Cruising is on the up

By Colin James, CEO, Antigua & Barbuda Tourism Authority

The popularity of cruising has skyrocketed both in Antigua & Barbuda and worldwide, making it one of the fastest-growing segments of the global tourism industry. More and more “cruiseophiles” are taking to the high seas, and this year alone, the number of passengers is expected to reach 31.5 million, with a projected rise to 39.5 million by 2027. What’s more, cruising is no longer the exclusive domain of the silver-haired brigade. The 30-39 age group is the fastest-growing demographic, followed closely by the 40-49 bracket.

Offering a variety of beautiful islands and fascinating cultures in close proximity to each other, it is unsurprising that the Caribbean has become the most popular region for cruising. And amongst its many jewels, our twin-islands stand out for their world-famous 365 beaches, the UNESCO World Heritage Site of Nelson’s Dockyard, and countless other attractions for the discerning traveller.

We are strategically evolving and expanding Antigua’s cruise product, which is driving it to become one of the fastest growing in the Caribbean. Moreover, thanks to the government’s strategic investment in port infrastructure, such as the implementation of the fifth cruise berth and redevelopment of Antigua Cruise Port, we are ensuring the cruise sector’s further contribution to the robust economic growth of our valuable tourism industry. And investments are continuing. We are currently in the process of developing a state-of-the-art terminal building which will be the first of its kind in the Eastern Caribbean, providing a perfect setting for our visitors. Furthermore, the ease of getting into St John’s Harbour and the heart of the city is another important element that sets Antigua & Barbuda apart from other Caribbean islands. All our improvements have yielded concrete and very satisfactory results, particularly for the upcoming summer season.

In contrast to a modest three calls last year, an impressive 42 calls are already booked between April and August 2023. In fact, we have experienced a considerable 78.7 percent increase in calls this year, attracting nearly 400,000 passengers to our breathtaking shores. And the good news doesn’t stop there – by the end of this year, that number is set to rise to 600,000 passengers, including 6,800 who will be arriving through the newly introduced homeporting operations. With its natural beauty and unique attributes, Antigua & Barbuda is strategically differentiated from other ports. The ongoing modernisation of the cruise facilities, with the availability of LNG fuel later this year, will put our nation firmly on a path to becoming a major port of call and a leader within the Caribbean industry.

Darkwood Beach

Photocred: Tommy Clarke