C S
Crusader Solutions
Â
Marketing
Expect the Unexpected
LFC
LFC
Toronto
Boston
NYC Los Angeles
Chicago
Houston
Bal8more
Each loca8on Will be Announced with a Spontaneous Running of the Balls Down a Well-‐Known Street in that City
The Seemingly Random and Absurd Nature of the Event Will Generate Na8onal Media Buzz
Unexpected Outbursts of Theatrics in Common Social Hubs to Create Curiosity and Intrigue
All Flash Mobs Will be Posted on YouTube for Convenient Viewing and Easy Sharing
All Par8cipants in Both the Flash Mob and Running With The Balls Events Will be Given LFC Summer Tour T-‐Shirts and Sunglasses
Summer Tour
#NeverW alkAlone! Toronto July 21, 2012
The Progressive Ad Will Be Featured Everywhere including: Billboards Subways Buses Taxis Newspapers Magazines Facebook Youtube
Compe88ons, Contests and Connec8ons That Will Generate Ac8ve Fan Evolvement
Sarah @SarahJones To me, it means family, strength and togetherness. And most important: never giving up
John @JohnSmith It’s knowing you’re apart of something great
Fans Tweet Responses to the Ques8on: What Does “You’ll Never Walk Alone” Mean to You? Followed by #NeverWalkAlone
June 9
Want to play with the professionals? Send us a video telling/showing us why you should be chosen to par8cipate in a scrimmage with Liverpool FC
Enter the compe88on on our web page: h\p://www.lfctour.com/
College Aged Athletes can Submit Videos Sta8ng Why They Deserve to Play With Liverpool
For Every Pair of Cleats Sold, an Iden8cal Pair Will be Donated to a Child in Need
Establishing Roots
Celebrity Endorsement from True Liverpool Fans
Caroline Wozniacki -‐ Athlete
Angelina Jolie -‐ Actress (Disclaimer: These are Not Real Tweets, but They Very Well Could be!)
Dr. Dre -‐ Musician
LeBron James -‐ Athlete
Celebrity Fans Will A\end the Grand Opening of the New Stadium, Concert and Party that will Follow
Clive Owen -‐ Actor
Robbie Fowler Steve McManaman
Ian Rush
Liverpool Will Gain an Addi8on on Their Website and Page as Well as a New “Home Away From Home” Jersey for Games in Their New Stadium
Once Again, Liverpool Will Leave its Mark on America