Founder & EIC, Dorian Smith-‐Garcia
The Anti Bridezilla is a bridal and lifestyle site that specializes in providing tips for planning the ultimate destination wedding with an emphasis given to non-‐traditional destination wedding locales. The site was founded by newlywed and avid traveler, Dorian Smith-‐Garcia. The concept for the site came to Dorian when she decided to plan her own destination wedding in Tokyo, Japan. She quickly noticed that there was a lack of information for planning a wedding when you don’t select an all-‐inclusive resort. Armed with her own experiences, planning background and a growing list of venues across the United States and around the world, Dorian launched The Anti Bridezilla in the Fall of 2012. She realized that these venues did in fact offer wedding packages and were more than capable of managing language barriers and the long distance planning needs of a wedding couple. The Anti Bridezilla highlights topics relevant to the destination wedding segment with coverage of luxury venues around the world via on-‐site travel segments as well as routine posts on amazing wedding destinations. Previous coverage has included San Francisco, Napa Valley, Atlantic City, Bali, Scotland and Tokyo. The site also features routine posts on everyday fashion, beauty, lifestyle and “groom-‐relevant” subjects which are segmented into the verticals of TAB Groom, TAB Destination Style, TAB Beauty, TAB Destination Travel, Destination Weddings, TAB Fitness and TAB Events. Readers come to The Anti Bridezilla to discover intricate styles and detail oriented designs from bridal design houses from around the world as well as read interviews from top bridal designers including Yumi Katsura. By working directly with the PR and marketing firms that represent some of the hottest names in bridal (Romona Keveza, Ines Di Santo, Berta Bridal, Watters, etc) The Anti Bridezilla dedicates thorough event coverage to Bridal Market Week, Couture Show, the Wedding Salon and Lingerie Fashion Week through fashion show coverage, private previews hosted by the designers
and walking the shows to discover new lines. Periodically, The Anti Bridezilla also releases topic specific bridal guides that highlight specific products or brands with a direct impact on wedding planning. The Anti Bridezilla is read by a primarily, college educated, female skewed, age 24 to 48 demographic of high earning ($75K+ HH income) viewers interested in the luxury bridal and travel lifestyle with significant disposable income. It reaches a monthly readership of 2000 UMV and is rapidly growing. The majority of our readers are English speaking with US consumers being our top geographic location followed in order by Brazil, the United Kingdom, Canada and Australia. Content published on The Anti Bridezilla is syndicated across our associated social networks: Facebook, Google+, Instagram, Pinterest and Twitter. Additionally, the site is also available via monthly subscription on the Kindle, which updates daily to correspond with the web version. Bridal Guides are hosted on Issuu and available year round. Web: www.TheAntiBridezilla.com Facebook: http://facebook.com/theantibridezilla Twitter: http://twitter.com/TABridezilla Instagram: http://instagram.com/theantibridezilla Pinterest: http://www.pinterest.com/TABridezilla G+: https://plus.google.com/u/0/+Theantibridezilla Issuu: http://issuu.com/theantibridezilla