras,
modern metals with a vinyl top.
they have been able to redefine beauty
Brass wall sconces and lamps
and functionality in unexpected ways
were the norm.
to fit contemporary visions. As with other aspects of Art Deco
there are many wonderful pieces of old
decor, the furnishings featured heavily
and new furniture , lamps, mirrors, soft
geometric shapes and patterns and
furnishings and beautiful fabrics to take
were multi-colored. Florals and similar
you back to the Art Deco era.
patterns were used on furniture, and ornate wood carvings or glass work completed the piece.
26
So don’t be afraid…. If you love Art Deco
Veronica Strachan www.curtainconnections.com.au
CREDIT IMAGE ABOVE : : LINO ADVERTISEMENT PRINT AVAILABLE FROM www.whimzytreasures.com CREDIT IMAGE RIGHT : : GEOMETRIC AMERICAN LINOLEUM DESIGN FROM c.1950. IMAGE :: CONCORD VIA :: WIKIMEDIA COMMONS CREDIT IMAGE RIGHT : : TEA SERVICE ART DECO; SILVER – SCRIMSHAW. IMAGE :: Heinz Thate / Manufacturer unknown VIA :: WIKIMEDIA COMMONS
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU von F. julliand [CC-BY-SA-3.0 http://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons
27
The details are not the details. They make the design. Charles Eames
28 IMAGE CREDIT : : Das Haus at imm cologne 2013
ISSUETHREE
| OCTOBER2013
Are You Planning to Downsize? Are you planning to downsize to a smaller home or apartment? Are you overwhelmed by the amount of stuff you own? Do you find it hard to prioritize what to take to the new home? Downsize with Style is an easy-to-follow 5-step-process to overcome procrastination and successfully manage your downsizing project. I constantly ask homeowners to name their biggest downsizing challenge. From the many responses, three major issues developed:
Start a new chapter of your life today! Go to www.bdcolourdesign.net.au/downsizing/
• De-cluttering • Prioritizing what furniture to keep in a smaller space • Optimization of apartment storage
and download
your FREE copy of “Downsize with Style”
These major challenges can be overcome by working with a plan, checklists and practical tips along the way. Downsize with Style will help you to have less stress while downsizing, create a stylish and happy home and eventually refine your apartment lifestyle. Author of the forthcoming book Downsize with Style
WWW.THEDESIGNERCHICKS.COM.AU
29
art deco lighting – form follows function The Art Deco era was heavily influenced by the speed and consumerism of a post WW1 society. Sally explains the purpose behind Art Deco lighting.
rt Deco was centred on positivity
for what the future may bring.
Furniture and lighting designs drew on the motifs from prominent skyscrapers such as stepped forms and pyramid like structures.
The magnificence of Art Deco lighting
• Angular
drawing on their Art Nouveau precursor,
• Use
• Zig-zag, • Stepped
elements of Art Nouveau designs which
• Sunburst
were characterised by beautifying objects
• Bright
coloured glass
to such an extent that their use was no
• Steel,
chrome & polished
longer obvious. Fixtures were embellished
bronze materials
to make them appear as pieces of
• Shark-skin
art. The initial purpose of providing
• Neon
adequate lighting for an intended situation
• Large/over-scale
was obscured by a desire to make the
• Etching,
lamp beautiful.
pressing and engraving of glass
Conversely, the purpose behind Art Deco lighting was “form follows function” where
Influential Art Deco designers of the era included
an objects beauty was defined by perfectly
• Jean
Perzel
marrying a design with its intended use.
• Boris
LaCroix,
Consideration of the illumination of interior
• Gorinthe
spaces became important and therefore
• Daniel
the equal distribution of light. This lead to
• Desney
lamp designs that offered both ambiance
• Rene
and adequate visibility.
• Edgar
wall or ceiling, which diffuses and softens the light. So we begin to see Art Deco lamps evolving into instruments, so that light could be projected wherever
• The
optimism and beauty in the every day. It
forms
• Futuristic
to project light onto a surface – either
purpose. They also symbolise a time of
& chevron shapes
era was a direct response to the weaker
The intention behind the inverted shades is
yet applied with more function and
trapezoidal, triangular
• Sweeping
lights appear to be upside down?
was that they remained as artistic pieces
of symmetry and repetition
The design of lighting throughout this
Have you ever wondered why Art Deco
30
Characteristics to look out for in Art Deco lighting
is no wonder this unique era is gaining
curves
momentum once more. Sally Gardner www.featurepieces.com.au
& Zebra-skin
lights sandblasting, enamelling,
Stephan
Lalique Brandt
Daum Freres
• Chareau • Sue
et Mare
• Donald
Deskey
• Ilonka
Karasz
• Walter
von Nessen
• Eugene
Schoen
• Wolfgangand
& Pola Hoffman
• Robert
Locher
it was needed. The designs attempted
• Walter
Kantack
to provide both direct and indirect lighting
• John
options by the use of shades that could
• Paul
tilt and rotate.
• Arthur
Salterini Lobel Von Frankenberg
5
ISSUETHREE
| OCTOBER2013
1
2
4
1. TABLE LIGHTS - Pair of table lamps (Source : : Decorumsanfran.com) 2. TABLE LIGHTS - Chrome Diana Lamp Shade Pair (Source: : Antiquesplus.com.au) 3. WALL SCONCES - Wall Sconce (Source : : Decorumsanfran.com) 4. CHANDELIERS - Large Skyscraper Light Shade (Source : : Antiquesplus.com.au) 5. CHANDELIERS - Bronze 5-Light Shade Chandelier (Source : : Antiquesplus.com.au)
3
WWW.THEDESIGNERCHICKS.COM.AU
31
Art Deco design aesthetics are back - with a gorgeous muted colour palette, incorporating warm neutrals, chocolate brown, a dark blue/grey and soft pink, but also vibrant hues like a warm yellow and orange/red. Bettina Deda has a closer look at this stylish and elegant palette! mix magazine, a colour, design and trend magazine from Global Color Research, London, reviewed this exciting colour trend for spring/summer 2014 in their June issue. PHASE is all about the aesthetics of the late 20’s and 30’s.
Browsing websites around the world, we picked five fabulous finds where designers picked up this trend and created great products for your home. Compare the colours in these products to the PHASE palette!
art deco colour and design trends for spring/summer 2014
32
ISSUETHREE
| OCTOBER2013
2.
1.
5.
5 Fabulous Art Deco Finds from Around the Globe 1. The F-A-B collection by Färg and Blanche pairs a factory-produced chair with “garments” that can be placed over its back, each handmade in the designers’ studio in Stockholm. 2. Fancy a feature wall? Check out the triangle Mint and Rust wallpaper from Dana Finnigan. 3. Art Deco inspired bathroom – displayed in Das Haus at imm cologne 2013.
3.
4. The perfect accessory for your dressing table: perfume bottle from Chandelier and Mirror Company
4.
5. The eye-catching Bell Table, designed by German designer Sebastian Herkner for ClassiCon.
WWW.THEDESIGNERCHICKS.COM.AU
33
black & white – classics to use with care Judith Briggs, Interior Decorator & Colour Expert, enlightens us on the meanings of black and white and how we can use this combination to add some drama to our interiors Pair black with pops of colour
n the Western world, black is associated with death, destruction, mourning and evil. The bad guys always wear black. Black often appeals to intellectual people who want to appear sophisticated and often create or seek drama. Black is often seen as a symbol of authority, as it can be eerily powerful and overbearing. In the 20th century it came into its own as being stylish and glamorous and was a key colour in Art Deco design. In the 1920’s and 1930’s the use of lots of white in interiors (as well as black and white) was popular. It was a way that wealthy people displayed their affluence - they did not have to worry about things getting dirty as they could afford housekeeping staff to take care of the day-to-day maintenance. Black is all the colours absorbed, which makes it a very controlling colour. It can represent the denial of all colour. It is heavy and significant, refusing to see the lighter side of life. Black suppresses our emotions and yes, this is helpful in certain situations. However, it is such a killjoy colour for having any joie de vivre. It can easily just take over! The meaning of white In some countries, white is a mourning colour and represents death and autumn. As westerners, our perception is innocence, purity, cleanliness (clinically) and the colour of good, freedom and peace (white flags for surrender). White represents light - the sum of all the colours in the visible spectrum. White is cool and reflects heat - think ice and snow, clouds and angels. However, white is the noisiest colour. By this, I mean you cannot ignore it because it demands to be noticed. Used in isolation, white is a totally blank canvas. And anything put against its background cannot be ignored!
Black is also great as an accent colour, where its power is controlled. And it does work well with almost every other colour. Black in decorating is more commonly used in urban areas rather than in the country.
White is very stressful, as it creates glare. With too much white, the pupils in our eyes retract as a reaction, making seeing difficult. White works well in areas where reflective light is needed, such as low ceilings and wardrobes. White can also be a great highlight colour on moldings and create a crisp trim. I have often been told by people who are doing their own decorating that they just want to do white. So I ask them, which white? There are many different whites available - dozens and dozens. Which one will be the right one? Believe it or not, decorating with white is harder than decorating with a other colours. This is because white is the most susceptible colour to influence from other things around it. These influences can change its appearance dramatically, confusing the novice. Dramatic effects Black and white symbolise the Chinese philosophy of Yang and Yin, the balancing of the opposites. Black excels with white creating an exceptionally dramatic effect, especially if the white is glossy and the black is a matt finish. Black and white is now considered a classic combination, whether these two colours appear in stripes, patterns or solid contrasts.
ABOVE IMAGE : : THE CHANDELIER & MIRROR COMPANY RIGHT PAGE : : DRAMATIC BATHROOM, AMPERSAND HOTEL - LONDON
34
In my opinion, it is best to restrain from using a lot of black in the bedroom, unless you want to create a moody bachelor’s den. Black and white in the bedroom can be too dramatic to be restful and shades of grey provide a better alternative. In other rooms like kitchens, bathrooms and living rooms. Pair black with pops of colours. White kitchens have been very popular in recent years. With the new trend where all the appliances are concealed behind the cabinetry in the kitchen, an all-white kitchen can look very inhospitable and clinical. It is now more fashionable to have a contrast of timber or timber look-a-like finishes and colours in the kitchen. The effect of this is that the kitchen then more seamlessly flows with the adjoining living rooms and looks so much more inviting. All white, or predominantly white interiors, need a variety of complementary whites, as well as lots of textural interest to avoid looking bland and boring. Using black and white can create a dramatic and impressive look, but it is a delicate balance between the two colours that makes or breaks the overall impression. If you need help pulling things together, don’t forget to call in a professional who can, for a small investment, create a real WOW factor for you.
Judith Briggs www.colourconsultants.com.au
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU
35
36 IMAGE CREDIT :: reflex at imm cologne 2013
I N T E |R V I E W ISSUETHREE
OCTOBER2013
home hub castle hill Chloe Boerema, Marketing Manager for the Home Hub Castle Hill, speaks with Robyn Hawke, about her role and why she cemented an alliance with “The Designer Chicks” 6. Why the alliance with The Designer Chicks and Nepean Arts and Design Centre?
Alisa and Lysandra - “The Block” Winners 2013 and Chloe Boerema, Marketing Manager (middle)
1. How long have you been at Home Hub?
4. Who does Home Hub cater to?
Nearly six months. I moved over from Auckland, New Zealand to join the Centre Management team at Home Hub Castle Hill.
Our strategic intention is that “Every home within our trade area has something from, or inspired by Home Hub Castle Hill”. Whether building, renovating or simply updating your home we have an offering to suit your requirements.
2. What is your title and role? Marketing Manager, my objective is to promote Home Hub Castle Hill as one of Australia’s premier home and lifestyle destinations. My role has also included a total rebrand of the Centre, which is currently transpiring, as well as launching our Home Stylist Campaign which is thought to be a first for a Homemaker Centre in Australia. 3. What new perspectives do you bring to the role? My background in marketing property has given me the experience of working in a variety of contexts with a vast range of individuals and companies from Mum and Dad owner operators to Fortune 500 companies. My reputation for exceeding customer expectations puts me in good stead to take Home Hub Castle Hill to the next level. I believe this will result in loyal customers and retailers who will become valuable ambassadors for the Centre.
5. Why should a customer come to Home Hub over other shopping precincts? Home Hub Castle Hill offers its customers some of Australia’s biggest and best retailers; we are soon welcoming Nick Scali who will join Freedom, Harvey Norman, Domayne, JB Hi-Fi, Officeworks, The Good Guys and Toys R Us, as well as over 70 specialty stores. Home Hub Castle Hill also boasts an impressive food offering and range of services including a bank, car wash, hair dressers and 1,200 free car parks. We’re one of Australia’s largest homemaker and lifestyle destinations. We’re passionate about all things ‘home’ and want to inspire our customers with a truly great choice of furniture, bedding, kitchen, bathroom, office, flooring and electrical appliances, all in one convenient location.
It was evident from the beginning that one single designer would be ill-equipped to meet the criteria required to fulfill our campaign. When I first contacted Robyn Hawke to discuss our brief it was fate that she was able to offer the services of an extended team ‘The Designer Chicks’. When it was mentioned The Nepean Arts and Design Centre had an existing relationship with ‘The Designer Chicks’ it was an easy decision to approach them to assist with the program. Involving TAFE students ensures that the Centre continues to be community focused and driven, as well as offering our customers a unique aspect to their shopping experience. 7. How does the alliance with The Designer Chicks add value to the experience on offer at Home Hub? We believe that our alliance with The Designer Chicks gives our customers an offering found in no other homemaker centre, which adds value and depth to their experience. These one-on-one consultations provide our customers with personalized advice based on their unique requirements. The Designer Chicks are able to offer a one-stop-shop for all aspects of home design: Interiors, Window Coverings, Graphics, Events Design, Landscaping, Architecture, Photography, Visual Merchandising, Property Styling, Custom Artwork, SEO, Web Design and PR, Bespoke lampshades, cushions and occasional furniture. It’s a very exciting time for both Home Hub Castle Hill and The Designer Chicks, and we are very much looking forward to our ongoing partnership. Robyn Hawke www.inspiredspaces.com.au
WWW.THEDESIGNERCHICKS.COM.AU
37
deco dresses – the fashion revolution The ‘Flapper’ style dress is representative of the Art Deco era. But how did the style come about? Elise Harper of yELLE Styling gives a brief insight into the work of a true architect of fashion, whose genius has spanned over a century. uring the First World War, wealthy women led a very different life to that which they were used to. With husbands away on the battlefield, these women were forced to take their spouse’s place in the work force. They also had little or often no use of housekeeping staff: this included maids who would assist their mistress in dressing. Seeing an obvious need in the fashion market, Gabrielle ‘Coco” Chanel began her illustrious empire, and pioneered what would be the female silhouette of the 1920’s.
As her business gained momentum, she began producing dresses with foundations ‘borrowed’ from men’s fashion, helping women farewell the constraints of corsets and welcoming comfort in their daily wardrobe through elements such as higher hemlines for easy movement, a loose bodice to conceal a corset-free torso, and a dropped waist for comfort, but still with a distinctly elegant and feminine finish.
Disregarding the male-dictated fashion trends of the time, Chanel enjoyed a defiant streak, and became determined to create practical and accessible clothing for women during the war. The industry was outraged when Chanel began creating gowns, day dresses and jackets from jersey; a fabric strictly reserved for underwear. “Men make dresses in which you can’t move” (Chanel). She insisted that women needed to dress not for the pleasure of their men. RIGHT : : SAMANTHA HAHN’S ILLUSTRATIONS www.ukapupika.wordpress.com/category/illustration/
38
As Chanel’s styles became widespread and adopted by other fashion houses, the war had long since concluded, and wealth ensued. Bold patterns, intricate beadwork and luxurious costume jewellery were introduced to the masculine shapes of Chanel’s garments; the origin of the ‘flapper’ style. Sheath style dresses with a dropped waistline, mid-calf hemline, beaded fringing and embroidery, lush plumes and multitudes of jewels and pearls (often fake) were the order of the age. As was the tightly cropped hairstyle adopted by Chanel as she mourned a lost love. As decades passed, we see the resurgence of Chanel’s unique fashion concept in film as well as modern fashion trends. Films as The Great Gatsby and Chicago remind us of the extravagance and finesse of this fashion style. One woman changed fashion’s face forever. Elise Harper www.yELLEStyling.com
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU
39
In terms of “graphic design” Art Deco played a huge role inspiring all aspects of design through the 1920s – 30s and is celebrating a huge come back on a worldwide scale.
art deco - graphic design style
Fair was “The World of Tomorrow.” 1929: French designer A. Tollmer published the guide to Art Deco layout called Mise en Page. It became more far-reaching than Jan Tschichold’s New Typography, published the year before. However, it has the same Modernist roots as New Typography. Art Deco was pervasive, almost overexposed. In France, it was prevalent at the 1925 International Exhibition in Paris, where art triumphed over industry.
he wealth of information on this topic is huge, and I will touch only on the major players of this time. Art Deco employed geometric shapes, bold curves, strong vertical lines, Egyptian zigzags, aerodynamic forms, motion lines, airbrushing and sunbursts galore, were rich colours. Some of the typical colours are pink, purple, gold and silver creating a strong beautiful style. Think original comic books and old car show posters. The Roaring 20s was a time of rapid cultural change as seen in architecture, patterns, objects, posters, typography of modernism and flat shapes. Art Deco highly exercises its use of illustrations and graphic representations of everything from everyday objects to cars and cruise ships – the Machine Age. Art Deco combined new minimalism with old decorative designs of Art Nouveau. Art Deco was in everything: architecture, furniture, clothing and graphic design. It stood for an elegant, contemporary way of life. It’s hard to imagine any style dominating for that long so persuasively in today’s society. In America, the style was also called Jazz Modern or Zig Zag. Instead of simplicity, designers wanted opulence. The world was in the middle of great depression, but Art Deco was luxurious. Icons were sleek dogs, pyramids, obelisks (opening of King Tut’s tomb marked interest in Egyptian art), lightning bolts and sunrays. Architectural examples: Empire State Building and (especially) the Chrysler Building. Streamline: Industrial designers and graphic designers made everything aerodynamic. The 1933 World’s Fair in Chicago was themed “A Century of Progress” and New York’s 1939-40 World’s
40
In Germany, Art Deco’s angularity and geometric shapes were a natural for the country that spawned Bauhaus. In Switzerland, one of the leaders was Herbert Matter. Matter studied with Fernand Leger in Paris. He gained early notice with his posters for the Swiss National Tourist Office. These works combined type and photomontage — Constructivism! Spanish Art Deco was present in posters for wine, theatre, cars and travel, performances and the Spanish Civil War. It was called Deco Espana. Italian Art Deco artists were practically a division of Mussolini’s propaganda machine. In England, Frank Pick was a big player. He redesigned the London Underground (Tube, or subway) map and commissioned a sans serif alphabet that was adopted by Modernists around the world. He brought in a lot of famous artists, like Man Ray, to do work for him. Three graphic designers from Russia showed how design worked in the marketplace. In the 1930s, a young Russian-Turkish artist named Dr. Agha was made art Director of Vogue and Vanity Fair. Agha was an artist, photographer and topographer educated in czarist Russia. Alexey Brodovitch, another Russian artist, fought with the Czar’s Imperial Hussars in WWI. He became a set builder, then art director of Harper’s Bazaar. A.M. Cassandre, a French raised in Ukraine, changed poster design. Cassandre was frequently commissioned by Brodovitch to do covers for Harper’s Bazaar.
A further example of Cassandre’s work is typography design – Bifur and Peignot Cassandre completed the Yves SaintLaurent logo in 1963. It stands the test of time to become an instantly recognisable statement of quality. His design resulted in commercial problem solving, years of experimentation and refinement, reflecting man and the changing environment and personal statement, which have endured the test of time. Cassandra’s use of capital letters enhanced the modularity and monumental nature of his work while at the same time allowing for proportional distortion without affecting legibility. An example of this is his typeface “Bifur” (see middle page) – designed for advertising, used as single word, a poster word. The other typeface Cassandra design was “Peignot”. As fashion trends go, graphic design is forever changing and evolving. To a certain degree graphic designers set the trend through ‘design” and how we preserve our environment. As a young designer in the mid 80s, my first freelance job was for “Hair Fab 85” Show. (See opposite page) Producing a A2 Poster and Tickets. Utilising the Art Deco influence of bold image - hand pencil illustration and bold typography. Present day influences of Art Deco can be seen in the design of the Designer Chicks logo (see below). The look-andfeel to encompass professionalism, edgy, contemporary, creative, colourful, classy, and friendly. Typographic influence from the French decorative alphabet Art Deco Movement and Bauhaus. Typeface “LOT” characters were manipulated into a flowing of angles. These angles reinforce the identity and overall aesthetics. The movement of characters illustrating contemporary creative edge. The Logo aims to encompass all aspects of creativity within the group.
Veronica Tasnadi www.vgdesign.com.au
REFERENCE :: http://historyofads.the-voice.com/art-deco / http://www.youthedesigner.com/2013/05/25/you-be-inspired-25-art-deco-design/ http://anjasthemeoftheweek.blogspot.com.au/2012/05/art-deco-week-2-classic-art-deco.html
ISSUETHREE
| OCTOBER2013
WWW.THEDESIGNERCHICKS.COM.AU WWW.THEDESIGNERCHICKS.COM.AU
41
Ruffled Pink Lusterware Vase (circa 1920’s)
42 IMAGE CREDIT : : mini moderns Backgammon Mug Set
ISSUETHREE
| OCTOBER2013
‘Thomas Cabinet & Will Chair ’ Available in Victoria & New South Wales
........................................................ PO Box 199 South Melbourne, Victoria 3205 ........................................................ info@studiodossier.com.au ........................................................ www.studiodossier.com.au
Design creates culture. Culture shapes values. Values determine the future.
This year get the most from your Tax Return! 19 Karloon Road, West Pennant Hills, NSW 2125 Postal: 12/2 Carmen Drive, Carlingford, NSW 2118 Phone: 02 9873 4139 • Fax: 02 9872 6170 Email: janice@sydneytaxationservices.com.au
Robert L. Peters
WWW.THEDESIGNERCHICKS.COM.AU
43
OUT AND ABOUT eco outdoors...showroom waterloo Nadia Pomare of Stylish Gardens guides us to a gorgeous showroom in Waterloo. ecently the Designer Chicks had the privilege of a personalised tour of this store which offers a fantastic display of outdoor pavers, pebbles & furniture. One walks in to this beautiful, clean, inspiring space to browse and spend some relaxing time exploring. The natural stones are stunning and variable. Eco have their very own Massimo who travels the world for new quarry products and has recently returned from Morocco with some interesting finds, including limestone for wall cladding.
They currently have a white travertine from Morocco which is simply gorgeous. The consistency in colour makes it hard to believe its travertine. The grey sandstone from Northern Italy is so unusual to see; very nice. The Eco Outdoors staff can tell you all you need to know about sealing these wonderful products. There are two amazing stone pavers that actually don’t need sealing and I bet you didn’t know they existed? They are called Endocot and Portfiry. And the range of pebbles …
Eco Outdoors have the largest colour spectrum of concrete pavers that I have ever seen. Natural oxide in the concrete provides consistent colour and the different finish makes them suitable for inside and outside to provide continuity of a similar material. A very modern look! Some materials, in this case Endecot, is available in different forms such as cobblestones, random pavers, floor filetti, and wall pieces. Fantastic choices! Their furniture is just beautiful. From the images you can see how sleek they are... and durable. The Aquila and Pelican designs pictured here are perfect for coastal, exposed sites and uncovered areas. If you have some time, it’s a store well worth visiting. So inspiring! Eco Outdoors is located in Dank Street, Waterloo.
Nadia Pomare www.stylishgardens.com.au
44
ISSUETHREE
| OCTOBER2013
OUT AND ABOUT The Designer Chicks - Exploring Colour and Design I really had the pleasure of travelling to Europe exploring colour and design. My first destination was London to check out the design scene. I took up digs in the gorgeous boutique hotel, The Ampersand, in South Kensington, a perfect spot for exploring the design precinct of Chelsea, as well the sights of London. South Kensington has a plentitude of elegant Georgian terraces and is in walking distance to Harrods and the famous Sloane Square. I also took the time to visit No. 16, a boutique hotel decorated by the famous designer, Kit Kemp. It is conveniently located just around the corner from The Ampersand. After a short stint in London (a much longer one would have been preferable!), I went to Gateshead Newcastle to attend the “Colour Olympics”, a week long, international colour congress that is only held every four years and in a different country each time. There were 538 delegates from 48 different countries, with presentations on the latest colour research and other topics on all aspects of colour – science, art, fashion, health, architecture and lots more. Next destination was Provence. Late July is a wonderful time to visit Provence because the lavender is in full bloom and its heady scent is everywhere. The landscape was
also awash with golden sunflower fields in full bloom. There are antique markets and amazing hilltop villages to explore, not to mention the fabulous food and wine to savor. Further afield, Italy beckoned. A drive along the Riviera to visit Italy’s design capital, Milan, for a shopping spree and to see the recently restored and magnificent cathedral, Il Duomo. There were architectural highlights in Bologna, with its famous porticos on many streets. Then, driving through the rolling hills of Tuscany, with its brown and greens, I had time to stop at small villages and wander through the streets, discovering special restaurants, quaint buildings, artisan works and taste the local wines and olive oils. The final destination of Rome, permitted yet another shopping opportunity and numerous sightseeing spots. Wandering through the back streets off Via del Corso was the highlight. Getting lost from time to time and stumbling upon artisan shops, there were lots of surprises! And afterward, some aperitivo in a trendy bar to rest weary feet. All good things come to an end – now it’s back to work. Arrivederci. Until next time… Judith Briggs www.colourconsultants.com.au
WWW.THEDESIGNERCHICKS.COM.AU WWW.THEDESIGNERCHICKS.COM.AU
45
OUT AND ABOUT
inala - care for disabled adults Part of our core values at The Designer Chicks is giving back to the community and supporting charities in a pro-active way. Robyn Hawke explains why Inala is so special to her. his group is dear to my heart and I unashamedly confess to influencing the group in identifying disabled adults as our preferred community support group. This group is often a forgotten part of society. Once they reach adulthood, support systems are limited with long waiting lists. My eldest daughter suffers from a very rare condition called 1p36 deletion syndrome, so rare that I have to educate the medical profession on the impact of this condition on her health and way of life. It affects her both intellectually and physically. She is not capable of having a job and requires 24 hour care. This is where our preferred charity Inala comes into being. Nicola participates in a day program run by Inala called Dulkura. It is a community participation program whereby the clients are provided with fulfilling and positive activities during the week. It is her “work”. Inala’s approach is very different to the more traditional service providers in that they work on the principles of Rudolph Steiner who believes in addressing both the spiritual and physical world of a person.
46
and can say home and help, does not sound much, but after years of speech therapy with no success this is a break-through. Dulkura /Inala is vital to the wellbeing of disabled adults in the Hills District in Sydney. The organisation relies on fund raising and donations to continue providing the services, which include day programs, group housing, supported employment and caring for the older clients who find “work” too much.
By utilising the café and buying products you are giving the clients a purpose, improving their self-esteem and putting smiles on their faces. Best of all their service and products are of a very high standard. Inala is staffed by a wonderful, caring group of people who love their job and their clients; nothing is too much trouble for them. When staff turn up to celebrate birthdays, achievements, exhibitions outside rostered work hours they demonstrate the commitment.
Martin Porteous, Manager Day Services, Lucia van Gerwen and Robyn Hawke at Inala
The Designer Chicks support Inala through using Rumples Café at Franklin Rd, Cherrybrook, for their monthly
Every activity offered to the clients at Dulkura and at any of the Inala programs is done so with a specific purpose, not just to fill in a day. For example, their Eurhythmy program addresses using movement and sound to open the body to be receptive to speech.
meetings where both the coffee and food
Each vowel creates a physical movement, which unlocks the sound, and this is then translated into a stylised dance movement. Nicola prior to participating in this program could not use her hands independently, which she can now do
public. The magnificent thing about Inala
is divine. You can smell the delicious aromas wafting in the air from the
Please visit the Inala website, www.inala.org.au, for more information on Inala and how you can support them. And in the meantime come and visit the wonderful Rumples Café. You will not be disappointed.
car park. We also spend our money purchasing some of the wonderful items that are made by the clients that are displayed in the gallery and open to the is that they do not just put their hand out for donations, though will take these if being offered. They want to provide a service or product and this is where the general public is valued.
Robyn Hawke www.inspiredspaces.com.au
STUDENT M | ENTORING ISSUETHREE
OCTOBER2013
Marie Claire spent a week with us
Lastly, a morning was spent with Robyn
and joined a number of the Chicks
Hawke of Inspired Spaces, where Marie
on various job sites. First port
Claire was involved with a real client being
of call was a shopping expedition
presented a newly designed kitchen
with Elise Harper of yELLE Styling
and bathroom.
to put together an outfit for her Graduation Formal.
All these visits of course provided Marie Claire with much to think about, and
Then, Marie Claire visited Bettina Deda’s
we were hoping that her week with The
marie claire dunn on visits
Northern Beaches studio to admire
Designer Chicks would be helpful
her original artwork and the process
in her career decision. After a week,
of creativity involved to produce a
we were contacted by Marie Claire’s
painting. Next, Marie Claire visited Sally
Mum who was thrilled that her
Gardner of Feature Pieces, learning
daughter had decided on a career
about lighting and soft furnishings.
in Photography…all thanks
Yet another day was spent with
to The Designer Chicks!
One of the little known offerings from The Designer Chicks is student mentoring. In early July, The Designer Chicks were fortunate to host Marie Claire Dunn (MC) of Melbourne, a year 12 Student who was indecisive about her future career but was certain it must be creative.
Sharon Newman of SN Photography, as Marie Claire assisted Sharon on a live photo shoot.
Lucia van Gerwen ~ Creative Director of DC www.thedesignerchicks.com.au
An afternoon with Veronica Tasnadi of Veronica Graphic Design saw Marie Claire astounded at the high tech artistic outcomes of such a career.
Every great architect is - necessarily a great poet. He must be a great original interpreter of his time, his day, his age. Frank Lloyd Wright
IMAGE CREDIT :: Brunstad, imm cologne 2013
WWW.THEDESIGNERCHICKS.COM.AU
47
48 IMAGE CREDIT : : FAB chair Brown Leather-Photography :: Alexander Lagergren
ISSUETHREE
| OCTOBER2013
Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda and philosophy. Erik Adigard
WWW.THEDESIGNERCHICKS.COM.AU
49
DESIGNER CHICKS
WWW.THEDESIGNERCHICKS.COM.AU
50