media kit 2020
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TheThe Cancer Cancer Letter Letter | P.O. | P.O. BoxBox 9905, 9905, Washington, Washington, D.C. D.C. 20016 20016 | www.cancerletter.com | www.cancerletter.com | +1 | +1 (202) (202) 362-1809 362-1809
Note from the Publisher
Paul Goldberg Publisher
T
hank you for considering The Cancer Letter as the vehicle for expanding your reach and branding in oncology.
For 46 years, The Cancer Letter has been the leading source of information on cancer research, drug development, and health care policy and funding. We have an audience like no other.
Based in Washington, D.C., The Cancer Letter provides in-depth coverage of events at cancer centers, the National Cancer Institute, National Institutes of Health, Food & Drug Administration, U.S. Congress and the pharmaceutical industry. The Cancer Letter breaks stories found nowhere else—our reporting is swift and thorough. We invite you to peruse a selection of our best-remembered stories. The Cancer Letter has earned acclaim and numerous journalism awards for its investigative coverage of issues that shape oncology.
Our work has been profiled and cited in The New York Times, The Washington Post, 60 Minutes, The Cancer Letter reaches the key opinion lead20/20, CNN, NPR, Science, Nature and many ers across disciplines and across professional soci- other news outlets. eties: in oncology practice, basic science, academic centers, community oncology, the biotechnology Our coverage has triggered investigations by Conand pharmaceutical industries, the government, gressional committees, the Institute of Medicine, the legal profession, and Wall Street. the Federal Trade Commission, the Securities and Exchange Commission, and the Department of Our new website allows readers to access The Justice, and contributed to federal action by FDA, Cancer Letter—and your advertisements—on all FBI, and the Government Accountability Office. platforms: desktop, tablet and mobile. We promise you excellence, and we look forward Readers come to The Cancer Letter for news to working with you. reporting they can trust. We are genuinely independent: our allegiance is to the reader, and Best, the quality of our coverage is uncompromising.
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Company Description History
Editorial Policies
The Cancer Letter was founded in 1973 by journalist Jerry D. Boyd, two years after Congress passed the National Cancer Act of 1971.
The Cancer Letter provides fair and balanced coverage of events in oncology.
Boyd retired in 1990, turning over the company to his daughter Kirsten Boyd Goldberg, who served as editor and publisher for the next 20 years.
The Cancer Letter publisher and staff do not hold individual stock positions in health care, pharmaceutical, or biotechnology companies.
Paul Goldberg became publisher in January 2011.
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Readership & Reach
Institutional Subscriber
Page Views (Impressions)/Month
389,482
Visits/Month
55,467
Unique Visitors/Month
31,225
The Cancer Letter has over 200 institutional subscribers across the country. Here is a partial list: AbbVie AstraZeneca American Cancer Society American Society of Clinical Oncology Baylor College of Medicine Beth Israel Deaconess Medical Center Bristol-Myers Squibb Cancer Treatment Centers of America Carolinas Healthcare City of Hope Cleveland Clinic Cancer Center Eli Lilly & Co. Emory University Winship Cancer Institute Food & Drug Administration Fox Chase Cancer Center Fred Hutchinson Cancer Research Center Genentech Georgetown University Lombardi Cancer Center Harvard Medical School/Dana-Farber/MGH H. Lee Moffitt Cancer Center Indiana University-Purdue University Indianapolis Inova Health System Mallinckrodt The Mayo Clinic MD Anderson Cancer Center Divisions Memorial Sloan-Kettering Cancer Center National Cancer Institute / National Institutes of Health New York University Northwestern University Norton Healthcare
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Novartis The Ohio State University Oregon Health and Science University Penn Medicine Pfizer Roche Roswell Park Cancer Institute Sanofi Sanford-Burnham Medical Research Institute Seattle Cancer Care Alliance Sidney Kimmel Cancer Center at Thomas Jefferson University Stanford University St. Jude Children's Research Hospital Universidad de Granada University of California, San Francisco University of California, San Diego University of California, Irvine University of Chicago University of Colorado at Denver University of Florida University of Illinois Cancer Center University of Kentucky Markey Cancer Center University of Maryland Greenebaum Cancer Center University of Michigan Cancer Center University of North Carolina, Chapel Hill University of Pittsburgh Cancer Center University of Virginia University of Wisconsin U.S. Army Medical Research & Materiel Command Vanderbilt-Ingram Cancer Center
The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Advertising Benefits The Cancer Letter’s new, attractive and user-friendly website ensures that your advertisements are highly visible. Since the ads will be web-exclusive, you will be able to gauge how many people have seen them. By advertising in The Cancer Letter, you have access to:
A Real Audience
Important Institutions
Our readers are real: The Cancer Letter arrives late Friday afternoons and becomes a subject of water cooler conversations.
Access to The Cancer Letter has become a standard for all major oncology institutions.
Access to The Cancer Letter is a privilege—it is not a freebie. Our readers receive it because: • They have paid a significant amount of money for an individual subscription, or • They receive access as a benefit of being a part of an institutional subscriber.
Important People The Cancer Letter reaches the most important players in oncology: academia, private practice, research, administration, and industry—everyone who matters. Key Opinion Leaders & Policymakers Cancer center directors and administrators, government officials, and advocacy leaders. Researchers & Clinicians Basic scientists and physicians representing all disciplines in medical centers, university systems and in the government. Private & Community Practitioners Oncologists and physicians in hospitals and health care networks. Attorneys & Wall Street Professionals Lawyers and lobbyists representing clients, stock market analysts and investors involved in cancer research and care.
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Cancer Centers The majority of our readers receive The Cancer Letter as a benefit of being a part of major cancer centers. Pharmaceutical Companies Major drug companies follow The Cancer Letter’s coverage on drug development policy, clinical trials, Oncologic Drug Advisory Committee recommendations, and FDA drug approvals. Federal Agencies All the important federal agencies involved in cancer research and drug development—The National Cancer Institute, National Institutes of Health, Food & Drug Administration, and Centers for Medicare & Medicaid Services. Professional Societies American Society of Clinical Oncology, American Association for Cancer Research, Association of American Cancer Institutes and others. Research Organizations NCORPs, National Comprehensive Cancer Network, ECOG-ACRIN Cancer Research Group, SWOG, GOG and other groups. Voluntary & Advocacy Organizations American Cancer Society, National Coalition for Cancer Survivorship, National Breast Cancer Coalition, PanCAN, Prostate Cancer Foundation, FasterCures, and other advocacy groups.
The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Publishing Dates 2020 The Cancer Letter is published 46 times a year January
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Ad Placement Rates & Specs The Cancer Letter publishes digitally and is accessed by 3 main methods:
1. Online Content Ads on our website reach:
389,482
31,225
impressions per month
unique visitors per month
Web Ad Specifications Code
Type
Rates (USD)
Width x Height
Max. File Size
1 mth
2 mths
3 mths
6 mths
12 mths
970 x 90 px or 728 x 90 px
120 kb
1,750
3,150
4,250
6,800
9,900
A
Header
B
Rectangle
300 x 250 px
60 kb
950
1,700
2,300
3,700
5,550
C
Skyscraper
300 x 600 px
100 kb
1,100
1,980
2,700
4,800
6,800
Formats & Placement
A
• • • •
B
Accepted file formats: JPEG, PNG & GIF files. Resolution: 72dpi Colour mode: RGB Each (A - C) placement can accommodate multiple ads.
Guidelines
C
• Tobacco and alcohol ads, and ads advocating unproven therapies are ineligible. • All ad placements are subject to availability.
B
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Ad Placement Rates & Specs 2. PDF Publication The majority of our readership accesses our content by PDF. Many of our institutional subscribers download the weekly issue as a PDF to print for their library or email to their faculty.
Full Page PDF Ad Specifications Rate per insertion (Single Page)
Rate per insertion (Double Page Spread)
8.5 (w) x 11 (h) inches Standard US Letter
$600
$1200
8.5 (w) x 11 (h) inches Standard US Letter
$450
$900
Type
Size
Inside Cover Inside Pages (Run of Page)
Formats & Placement
Material Deadline
• • • •
We publish weekly on Fridays. Please send artwork files by end of business Wednesday on the week that you would like your ad published.
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Accepted file formats: JPEG, PDF files. Resolution: 150-300dpi Colour mode: RGB Please ensure the artwork is prepared to the exact size requirements. • Bleed and trim marks are not required. • Our PDF publication allows for clickable links. Embeded url links are accepted in a PDF artwork.
Ad Placement Rates & Specs 3. Mailing List Subscribers Every new issue and special news alert is sent out via an email list, which is used by both subscribers and non-subscribers who choose to keep track of our content. This list has:
6,000
active subscribers
Mailing List Ad Specifications Type
Width x Height
File Size
Rate Per Week
Rate for 1 mth
564 x 140 px
< 1 MB
$300
$1,000
Banner
Formats & Placement • Accepted file formats: JPEG, PNG or GIF files. • Resolution: 72dpi • Colour mode: RGB Material Deadline Please send artwork files by end of business Wednesday on the week that you would like your ad published.
Contact
Katie Goldberg | Advertising Manager katie@cancerletter.com (202) 360-9982
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The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Ad Design Services: Rates & Scope If you need help creating an ad, we provide design services at affordable rates through our affiliated design team.
Design Fees Code
Ad Placement Category
Type
Width x Height
Fee (USD)
A
Web Ad
Header
970 x 90 px or 728 x 90 px
B
Web Ad
Rectangle
300 x 250 px
90
C
Web Ad
Skyscraper
300 x 600 px
120
-
Mailing List
Banner
564 x 140 px
120
-
Full Page PDF
Single Page
8.5 x 11 inches
400
-
Full Page PDF
Double Page Spread
17 x 11 inches
800
150
Delivery • Lead time of seven (7) business days from date of confirmation to final deliverables • The client to provide a full brief, all content, logo, imagery, brand guidelines and feedback/ approvals in the turnaround time requested
Scope & Costs • Quoted rates include image resolution preparation, color optimization and minor touch-ups • Extensive image editing or custom illustrations are provided at an additional cost • Stock imagery/audio/sfx/video and custom programming will be quoted separately • Urgent delivery requests are charged a 30% rush fee • If the scope of the project and required deliverables should change at a later date, timing and costs for the project will be adjusted accordingly
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• text supplied by client via e-mail or google form (15 - 20 words) • (1) design concept option • (1) one client revision • If required, digital image(s) to be supplied by client (72dpi .jpg/png format) or stock imagery can be purchased at a separate cost
The Cancer Letter | P.O. Box 9905, Washington, D.C. 20016 | www.cancerletter.com | +1 (202) 362-1809
Because the truth is a good read.