The “INNOVATETM CURITIBA” Team would like to give a special thanks to all the participants and the following companies for their support and assistance in making this project a reality.
Special thanks to:
City Council for Innovation, Science and Technology President, Marcia Krama; Curitiba Administration, HR Management, and IT Secretary, Alexandre Jarschel de Oliveira; Curitiba Social Communications Secretary, Cinthia Genguini; Planning, Finance and Budget Secretary, Cristiano Hotz; Vice-Mayor Eduardo Pimentel Office; & Mayor Rafael Greca Office.
INNOVATETM Curitiba showcases the best of Curitiba’s innovation and entrepreneurial ecosystem.
“INNOVATETM Curitiba” is not just a tech-enhanced publication. It’s a multi-faceted experience that transcends the deluxe hardcover coffee-table book in your hands. Enriched with a comprehensive online platform, and expansive social media networking, it is a seamless blend of the tangible and the digital. On the web, the complete e-book will potentially reach millions through the InnovationsoftheWorld.com online library.
This publication aims to celebrate those involved in the Curitiba ecosystem, but it is also meant for all business leaders and decision-makers who can effect change in their industries throughout Curitiba, Brazil and the world. We publish INNOVATETM Curitiba for the open-minded folk who want to know more about the exciting changes that have recently transpired in the Curitiba ecosystem, and who play or want to play an active role in its growth and development.
This first edition of INNOVATETM Curitiba is part of a global series. We are currently launching volumes in cities throughout the Globalvillagepublishinginc.com publishing partnership network.
By experiencing INNOVATETM Curitiba, you are part of our Global Village network, and we are happy to have you join us. I trust you will enjoy the journey of the innovate series.
Sven Boermeester Founder/CEO International Group Publisher
Sven Boermeester - Founder/CEO, International Group Publisher with Callie Van Graan - President, Global Village Publishing Inc.
Tamlyn Bischofberger Global Village COO
Sidney C. Garcia Local Production Manager
Gia Bischofberger Production Director
Evan Rothman
I’m Brazilian, from São Paulo, an advertiser and journalist, and partner in a business development consultancy boutique. My relationship with Global Village Publishing began shortly before the pandemic. I discovered the project at the hands of my friend Luciano Montenegro Menezes, current CEO of WTC Lisbon, who was delighted with the project developed by AddSolutions/GV in Oeiras. He introduced me to the competent Pedro Coelho and Ligia Neves, who lead the INNOVATE™ projects for Portuguese-speaking countries. I immediately signed up for the idea for Brazil. Unfortunately, at that time, we faced the pandemic and its consequences, as well as a precarious socio-political-economic situation in Brazil.
Therefore, it was only in 2023 that we were able to approve our first innovative city in a country with hundreds of innovation hotspots. Even though I am from São Paulo, living and working in the city, from the outset, I was absolutely convinced that the first city to join the project must be Curitiba. This city clearly has an innovative DNA. As a business consultant, I’ve been involved with the Curitiba business arena for over 14 years, always following its innovations, whether in the public or private sector.
When we took the idea to the President of the Agência Curitiba de Desenvolvimento e Inovação – Mr. Dario Paixão – he was already familiar with the project, already implemented in other cities around the world. His reaction was as expected: we cannot miss out on this movement.
From this first contact, we prepared a customized project for the city and presented it to the Mayor, Mr. Rafael Greca. Mr. Greca, who is an economist, engineer, urban planner, historian, and a prominent character in the Brazilian political scene, also immediately bought the idea.
Afterward, it wasn’t any different. The entire Curitiba Innovation Agency team set out to work together to develop the best content possible. More than 150 companies and institutions were contacted, prepared their innovation cases, and shared their innovative ideas. Several sector leaders were contacted, enormous amounts of data were collected, the city’s innovative history since 1800 was investigated, and all was refined so that our readers could have a very accurate picture of this innovative destination.
I would like to thank the entire team at Agencia Curitiba de Inovação, especially Dario. The local support of the Air Promo Agency – Curitiba - from the pre-event, during the production processes and launch event was very important. Thanks, Air Promo team. I also want to thank the Global Village team, including Sven, Tamlyn, Gia, Ravi, Callie, Kern, and so many others, for their efforts. I also want to thank Ligia Neves, who was kind of my “godmother” of the project and coach throughout the process.
Now, it’s just a matter of reaping the fruits of this great effort. Congratulations, Curitiba. It is a truly innovative city.
Francisco Britto Associate Publisher
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CURITIBA IS AT THE FOREFRONT OF BECOMING AN EVEN MORE INNOVATIVE, SMART, AND SUSTAINABLE CITY.
In November 2023, Curitiba clinched the prestigious title of ‘Most Intelligent City in the World’ at the World Smart City Awards. This accolade was awarded for the ‘Curitiba Sustainable City’ initiative, a testament to the city’s commitment to fostering innovation, sustainability, technology, and socio-economic growth. Already recognized as Brazil’s leading smart city and a three-time finalist at the Intelligent Community of the Year (ICFCanada), this win marks a significant milestone.
When receiving the trophy at the event’s prizegiving in Barcelona, Spain, Mayor Rafael Greca reflected on this global recognition, coinciding with the city’s 330th anniversary. “Innovation arrived in Curitiba by train when the Rebouças brothers projected a railroad that many specialists considered impossible to build,” said Mayor Greca, remembering the engineers who had an essential role in the development of Curitiba in the second half of the 19th century.
Curitiba delegation receives City Award in Barcelona
Antonio and Andre Rebouças, two pioneering Afro-Brazilian brothers, navigated a life brimming with challenges. Born in Brazil’s less developed northeastern region, they broke racial barriers by becoming the first Afro-Brazilians to attend university, subsequently emerging as influential 19th-century engineers.
Their inspiration stemmed from their father, Antonio Pereira Rebouças. As the son of a formerly enslaved woman and a Portuguese tailor, he was a rare black lawyer in Imperial Brazil, occupying a significant role. This position enabled him to fund his sons’ education in Europe.
In Parana State, the Rebouças brothers spearheaded numerous landmark projects, leaving an indelible mark on the region’s infrastructure. Among their notable achievements are the Zacarias Square Water Fountain, the Graciosa Road, and the creation of Iguaçu National Park. However, their most acclaimed work is the Curitiba-Paranagua Railroad, a project that American and European engineers once deemed unfeasible due to the daunting mountains, dense forests, and the significant altitude difference of over 900 meters from Curitiba to the coast.
Engineers Andre and Antonio Rebouças
Curitiba/Paranagua Railroad became a touristic attraction
Their bold and innovative legacy has been honored nationwide. In tribute, various landmarks bear their name, including a major tunnel in Rio de Janeiro, an avenue in São Paulo, and a street and neighborhood in Curitiba, named Rebouças. Remarkably, 140 years later, this old industrial neighborhood became the site of Pinhão Valley, the ecosystem of innovation in the capital of Parana State.
Curitiba’s legacy of innovation is deeply entrenched in the 19th century, when the city had 20.000 inhabitants. This period marked significant advancements, starting with enhancing the water supply from the Ivo River via the Zacarias Square Fountain. Building on this momentum, the city created its first electric power plant. This pioneering facility, a thermoelectric plant, operated on steam from burning wood. The initiative was launched in 1890 under the guidance of Vicente Machado, the State’s president. The operational management was entrusted to engineer Leopoldo Starck, with the plant commencing operations in 1892.
Strategically located near the old train station and just behind the State Congress—now the House of City’s Representatives—the power plant was a marvel of its time. It housed two steam units imported from Budapest, Hungary, collectively producing 44 horsepower. This initial success paved the way for further expansion. In 1901, a second power plant was inaugurated on Capanema Avenue. Equipped with two generators, each boasting 200 horsepower, this facility significantly upgraded the city’s power generation capabilities.
Entering the 20th century, Curitiba embarked on transformative and groundbreaking projects. Among these was the establishment of Brazil’s first university, the Federal University of Paraná (UFPR), in 1912. Located at Santos Andrade Square, in the bustling downtown and heart of Curitiba, the university’s historic building has been meticulously preserved.
Today, it is one of the city’s most prominent landmarks, symbolizing its commitment to education and progress.
That same year, 1912, marked another leap forward for Curitiba with the introduction of an electric trolley system. This modern public transportation mode was a significant upgrade for the community, offering a new and efficient way to navigate the city.
Continuing its legacy into the present day, one of these vintage streetcars has been lovingly restored and now serves as a unique attraction in Curitiba. Permanently displayed on the city’s famous pedestrian thoroughfare, the November 15th Street, this trolley has been repurposed as a library. It hosts a special program for children every Saturday, blending historical preservation with educational outreach and community engagement.
As Curitiba transitioned into the 20th century, it experienced a significant population surge. From a modest 20,000 residents during the Rebouças brothers’ era, the city’s population swelled to over 150,000 by the mid-
20th century. Recognizing the need for forward-thinking urban planning, Mayor Rozaldo de Mello Leitão, in the 1940s, enlisted the expertise of French architect and urban planner Alfredo Agache. Agache, renowned for his work in Rio de Janeiro two decades earlier, was tasked with envisioning Curitiba’s future.
The Agache Plan, finalized in 1943, proposed comprehensive changes, structuring the city into distinct sectors for industrial, commercial, administrative, educational, sports, and residential purposes. This plan aimed to streamline the city’s layout and accommodate its growing population effectively.
A key feature of the Agache Plan was implementing a radial system around downtown to ease traffic congestion. This system’s impact is still evident today, with major avenues like Visconde de Guarapuava, September 7th, and Marechal Floriano Peixoto. It also influenced the industrial concentration in the Rebouças neighborhood and designated future sites for significant developments, such as UFPR’s Politechnical Center, the Civic Center, and the Public Market.
Additionally, the plan addressed expanding water and sewage systems and creating parks in suburban areas, utilizing river curves to form artificial lakes for water sports. It also initiated the widening of critical streets, such as November 15th Avenue. It extended Marechal Floriano Avenue to connect with the neighboring city of São José dos Pinhais, where the Afonso Pena International Airport was under construction.
In 1965, Curitiba experienced a transformative event that would redefine its urban landscape: establishing the IPPUC - Curitiba Institute for Research and Urban Planning. Under the leadership of Mayor Ivo Arzua and with funding from Codepar-Parana Economic Development Company, the city government launched a public tender to create a Master Plan. São Paulo-based company Serete won the contract, and renowned architect and urban planner Jorge Wilheim spearheaded the project.
Wilheim’s innovative approach focused on integrating public transportation, road systems, and land use. This triplex concept aimed to harmonize physical and functional infrastructure, guiding the city’s growth. He also emphasized the importance of a local commission to oversee the implementation of the Master Plan. This commission, composed of engineers, architects, economists, sociologists, and other specialists, initially formed the Urban Planning Department and later evolved into IPPUC.
The establishment of IPPUC marked the beginning of a culture of urban planning in Curitiba, providing technical support for future municipal administrations. It led to integrating urban space and human settlements, positioning Curitiba as a global case in urban planning.
The Master Plan, IPPUC’s first significant output, fostered physical, economic, and cultural transformations, instilling a robust environmental identity among Curitiba’s residents. This plan initiated the NorthSouth Structural Sectors, shifting the city’s spatial organization from a disorganized, radio-centric model focused on the central area to a more linear, tangential model. Growth was now driven by a public transportation system operating in dedicated bus lanes, setting a precedent for future urban development.
Nowadays, Curitiba Master Plan 2040 and sectorial plans (including innovation) are constantly revised.
Old trolley today is a cultural space for kids Curitiba’s Master Plan 1965 contract UFPR: First University in Brazil
Barigui Park, built in the 1970s, the most famous in the city
The 1970s ushered in a transformative period for Curitiba, with key urban planners from IPPUC taking the helm as mayors. Jaime Lerner, an architect and urban planner, led the city in two pivotal terms (1971-1974 and 1979-1983), interspersed by the tenure of engineer Saul Raiz from 1975 to 1978. This era, marked by appointments from the state governor under a military federal government, was crucial in shaping Curitiba’s innovative urban development trajectory.
Under the leadership of Jaime Lerner and Saul Raiz, both from IPPUC, there was a significant emphasis on executing the Master Plan alongside numerous other initiatives.
In 1972, Curitiba pioneered urban pedestrianization in Brazil by transforming November 15th Street, a major downtown thoroughfare, into the country’s first pedestrian-only street. Despite initial resistance from local businesses, the City Hall implemented the change over a weekend, surprising residents on Monday morning. Within a few months, the 15th Street, known today as Flower St., became a celebrated aspect of Curitiba, remaining a popular and iconic spot.
That same year saw the creation of Barigui Park, quickly becoming a beloved recreational space among Curitibans. Of the 50 parks in Curitiba, Barigui stands out as the most frequented. The park, crowded with visitors during pleasant weekends, is more than just a recreational area. It’s part of Curitiba’s early foray into sustainability and climate control. It features artificial lakes designed around the Barigui River to mitigate flood damage in nearby neighborhoods – a concept later replicated in other city parks.
Another significant development was the expansion of Curitiba’s industrial capacity. The existing industrial zone in Rebouças could no longer accommodate the city’s growth aspirations. A vast 43 million square meter area was acquired in collaboration with the State Government to establish the Industrial City of Curitiba (CIC). Today, the CIC is a bustling industrial hub, housing over 20,000 companies and employing around 80,000 people.
One of Curitiba’s most iconic and groundbreaking innovations was yet to unfold in 1974: the birth of the BRT (Bus Rapid Transit) system. The city hall initiated a novel public bus corridor extending from downtown to the northern part of the city. This system was distinguished by its dedicated bus lanes in the middle of avenues and streets, flanked by local and lowspeed traffic lanes. For faster transit, parallel streets on either side offered higher speed limits, one facilitating movement from downtown to the neighborhoods and the other in the opposite direction.
This setup was the world’s first trinary transit system, a step beyond the binary systems prevalent in other cities at the time.
But the BRT was more than just a bus corridor. It was coupled with a new land use law along the dedicated lane, promoting the construction of taller buildings with commercial or service spaces on the first and second floors. This public transportation axis was designed to catalyze urban growth, stimulate the real estate sector, boost the economy, and create jobs.
Fifty years on, this vision proved successful. Curitiba now boasts six functioning axes, with the city expanding along these lines.
The innovation didn’t stop there. Jaime Lerner returned as mayor in 1989, elected by the populace, and continued to drive progress. The BRT system introduced articulated buses specially designed by Volvo for Curitiba’s needs. These buses are twice the length of regular ones, with a flexible joint in the middle allowing them to navigate even 90-degree turns in the city.
Curitiba’s public transportation system saw further advancements by introducing new bus routes. The Interbairros service was a notable addition, featuring three layers of circular routes connecting various neighborhoods in clockwise and anticlockwise directions. This innovation enabled passengers to travel from one neighborhood to another without passing through downtown. Additionally, the city launched the Speedy Bus, a service designed to connect terminals with fewer stops, offering a more express-like journey.
Tube Station
In the 1990s, Curitiba embraced what is now known as Digital Transformation, under the leadership of Mayor Rafael Greca (19931996). Recognizing the limited access to personal computers among the general populace, the city initiated the Lighthouses of Knowledge project, revolutionizing education within the community.
This initiative saw the construction of small libraries in every neighborhood, each uniquely designed to resemble Egypt’s Alexandria Lighthouse, the first to light the way for sailors around year 250 bc. More than just repositories for books, these Lighthouses of Knowledge were equipped with computers, providing free access to students and the community. This pioneering move established Brazil’s first public internet cafes, or lan-houses, democratizing digital access and fostering a culture of learning and technology use across Curitiba.
In the following years, Curitiba’s commitment to innovation accelerated. The city upgraded its bus system by introducing bi-articulated buses, each as long as three cars and featuring two flexible joints for enhanced mobility. This development was complemented by the bus system integration, allowing passengers to travel with a single fare and seamlessly transfer at main stations linked to Citizenship Streets. These areas, designed to provide localized public services, were established across key locations like Carmo/Boqueirão, Pinheirinho, Portão, and Santa Felicidade neighborhoods. Additionally, the opening of the Memorial of Curitiba cemented the city’s status as a hub of cultural and historical significance.
A significant breakthrough in Curitiba’s transit system was the introduction of tube stations. They allow for the pre-payment of fares and level boarding, meaning passengers can board at the same height as the bus floor. So with this unique BRT, Curitiba does need an expensive subway system.
The success also is due to the expertise of URBS, Urbanisation of Curitiba, a City Hall company created in 1963 which has been doing the administration of the city’s public transportation since then.
Curitiba stepped up its commitment to ecological sustainability with innovative initiatives. The city introduced the Green Exchange program, where residents in peripheral areas could exchange recyclables for food vouchers, blending environmental stewardship with community support. Additionally, the “The Waste That Is Not Waste” program was launched, deploying green trucks on a dedicated schedule to collect recyclables city-wide. To champion these environmental efforts, the City Hall created the Leaves Family, a series of endearing cartoon characters that quickly became a beloved symbol of Curitiba’s passion for the environment, capturing the city’s spirit of ecological responsibility.
During this period, Curitiba’s focus on sustainability intensified by creating three parks: Tanguá, Tingui, and the German Woods. These additions not only increased the city’s green spaces but also enhanced leisure options for residents and underscored environmental conservation.
The development of Bairro Novo, or “New Neighborhood,” in the south represented a significant stride in urban planning. This new residential area was fully equipped with paved roads, schools, health units, and the Bairro Novo Maternity, ensuring a high quality of life for the inhabitants of this burgeoning public housing project.
Regarding social welfare, Curitiba pioneered the first Popular Restaurant in Brazil, offering meals at just US$0.20 under the Capanema Bypass. 1993 saw the establishment of the Social Action Foundation (FAS) and the opening of Maria Lodge, both created by FAS president Margarita Sansone. Maria Lodge was a trailblazing shelter for women affected by domestic violence. By 1994, the Curitibana Pharmacy began providing free medication to the public.
In 1995, Curitiba hosted its first international event, the global celebration of World Habitat Day, with the theme “Our Neighbourhood”. This comprehensive array of initiatives and achievements earned Curitiba the prestigious World Habitat Award in 1996, presented by the United Nations, recognizing its commitment to sustainable and socially responsible urban development.
Curitiba created special waste collection
The dawn of the new millennium in 2000 saw Curitiba, under the leadership of mayors Cassio Taniguchi (1997-2004), Beto Richa (20052010), and Luciano Ducci (2010-2012), continuing its journey of relentless innovation. This era was marked by a focus on social and environmental projects, further consolidating Curitiba’s position as a national leader in these domains. The city witnessed the creation of more parks, renovating all cultural spaces, and establishing the Elderly Hospital, equipped with advanced techniques and equipment for senior care.
With Brazil experiencing economic growth and a consequent increase in vehicle ownership, Curitiba, now with a 1,7 million population, addressed the resulting traffic impacts by constructing new transit binaries. The Ring Way project was initiated, revitalizing parallel streets in a circular layout around Downtown to redistribute vehicle flow away from the central area.
A significant development was the commencement of the Green Line, transforming an urban section of a federal highway running north to south through Curitiba. This project included a dedicated bus lane in the middle, turning it into the sixth major transportation corridor and expanding the city’s BRT system.
Additionally, the network of Popular Restaurants was extended with four new units, continuing to provide affordable meals to the working population.
In the 2010’s, Curitiba saw pivotal changes, starting with a Master Plan revision in 2015 under Mayor Gustavo Fruet (2012-2016). In 2017, under Mayor Rafael Greca (2017-2024), the city entered an innovative phase with the Pinhão Valley initiative, fostering a dynamic ecosystem of universities, the private sector and public administration, all collaborating on smart city and innovation projects.
The Curitiba Agency for Development and Innovation established its new headquarters at the Innovation Mill becoming the epicenter of this thriving innovation network. This ecosystem was bolstered by innovation hubs, startups, capital investors and instituitions like Sebrae, the Industrial Federation, and the Commerce Association, all driving forward innovation programs.
The year 2018 marked a significant achievement for Curitiba as it hosted the Smart City Expo Congress, an international event by FIRA Barcelona. Hosting the Brazilian edition, now the second largest globally, underscored Curitiba’s commitment to smart urban development. The expo, sponsored by the Curitiba City Hall and held annually in March to celebrate the city’s anniversary, further established Curitiba as a leader in urban innovation.
Between 2017 and 2022, Curitiba witnessed a remarkable surge in its startup ecosystem, growing from 84 to 604 startups, the highest increase in Brazil. The city launched Brazil’s first public and free coworking spaces, the Worktibas, comprising three units that can accommodate up to 110 startups for up to 20 months. This growth explains why Curitiba, is the only city in South of Brazil with unicorn startups (valued at US$1 billion), three of them – Ebanx, MadeiraMadeira, and Olist.
Olist, unicorn in Curitiba
Smart City Expo Curitiba
Employtech capacitates youth
Curitiba earned significant accolades, including being ranked the secondbest city for startups in Brazil for three consecutive years (2021-2023) by the StartupBlink Report. It was a finalist in the National Innovation Award in 2022 and 2023, and named the second most entrepreneurial city in Brazil in 2022 by Sebrae. In 2023, it was recognized as the Most Intelligent City in Brazil by the Conexis Brasil Digital ranking.
The city is also the fastest in Brazil for starting a new business, taking less than two hours, as per the Business Map by the Ministry of Economy. This efficiency is due to an integrated online system where entrepreneurs can register, submit documents, and pay license fees through the City Hall website, significantly reducing bureaucratic hurdles.
Curitiba’s success is bolstered by various programs like Good Business, offering entrepreneurship courses for aspiring business owners; Employtech, preparing youth for future jobs; and Employtech 40+, teaching computer programming to those over 40. The Curitibana Entrepreneur Woman initiative conducts monthly workshops for female entrepreneurs and hosts the biennial Curitibana Entrepreneur Woman Award, the largest female entrepreneurship award in Parana State. The Curitiba Entrepreneurial program provides training, consulting, and support to Micro and Small Entrepreneurs (MEIs) across 10 Entrepreneur Spaces at the Citizenship Streets.
During the challenging times of the pandemic, Curitiba showcased its resilience and innovative spirit, backed by Brazil’s top public health system. In March 2020, at the pandemic’s onset, the city pioneered remote medicine for COVID-19 treatment, a first in the country even before it was legally sanctioned. From 2020 to 2023, Health-Now Central conducted over 800,000 remote consultations.
Curitiba also led the way in COVID-19 vaccinations, leveraging its HealthNow app, which was launched in 2018 and won the Latam Smart City Award in Mexico. The app facilitated swift immunization scheduling and notifications for the population.
The Health-Now app is part of the comprehensive Curitiba APP, offering over 700 public services, including a digital library with 300+ e-books (Curitiba Reads), a city events guide, and bus itineraries.
Post-pandemic, the Curitiba Economic Acceleration Program proved highly effective. In 2022, the city generated over 20,000 new jobs annually, one of Brazil’s highest rates. The city also established the country’s largest Guarantee Fund, providing entrepreneurs with financing guarantees of up to US$ 20 million. Additionally, Curitiba expanded the activities under the
Digital
Economic Freedom Act from 242 to 606, streamlining business startups. This program gained international recognition at the 2021 World Smart City Awards held in Barcelona.
Curitiba’s commitment to a smart, sustainable future focuses on renewable energy, active mobility, accessible public services, urban revitalization, and carbon emission reduction strategies, aligning with the Paris Agreement and the 2030 Agenda for Sustainable Development. The city’s PlanClimate, launched in 2021, outlines 20 priority actions for resilience and carbon neutrality by 2050. These include preserving green spaces, stormwater management, food security, energy efficiency, waste management, lowcarbon mobility, circular economy strategies, environmental education, the Urban Hypervisor for data analysis, and governance.
Curitiba’s commitment to digital inclusion saw the Administration, HR Management, and IT Secretariat launch Wi-Fi Curitiba, offering free public internet at 310 locations across the city. Additionally, the e-Citizen initiative bolsters this digital drive, providing access to 36 applications for various city hall services securely and straightforwardly.
Today, nearly all urbanism services in Curitiba are accessible online, including applications for licenses, certifications, civil works, advertising installations, and food truck permits. The GeoCuritiba platform, developed with technology akin to NASA’s, consolidates applications, dashboards, maps, and geographic data for effective territorial management.
The city is also lauching the Urban Hypervisor, a platform poised to be the “intelligent brain of the city,” integrating data for monitoring, analysis, and incident prevention across various sectors.
Curitiba stands out as the city with the most extensive usage of 5G in Brazil, a technology only introduced in Brazil in 2022. Curitiba was among the first Brazilian cities to adopt 5G, having proactively legislated for the installation of 5G antennas back in 2019. This foresight positions Curitiba at the forefront of technological advancement and connectivity.
For public safety, Curitiba implemented the Digital Wall, comprising over 2,000 cameras to monitor the city. These cameras are linked to an Operational Control Center operated by the city’s police force. The system integrates with traffic electronic radars, enhancing overall
surveillance capabilities. Following the installation of the Digital Wall, the city registered a 40% reduction in criminal activities, underscoring the effectiveness of digital surveillance in enhancing public safety.
Recognizing the importance of good public lighting for safety, Curitiba began a modernization project, replacing 160,000 lighting points with LED lamps. This significant upgrade was made possible through the city’s first Public-Private Partnership (PPP), marking a milestone in Curitiba’s commitment to safer and more energy-efficient urban environments
In May 2017, the Curitiba City Hall launched “Speak Curitiba,” a novel public consultation initiative designed to make the municipal budgeting process more effective and participatory. This model invites citizens to collaborate with the City Hall in shaping the Budget Guidelines Law (LDO) and the Annual Budget Law (LOA). The primary goal of Speak Curitiba is to ensure the democratic nature of public management, emphasizing the crucial role of Citizen democratic engagement in fostering socially sustainable development.
Speak Curitiba is run by IMAP – Municipal Institute for Public Administration, founded in 1963 to lead action of servants capacitation, government plan monitoring, ESG and UN ODS projects, governance and tools for citizen engagement. In February 2024, Speak Curitiba won the prestigious Global Government Excellence Award, at the World Government Summit, in Dubai, promoted by United Arab Emirates Government to recognize initiatives for civic engagement and community empowerment.
WiFi Curitiba, free access
Wall 2000 surveillance câmeras
The iconic Leaves Family campaign, originally from the 1990s, was revived in 2022 with new characters: Flora, a teenager with special needs, her brother Fefo, and their pet, Folheco the dog. These lively characters engage both kids and adults, emphasizing the importance of environmental care, and are part of Curitiba’s successful sustainability initiatives like the “Waste That Is Not Waste” program, which pioneered recyclable waste collection in Brazil.
Curitiba also bolsters its recycling efforts with the Ecocitizen program, involving 40 associations and cooperatives in waste processing, and the Green Exchange program, where residents swap recyclables for fresh produce, exchanging 250 tons of waste for 80 tons of food monthly, aiding 5,200 families and over 370 urban agriculture families. This has led Curitiba to achieve a remarkable 22.5% recycling rate.
The Water Reserve of the Future project, launched in 2019, focuses on securing Curitiba’s water supply. It connects the Iguaçu River’s caves with community water tanks and river reserves to bolster water reserves. The project enhances river conservation and water quality through Nature-based Solutions, encompassing river cleaning, environmental education, sewage regulation, water quality monitoring, and land regularization in collaboration with the Company of Social Housing (Cohab). This comprehensive approach has positively impacted over 140,000 residents.
The Friends of the River program in Curitiba is a comprehensive effort to preserve rivers and water basins. It involves community-driven tree planting along riverbanks, parks, and forests, coupled with educational lectures emphasizing the significance of biodiversity conservation. The program also guides waste management and sanitation. Its diverse audience includes students from municipal, state, and private schools, residents of condominiums, neighborhood associations, and community centers.
A key component of Friends of the River is the formation of Local Support Groups. These groups serve as knowledge ambassadors, disseminating the insights gained from the program. Their role is crucial in ensuring the program’s sustainability and engaging the broader community in the vital work of conserving and restoring water resources in Curitiba. This approach fosters a city-wide commitment to environmental stewardship and protecting vital natural resources.
In 2019, Curitiba’s City Hall initiated an ambitious project to plant 100,000 trees annually. This program involves not only the planting of trees by the City Hall but also the distribution of saplings to citizens, encouraging their active participation in this green endeavor. The primary objective of this program is to augment the city’s tree population to combat the effects of climate change, directly contributing to an enhanced quality of life for residents.
Tree planting
The municipality cultivates the seedlings, ensuring the program’s ongoing viability and sustainability. Since the project’s inception, the initiative has seen remarkable success, with over 430,000 trees planted by 2023. This effort reflects Curitiba’s commitment to environmental stewardship and proactive approach to fostering a healthier, more sustainable urban ecosystem.
Leveraging its 1970s green initiatives, Curitiba now boasts 94 million square meters of green space across 50 parks and woods, both public and private. This translates to 69.66 square meters of green area per inhabitant, almost sixfold the World Health Organization’s recommended amount. This significant achievement highlights Curitiba’s strong commitment to environmental preservation and enhancing its citizens’ quality of life through abundant green spaces.
The Curitiba City Hall’s program, “Curitiba More Energy,” launched in 2018, focuses on developing and implementing clean, renewable energy projects to reduce energy consumption, carbon emissions, and combat climate change. Aligned with the Paris Agreement and the UN Sustainable Development Goals (SDGs), Curitiba is also part of the C40 network, actively engaging in urban actions to mitigate climate risks.
Key initiatives include installing photovoltaic panels on public buildings, creating hydroelectric plants in parks, and establishing a photovoltaic plant on a former landfill site to generate clean energy within the city. This approach significantly reduces emissions from energy generation and transmission.
Notable projects include solar panels at bus terminals and the innovative Caximba Pyramid – a pyramid-shaped solar plant on the former Caximba
landfill, operational since March 2023 with 8,600 panels, marking it as Latin America’s first solar plant atop a former landfill. Additionally, the City Hall building, the Municipal Institute of Public Administration complex, Barigui Park, and the Botanical Garden are equipped with solar panels. The city also boasts its first hydroelectric power plant on the Barigui River at Barigui Park.
The Curitiba City Hall is advancing the Caximba New Neighborhood, a Climate Risk Management Project designed to rehabilitate the environment and rehouse families living in socio-economic vulnerability along the Barigui riverside. This area, characterized by irregular settlements and environmental fragility, will benefit from comprehensive infrastructure, housing, and socio-economic development.
The project operates on two main axes. Firstly, Macro-drainage and Environmental Recovery aim to relocate 1,693 households from risk areas to new, flood-protected housing. This involves restoring the river’s ecological corridor, constructing flood basins, talus/dykes, and a macro drainage channel for flood control, delineating the environmental area, and developing a park equipped with sports and leisure facilities, bicycle paths, and a living center. It also includes socio-economic development initiatives like flower planting areas for community income generation.
Secondly, the Urban Infrastructure, Social, and Public Facilities axis focuses on providing adequate public transportation infrastructure, and essential services like sewage, water, electricity, and housing. Constructing and refurbishing facilities ensures access to education, health, and social assistance.
This significant project, financed by a €47.6 million investment from the French Agency for Development (AFD), represents a holistic approach to urban development, climate risk management, and community empowerment in Curitiba.
Solar Panels at City Hall
Curitiba is dedicated to nurturing its citizens, offering social support and pathways to employment for an enhanced quality of life. The Secretariat for Food and Nutritional Safety manages various urban agriculture and food assistance programs to ensure accessible and affordable nutrition. One such initiative is the Family Markets, a network of 35 stores offering food, hygiene, and cleaning products at prices up to 30% lower than regular commercial outlets.
Additionally, the Fruit and Vegetable Fair provides access to 11 fairs selling produce at just US$0.75 per kilogram. These fairs offer fruits and vegetables that are about 30% cheaper than supermarkets, connecting citizens with quality, family-farmed produce.
The Solidarity Table is another critical program to support those in economic hardship and homelessness. It offers free meals to provide nourishment, dignity, and shelter to the city’s vulnerable and homeless populations. Four locations in the city serve 1,100 free meals daily. Since its inception in December 2019, the program has distributed over a million meals, underscoring Curitiba’s commitment to addressing food insecurity and supporting its most at-risk residents.
In Curitiba, residents can access five establishments to enjoy a nutritious meal for just US$0.60. These restaurants are subsidized by the City of Curitiba, ensuring the provision of high-quality meals that utilize food fully and efficiently. These facilities collectively serve over 4,500 meals daily, prepared by a dedicated team of cooks, assistants, nutritionists, and nutrition technicians.
Complementing this, the Curitiba Food Bank is crucial in reducing food waste and enhancing the quality of meals in social programs. It sources
food from the Urban Farm, supermarkets, local markets, and street fairs. These are items still fit for consumption but may have lost commercial value, be near their expiration date, or have slight imperfections. These resources are then transformed into wholesome meals or directly distributed to those in need. Private institutions also contribute to this effort. Since its establishment in 2019, the Food Bank has successfully prevented wasting 837 tons of fruits and vegetables, supporting meal production for social programs and aiding the community.
Popular Restaurant Green Exchange
This program encompasses the food production and food cycle chains; planting techniques; social, nutritional, and environmental education processes; food security; income generation; and improvement of social relations in an innovative and sustainable manner.
The 150 Urban Gardens initiative in Curitiba revitalizes urban voids, transforming spaces often used for garbage disposal or unsuitable for public or private construction into vibrant green areas. This program promotes sustainable food cultivation practices among residents, creating environmental zones and augmenting the city’s green spaces.
In 2020, the Curitiba City Hall marked a significant milestone by inaugurating Brazil’s first public Urban Farm, spanning 4,435 square meters. This farm serves as a hub for innovative agricultural practices, employing renewable energy sources and the reuse of rainwater. It is a center for exploring and developing urban and local agriculture methods, offering a collaborative space for companies, startups, and universities to test and refine solutions and new technologies.
The Honey Gardens initiative in Curitiba is a unique program focused on conserving and appreciating native stingless bees. This involves installing bee boxes throughout the city, creating safe havens for these bees to thrive and multiply. The program is not just about bee protection; it’s also an educational endeavor, enlightening the community, especially children, about these bees’ crucial role in our ecosystems.
Urban Farm Honey Gardens Honey Gardens
In May 2024, Curitiba is set to become the global focal point of education by hosting the 17th International Congress of Educating Cities. This prestigious event, organized by the City Hall and the International Association of Educating Cities, highlights Curitiba’s commitment to educational excellence.
Curitiba boasts an extensive public education network, comprising 400 schools and daycare centers, serving over 140,000 full-time students. These institutions offer Brazil’s top fundamental education, enriched with innovative programs like robotics and maker culture. The Lighthouses of Knowledge and Innovation, a decentralized network of libraries with Brazil’s first public internet connection introduced in 1993, have revolutionized Curitiba’s public education.
In 2017, under the Pinhão Valley initiative, these spaces were transformed into the Lighthouses of Knowledge and Innovation, serving as educational and maker spaces equipped with 3D printers. These facilities, totaling 32, are designed to foster creativity, critical thinking, collaboration, and social inclusion among students and teachers from municipal public schools and are also accessible to the broader community.
In March 2019, the Curitiba City Hall proudly opened the city’s first public Fab Lab, a cutting-edge prototype and digital fabrication laboratory. This facility is designed to be a collaborative space for the community, universities, and companies to develop and share knowledge and projects. It is a hub for fostering creativity, maker culture, and innovation within Curitiba.
The Fab Lab proved to be a crucial asset during the pandemic. In March 2020, it was temporarily repurposed to produce 30,000 face shields, providing vital protection for health professionals, frontline workers, social workers, teachers, and municipal guards engaged in the battle against COVID-19.
As a member of the expansive global network of 2,000 Fab Labs across over 149 countries, Curitiba’s Fab Lab contributes to and benefits from sharing open-source projects and integrating data and knowledge worldwide. In 2023, this commitment to collaborative innovation and community engagement was recognized when Curitiba received the Fab City Award from the Barcelona-based Fab City Foundation.
Lighthouse of Knowledge and Innovation
Curitiba’s Fab Lab
Curitiba promotes more than 100 sports and leisure activities throughout the year. The biggest is the Curitiba Marathon, which has been organized for over 20 years and is always held in November. In 2023, this marathon saw a record 11,000 runners, and the Kids event, with the participation of the Leaves Family, attracted 10,000 children.
Social Action Foundation (FAS), created by Margarita Sansone in 1993, provides assistance for the homeless, low-income and vulnerable population. The services are decentralised, in the 10 regionals of the city, and with continuous training of its servers, improves and values the quality of services provided to the population at risk, in vulnerability or homeless people. The socio-assistance action in Curitiba includes professional training and development of entrepreneurs, with courses in several areas and integration workshops and programs of training with the Lyceums of Craft, Innovation and Creativity, First Job Program and Employtech.
Curitiba is under a new program of mobility and public transportation anchored with projects for the Inter 2, Inter-neighborhoods II (circular bus line) and West-East BRT bus lines lines, with financing from the InterAmerican Development Bank (IDB) and the New Development Bank (NDB). These lines are the first that will receive electric vehicles, starting in 2024, with the acquisition of 70 electric buses by City Hall. The goal is that, by 2030, 33% of the fleet will operate with zero emissions, reaching 100% by 2050, as part of PlanClimate.
The Green Line North will give the city its sixth BRT corridor. The new Super Express North/South in now operating in a 38km itinerary.
The city is also investing in micro-mobility, with better sidewalks to improve pedestrians’ comfort and safety and bike sharing, with a rent system with 500 bikes, half of them electric. Until 2025, Curitiba will double the length of cycleways, reaching 400 km of them.
Curitiba Marathon 2023
Curitiba highly values cultural development as a driver of socio-economic progress. The city’s Cultural Foundation is tasked with implementing public policies in culture, fostering socio-cultural and artistic growth. It works closely with various artistic communities, responding to their needs, facilitating knowledge exchange, and ensuring equal opportunities for all.
Since 1983, Curitiba has also been hosting the Music Festival of Curitiba, the largest of its kind in Latin America, featuring 90 workshops over 15 days.
A significant addition to Curitiba’s cultural landscape is the Digital Memorial in the historic district. This ambitious project plans to augment the Curitiba Memorial Theater with five new buildings dedicated to the
arts, all infused with a digital and innovative ethos. This expansion is set to transform the entire block around the Curitiba Memorial into a vast, culturally rich, and innovative zone.
At São Lourenço Park, the Paranista Memorial showcases Brazil’s largest outdoor Sculptures Garden exhibit, featuring 13 grand works by João Turin, a key figure in the early 20th-century artistic movement focused on celebrating the state’s identity. Turin’s sculptures, which highlight regional symbols like the pine tree, pine nut, jaguar, and azure jay, are complemented by an indoor collection of his 100 works. This venue honors Turin’s artistic legacy and serves as a cultural beacon, reflecting the area’s rich natural and cultural heritage.
Curitiba boasts Brazil’s biggest Christmas program - free of charge - with over 100 attractions, promoted in partnership with the city’s private companies. Over 47 days, the Christmas festivities attract over 2 million people, with its concerts, plays, and decorations all over the city.
Curitiba has positioned itself as an Intelligent Tourist Destination, backed by a program promoted by the Tourism Ministry. An essential move by the
City Hall was crucial in this transformation: reducing city tax for events. This strategic decision significantly boosted Curitiba’s appeal as a venue for high-profile international shows. Consequently, the city has hosted an impressive roster of world-renowned artists and bands, including Coldplay, Metallica, Paul McCartney, Roger Waters/Pink Floyd, Red Hot Chili Peppers, Iron Maiden, Guns and Roses, Arctic Monkeys, and Eric Clapton. This initiative not only enhanced Curitiba’s standing in the global tourism and entertainment sectors but also enriched the cultural experience for both residents and visitors. In 2023, Curitiba attracted 7.4 million visitors.
Christmas at Flower St.
Christmas at City’s Historical Section
Coldplay in Curitiba: big shows
Curitiba Agency for Development and Innovation was established in 2007 by the City Hall and it has been pivotal in driving the city’s economic and technological growth, focusing on innovation, entrepreneurship and sustainability. Over the past 16 years, the Agency has emerged as a benchmark for boosting economic activity. It plays a crucial role in hosting and assisting companies looking to establish or strengthen their presence in Curitiba by providing essential technical, social, and economic information about the region.
In addition to supporting businesses, the Agency actively promotes events that contribute to the sustainable development of economic activities. It also manages strategic projects and programs defined by the Curitiba City Hall, its primary partner and stakeholder. The Agency collaborates closely with several key partners, including the Parana State Industrial Federation (Fiep), the Parana State Commercial Federation (Fecomercio), and the Parana State Federation of Commercial and Corporate Associations (Faciap), enhancing its ability to foster a dynamic and innovative economic environment in Curitiba.
2007 - 2010 – Juraci Barbosa Sobrinho
2011 - 2012 – Gilberto Camargo
2013 - 2016 – Gina Paladino
2017 - 2018 - Frederico Lacerda
2018 - 2023 – Cris Alessi
2023 - 2024 – Dario Paixão
After decades of dedicated efforts towards becoming sustainable, humane, and accessible, Curitiba has earned the prestigious title of the Most Intelligent City in the World. This accolade and numerous other national and international awards testify to the city’s long-standing commitment to innovation and development. The recognition, highlighted by the trophy from Barcelona, reflects Curitiba’s success in creating an urban environment that not only meets the needs of its citizens but also sets a global benchmark for intelligent city planning and execution.
2nd best city in Brazil for startups (StartupBlink Report 2023); 2nd most startups in a city in Brazil (604);
3 unicorns (Ebanx, Olist, MadeiraMadeira); Less than 2 hours to open a company; More than 363,000 companies:
- 7,543 tech companies
- 204 mil MEIs (micro individual company)
55 institutions of higher education boasting 373,000 students.
Most Intelligent City in the World (Smart City Awards Barcelona 2023);
Most Intelligent City in Brazil (Conexis Brazil Digital 2023); Among the 7 Most Intelligent Communities in the World (Intelligent Community Forum / ICF 2023);
2nd best city in Brazil for Entrepreneurship (Sebrae Index); Capital with the Best Public Administration 2023 (Excelent Cities Award/Grupo Bandeirantes); Global Government Excellence Award 2024 for the Speak Curitiba program (by United Arab Emirates Government).
Curitiba Agency team Smart City Award Trophy
The Pinhão Hub, inaugurated in March 2024 at the Curitiba Agency headquarters, is a novel collaborative and multi-sectoral space fostering connections that catalyze business, product, and technological developments. It’s an ideal destination for those pursuing entrepreneurship and innovation, emphasizing sustainability, diversity, and social impact.
Pinhão Hub offers Open Innovation Programs for companies, providing an opportunity to be a resident within the Hub. This arrangement facilitates collaborative and shared innovation, fostering a vibrant community of forward-thinking entities.
The Hub presents various affordable options for individuals and companies eager to integrate fully into the Pinhão Valley Community. With its doors now open, Pinhão Hub is a central node in Curitiba’s innovation landscape. It offers a space where ideas, businesses, and technologies can flourish in a supportive and dynamic environment.
Through its Innovation School, the Curitiba Agency for Development and Innovation is a crucial driver for entrepreneurship and business growth in the city. The school offers various support mechanisms such as entrepreneurial training, consultations, public coworking spaces, and assistance for microentrepreneurs and small businesses. Additionally, Curitiba incentivizes companies to invest in innovation and technology to stimulate the local job market.
Notable initiatives include the Good Business Pinhão Valley and the Woman Entrepreneur Program, offering comprehensive training, mentorship, and networking support. These programs empower citizens to enhance or start new ventures using innovative solutions and provide specialized support for women-led businesses.
Curitiba’s commitment to fostering entrepreneurship extends to its network of 10 Entrepreneur Spaces and Worktiba, Brazil’s first public coworking space. Worktiba provides a cost-free networking, training, and business development environment, actively supporting entrepreneurs and startups.
The city also runs the 1st Employtech and Employtech 40+ programs, offering free tech training to young, low-income individuals and career transition opportunities for those over 40, thus enhancing employability in the IT sector.
The Paiol Theater, a renowned cultural landmark in Curitiba, hosts a monthly forum reminiscent of TED Talks, featuring four keynote speakers who share insights on innovation, technology, and entrepreneurship. This event is a hub for knowledge exchange and networking within the city’s vibrant ecosystem.
Annually, the Pinhão Valley Connections event elevates this concept, attracting national and international luminaries to Curitiba. These experts deliver lectures on innovation, technology, and entrepreneurship, drawing an audience of 2,000 people to Guaíra, the city’s most traditional theater. This event fosters learning and inspiration and is a significant gathering for professionals and enthusiasts in these dynamic fields.
Free coworking Worktiba Curitibana Entrepreneur Woman Award Pinhão Valley Connections Summit Pinhão Valley Connections Summit Employtech 40+The Invest Curitiba platform showcases the city’s economic attractiveness for business. Through the Invest website, entrepreneurs can discover, with detailed data, why Curitiba stands out as an ideal location for business operations. The portal offers comprehensive information, from available incentives for businesses setting up in Curitiba to profiles of economically potent sectors. Investors are supported by an extensive network for queries and access to up-to-date information.
Invest Curitiba also features the “Report Curitiba In Data,” a report highlighting critical indicators of the city’s economic development, workforce quality, and technological landscape.
By presenting a thriving, opportunity-rich environment, Invest Curitiba demonstrates local entrepreneurs’ potential to expand globally and fosters a conducive atmosphere for entrepreneurship and new business ventures, benefiting all stakeholders.
Key initiatives of Invest Curitiba include “Innovate Curitiba,” the first program of its kind from a Latin American city, and participation in the Smart City Expo World Congress in Barcelona. These efforts aim to attract new investors, grow businesses, and showcase local professional talent, promoting the creative economy, job creation, and new investment opportunities.
The Tecnoparque program, reinvigorated in 2018 under the umbrella of the Pinhão Valley, is a strategic initiative designed to boost the growth of technology and science companies and institutions in Curitiba. A vital feature of this program is the significant tax reduction on services, from 5% to 2%, for participating companies.
Currently, Tecnoparque encompasses 120 companies, collectively generating over 20,000 jobs and achieving an impressive annual gross revenue of USD 2 billion. Since its relaunch, the program has facilitated over USD 63 million in investments for these companies. This financial encouragement has been instrumental in propelling the growth of the IT sector in Curitiba.
Since 2017, with the advent of the Pinhão Valley Innovation Ecosystem, Curitiba has been at the forefront of becoming an even more innovative, smart, and sustainable city. The Pinhão Valley initiative, a Silicon Valley inspiration, is an innovative strategy to position Curitiba as a Smart City, enhancing its socio-economic development. It represents a public policy to support sustainable development and equip the city to handle instabilities, crises, or future challenges.
This movement integrates the city’s innovation ecosystem, led by the Agency, alongside various companies, universities, innovation hubs, startups, and other institutions. Pinhão Valley’s operational pillars include legislation and incentives; articulation and governance; technology; entrepreneurial education and digital transformation; and reurbanization and sustainability.
In 2019, the City Council for Innovation, Science and Technology and Innovation was created, formed by 12 members, representants from public sector, universities and private sector. The Council has a permanent technical chamber to study and propose solutions to matters presented by each sector.
The ecosystem has self-organized and established shared governance by creating three networks: Talents, Capital, and Environments. Each represents different sectors and brings together various stakeholders.
The Talent Network comprises educational institutions and companies focused on people’s training and qualifications for entrepreneurship and innovation. The Capital Network brings together credit, financing, promotion, and investment entities, including angel investors, venture capital funds, and financial institutions supporting innovation. The Environment Network comprises entities that design, enhance, and drive innovative enterprises, like makers spaces, coworkings, incubators, accelerators, and technological parks.
Each network has three facilitators who aid in self-organization and act as interfaces with the ecosystem’s general governance, ensuring a collaborative and integrated approach to fostering Curitiba’s innovative potential.
INNOVATION ENVIRONMENT NETWORK
ACCELERATOR CONDOR CONNECT
ACCELERATOR HABITAT SENAI CORPORATE
ACCELERATOR STARS
ALDEIA COWORKING
ACCELERA HUB
BE HIVE COWORKING
BRAINS COWORKING
CONNECT COWORKING
COWORKING PLANO FORTE
COWORKING LARGO DA ORDEM
CURITIBA SOFTWARE PARK
CWBE COWORKING
DNA DE INOVAÇÃO INSTITUTE
ECOHUB POSITIVO
ELOSPACE COWORKING
ESPAÇO CONVÍVIO COWORKING
ESQUINA COWORKING
FIEP- INDÚSTRIA TECHNOLOGICAL PARK
FOUR COWORKING
HUS COWORKING
HUB CASA CAOS
HUB HOTMILK PUCPR
ÍON COWORKING
INNOVATION CENTER HIPE
INNOVATION CENTER PINHÃO HUB
ISAE BUSINESS SCHOOL
INCUBATOR HABITAT SENAI STARTUP
INCUBATOR SPIN-UFPR
INCUBATOR SPRINT UTFPR
INCUBADOR INOVALAB FACIAP
LAB THREE COWORKING
LABEAUTÉ COWORKING
LEGADO INSTITUTE
LINK COWORKING
MAKER SPACEFAB LAB
MAKER SPACE ARAUCÁRIA CREATION LAB
MIND HUB
MOB COWORKING
NEW COWORKING
NEX COWORKING
O PENAL CREATIVE COWORKING
ÓRBITA COWORKING
PLATZ COWORKING
PLUS COWORKING
REGUS WORKING
ROYAL COWORKING
SACADA COWORKING
TAKT LEAN BUSINESS COWORKING
TECPAR TECHNOLOGICAL PARK
TERRITÓRIO COWORKING
TRIBBOS COWORKING
UTFPR TECHNOLOGICAL PARK
VILLA AMÉRICA COWORKING BOX
WE COWORKING
WORKPLAY COWORKING
WORKSPACE CURITIBA
XCOWORKING
YOUDO COWORKING
TALENT NETWORK
ANAMOB - AGÊNCIA NACIONAL EM MOBILIDADE
COMPARTILHAR.COM
CENTRO EUROPEU CONQUER
CENTRO UNIVERSITÁRIO AUTÔNOMO DO BRASIL
ESIC
FOUNDER INSTITUTE CURITIBA
FACULDADE PEQUENO PRÍNCIPE FACEAR
FACULDADES SANTA CRUZ
FAE
HOW BOOTCAMPS
HEROSPARK
INSTITUTO CARLOS CHAGAS - FIOCRUZ PARANÁ
IFPR
ISAE/FGV
INNOVATION SCHOOL
ORGANIZAÇÃO DE DESENVOLVIMENTO DO POTENCIAL HUMANO
PUCPR
SENAC
SENAI
SUPERLOGICA
TRANSFORMATÓRIA
TOURISM MUNICIPAL INSTITUTE OF CURTIBA
TUIUTI
UFPR
UTFPR
UNIBRASIL
UNICURITIBA
UNINTER UNIOPET
UNIVERSIDADE POSITIVO
CAPITAL NETWORK
ANJOS DO BRASIL
BERTHA CAPITAL BRDE
BUMP LAB
CARAVELA CAPITAL
CRESOL CONECTA
CURITIBA ANGELS
E3 CAPITAL
EXCELÊNCIA PARTICIPAÇÕES
FOMENTO PARANA
FUNDAÇÃO ARAUCÁRIA
GO2 CAPITAL
GO VENTURES
GOODZ VENTURES
HONEY ISLAND
HAG VENTURES
IMPACTABILITY
INOVA VP FUND
JARDIM VENTURES
JCS VENTURES
JUPTER
LEVAIN VENTURES
MOA VENTURES
OUTCAST VENTURES
PLATTA INVESTIMENTOS
QUINTAL VENTURES
START GROWTH
TECHINVESTOR
VELLORE VENTURES
VENTIUR SMART CAPITAL
VMF PARTICIPAÇÕES
WIM ANGELS
With Tecnoparque Program Curitiba supports the innovative and technological projects of its private companies
Over the course of its 32-years, Ademicon has become a true benchmark in consortium. It went from a company with regional operations to a brand with a national presence, earning the position of Brazil’s largest independent consortium manager in terms of active credits. Currently, according to data from the Central Bank of Brazil, the company ranks fifth out of all the players in the segment, including banks. In over three decades of activity, Ademicon has sold BRL 70 billion in loans and served 260,000 clients. As a result of an ongoing national expansion process, the brand is present in 21 states and the Federal District with 180 business units.
The business model (brand licensing) and the partnerships signed by Ademicon, combined with investment in technology and marketing, form the combination that has boosted the company’s growth in recent years.
“We have evolved, but without losing our fundamental pillars, such as our focus on our clients and their achievements. Over the years, we have developed a solid and credible company,” emphasizes Tatiana Schuchovsky Reichmann, Ademicon’s CEO.
Ademicon is currently the only independent consortium manager in the country to have two private equity funds in its shareholding structure: Treecorp Investimentos and 23S Capital, which emerged from a strategic partnership between the Votorantim Group and Temasek, a sovereign wealth fund based in Singapore. The entry of the funds has strengthened the company’s corporate governance agenda, which has plans to go public in the future.
Besides specializing in consortiums, another way Ademicon stands out is its consultative service, with personalized advice and guidance tailored to the individual needs and circumstances of each client. The company has a disruptive vision of consortiums, presenting the product as an investment as well as a financial planning tool for obtaining credit. “The consortium modality has been gaining more and more strength in the financial market, winning fans year after year and helping Brazilians to achieve different projects and invest in a safe and efficient way. It really is a product that transforms lives and democratizes access to credit in Brazil,” says Tatiana.
Through Ademicon Consórcio e Investimento, the company offers a consortium for properties, vehicles and services. With this modality, you can, for example, buy a property, a car and even take a trip, a cosmetic procedure or a course. Entrepreneurs also benefit from the modality by renewing their fleet or even buying or building real estate for their business. A consortium also works as an investment, as it allows you to build up a portfolio of properties to generate extra income from the rents. In order to maintain constant growth, one of Ademicon’s initiatives in recent years has been to diversify its product portfolio. Ademicon Administradora, another arm of the holding company, operates the consortium for major brands such as New Holland, Iveco, Librelato, Mitsubishi and Suzuki. It also manages Consórcio Coxa, the result of a partnership with Coritiba Foot Ball Club, Consórcio do Peixe, with Santos Futebol Clube, Consórcio do São Paulo FC, with São Paulo Futebol Clube, Consórcio do Vitória, with Esporte Clube Vitória, Consórcio Marisa, with Marisa, Compre Náutica, the result of a union with a nautical products purchasing consultancy, and PopCon Consórcio, in partnership with Grupo Massa.
Schuchovsky Reichmann, CEO Ademicon Administrative Headquarters, in Curitiba/PR
The company also has strategic partnerships with BTG Pactual and Banco BV, through which it offers the consortium to the banks’ customers. Its portfolio also includes home equity (a loan secured by real estate), car equity (a loan secured by a vehicle) and quota equity (exclusive to the company), marketed by Ademicon Crédito, and insurance.
In parallel with expanding its network, Ademicon is investing in technological innovation. The goal is to create a better experience for customers and the sales team, automate services with a focus on omnichannel operation and use data management as a growth vector for the company.
“We see technology as one of our strategic pillars, encompassing everything from internal operational processes to those related to the customer. Based on the investment we have made in the last year, we have created products with embedded technology solutions and launched functionalities related to the experience of consultants and the secondary market of the consortium (investment). Over the next two years, we plan to invest around R$50 million in this area,” says Guilherme Carrasco, executive vice-president of Ademicon.
In 2023, Ademicon renewed its participation in Curitiba’s Innovation Incentive Program, Tecnoparque, which drives innovative projects in the region’s technology-based companies. The beneficiaries of the partnership develop technologies and solutions in products and services and become part of the Vale do Pinhão, Curitiba’s innovation ecosystem.
ACOM Sistemas is a company founded in Paraná, it develops management software for clients in Brazil. It has a focus on contributing to the digital transformation of businesses, especially in the out-of-home food sector, through the ERP EVEREST Food Service®. This software integrates the entire operation, from the sales receipt to inventory management, financial processes, and synthesizing accounting data. These controls and indicators allow bars, restaurants, and other establishments to improve their data-based strategies.
For more than 20 years, the company has been developing software for managing the processes of many industries. But over time, it noticed a gap in the food service market, where restaurants and other establishments needed help finding management software that met their specific demands. After that, ACOM started to specialize in the food service sector and improved its ERP to offer a complete and efficient solution called ERP EVEREST Food Service®
ERP EVEREST Food Service® is modular software that can be customized to the client’s business model. The functionalities range from the establishment’s operational routines, inventory management, purchasing processes, monitoring of production activities, and control of financial routines, to data analysis using powerful Business Intelligence. Supported by machine learning and RPA, ERP centralizes data, provides real-time visibility of operations, and allows integration with other technologies, such as point-of-sale software. “This way, establishments can improve their operational efficiency, reduce costs, and provide an enhanced experience for the end customer,” says Eduardo Ferreira, CCO at ACOM Sistemas.
Currently, the company has more than 130 food service groups, with more than 1,000 companies connected. Highlighting big brands such as Grupo Fit, Grupo Maní, Grupo ATW, MOMA Osteria, Grupo Alife, Grupo Turn the Table, Grupo SSP, Paris 6, Rubaiyat, Carole Crema, Di Paolo, Pecorino, and JUN Junji. The goal is to expand while strengthening its presence in the southeast and northeast of Brazil.
“We are proud to have been born in the State of Paraná. In addition to the technological growth in the region, the food service sector is one of the most important and diversified in the country,” says Carlos Drechmer, CEO of ACOM Sistemas. Paraná is a gastronomic hub that brings together different cultures, flavors, and styles, especially the capital, Curitiba, which has more than 12,000 out-of-home food establishments, according to the Brazilian Association of Bars and Restaurants (Abrasel). Digital transformation is the key to growth in this sector, with quality software that understands and meets customers’ needs.
acomsistemas.com.br
Carlos Drechmer, CEO
Founded in 1990, with headquarters in Curitiba – PR, it initially began operating in the field of Architecture and Civil Construction, in activities related to the execution of architectural projects and civil engineering works. With the registration in category “A” from the Ministry of Defense and ANAC obtained in 2000, the expansion in aerial surveys and execution of Topography and Cartography services began throughout the national territory.
Aerosat is a company that provides specialized aerial survey, geotechnology and cartography services for infrastructure, environmental, energy, mining, oil and gas projects. We provide cartographic products in the various areas of aerial photogrammetric coverage, laser profiling, photogrammetry, cartography, technical registration, geodesy, topography and GIS, for customers who require analysis and decision-making in projects involving territorial and strategic planning, implementation of works, expropriation and land regularization.
With the increasing need for inspection of Transmission Lines, Aerosat, in partnership with other consultants, is developing a 3D imaging system with Artificial Intelligence (AI) interpretation to detect anomalies. The system is mounted on a helicopter, flying parallel to the LTs at a height of 300m at a speed of more than 120 km/h. This translates into a greater daily output at a safe height and speed for helicopters than the traditional visual method, which is 120m height and 60 km/h considered critical. High-resolution 3D georeferenced images can be post-processed in the office with the help of AI for refined analysis of loose cables, broken insulators, corrosion, erosion, rightof-way invasion, the need for pruning, among other visually detectable anomalies. The Technology can also be used for Oil Pipelines, Gas Pipelines, Railways, Highways or other types of corridor works.
Peterson Martinski, CEO
THE FUTURE OF WORK IS ANTHOR ANTHOR IS A CURITIBA BASED STARTUP THAT IS CREATING THE FUTURE OF WORK, REVOLUTIONIZING COMPANIES STAFFING, & CONNECTING GIG WORKERS AND COMPANIES FOR EFFICIENT WORKFORCE SOLUTIONS AND SERVICE LEVELS.
Anthor is transforming the retail staffing landscape
Let’s start with a statement: “When you request an Uber, it doesn’t take you three days to find a driver, it takes you 10 minutes max. That’s what Anthor is doing with staffing.”
The future of work is flexible
“By 2027, freelancers are projected to make up half of the U.S. workforce”. (Statista)
Anthors creators believe that the gig economy will dominate blue-collar/ entry-level jobs within a decade. Anthor paves the way towards this future, by connecting millions of job seekers with short-term employment opportunities.
The platform empowers job seekers to choose where, when, and how much they work. Enabling individuals to be their own bosses and have control over their work-life balance.
Simultaneously, addressing the needs of businesses struggling with gaps, absenteeism, and turnover, providing a variable short-term workforce.
The startup initially is focused on grocery retailers, who experience significant variability in demand. These retailers often face a trade-off between adequate staffing/service levels and cost efficiency. Anthor bridges this gap by providing a perfect match between gig workers and retailers through their B2B marketplace.
The startup product and algorithms ensure seamless connections between retailers and gig workers.
Anthor is a fully managed marketplace, simplifying the process for the clients. Similar to an Uber ride, retailers request a mission, and the startup handles the rest, matching the right gig worker to the job.
Payment is straightforward, with no fixed or additional fees, retailers only pay for the work completed. This is revolutionizing how retailers manage staffing, offering flexibility and immediacy. The inevitability of a cloud workforce has already been proven by Anthor.
They provide the complete solution, offering the efficiency of an Uber/ Lyft ride for workforce management. anthor.com
In the bustling city of Curitiba, renowned for its innovation and forward-thinking ethos, Ausland Consultoria & Informatica has emerged as a trailblazer in the realm of ERP technology and consulting. With a rich history steeped in innovation and over 30-years of expertise, this dynamic firm has become synonymous with customer orientation and a commitment to pushing the boundaries of what is possible in the digital landscape.
Founded with a vision to redefine the way businesses approach technology, Ausland has consistently demonstrated an unwavering dedication to staying ahead of the curve, being one of the first IT companies to achieve ISO within tech companies in Brazil, its innovative spirit is deeply embedded in the company’s DNA, driving it to explore new horizons and deliver transformative results for its clients.
One of Ausland’s standout achievements is its approval to join the prestigious Tecnparque initiative—a testament to the company’s commitment to excellence and its alignment with the technological vision for the city of Curitiba. This project not only underscores Ausland’s credibility within the tech community but also positions it as a key player in fostering innovation and collaboration within the vibrant ecosystem of Tecnoparque.
From its inception, Ausland has been instrumental in shaping the technological landscape of Curitiba. The city’s dynamic and forwardlooking environment serves as the perfect background for a company that thrives on innovation. As Curitiba itself evolves as a hub of technological advancements, Ausland has positioned itself as a catalyst for change, providing businesses with the tools and insights needed to thrive in the digital age.
Ausland’s portfolio speaks volumes about its commitment to delivering bespoke solutions that cater to the unique needs of its clients. The company’s ability to adapt to evolving technologies and its foresight in anticipating industry trends have earned it a reputation as a trusted partner for businesses looking to navigate the complex landscape of digital transformation.
In conclusion, Ausland Consultoria & Informatica stands as a beacon of technological solutions in Curitiba, a city that embraces progress and creativity. With a history steeped in groundbreaking projects and a forward-looking approach to technology, Ausland is not just a consultancy firm—it’s a driving force behind the digital evolution of businesses in the heart of one of Brazil’s most innovative cities.
ausland.com.br
In the current business scenario, the search for reducing operational expenses is constant, and companies demand the best performance, safety and sustainable performance from their suppliers. It is in this challenging context that Autonomoz emerges as a solution.
We live in an era where technology makes it possible to decentralize activities. This advancement is especially evident in mobility, where Autonomoz introduces a modern approach. Online platforms connect interested parties, enabling direct transactions. Companies stop purchasing assets, opting to pay for use, while Autonomoz organizes operations, generating efficiency, savings, sustainability and security.
Autonomoz connects companies, professionals and micro-entrepreneurs, providing a new dynamic to the mobility sector. Through an innovative model, a network is created that generates revenue, trains microentrepreneurs and establishes partnerships with various players, such as
A solid commitment to the environment, society and governance (ESG) is made. Changing mindsets creates opportunities for a better life, empowering micro-entrepreneurs and promoting more conscious and sustainable consumption.
Sustainable development is fundamental, reflected in the positive socioeconomic impact generated by micro-entrepreneurs, exceeding an average of 140% of the national GDP.
We believe in social justice and promote diversity in the organization. The “Women in Movement” program seeks gender equality, creating a more balanced and inclusive work environment. Furthermore, safety in operations is ensured, reducing accidents and incidents by 300%.
Operations are guided by governance, ethics and transparency, generating value for all stakeholders. Over the course of 5-years, it expanded to 96
rental companies, borrowing companies, trainers, insurance companies, finance companies and suppliers.
While the sharing economy has transformed mobility, the next revolution looms on the horizon with the era of autonomous cars. Autonomoz, backed by data and operational intelligence, emerges as a leader in this revolution, with the vision of being at the technological forefront and leading the transition to autonomous vehicles.
cities, involving 472 micro-entrepreneurs and carrying out 15 thousand trips per month, covering 1.2 million km/month.
By looking to the future, Autonomoz not only represents the present, but also anticipates the next revolution: the era of autonomous cars.
For over two decades, Grupo ABL, a company from Curitiba, the capital of Paraná, has stood out for its expertise in creating innovative and personalized technological solutions for several sectors.
Focusing on technologies, the Group seeks to predict future demands to develop tools that solve the needs of organizations and their customers.
The company is a pioneer in the country in introducing innovations that significantly transform the experience of several organizations, such as Copel and Detran-PR. It’s self-service and integrated payment technologies have changed the reality of many people, bringing convenience and speed to their daily lives.
“We are committed to always being ahead, leading the way in technological solutions for the benefit of our customers and for the advancement of society as a whole”, said the founder of Grupo ABL, Agnaldo Bastos Lopes.
ABL Group believes that a complete company is made of comprehensive solutions and also is committed to offering them to attend to the diverse needs of customers. Therefore, the company’s portfolio includes a software factory dedicated to developing customized solutions, efficient payment methods for secure transactions, Business Process Outsourcing (BPO) services for operational optimization, cutting-edge connectivity with robust infrastructure and a holistic approach to attend technological demands.
Just like the capital of Paraná, the ABL Group values constant innovation and the pursuit for new technologies. The company’s main mission is to play a fundamental and transformative role in people’s lives, improving everyday experiences through technology.
The versatility of the ABL Group allows that the tools created serve essential pillars within society, bringing innovation to the present and much more efficiency for the future through technology.
EduTech: Development of innovative educational platforms and applications and creation of the first private 5G network, boosting learning experiences.
Healthcare: Creating software solutions for the healthcare industry, including records systems, management and telemedicine applications.
Retail: Manufacture and development of customer service totems, transforming the buyer experience, offering practicality and efficiency in the purchasing process.
Agro: Acting on the implementation of innovative technologies to optimize agricultural processes, contributing to the modernization and efficiency of agribusiness.
Service and Communication: Efficient contact and service solutions, providing more fluid and agile communication.
Telecommunications: Creation and management of state-of-the-art telecommunications infrastructure, such as the development of advanced networks, deployment of 5G technologies and provision of connectivity services.
BIM START, founded in 2018 and headquartered in Curitiba-PR, aims to promote the use of new technologies in various engineering sectors. Equipped with state-of-the-art terrestrial scanning, aerial mapping, and georeferencing equipment, the company provides reality capture solutions based on the BIM methodology. Its specialized team digitizes and creates virtual models of diverse environments, structures, and systems. Since its inception, BIM START has stood out as one of the leading Brazilian companies in reality capture, prioritizing technical and commercial excellence in its projects.
BIM START’s proposal is to eliminate the need for the client to go to the field by delivering an exact replica of the field to the client! The process consists of 3 stages:
FIELD SURVEY:
Laser scanning to capture three-dimensional details of the physical environment;
DATA PROCESSING:
Integration of collected field data into a cohesive and aligned set, with the removal of visual noise or interference; PROJECTS: Virtual representations faithful to the real environment, which can be used for advanced analysis, simulations, verifications, and decision-making;
Curitiba-PR, Brazil. The program allows for the exemption of municipal taxes so that these resources can be applied to research, development, and innovation projects, aiming to expand the economic potential of the company.
The project proposed by BIM START for Tecnoparque is called BS Modeler: an initiative that aims to automate as many steps as possible within the process through artificial intelligence to improve execution speed and result standardization.
BIM START is one of the companies included in the Tecnoparque Program of the Curitiba Development Agency. This program drives the development of innovative projects in technology-based companies in bimstart.com.br
LUCAS FLORES, GABRIEL NASSER, AND MARCOS MENDONÇA WITH THE GOAL OF BRINGING TECHNOLOGY TO THE DEBT CAPITAL MARKET (DCM), USING A UNIQUE TECHNOLOGY FOR ORIGINATION AND STRUCTURING DEVELOPED BY THE COMPANY ITSELF.
The company originated more than 1,100 deals through its over 150 partners, and structured more than R$ 2 billion in credit operations for clients in the real estate, energy, agribusiness, and corporate sectors.
Originators have access to an exclusive dashboard where they can learn about brbatel’s products, as well as specific information about the private credit sector, and track the status of originated operations.
Thanks to its proprietary technology, brbatel is able to be much more competitive than its rivals and charge a fair price, while also delivering what clients need quickly.
According to Lucas Flores, CEO and co-founder: “despite the uncertainties of the year, in 2023 we started a new project focused on the energy sector. Additionally, we continue to operate in all sectors of the economy.”
Despite its short time in the market, brbatel has already gained significant recognition. Today, more than 300 institutional investors access the platform, including treasuries, assets, and family offices.
The company was one of the selected companies to participate in the Tecnoparque program of the Curitiba City Hall and was also awarded by Exame as an outstanding growth company in 2022.
According to Gabriel Nasser, co-founder: “in 2024 we will start a new initiative in the company, as a private credit broker, as well as in a project focused on bringing more truth and transparency to the fixed income sector.”
Founded in 2000 by visionary technologists Juliano Simões and Rui Suzuki, CentralServer has emerged as a trailblazer in the cloud computing landscape, firmly anchored in the vibrant city of Curitiba, Brazil. With an unwavering commitment to driving digital transformation, CentralServer has established itself as a hub of technological innovation, offering a suite of cloud services designed to propel businesses into the future.
CentralServer takes pride in its capability to deliver robust cloud servers, virtual data centers, professional services, intelligent chatbots, and comprehensive 24/7 management. The company’s solutions are meticulously engineered to enable clients to focus on their core business while entrusting the intricacies of cloud infrastructure and operations to CentralServer’s expertise.
The company’s cloud server offerings are notably versatile, employing state-of-the-art technology in formats that provide nearly limitless customization possibilities. These solutions, available for predictable monthly rates or on-demand hourly pricing, underscore CentralServer’s dedication to flexibility and client-centric services.
Clients frequently praise CentralServer for its exceptional service quality, highly efficient technical support, and the user-friendly nature of its solutions. These accolades are a testament to the company’s success in nurturing client relationships and customizing services to meet individual needs.
CentralServer operates its cloud services from Tier III-certified data centers in Brazil, utilizing hyperconverged technology, enterprise-grade equipment, and connections with leading national carriers. This stateof-the-art infrastructure ensures clients receive the highest levels of performance and reliability.
Understanding the critical importance of data security and privacy, CentralServer champions a service model that balances the key roles of both provider and client, advocating best practices, implementing disaster recovery planning, and bolstering defenses against cyber threats.
CentralServer’s humanized technical support operates around the clock, delivered by a team of specialists who are always ready to assist, reinforcing the company’s commitment to accessible and responsive customer service.
The company’s thought leaders believe that the journey to the cloud should be seamless and secure. “Our mission,” says Juliano Simões, co-founder, “is to ensure that every client receives a personalized cloud experience that not only meets but exceeds their expectations. We’re not just providing technology; we’re enabling growth and innovation.”
As CentralServer continues to expand its reach and refine its offerings, it remains a beacon of progress in Curitiba’s IT sector, embodying the spirit
Clinicarx, a pioneer health-tech company based in Curitiba/Brazil, revolutionizes the drugstores and healthcare market with its innovative platform. Offering services like rapid tests, vaccines, consultations, and chronic patient management, the company enables pharmacies to provide primary healthcare services, connecting patients, pharmacists, and pharmacies through its clinical record system and appointment marketplace, creating an efficient and accessible ecosystem.
Founded in December 2016, Clinicarx emerged with a vision to integrate quality healthcare services into pharmacies.
Its debut was marked at the Abrafarma Future Trends Congress (in Sao Paulo) in August 2017, where its software solution for pharmacists services and innovative business model attracted attention. By 2018, it had become a national reference, serving major pharmacy chains and reaching over 1,000 pharmacies and impacting 100,000 patients.
The rapid growth continued in the following years, with the platform reaching thousands of pharmacies and millions of patients. The COVID-19 pandemic further highlighted Clinicarx’s vital role, with the company leading in rapid testing and professional training, expanding its reach and impact. Over 15 million COVID-19 tests were conducted in pharmacies using the Clinicarx platform.
Located in Curitiba/Brazil, a city known for its innovative environment, Clinicarx exemplifies the entrepreneurial spirit and adaptability, characteristic of the region. Its commitment to quality health and constant pursuit of innovation reflect the essence of the Tecnoparque program, of which it is a part, aligning perfectly with the city’s objectives to foster technological and business development.
2014 doesn’t seem like a long time ago, but the technology was very different back then. AI was just science fiction, the internet was much slower — and retail software was expensive and unnecessarily complex. This scenario led to ConnectPlug’s creation by computer engineer Rafael Hasson.
Hasson, who has worked with software development since he was 14 years old, witnessed his family’s struggles with software in the food service segment.
The system was extremely expensive, complicated to use, and didn’t provide adequate support for their customers. The situation eventually became unbearable when Hasson’s family opened a new store — and the system they used charged a prohibitive amount to integrate inventory and reporting between the two stores.
This motivated Hasson to start ConnectPlug, a company that would offer affordable and effective solutions to overcome the challenges faced by the food service segment.
He invited his friends, Bernardo Marques and Edson Procópio, to join him in this mission — and develop a software that would solve the problems they identified in the competition once and for all. It took an year of intense dedication to research and development, until the team realized their solution was adequate for all retail segments. And so, ConnectPlug was first released in 2015.
From this moment on, the new company experienced remarkable growth. From its first 50 clients in 2015, it grew to 200 in the following year and then grew fivefold, achieving the 1000-client milestone in 2017. In less than a decade, ConnectPlug has positively impacted more than 85 thousand businesses all over Brazil.
ConnectPlug started with two of the most important tech-solutions for their customers: POS (point of sale) technology and ERP (Enterprise Resources Planning) systems, both tailor-made for retail and food service businesses. But in the following years, the portfolio expanded a lot, to include new technologies such as:
Self-service automation, with tablets and totems that allow the customers to place their own orders.
KDS (Kitchen Display Systems), for real-time communication between the kitchen and the waiters.
Table and consumption control, for easy management of orders and bills.
Real-time management app for smartphones.
Fiscal and financial management systems for retail.
Delivery hub, integrating orders received by phone, chat or any app.
Nowadays, ConnectPlug is a complete ecosystem with affordable and effective solutions for stores and restaurants of any size or segment. Since 2021, it has been a part of LWSA (Locaweb Company), one of the most renowned tech companies in Brazil.
@sistemacplug
SistemaConnectPlug connectplug
sistemacplug
ConnectPlug
Conquer Business School is a Brazilian Business School based in the city of Curitiba, which has already transformed the lives of more than 5 million students in over 100 countries.
Part of the Conquer team at the November 2023 immersion. Today, Conquer School has over 300 employees.
The business idea arose from the dissatisfaction of founders Josef Rubin and Hendel Favarin with traditional education.
Conquer School offers exclusive experiences, such as a management immersion at Interlagos Racetrack (on May/2023).
“When we were in Silicon Valley designing our business idea, people asked us what we didn’t like about traditional education, what we would do differently to innovate. From this, we identified three major issues with traditional education. First, the content, which focuses too much on theory and lacks practical application. Second, the teachers were not aligned with the market, and third, the methodology. Who hasn’t needed a cup of coffee to make it through a class until the end?
From this, we built the three pillars of Conquer that today differentiate us from traditional education.” Hendel Favarin, Co-founder of Conquer Business School, recognized by MIT as a young innovator.
THE
HAS ALREADY IMPACTED MORE THAN 5 MILLION STUDENTS AND OVER 1000 COMPANIES
THESE THREE PILLARS ARE:
Content: Conquer offers updated and applicable knowledge in the student’s work routine.
Teachers: Conquer has teachers who are executives of major companies in the market, experiencing firsthand what they bring to the classroom, making exchanges much richer and connected to reality.
Pirate Room - One of the settings from Conquer’s School in-person era.
Own methodology: Conquer values much more the student’s learning, offering the opportunity to apply in practice what is being taught.
The impact of Conquer School has been so significant in people’s lives that companies have started to seek the school as a strategic partner in the development of corporate training.
This is where Conquer In Company emerged, which, in just 2 years of operation, accounts for more than 1,000 companies assisted and more than 250,000 employees impacted.
“Companies began to understand that they needed to develop their employees to fill business gaps with skills that traditional education really does not prepare them for the market.
Google, L’Oréal, Coca-Cola, Deloitte, and other 1000 companies rely on Conquer to be their strategic partner in training their teams.”
Josef Rubin, Co-founder of Conquer Business School, recognized as the entrepreneur of the year 2019.
Conquer also integrates Tecnoparque, a municipal incentive for companies and science and technology institutions, developing digital platforms that favor the learning process, as well as the personal and professional development process of more people.
With 7 years in the market, Conquer has already generated a financial return in increased remuneration for students of over R$611 million, according to data from the Datacenso Group.
For the Business School, data like this only confirm that the mission of revolutionizing education by training professionals who make a difference in the market is being fulfilled.
Among its myriad innovations, VR.TEC.BR stands out as a revolutionary global solution, transforming virtual property tours into a socially immersive experience.
CORINFO’s technological journey commenced in 2004, marked by an unwavering commitment to cutting-edge solutions. As one of the early adopters in Curitiba Tecnoparque, the company secured project approvals from prestigious entities such as Sebrae, Fundação Araucária, and Finep, positioning itself as a pioneer in the city’s dynamic technological landscape and beyond.
In 2004, CORINFO revolutionized the industry by introducing Brazil’s first 100% online ERP/CRM in the SaaS model. Rodrigo’s strategic vision not only embraced cloud concepts but also paved the way for CORINFO’s future innovations.
Fueled by Rodrigo’s passion for technology, gaming history, and User Experience, CORINFO ventured into virtual realms with its spinoff, VR do Brasil. The success of the VRTOP simulator, the first VR do Brasil’s VR product, laid the foundation for Espaço VR, the largest virtual reality entertainment network in Brazil, solidifying CORINFO’s leadership in reshaping entertainment paradigms.
The challenges posed by the pandemic gave birth to the ARENA VR platform, the first player-vs-player game in Latin America to introduce the concept of shared virtual spaces. Rodrigo emphasizes, “Our goal
was to provide a platform for unparalleled interaction in virtual spaces, revolutionizing the gaming experience where players become an integral part of the game.”
In 2023, CORINFO innovated the architecture and construction sector with VR.TEC.BR. With the capability to explore virtual properties alongside others, sharing the same physical space, VR.TEC.BR achieved a unique global milestone, validated by Meta. Rodrigo underscores, “VR.TEC.BR redefines a new paradigm for virtual property tours, allowing people to navigate together, fostering a shared and much more immersive experience.”
At “Smart City Curitiba 2023,” CORINFO showcased its technological prowess with another virtual reality innovation. Participants at the municipality’s stand enjoyed a virtual tour for up to four people over Bairro Novo do Caximba, illustrating the potential of the VR.TEC.BR technology in urban development.
CORINFO’s journey epitomizes innovation, and VR.TEC.BR is a testament to its commitment to transformative experiences. The company not only helps shape Curitiba’s technological landscape but also sets global standards. With VR.TEC.BR, CORINFO enables people not just to view properties but to share the experience, creating a new dimension in social virtual interactions.
Rodrigo Mello, MSc First PVP VR game in Latin America Immersive and collective experience of visiting virtual properties Collective hot air balloon ride over the new Caximba neighborhood
Founded in 2016, the company’s mission is to solve the difficulty of accessing efficient rental guarantees in a country with over 15 million rented houses.
The company is present in more than 700 cities, closing a new contract every 2-minutes.
By introducing the use of credit card’ data in risk analysis and as a payment method for guarantees, CredPago has not only innovated but also democratized access to housing.
Traditional security deposits and guarantors often prove unfeasible for many Brazilians. CredPago’s response came in the form of a disruptive product, distinguished by its ease and low cost.
Its story is marked by strategic partnerships and rapid growth. By 2018, just two years after its inception, the company recorded an impressive figure of 10,000 contracts under management.
Validation came with selection for Endeavor’s Scale-Up and Scale-Up Fintech programs in 2019. That same year, CredPago expanded its influence with the inauguration of a new headquarters in Curitiba.
The resilience and adaptability of CredPago were tested and proven during the pandemic in 2020 when the company surpassed the milestone of 100,000 contracts issued and incorporated BTG Pactual into its corporate structure. In 2021, the merger with Grupo Loft further solidified its leadership position, impacting over 750,000 people with its lease guarantee solutions.
Among the innovations offered are electronic document signature and the contracting of lease guarantees without a guarantor, entirely online. “These products not only strengthen the relationship with real estate agencies and brokers but also expand the company’s reach, which continues to grow,” says Sandro Westphal, CEO of CredPago.
In the near future, CredPago is set to enhance its credit engine, integrating data from multiple bureaus with proprietary analytics to forge the market’s most sophisticated credit model. This advancement is expected to facilitate the approval of previously underserved customer segments. Additionally, the introduction of a novel collections system and the deployment of artificial intelligence models will significantly boost the team’s operational efficiency.
WITH OVER 33-YEARS OF HISTORY, CAST GROUP STANDS OUT AS A LEADING BRAZILIAN COMPANY IN INFORMATION TECHNOLOGY AND INDUSTRIAL AUTOMATION
Specializing in IT and TA consulting and solutions, it offers comprehensive services, including development outsourcing, applications, infrastructure, SAP solutions implementation, 4.0 industry and digital transformation.
Pelissari, one of Cast group’s companies, has a solid track record of over 20-years in the technology market, focusing primarily on ERP solutions. Specialized in the SAP market and the development of proprietary Digital Products, Pelissari plays a crucial role in offering innovative solutions.
This brief overview reflects the strength and seriousness of this group. With specialized and experienced consultants, Cast group delivers robust solutions recognized in the market, covering various business sectors, and complying with municipal, state, and federal regulations. Additionally, they provide advanced tools to boost the productivity of fiscal teams.
During the implementation of a project—whose client, for confidentiality reasons, cannot be mentioned—a significant transformation was witnessed. Manual processes were replaced, monthly delivery deadlines were drastically reduced, and ancillary obligations became fully compliant with fiscal requirements.
Before implementing the solution, a detailed requirements analysis was conducted, establishing precise planning and a well-defined schedule. The client’s main challenges were identified, including:
• Business team dedication: Maintaining daily operations while implementing significant changes is a challenge. The full collaboration of all involved was essential.
• Deep understanding of client scenarios: The companies invested time to thoroughly understand the business, identifying both positive and negative aspects. This thorough analysis allowed for transforming needs into opportunities. A solid Work Plan was created, establishing clear goals and success indicators.
At the project’s conclusion, the companies found that the implemented solution had a central focus on process automation. Parallel spreadsheets were eliminated, and the availability of high-quality information at any time ensured fiscal compliance. The implemented proprietary solutions optimized and made the client’s processes agile and accessible.
DATAPROM is a Brazilian company, headquartered in Curitiba/PR and has nine branch offices in Brazil, Colombia, and Peru. We were born in August 1988 from the creativity of engineers Marcos Olandoski, Alberto Abujamra and Carlos Perufo, who came together to develop innovative systems, capable of combining applicability and technology.
At this time, the context was the urban innovation in the city, thanks to the “Serete Plan”, a project that designed the structural roads that used by the BRT (bus rapid transit) – a transport model designed in Curitiba and later exported to hundreds of countries around the world. During that decade, DATAPROM began the development of the DP40 (traffic controller), which adapts the planning and the integration of different models of transport.
Since then, DATAPROM has maintained in your DNA the mission to develop intelligent solutions, capable of improving the people’s quality of life.
We develop traffic controller solutions that reduce traffic jams with automated adjustments in the time of traffic lights according to the vehicles flow. The DATAPROM “smart button” for pedestrians extends the time of green signal for people with reduced mobility. This solution received the Prince Michael International Awards (PMIRSA) -- the most important road safety award in the world.
For public transport, we implemented a pioneering way the complete management of the fleets and fare payments through the Electronic Ticketing System -- a robust and fully auditable solution. Furthermore, we developed the Intelligent Selective Priority for buses, giving the fleet greater operational speed, reducing traffic jams and pollution levels.
In the security field, we integrated Electronic Fencing in the cities. This solution helps prevent crimes, using intelligence and data crossing. We also control access for people and goods at airports and ports. DATAPROM implemented the project that guaranteed to the Porto de Paranaguá the status of the first Brazilian public port to achieve the International Code for the Security of Ships and Port Facilities (ISPS Code).
We have presence in the main capital cities of Brazil, such as São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Florianópolis, Belo Horizonte, Rio Branco, São Luís, Manaus, Goiânia, Cuiabá, Palmas, Vitória, Porto Velho, Brasília, Natal and in others in the Latin America.
We are always developing mobility and security solutions that effectively improve life in cities through technology and intelligence. Every year, we register innovative projects at Tecnoparque in Curitiba. An example of these projects is EMV (Europay, Mastercard and Visa) payment in the city’s public transport, a solution integrated by DATAPROM with bus ticket validators, which allowed all public transport passengers to pay securely with debit and credit cards directly at the bus turnstiles and bus terminals.
The story of DATAPROM is like this. It is mixed with the development of intelligent solutions that have contributed to cities like Curitiba, for example, being recognized as a smart city model for the world.
Over more than a decade, Contabilizei has been offering products and services that simplify and strengthen the work of entrepreneurs in Brazil. The company is established as the largest accounting company in the country and leader in starting companies processes and accounting management for legal entities. Created and headquartered in Curitiba, the company serves more than 50k customers and offers digital solutions connected to the largest team of accountants in the country, delivering a complete accounting experience quickly and securely.
Focusing on the needs of the Brazilian entrepreneurial market, the company innovated one more time, offering clients an accounting solution integrated with financial services. Contabilizei.bank is a solution that further simplifies the accounting processes and supports the one-stop-shop vision for micro and small entrepreneurs.
“The one-stop-shop concept supports the company’s idea of developing and offering solutions that allow our customers to meet all their needs in one place. By following the behavior of entrepreneurs since 2013, we have improved our ability to understand what really generates value for the public in terms of products and services”, explains Vitor Torres, CEO and founder of Contabilizei.
With this solution, Contabilizei was granted the certification from Curitiba Tecnoparque Program, which awards companies that support development and are innovative in the capital of the State of Paraná. This recognition emphasized innovation as a cornerstone of the company which, in alignment with the purpose of simplifying and strengthening the work of entrepreneurs in the country, guides the development of products and solutions that offer solid benefits for the business industry.
“Aiming to simplify processes and facilitate the entrepreneur’s daily work, the integrated corporate account is opened quickly at Contabilizei.bank, as we already have all the company’s documents. Also, sending bank statements is a process that has been centralized in one single location. We also added other services, e.g., tax collections, which are automatically debited from the account. This way, it is possible to create an integrated, seamless and transparent operation for the client, based on their real needs for greater convenience,” says Vitor Torres.
The company, driven by Curitiba’s innovation ecosystem, once again reinforces the commitment to the continued evolution of accounting services, providing tools that transform the business management. “We offer support for the entire entrepreneurial journey: registry, accounting
management, corporate current account management, tax collection, and automatic payments using debit or credit cards for greater convenience and easier financial management, among other resources to comply with government regulations. We are developing many other innovation projects and we are certain that we will continue to transform the Brazilian accounting and entrepreneurship scenario,” says Vitor Torres.
Strongly supported by human, technological and financial resources, the Seccional group is part of an innovation network with 16 companies operating in the most diverse areas, notably: telecommunications, lighting, energy, research and development, real estate, finance and the exclusive distribution and representation for Brazil of the Japanese tire brand Yokohama, among other brands of tires and automotive accessories.
After investing since 1976 in innovative projects showing good results, it institutionalized a network of companies, concentrating its efforts in this area on partners: Seccional Brasil S.A., DigerSul Comércio Ltda and Guacemmi Participações Aárias Ltda.
In addition to sharing back-office operations such as finance, accounting, information technology and human resources in its CSC - Shared Solutions Center, the group provides group companies with its own laboratory, network of researchers from official institutions, legal support for manufacturing of Invention Patents before the World Intellectual Property Organization WIPO and in some cases carrying out the assignment or licensing of rights to their patents and technologies.
The high degree of innovative activity in the Innovation Network is proven by the dozens of patents granted to the network’s companies and their professionals, as well as the success in the market with satisfactory financial results.
Ensuring competitive advantages, fostering business opportunities, introducing new products and optimizing processes. When it comes to innovation, startups serve as crucial partners for propelling progress in the automotive sector. In this scenario, those who stand out are the ones helping dealerships identify opportunities to enhance the customer experience while adapting to market trends. As a leader in digitizing the automotive market in Brazil, Dealersites plays a fundamental role as an innovation lab. The development of digital solutions translates into relevant technologies aimed at enhancing operations, reducing costs and maximizing the financial return of companies.
Founded in 2015, Dealersites started in the city of Curitiba, the capital of Paraná that is recognized as one of the smartest cities in the world. Since then, the startup has established itself as a benchmark in the digitization of the automotive market. With a client base exceeding 1,800 nationwide, the company is dedicated to enhancing the consumer experience by strategically investing in digital marketing to optimize conversion rates at dealerships. “We are the primary choice for automotive dealerships in Brazil. What we have successfully accomplished in the sale of brandnew cars is now solidifying for motorcycles, used vehicles and trucks, underscoring our authority in the automotive segment built over the years”, explains the startup’s CEO, Cesar Cantarella.
By offering innovative solutions aimed at digitizing dealerships and facilitating online sales, the Brazilian startup is dedicated to driving the digital transformation and reinforcing commercial connections. These efforts align with changes in consumer behavior, as there is a 34% increase in interest in purchasing automobiles online, according to data from Dealersites comparing the periods from January to October 2023 and 2022. Therefore, its differentiator lies in creating digital platforms entirely dedicated to the automotive sector, boosting sales performance and providing analysis and data integration. Additionally, the company stands out for its SEO work, ensuring client visibility on search engines, and for offering digital marketing indicators, such as analytics metrics, that support strategic decisions and business initiatives.
Driven by positive results, Dealersites has ambitious plans. After a 93% growth during the pandemic, the company follows a meticulous plan, incorporating cutting-edge technologies and maintaining a focus on the consumer experience in dealerships. One of the strategies to achieve positive outcomes is the expansion into markets that have also undergone reconfigurations during the crisis, encouraging businesses to increasingly embrace online sales. “Not only cars need to be more technological, efficient and sustainable, but it’s also time to digitize the sales process to provide new and engaging experiences”, concludes Cantarella.
Doctoralia is the largest health platform in the world. With the global mission of making the healthcare experience more human, it is present in 13 countries with a marketplace that allows scheduling and evaluation of medical appointments, a SaaS system (Software as a Service) aimed at optimizing the management of clinics, flow of patients and carrying out teleconsultations, electronic medical records, digital prescription, scheduling center, among other services that aim to improve the patient’s journey.
Cadu Lopes, CEO
The company is part of the Docplanner Group, made up of more than 2,700 people distributed across offices in Warsaw, Barcelona, Istanbul, Rome, Bologna, Mexico City, Bogota, Curitiba and Rio de Janeiro. The group is responsible for serving 55 million patients and processing more than 15 million appointments per month. It currently has more than 2 million healthcare professionals at its base, with a total of 10 million patient evaluations.
Doctoralia has been in Brazil since 2012, providing services remotely from Spain. It opened its first office in the city of Curitiba, in June 2017. In 2022, the company announced the acquisition of Feegow Clinic, a
leading clinic management software, based in Rio de Janeiro, forming a team of approximately 700 employees, with representatives in the main Brazilian capitals and cities. With the merger, the most complete management software on the market gained visibility on the largest healthcare marketplace in Brazil, becoming a unique and unprecedented solution.
Doctoralia Brasil has more than 700 thousand health specialists in its database, has 33 million patient accesses on the marketplace; 26 million unique users and 6 million appointments scheduled monthly. To expand the reach of the service, it also makes the mobile application available to patients.
Cadu Lopes, CEO of Doctoralia in Brazil, Peru and Chile and Feegow Clinic, explains that, “with the patient at the center of our services, Doctoralia’s main objective is to reduce pain time and improve the healthcare experience through technology and process digitalization. We believe that, by automating bureaucracies and making the healthcare journey more intelligent, efficient and humane, professionals have more time to dedicate themselves to what really matters: their patients.”
For more information about Doctoralia visit our global website:
Through the years, the company has not only established itself as a leader in the sector but has also actively shaped the field of territory mapping and modeling with a series of groundbreaking technologies.
In 1990, Engefoto began developing software for georeferencing, aiming to master new geolocation technologies such as GPS. The initial programs focused on coordinate conversion and GPS Network Adjustment.
Starting in 1992, the company ventured into developing its first Phototriangulation adjustment application and digital Orthophoto generation. By 1994, Engefoto became one of the first Brazilian companies to master digital orthophoto technology.
In the 2000s, Engefoto revolutionized the Brazilian geotechnology market with GeoCompiler, a Digital Stereocompiling software enabling feature collection from aerial images. Simultaneously, the company began developing the Landrunner Mobile Mapping System, integrating digital cameras, centimeter-precision Inertial Navigation System (INS), and odometer (DMI).
During the 2010s, Engefoto reinforced its commitment to technological innovations, with a particular focus on drones. The development of SkyHover, a drone-based photogrammetry system, expanded the capabilities for capturing aerial images, providing high resolution and precision. In 2012, the company joined Tecnoparque, a Curitiba City Hall program, with the pioneering Landrunner Mobile Mapping System project, generating georeferenced images in 360°. This project, initiated by the company in the 2000s, played a crucial role in accrediting Engefoto in the Tecnoparque program.
In the subsequent years, Engefoto introduced an innovative technique for generating synthetic images, combining various digital sensors. This
resulted in the creation of synthetic cameras such as the RGBN Doppia in 2014 and an Oblique System in 2019.
Engefoto has recently showcased its commitment to innovation with the RGB Stretta and RGBN Venti cameras in 2020 and 2021, respectively. The 2023 launch of the Doppia100 oblique RGBN camera further establishes Engefoto as a leader in geotechnology.
Therefore, with a consistent history and an unwavering pursuit of innovation, Engefoto stands out as a fundamental pillar in the Brazilian geotechnology landscape, playing a significant role in the ongoing progress of national territory mapping and modeling.
With a history that spans three decades, Esfera Informática establishes itself as an institution committed to excellence, with advanced technologies and innovation as its fundamental pillars. Certified by MPSBr, the company constantly improves the development of software and services, aligning itself with internationally recognized standards.
At the corporate core, the incessant search for excellence goes beyond technical expertise. Our team, guided by an intrinsic culture of commitment, is tirelessly dedicated to delivering extremely highquality tools. We place the end user at the center of each project, prioritizing their experience with meticulous attention to usability. This approach, combined with the company’s tradition and certification, reflects the collective commitment to providing efficient software and exceptional experiences that exceed expectations.
In addition to its solid technical expertise, Esfera Informática stands out for its customer-centric approach, cultivating solid and lasting partnerships. The company understands the essentiality of respect for the customer and believes in the importance of walking side by side with its partners to achieve mutual success.
When exploring Esfera Informática’s solutions, customers can expect more than a simple provision of services. The company is deeply committed to shaping the future of technology in a visionary way, seeking to not only meet, but exceed the market’s constantly evolving expectations.
Esfera Informática invites you to discover how tradition, innovation and commitment to partnership are the foundations that define your successful journey in the world of technology.
Technological solutions: transforming challenges into innovation
Esfera Informática’s extensive portfolio constitutes clear testimony to its extraordinary versatility and exemplary ability to adapt to the constantly evolving demands of the market. By covering several areas of activity, the company demonstrates remarkable prowess in dealing with the complexity of the current business scenario. This diverse material, in addition to reflecting the breadth of knowledge, also highlights its unique capacity for innovation and excellence on several fronts. The 34-year tradition not only reinforces its technical competence, but also underlines the maturity and reliability achieved over time.
S.A. was founded in 1969 as a privately held Brazilian company. Acting as a consulting firm, ESTEIO mainly focuses on the development of projects, services and research in infrastructure and Geomatics engineering as well as mapmaking.
In 1979, ESTEIO was officially recognized by the Brazilian Ministry of Defense as an “A” category company, capable of realizing the entirety of its cartographic portfolio, from aerial images to final printed maps. In 1995, ESTEIO purchased its first analytical processing system for orthophoto, and, nowadays, ESTEIO incorporates global state-of-art photogrammetric equipments for this purpose. Flying its own fleet of aircrafts, ESTEIO began a new era in 2001, as a pioneer in using LiDAR systems for LASER Scanning, such as the ALTM 2025 equipment manufactured by the Canadian company Optech. In 2006, ESTEIO was the first Brazilian company to employ the ADS 40/52, 80, and 100 family of large format digital aerial sensors with push broom technology. Concurrently, ESTEIO also performed LiDAR surveys with the newest Hexagon-Leica ALS50-II MPiA LiDAR systems. More recently, in 2022, ESTEIO began to operate the first hybrid sensor in Latin America, a Hexagon-Leica CityMapper H2 equipment, which combines a nadir and oblique medium format digital aerial cameras with a LiDAR sensor with a 2MHz operation frequency.
This pioneering spirit has awarded ESTEIO its recognition as one of the largest aerial survey and mapmaking companies in the country.
ESTEIO also operates its own Mobile Mapping System (MMS) for collecting geospatial data, with road inventory and asset management purposes as well as “DigitalTwins” applications for the urban environment.
Regarding geotechnical prospecting, ESTEIO works with non-invasive investigation technologies, such as PCM (Pipeline Current Mapping) for locating and verifying pipeline integrity, GPR (Ground Penetrating Radar) for subsoil stratigraphy and investigation, SBP (Sub Bottom Profilers) for subsoil investigation in submerged areas, DCVG (Direct Current Voltage Gradient) for locating and investigating buried structures, and Multibeam Echosounder equipment to for developing bathymetry services on shallow waters.
ESTEIO has an engineering division responsible for developing geometric designs for highways, railways, airports and FEED (Front End Engineering Design) for pipelines. The company is also experienced in monitoring and managing the construction of highways and in operating special highway scales – made for controlling heavy traffic that could damage the pavement – and speed cameras.
ESTEIO is also associated with the Brazilian companies VER RODOVIAS Ltda and ETT - ESTEIO Tecnologia em Trânsito Ltda. These partnerships are meant to maintenance management technology on highways and urban environments, including the installation and operation of speed camera systems on highways and urban streets, the operation of special vehicles with integrated sensors to evaluate and measure road geometry and pavement integrity, and the development of software for traffic analysis, traffic control and automated road panels.
Our company, ESTEIO ENGENHARIA E AEROLEVANTAMENTOS S.A., was born in Curitiba and has evolved with our beloved city. In over 50 years of existence and innovations, it remains committed to fully meet quality, safety and environmental requirements for its customers, seeking excellence in the performance of all services,”
— Carlos Valério Avais da Rocha, President and CEO.
esteio.com.br
Mobile Mapping System showing old Avenida das Torres environment in LiDAR cloud Map production using 3D Photogrammetric workstations Carlos Valerio Avais da Rocha, CEO and President of ESTEIO Engenharia e Aerolevantamentos S.A. ESTEIO
ETT (Esteio Tecnologia em Trânsito) has focused on technological development since 2007, with the aim of protecting lives and providing solutions tailored to the needs of its customers. As part of the Esteio Group, headquartered in Curitiba, it currently has more than 400 employees, reaching markets such as Brazil, Argentina, Paraguay, Bolivia, Portugal, Peru and Nicaragua.
ETT promotes intelligent integration with local needs, enabling agile, safe and accurate traffic management.
Emphasizing innovation and practicality, ETT is a developer, manufacturer and player. Through partnerships with major international brands, ETT has gained a significant competitive advantage, establishing a differentiated position in the national and international market, in addition to promoting efficient solutions in ITS (Intelligent Transportation Systems) such as speed enforcement (Radars), variable message signs (VMS), electronic security system (CCTV-OCR), traffic signal controllers, high-speed weighing system (HS-WIM), traffic analysis stations (EAT) and operation control centers (CCO).
Being present in a Smart City like Curitiba constantly inspires ETT to invest in its ITS solutions, which are advanced technological solutions that improve traffic management and mobility, reduce traffic congestion and facilitate rapid responses to accidents.
For our beloved Curitiba, ETT created S.I.M., an integrated traffic management system that monitors the main roads, incorporating all control center systems and equipment, along with 146 video detection traffic analysis points, 74 CCTV cameras, 622 public transport monitoring cameras, 92 bus prioritization points, 694 variable message boards at bus stops, 30 large variable message boards and 750 PDAs for monitoring traffic and public transport.
ETT carries the protection of life in its DNA, and its smart projects and solutions are focused on this ideal, which makes ETT a pioneer in several systems and, thus, stands out in promoting solutions for small and large cities in Brazil and the world.
ett-transito.com.br
For over two decades, Ewave, an Israeli technology powerhouse, has been at the forefront of innovation, leveraging the dynamic tech ecosystem that Israel has become synonymous with. Established in the heart of one of the world’s largest technology hubs, Ewave has consistently delivered cutting-edge solutions, contributing significantly to the global technological landscape
Founded more than 20 years ago, Ewave has been a trailblazer in the realm of technology, continuously pushing boundaries and introducing disruptive innovations. With Israel being a hotbed for technological advancements, the group has harnessed the vibrant energy of the local ecosystem to stay ahead in the ever-evolving tech domain.
Having expanded its footprint globally, Ewave has been a prominent player in Brazil for the past 18 years, leaving an indelible mark on the nation’s technology landscape. During its tenure in Brazil, the group has successfully catered to over 100 clients, demonstrating its prowess in delivering tailor-made solutions to diverse industries. Ewave’s commitment to excellence is underscored by the fact that it has engaged with more than 3000 professionals, fostering a culture of expertise and innovation.
In the fast-paced world of technology, Ewave remains dynamic and forwardthinking, driving growth and evolution. The group is currently in an exciting phase of expansion, actively bridging the gap between Israel and Brazil by importing a myriad of innovative and disruptive technological solutions. This strategic movement not only aligns with the global trend of collaboration but also positions Ewave as a key player in facilitating the transfer of groundbreaking technologies from Israel to Brazil.
For the year 2024, the company’s Strategic Planning plans to focus on the following lines of action:
Solution with Artificial Intelligence in controlling and tracking cargo in any mode/ transport
Solution with Generative Artificial Intelligence in Customer Control and Treatment (OmniChannel) with integrated Chatbot with access and use of any and all documentation available in the company
Solution with Artificial Intelligence in the Management of Hospitals and Medical Clinics
And, of course, it will continue to operate with its flagship product, the allocation of Professional labor, especially in the IT area.
In conclusion, Ewave stands as a beacon of innovation within the Israeli technology landscape. The group is poised for continued success as it spearheads the infusion of groundbreaking technological solutions into the Brazilian market.
ewave.com.br
Exati is a Technology company with over 10-years experience in innovative software solutions for cities and the companies that serve them, from caring for public spaces to managing Public Lighting. The main goal of these solutions is to improve citizens’ lives and make every stage of public services more efficient and agile.
Curitiba is one of these cities benefiting from Exati’s software. Globally known as a sustainable and smart city, the municipality has been using the platform to manage Public Lighting since 2015.
“We started by directly serving Curitiba’s City Hall in 2015. Since 2023, we had begun serving the city through the winning concessionaire of the PPP (Public-Private Partnership) bid. It has been 8-years of hard work to optimize all processes related to Public Lighting management. We assist from call reception to field service dispatch. We also support in generating reports and indicators for a comprehensive understanding of municipal operations,” explains Dênis Naressi, CEO of Exati.
Another highlight in the Exati and Curitiba partnership is the support in demonstrating results to independent verifiers, ensuring the credibility of public service. The software features user-friendly reports and dashboards that facilitate access to comprehensive data.
And the future promises to be even brighter in Curitiba. The company responsible for Public Lighting is replacing all old bulbs with LED bulbs. Where does Exati come into this process? By helping manage the processes in an organized manner to achieve established goals.
Presence in other Brazilian capitals:
In addition to being present in the most sustainable capital on the planet, Exati Tecnologia is active in another 600 Brazilian cities, including 9-capitals, spread across 21 states.
The software has become crucial for companies and cities to improve residents’ day-to-day lives. The benefits are so significant that Exati is in the process of expanding its operations to other countries. Since 2022, the company has established contracts in Chile and Mexico.
“Our motto is ‘Always Ahead’ because, from day one, we’ve envisioned software that goes beyond basic management. We aim to increasingly offer technologies so that cities stay ahead of their time and provide residents with the best possible services,” says Andre Mariano, CTO of Exati.
Andre Mariano, CTO
Founded in 2006, Fbits was born in Curitiba, the capital of the state of Paraná, located in the southern region of Brazil, as a result of the Tecnoparque program, which drives innovative local projects. Curitiba is a reference in innovation and was recently elected the Smartest City in the World.
Initially, Fbits focused on software creation, but four years later, cofounders Tiago Girelli and Rodrigo Schavini began targeting a new and highly promising market: e-commerce. The strategy was a success, and after expanding its operation, focusing on medium and large-sized clients, in 2016, Fbits was acquired by LWSA (formerly Locaweb Company), one of the largest technology companies in Brazil, to become the e-commerce platform for the group’s major businesses. In 2023, LWSA launches Wake, a brand that unifies six M&As of the company, to offer a global and efficient solution for e-commerce of major market players, with Fbits (now Wake Commerce) as the group’s enterprise e-commerce platform. “Being acquired by LWSA’s e-commerce unit was a sign that all the years of work were recognized,” says Tiago Girelli, co-founder of Fbits and current Commerce General Manager at Wake.
Wake Commerce is a flexible, high-performance e-commerce platform capable of providing a fast and secure shopping experience for consumers with scalability. It also offers native integration between physical and
digital retail (OMS - Order Management System), transforming any physical origin point into a digital inventory, maximizing sales.
Today, Wake Commerce has offices in Curitiba and São Paulo, with clients from various market segments and a team with extensive technical knowledge in retail technology, led by professionals with a rich history in the market, deeply understanding the challenges of business digitization. Wake Commerce is part of the solutions ecosystem of Wake, a Brazilian company with over 700 employees, which also includes Wake Experience, a solution that transforms data into experiences through behavioral intelligence; and Squid by Wake, a data-driven influencer marketing platform that connects brands and digital influencers.
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Tiago Girelli, co-founder of Fbits and current Commerce General Manager
With a history spanning over three decades, Forbiz Business Software has consistently pioneered innovation and excellence in the business landscape. Strategically located in Curitiba, the company has established itself as the Diamond Distribution Channel for the esteemed Senior Sistemas, reaffirming its dedication to delivering solutions that not only enhance productivity but also yield tangible outcomes for its clients.
Specializing in a spectrum of solutions, ranging from Human Resources to Logistics, Forbiz sets new industry standards by streamlining processes, reducing costs, and optimizing return on investment. Embracing an innovative approach, the company provides a comprehensive suite of systems, including Enterprise Resource Planning (ERP), Human Capital Management (HCM), logistics, security, Business Intelligence (BI), and Business Process Outsourcing (BPO), thereby ensuring a high level of operational efficiency.
Throughout its illustrious journey, Forbiz astutely identified emerging demands that led to the inception of two sibling companies. Addressing the escalating need for HR outsourcing, the first venture resulted in the establishment of SellUp. Subsequently, the company structured a dedicated development and services group, giving rise to Getjob. This evolutionary process reached its pinnacle in 2023 with the inauguration of Forbiz’s new headquarters, an immersive and collaborative space
designed not only for its internal operations but also to foster external synergies.
Featuring three state-of-the-art meeting rooms and an auditorium, the new headquarters functions not just as a venue for internal events but also as a collaborative space available for clients to host their own gatherings. This initiative is a strategic move to deepen relationships with clients and contribute to the advancement of Curitiba’s innovative ecosystem, while concurrently fostering the growth of professionals in the field of Human Resources.
Forbiz Business Software transcends the conventional definition of a corporate entity; it is a dynamic environment that embodies an unwavering commitment to innovation, excellence, and the creation of a more connected and collaborative business community. The inauguration of the new headquarters not only signifies a pivotal chapter in Forbiz’s history but also solidifies its role as a trailblazer in shaping a more dynamic, interconnected, and prosperous business future, where innovation and excellence continue to be at the forefront of its endeavors.
forbiz.com.br
Founded in Curitiba, PR, Brazil, in 1997, Genialnet, a technology company specializing in food service management, has been standing out in the market by offering innovative solutions that help businesses improve efficiency and productivity in their daily operations.
The founder, José Emilio Starepravo, a computer engineer with over 30-years of experience in the technology field, decided to establish the company with the goal of developing solutions that could assist food-related businesses in growing and evolving through simplified process management.
The first solution developed was the Genial software, featuring the Operational module, a complete system that aims at organization, food waste reduction, and results. Genial offers a wide range of functionalities, ranging from menu planning, inventory control, order management, financial management, invoice issuance, to sales transactions.
Over time, additional modules were developed to further enhance the tool. Among them are the Financial, NF-e (Electronic Invoice), MD-e (Electronic Document), MDF-e (Freight Document), Supplies, and POS (Point of Sale) modules.
As a result, Genialnet quickly secured a leadership position in the technology segment for food service, serving clients throughout Brazil.
In 2009, the company launched COTAPED, an innovative online quotation tool that revolutionized the purchasing processes in the meal sector. It facilitated real-time information access between suppliers and buyers, streamlining and modernizing the purchasing workflow.
This tool has been a great success among Genialnet’s customers, due to the possibility of comparing supplier prices and making purchases quickly and efficiently, helping hundreds of companies to optimize purchasing flows and make better negotiations, thus obtaining a reduction in raw material costs. This product remains in continuous evolution.
COTAPED works as follows: Companies register their purchase needs in the system. The system then sends the requests to registered suppliers. Suppliers respond with their price proposals through a link, automating the quotation process, and reducing the rework of buyers.
In addition to being a company known for innovation and a constant pursuit of solutions to meet the needs of food service businesses, Genialnet is also an example of how technology can be leveraged to support the sustainability of these businesses, enhancing efficiency and productivity.
Gestran, headquartered in the innovative and progressive city of Curitiba, stands as a remarkable example of innovation and efficiency in the fleet management sector. Founded in the vibrant capital of Paraná, the company has made its mark in both the Brazilian and international markets.
Since its inception in 1999, Gestran has established itself as a leader in developing solutions for efficient fleet management. Its portfolio includes advanced software that facilitates vehicle administration, maintenance control, and resource management, significantly contributing to cost reduction and enhanced operational efficiency for its clients.
Gestran’s culture of innovation is evidenced by its continuous investment in research and development. “Our goal is to provide cutting-edge solutions for the transportation sector, with a special focus on fleet management, ensuring efficiency and sustainability,” states Paulo Raymundi, highlighting the company’s commitment to constant innovation.
Located in Curitiba, Gestran benefits from an ecosystem conducive to technological innovation. The city, famous for its pioneering initiatives in urban planning and technology, offers an environment ripe for the growth of tech companies, and Gestran leverages this atmosphere to boost its growth and innovation.
In addition to its strong presence in the Brazilian market, Gestran has expanded its operations to the international scene, taking its innovative solutions beyond Brazil’s borders. This international expansion is a testament to the success and relevance of its solutions in the global fleet management sector.
In summary, Gestran is an excellent example of how innovation and efficiency can drive success in a competitive sector like fleet management technology. With its roots in Curitiba, Gestran demonstrates the potential of innovative cities in fostering disruptive and sustainable businesses.
Founded in 2015 in Curitiba, Go On Associated is an IT consultancy focused on providing business management solutions through digital transformation. With a track record of 8 years and a highly experienced team, Go On has more than 100 dedicated employees, making it the largest Oracle JD Edwards ERP consultancy in the country.
The company centers its expertise on two complementary business units, both focused on offering technological solutions to the corporate market. In the first field, Go On works on complex projects involving Oracle’s renowned global ERP, JD Edwards, offering implementation, migration, process improvement, customization, integration, and project management services.
The other line of business highlights Go On’s innovative vision. Aiming to offer customized technological solutions, the company seeks to stand out from its competitors by combining extensive knowledge of business processes (such as finance, distribution, manufacturing, inventory management, Brazilian tax processes) with great expertise in advanced technologies, such as AI, Big Data, facial recognition, RPA, and many others. This results in high value-added products and services for those clients who seek innovation as a means of transforming their businesses and tailor-made solutions. The company also acts as an Oracle Cloud ERP implementer and has an exclusive portfolio of complementary financial products.
The company recently entered into strategic partnerships with leading global technology companies, such as Oracle and UI Path and was approved in the Microsoft Founders Hub program.
Go On focuses on the Enterprise and Middle Market. It operates in several industries, such as: pharma, equipment, telecommunications, food, transportation, services, consumer goods, and stands out in the agribusiness sector, with a broad portfolio of solutions, and its internal structure is designed to cultivate long-term relationships with customers.
Also, its client portfolio includes global and local leaders like: Cargill, Biolab, Martin Brower, Honda, Vivo, Electrolux, Arcor, Baxter, Pernod Ricard, Otis, HMY, Edwards Lifesciences, and many others.
Recently, the company was admitted into the municipal Tecnoparque program (an incentive program designed to encourage innovative hightech companies). By submitting a roadmap of projects for the development of financial products in the cloud, some of them focused on Oracle Cloud and others on any kind of ERP, Go On was approved for the prestigious Tecnoparque program, reaffirming its position as an innovative company in the consulting industry.
The commitment to excellence in delivery and the ongoing search for innovative solutions position Go On Associated as an inspiring reference in the country’s IT consultancy market.
Tel: +55-41-3029-3336
Email: Comercial@Gocn.com.br Goonassociated go-on-associated
Horus Solutions is a national company that stands out as a specialist in information management solutions. Since its foundation in 1995, Horus has played an important role in the business scene, offering excellent services throughout the national and international territories.
As an official partner of leading software companies such as SAP, IBM, Oracle, Quest and Microsoft, Horus has established a solid reputation as a reliable and innovative partner. Its strategic collaboration with these renowned manufacturers places the company in a unique position to offer customers the most advanced technological solutions available.
Horus’ presence covers several sectors of the economy, demonstrating its versatility and ability to adapt to the specific demands of each segment. Whether in industry, commerce or services, the company stands out for its scope and positive impact on information management processes.
information management market. Over the years, the company has evolved to meet growing technological demands, always committed to providing customers with solutions that drive the success of their businesses.
Falcon, an innovative and exclusive solution from Horus Solutions, transcends traditional database environment monitoring activities. This solution provides companies with agility and security, adapting to the Database environment while providing accurate and secure information, as well as metrics based on continuous learning.
The database environment is fully monitored by the Falcon Agent, which, through metrics, allows consultants to act proactively with both preventive and corrective measures. This allows teams to focus on essential activities related to their business, while Falcon ensures the integrity and performance of the data environment.
The Horus team is made up of highly qualified, experienced and certified employees, guaranteeing a high standard of technical knowledge and expertise. These dedicated professionals are essential for delivering highquality services in all areas of the company’s operations.
The constant search for innovation and excellence has been a hallmark of Horus Solutions, consolidating its position as a reference in the national
Established over two decades ago, has become a prominent Scientific and Technological Institution (ICT). Renowned for providing diagnostic solutions to both public and private health sectors, IBMP has a rich portfolio of diagnostic tests and is dedicated to the development of cutting-edge technologies. This development occurs independently and through collaborative efforts, with a constant focus on innovation.
The institution is also actively engaged in the discovery and application of therapeutic molecules for chronic degenerative diseases. Its operations span applied research, technological development, innovation, and industrial production. IBMP boasts a state-of-the-art facility of 2200m², certified in Good Manufacturing Practices (GMP), alongside an additional 1500m² dedicated to Research & Development and innovation.
IBMP’s prowess in science, technology, and innovation is not just attributed to its advanced laboratories and equipment but, more importantly, to its highly skilled team. This team encompasses professionals in Management, Production, Quality, Technological Development, and Health Innovation. The technical staff includes approximately 170 employees, with over 50 holding master’s and Ph.D. degrees.
A core value of IBMP is its commitment to life, which is evident in its efforts to leave a better planet for future generations. Its dedication to sustainability is genuine; through its actions and engagements, IBMP demonstrates responsibility for the impacts of its activities. The institution has been steadfast in its mission to deliver biotechnological solutions that enhance health and social well-being. This commitment has earned it recognition for its contributions to society.
“IBMP
carries in its
DNA the challenge of delivering biotechnological solutions that ensure a better quality of life. To achieve this, we believe in fostering an innovative environment across all sectors, creating value at every stage of our work.”
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Starting IBO Engineering S.L., established in 1998 in Barcelona, specializes in automotive design and engineering.
Over the years, IBO Group has expanded its services to renowned companies such as SEAT, VW, Audi, Ford, Nissan, Suzuki, Mercedes-Benz, Chrysler, SMP, PlasticOmnium, Faurecia, Simoldes, and more. While the primary focus is on the automotive industry, IBO is versatile and can work in various industrial sectors, including trains, buses, and motorcycles. With approximately 280 qualified employees, the multi-functional team is proficient in Spanish, Catalan, English, German, French, Portuguese, and Italian.
As part of the IBO Group, the company operates across Europe, North America, and South America, offering direct attention to projects. The cutting-edge technology enables the development of innovative engineering solutions for various vehicles, maximizing project potential. IBO collaborates on conceptual design and digital modeling, merging technical innovations with brand-specific styles.
IBO’s involvement spans from initial design to the production phase. They excel in concept design, creating a seamless interface between user and product. Surface design (CAS) involves developing complete virtual models, meeting aesthetic and technical requirements. The 3D digital modeling (A-Class Surfaces) ensures optimal solutions between design intent and technical specifications.
In lighting, IBO crafts its brand or product image from the conceptual phase to manufacturing, providing support throughout the development
process. Visualization services include realistic renders, animations, and scenarios for projects. IBO employs top-tier render engines and specialists to create photorealistic environments.
In engineering and component development, IBO specializes in external and internal finishes, car body development, and metal components for the automotive sector. They offer comprehensive support in the homologation process, preparing documentation for official certificates.
Expanding into the South American market, IBO established Ibo do Brasil in Curitiba in 2006, with know-how transfer. Today over 60 professionals, Ibo do Brasil provides CAD projects, engineer solutions for the automotive market, offering consulting services in project management, product engineering, injection molding, and industrial engineering. As a preferred partner for development, IBO do Brasil collaborates closely with customers and system suppliers, delivering customized solutions for the automotive industry.
The company has collaborations and agreements in the field of technical education, including the coordination of the Master’s program in 3D Automotive and Product Digital Modeling at ELISAVA school in Barcelona.
Ideris was born in Curitiba, the capital of the state of Paraná, located in the southern region of Brazil, in the year 2017. The company is the result of the Tecnoparque program, which drives innovative local projects. Curitiba is a reference for innovation in Brazil, and in 2023, it was recognized at the Fira Barcelona awards during the Smart City World Expo Congress as the World’s Smartest City.
With just over six years of history, it was founded by Alessandro Silveira. Ideris is an integration hub for managing marketplaces. Among its key features are inventory control, mass ad posting, competitive analysis, multi-account support, label printing, and other functions to cater to different types and sizes of businesses.
The company was acquired by LWSA (formerly Locaweb Company), one of Brazil’s largest technology companies, in 2020. However, since 2023, Ideris has been integrated into Wake, an ecosystem of solutions by LWSA, bringing together six brands to provide a global and efficient solution for e-commerce and major market players.
Ideris currently handles about 10% of Brazil’s e-commerce, with over 60 million ads processed on the platform. Therefore, it is considered the largest marketplace integrator in Brazil. In 2022 and 2023, the company was elected the Best Technological Partner of Mercado Libre for two consecutive years. Mercado Livre is the
leading technology company in Latin America, specializing in e-commerce and fintech solutions. Ideris also holds top certifications on major Brazilian marketplaces, including Mercado Livre, Via, Magalu, Amazon, and Shopee.
In recent years, Ideris has launched numerous features, integrations, and improvements that have significantly advanced the system in terms of technology. The focus of these features has been on ensuring the platform’s high security.
Ideris has maximum Pentest (intrusion testing) protection and is one of the most secure marketplace integrators in Brazilian e-commerce.
Currently, Ideris has offices in Curitiba and São Paulo, serving clients from various sectors. The company boasts professionals with a rich history in the market and the necessary expertise to tackle significant market challenges while staying abreast of key insights to facilitate growth for businesses looking to go beyond.
Tel: +55 -41-4042 8373
Email: Contato@ideris.com.br
iderislab
Ideris - Hub para Marketplaces
ideris.com.br
in 2011 as an academic initiative, the company boasts a group of three PhDs and one Master’s graduate leading a team of over 20 professionals dedicated to animal health research.
Over the past decade, Imunova has been serving as a Contract Research Operation to over 180 companies across 17 countries, spanning the entire poultry supply chain as well as other livestock and pets.
With a portfolio comprising more than 300 diverse analyses in immunology, microbiology, molecular biology, intestinal health, and oxidative stress, Imunova seamlessly conducts or complements studies conducted both nationally and internationally. Operating from its state-of-the-art isolator center, the company facilitates experiments that, elsewhere, might require joining efforts of up to four different research centers. This consolidated approach not only streamlines the process but also ensures the highest quality information in accordance with scientific methods.
Adhering to rigorous scientific standards, Imunova has become the go-to destination for vaccine studies, biological tests of feed additives, adsorbents, antibiotic substitutes, probiotics, prebiotics, symbiotics, plant extracts, phages, and more, consistently producing high-quality information. Indeed, clients often publish results obtained with Imunova in scientific journals.
The insights provided by Imunova have played a pivotal role in guiding the development and positioning of over 100 products, some of which have achieved global circulation. The company’s Research and Development team has successfully introduced more than 10 different products, with one already launched globally by a major multinational in animal health.
Imunova’s product range includes diagnostic systems, biomarker detection, laboratory kits, and immunomodulators, reflecting its commitment to advancing the field of animal health through cutting-edge biotechnological solutions.
IMUNOVA
Founded under the visionary leadership of Paula Fernandes de Siqueira Machado, Intecso emerged in response to the challenges encountered in research and development within the feed industry. Motivated by her passion for innovation, Paula spearheaded the development of disruptive industrial processes in the soybean processing chain. Recognizing the obstacles and needs of the agribusiness market, she identified an opportunity for innovation beyond the confines of the soy industry. This led to the creation of Intecso, a pioneering company that hosts an all-in-one laboratory to manage the complexities of coordinating multiple laboratories for comprehensive quality assurance standards, product studies, and the development of processes and products.
Commitment to Quality and Markets: Choosing Intecso ensures more than just a laboratory; it guarantees comprehensive solutions tailored for both the export and Brazilian markets. Our dedicated commercial and technical team is poised to interpret reports and address inquiries, showcasing our commitment to method adequacy, quantification limits, and deadlines. This dedication underscores our promise to provide bespoke solutions that cater to specific needs.
Origin and Growth: Founded with a focus on providing rapid and efficient analyses for Brazilian commodities, Intecso swiftly gained prominence in the export market. Collaborations with major agribusiness players and the prestigious ABNT NBR ISO/IEC 17025:2017 certification highlight our commitment to quality. Additional certifications from GAFTA, FOSFA, GMP+, and MAPA further solidify our position across sectors such as grains, processed foods, and animal feed products.
Comprehensive Services: Distinguishing itself as the most comprehensive in the market, Intecso’s laboratory houses nine distinct departments, offering a diverse range of over 3000 analysis tests—all conveniently available in a single location. This ensures agility at every stage of the process, with our laboratory proficiently processing more than 100 different types of products daily.
Efficient Logistics: Our strategic Logistics department facilitates daily collection routes, ensuring swift sample transport within one business day. Proximity to airports and ports enhances our efficiency in this crucial aspect of the analysis process.
Innovation and Contribution: Through an innovative approach, our company has pioneered industrial processes aiming to efficiently repurpose agribusiness waste into valuable resources. Moreover, we have developed innovative methods for detecting and decontaminating agricultural products, ensuring both food safety and quality. These groundbreaking initiatives have led to the acquisition of several patents, showcasing our leadership in developing sustainable, technologically advanced solutions for the agribusiness industry.
intecso.com.br
Our Journey and Mission: At Intecso, our journey is marked by a commitment to excellence, dedication to innovation, and a steadfast mission to contribute to the advancement of the Brazilian and international markets through unparalleled quality in analyses and services. As we continue to grow, our focus remains on pioneering excellence in laboratory analysis and technology development, setting new standards in the industry.
The history of 2iM permeates and reflects the life purpose of its founders, Cesar Abicalaffe and Josiane Justus who were born in the state of Paraná, in southern Brazil. They have developed their careers as healthcare professionals and have dedicated themselves since their postgraduation to supporting and influencing the transformation of healthcare management, which is integral for the sustainability of any nation by creating innovations, frameworks, and systems that have followed the rapid technological evolution of recent times.
Thus, in 2011, 2iM was born as a start-up, incubated at TECPAR, and influenced by the thriving culture of innovation in the capital of Paraná. In its core, is the belief that it is possible to combine sustainable business models with ethical and human-focused practices, in order to provide the best and most effective treatments and adequate health conditions for all. Today, 2iM is a scale-up, with a consolidated presence in the Brazilian health market and expanding to other countries in Latin America and Europe.
2iM has developed products that allow the concept of Value Based Heath Care (VBHC) to be applied in a practical way by hospitals, healthcare payers, and pharma and device manufacturers. Therefore, improving hospital management and clinical governance, changing the way payers reimburse their providers through a straightforward software, and also supporting access to the best products and solutions developed by pharmaceutical and medical device manufacturers.
For over 25 years, the Institute of Smart Cities (ICI), a social organization located in Curitiba, has been involved in developing Information Technology and Communication solutions for public management.
With recognized experience throughout Brazil in the process of municipal digital transformation, the Institute provides services and innovative solutions that promote improvements in the quality of life for people and cities, making them smarter and more efficient.
“Our solutions ensure agility, modernity, transparency, and savings to public funds, with the ability to position cities at the forefront of technology innovation. This is the case of Curitiba: voted the smartest city in the world in 2023”, says Mauricio Pimentel, executive director of ICI. “All of this only makes sense because it positively impacts the quality of life of those who live here”, he adds.
The intelligence provided by the Institute has been one of the main pillars for the success of the Curitiba City Government, which was awarded at the Smart City Expo World Congress 2023 in Barcelona for the quality of services in areas such as citizen services, education, healthcare, public safety and taxation, among others. Currently, there are more than 200 developed and implemented solutions involving information systems, websites, applications, and infrastructure services, also made available to other municipalities that have chosen the path of transformation into smarter cities.
“Our team of professionals works daily with the purpose of improving people’s lives and transforming cities through technology. With great pride, I can say that innovation and a forward-looking perspective are in our DNA”, emphasizes Pimentel.
Meet some innovative projects that are under development at ICI.
The Accessibility Virtual Assistant uses natural language processing (NLP) artificial intelligence resources to provide easy and efficient access to municipal services and information for all citizens.
The application stands out for its advanced speech recognition system, which allows users to express their needs in a natural and conversational way. In return, the voice synthesis provides clear and understandable answers, creating a fluid and humanized interaction.
The tool features a user-friendly, responsive, and inclusive interface and was developed with a focus on people with visual, auditory and motor impairments. Thus, it has essential accessibility features for these citizens, such as enhanced voice commands, captions, and sign language, as well as simplified navigation controls.
The Facial and Document Recognition project is a pioneering initiative in the area of user identification, authentication, and verification in structural systems. With a focus on security and efficiency for users in digital environments, the tool uses artificial intelligence and machine learning technologies.
The outcome of this work is an application capable of handling different environments, analyzing facial features and document details to provide an accurate and fast verification method, enhancing the user experience by eliminating manual and time-consuming processes.
As a robust system that sets a new standard in digital security, the system has been integrated into the e-Citizen solution, the single sign-on platform of the City of Curitiba that allows citizens to access dozens of digital public services.
Through the API for Digital Public Service Intelligence project, ICI developed an integration service with artificial intelligence for all digital public services that use natural language processing.
The application aims to simplify the search for and use of digital public services on the municipal websites. To develop the project, it was necessary to train the artificial intelligence to understand the specificities of public services and the citizens’ needs.
In the legal field, innovation comes in the form of the Smart District System, a management and control tool for districts that improves the life cycle of legal services for the most economically vulnerable citizens, offering dignified conditions of access to justice.
By using artificial intelligence in workflow processes and applying text mining techniques to legal documents, the project streamlines population service flows in events, seeking to simplify, decentralize and bring the population closer in a secure manner, with speed and cost savings in legal services. It also highlights the implementation of document templates
(actions and warrants) that assist in procedures and validations, providing time and performance gains.
These projects are just a few examples of the innovative work that ICI is undertaking to make cities smarter and more accessible for everyone.
instituto-das-cidades-inteligentes icicuritiba
ici.curitiba.org.br
Lactec is one of Brazil’s largest private, self-sustaining and non-profit research centers, which for over 60-years has been at the service of the market and society, offering solutions based on science, technology and innovation. It operates strongly in the Energy, Sanitation, Environment, Industry and Infrastructure markets, throughout the innovation cycle, from R&D, testing and analysis to the execution of complex processes.
There are more than 500 Research, Development and Innovation projects in its Portfolio, with a staff of approximately 300 professionals with solid market experience, including masters and doctors, to offer highly specialized consultancy to support decisions, feasibility studies, regulatory analysis, technological and technical consultancy, as well as future scenarios.
With recognized authority in the environmental area, the portfolio of services effectively contributes to clients being aligned with sustainable business and development practices. Lactec’s ESG initiatives are aligned with the Environmental, Social and Governance pillars, in line with the UN’s sustainable development goals, both in global actions and in the portfolio of services provided to the market.
The institution is an Embrapii Embedded Electronics Unit for the development of Automation, Measurement, Monitoring and Electric Mobility projects. In 2023, it became Embrabii Center of Excellence in Intelligent and Connected Hardware Platforms in the area of Electromobility and Smart Grids. It also has an innovation hub, Go4, which encourages startups and is aimed at developing scalable solutions with high added value, co-innovation and the transformation of ideas into businesses.
Building solid partnerships is one of the results of Lactec’s work, which is always technologically disruptive, with innovative solutions, ethics, boldness, creativity, scientific truth and respect for people and the environment.
Founded by three experienced systems developers and sales professionals, the company was born with the goal to offer the market a platform with all the features that a marketing and sales department need to achieve its goals.
During the previous experiences of its founders, an opportunity was noticed in providing advanced technologies (typically used in complex projects and academic research) to commercial teams. Initial prototypes showed that the solution’s market acceptance was unanimous.
Leads2b was born in 2016: a powerful platform that would transform the daily lives of many professionals.
Large, medium and small companies dedicate a lot of effort to remain competitive and produce results with constant growth. The investment in the entire structure to combine technology and sales is not low. With the capacity to serve millions of users, Leads2b’s business model was designed in an elastic and scalable way, absorbing customers of different sizes and markets, being accessible, generating an addressable market of millions of companies.
Using cutting-edge technology, Eduardo Langowski, Leonardo De Bona and Vinicius Ruoso created a platform available as a service, a SaaS (Software as a Service). Going through different moments of an accelerated growth company, they were invited to participate in large acceleration programs, such as Endeavor and Google For Startups. Identified as a high-potential technology company, it received millions in investments from funds specialized in technology, projecting its operations towards the thousands of customers acquired in its few years of existence.
Leads2b’s pioneering spirit was only possible through its focus on innovation, which opened the doors to the city of Curitiba’s tax incentive program, the Tecnoparque Program, through the Curitiba Development Agency, reinforcing Leads2b’s purpose, which is to “enable commercial success of companies to make people’s dreams come true”. The program enabled the development of important advances, mainly in Big Data and Artificial Intelligence, delivering more value to the market and positioning the company’s product on a global level.
With a culture based on solid principles, the company is proud to be part of a strong local ecosystem, with qualified professionals aligned with a common objective of bringing to the world the fruit of an effort made by an entire society to create technologies for a better future.
In Paraná state, more than 31,000 students and teachers from schools in rural areas, Brazilian native villages and quilombo communities, which are similar to maroon communities, benefit from Ligga’s high-speed internet. Photographer: Lucas Fermin
The arrival of Ligga’s fiber optic network in rural schools supports the work of teachers and encourages students’ knowledge and access to technology, benefiting the entire teaching ecosystem and the local community.
Ligga, the main internet company and connectivity provider in Paraná, in partnership with the State Department of Education of Paraná, executed an agreement to bring infrastructure and internet via high-speed fiber optics to schools in rural areas, indigenous villages and remaining communities of quilombos in the inner Paraná state. The arrival of the fiber network began in March 2022 and is already benefiting 148 schools, serving almost 28 thousand students in primary (6th to 9th grades) and secondary school, involving 3,315 teachers.
The state-of-the-art network connectivity solution improves the quality of education in these locations further away from large centers and opens the doors to new educational approaches. Students start using the internet in Programming and Robotics classes, in addition to accessing online educational platforms. Thus, they have support for subjects such as Portuguese, Mathematics, English, among others, which provides comprehensive and updated education so that students are empowered to face current challenges.
Connectivity has helped to improve the quality of teaching and students have started to use the internet in programming and robotics classes. Photographer: Lucas Fermin
In agricultural schools, high-speed internet enables students to learn about adopting new technologies, such as the operation of drones, contributing to digitalization and increased productivity in agribusiness. In indigenous educational units, young people take entrepreneurship classes to encourage the commercialization of local crafts on social media and through e-commerce platforms.
Currently, Ligga provides internet via fiber to 1,816 of the 2,104 state schools in 399 municipalities in Paraná, which represents 86% of the total number of educational institutions. The company recognizes the importance of bringing connection to more remote communities and sees education as a central pillar for the advancement of teaching and digitalization both in the state and country.
Ligga is a pioneer in promoting fixed broadband via optical fiber in Brazil. With more than 50,000 kilometers (about 31,000 miles) of infrastructure, it serves around 380,000 customers in more than 400 cities in the states of Paraná, São Paulo and Mato Grosso.
Furthermore, in recent years, strategic investments by the State Department of Education, which include expanding connectivity to all schools in the state, have contributed to the improvement in the Basic Education Development Index (Ideb) in Paraná. The public secondary education network, which in 2017 occupied seventh position with an index of 3.7 (on a scale of zero to ten), in 2021 rose to 4.6, which represents the biggest improvement across the country.
Our story
Based in Curitiba, Ligga is a reference telecommunications operator in the state of Paraná and a pioneer in popularizing access to fixed broadband via fiber optics in the country. The company invests in technology and expansion with more than 50 thousand kilometers of network infrastructure and serving approximately 380 thousand customers in more than 400 cities – including Paraná, São Paulo and Mato Grosso. Holder of 5G exploration rights in Paraná, São Paulo and the North region, the company is preparing to expand its operations in the national territory, offering high quality connection and very low latency, having the customer as the protagonist and most strategic “asset” of the business.
Vicente Machado 1001, Batel
Curitiba, Paraná, Brazil
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Ligga currently supplies internet via fiber to 86% of state schools in Paraná, totaling 1,816 institutions in 399 towns. Photographer: Lucas Fermin
In the dynamic world of facility management and maintenance, one name stands out for its innovative approach and remarkable success: Leankeep. This SaaS company has transformed the way businesses handle their maintenance and facilities management, offering a suite of solutions that cater to a diverse range of sectors including condominium administrators, commercial and residential buildings, climate control, industrial warehouses, building automation, hospitals, maintenance engineering, hotels, and more.
Leankeep’s journey began with a vision to streamline and enhance the efficiency of maintenance management. Recognizing the challenges faced by various industries in managing their facilities, Leankeep developed a comprehensive platform that not only addresses these challenges but also anticipates future needs.
Leonardo
At the heart of Leankeep’s success are its innovative features. The platform offers activity plans, corrective maintenance tracking, a central call system, and real-time technician location monitoring. Its mobile app facilitates on-field operations, while the building and equipment registration system ensures thorough management. Material and document control for buildings, along with digital PMOC (Preventive Maintenance Operations Control), dashboards, and reports, make Leankeep a comprehensive solution for any business’s maintenance needs.
CEOThe prowess of Leankeep isn’t solely in its technological innovation but also in its human capital. The team, though compact, is a powerhouse of expertise and dedication. Each member, from developers to customer service professionals, plays a crucial role in delivering the exceptional service that Leankeep is known for. This synergy between technology and human skill is what truly sets Leankeep apart in the realm of facility management and maintenance solutions.
As Leankeep looks to the future, it remains committed to evolving and expanding its services. With a focus on leveraging the latest technologies and trends, Leankeep is poised to continue its role as a leader in the facility management and maintenance sector.
Leankeep
Founded in 2016, the Curitiba-based startup Logcomex develops technology solutions and offers a platform that helps companies plan, monitor, and automate their global supply chain.
The largest startup in Brazil in its segment has approximately 300 employees and is present in more than 11 countries across five continents.
The company offers solutions such as real-time visibility, efficiency in endto-end operation management, and strategic information for businesses that operate in global trade.
Our goal at Logcomex is to organize global trade data and transform the way companies do businesses across borders by providing more predictability and efficiency to the entire logistics chain. We are a unique platform that seamlessly connects all parts of this ecosystem, from strategic planning to advanced operation visibility.
With the increasing complexity of global supply chains in recent years, we’ve seen data intelligence play a key role in helping companies to prevent disruptions and better understand market trends and opportunities,” said Helmuth Hofstatter, co-founder and CEO of Logcomex.
“Still, the use of technology across all steps of the global trade process is in its early days and a modern platform can really help these companies and the regional economy thrive. Our platform already helps thousands of companies navigate a complex market and in 2024 we are going to accelerate our mission of simplifying international trade to empower more companies in Latin America to successfully do business globally.”
Mannesoft (software solutions) originated in Brazil, in the city of Curitiba in 1993, founded by Luis Armando Dias, a student who discovered his passion for technology.
With an entrepreneurial vision, he recognized the potential of information technology, leading to the creation of various software solutions. The company evolved alongside technological advancements and welcomed other partners to boost its potential.
Supported by the Tecnoparque Program of Curitiba, contributing to the development of technology-based companies, Mannesoft now offers cloud software services, reaching across Brazil and Latin American countries. Mannesoft operates in 3 segments.
Luis Armando Dias, Founder
Retail Management:
Mannesoft
+Lojas handles distribution network and commerce management, covering commercial, financial, product, purchasing, fiscal, and accounting management for stores and distributors, both physical units and e-commerce.
Current investments focus on expanding software distribution, obtaining information security certifications, and adhering to ISO 27000 standards for data protection. Presently operating in over 27 countries, with a strong presence in Latin America and Brazil, Mannesoft has two units in Curitiba, Paraná, Brazil, and one in Miami, Florida, United States.
Educational Management: Mannesoft Prime is a software developed for the educational field, focusing on educational institutions from early childhood to higher education, both medium and large-scale, either in-person or distance learning.
Bid Management: Mannesoft Winner caters to companies regularly involved in bidding processes of all sizes and various sectors, both industrial and commercial, actively engaged in the public bidding market.
mannesoft.com.br
THE MANUSIS4 STANDS OUT AS THE MOST COMPREHENSIVE ASSET MANAGEMENT PLATFORM CURRENTLY AVAILABLE IN THE MARKET, REPRESENTING A PINNACLE ACHIEVEMENT IN THE FIELD.
This sophisticated platform is the brainchild of internationally certified experts, a testament to its quality and reliability. What sets our asset management platform apart is its ability to transcend traditional boundaries. Clients utilizing our platform experience more than just routine maintenance management; they delve into the intricacies of the entire asset lifecycle.
The versatility of our solution becomes evident as it empowers users to navigate through various dimensions of the asset cycle. From maintenance and operation to project management, logistics, materials, inventory, utilities, facilities, energy, personnel, and comprehensive cost management with in-depth return on investment analysis—our platform offers a holistic approach.
Notably, Manusis4 establishes seamless connections with machinery through cutting-edge technologies such as middlewares, OPC servers, MES, and virtually any IoT device existing in the market. This is made possible through our global connector, Manusis Connect, a universal interface that also facilitates integration with prominent ERPs including SAP, Oracle, Totvs, and others.
Innovating further, Manusis Insights introduces the revolutionary concept of a digital twin. This feature creates virtual replicas for every conceivable element in the supply chain—processes, products, parts, personas, and suppliers. These replicas are interconnected in a network, intricately linked to form a robust data mesh. Rather than displacing existing systems, Manusis4 becomes an integral part of a self-updating integrated network, consolidating all pre-existing data within the system.
This transformative approach propels Manusis4 beyond the realm of conventional asset management software. It emerges as a dynamic platform dedicated to the comprehensive management of the asset lifecycle, integrating state-of-the-art technologies such as the Internet of Things (IoT), Digital Twins, and Artificial Intelligence (AI) solutions. The result is an all-encompassing solution poised to shape the future of asset management.
Medless Group is a HealthTech company founded in 2017 in the city of Curitiba by the gynecologist and scientist Dr. Rodrigo Berger, with the aim of studying and developing innovative treatments for women’s health.
Having dedicated its first two years to the development and study of an innovative technology, the company arrived at an innovative way of administering hormone replacement treatments to women, the Dermo Devices – small devices responsible for releasing hormones for up to 12-months in the patient’s body.
Since 2019, with the end of the initial phase of scientific development, the company began to adopt female leadership with the entry of its current CEO, Nádia Dietrich, who has been seeking new horizons for business expansion and the development of new commercial and corporate. Therefore, becoming a company led by women and focused on the pain of several women whose quality of life is compromised by chronic hormonedependent diseases.
In this way, Medless became a pioneer company in hormonal treatments subcutaneously and has stood out in several scenarios. At the municipal level, with its participation in the ecosystem promoted by the city of Curitiba, the company participates in the Tecnoparque program with the approval of its project that aims to further expand the range of treatments offered, reaching new audiences not yet covered, such as the case of the male audience.
Regarding state and federal levels, the company has been adopting several strategies that seek to spread its innovative treatment throughout the national territory and has already achieved very satisfactory results, with professionals working in all Brazilian state capitals.
The Medless Group’s work does not stop there, as CEO Nádia Dietrich says, “The future of companies in the health sector in Brazil is extremely promising, and we are very proud to bring a technology developed in
the city of Curitiba to women who carry out their treatments around the country. Especially when we know that we are directly impacting their quality of life.”
As a traditional provider of corporate services and systems for the public and private sectors, MPS’ purpose is to help its customers develop, deploy and support the best IT solutions.
MPS is present in important technological hubs such as Curitiba, where its headquarters are located, São Paulo, Rio de Janeiro and Recife. MPS has a team comprised of more than 250 professionals, among consultants, business analysts and technology specialists, all dedicated to creating and implementing solutions designed to fully meet the management needs of its customers.
With four decades dedicated to the Public sector, MPS is pioneer in solutions for the Brazilian Judiciary and is one of the largest and most experienced companies in providing systems for Courts, Prosecutors’ Offices, and District Attorney’s Offices. MPS serves them with established products dedicated to their specific needs for judicial electronic processes control as well as for administrative systems. MPS also offers a specific solution for the Public Sector’s Human Resources area, providing complete control over employees’ personal, financial, and historical information, as well as processing payroll for several functional categories.
One of the main products of MPS is the HÓLOS system. It inherently incorporates technologies such as Document Management (EDM/ ECM) and Workflow/Business Process Management (BPM) that can be used in both the public and private sectors, allowing organizations to model, standardize, and enhance their business processes through workflow management. It enables simulation of costs and performance, as well as monitoring and optimization of the involved decisions. Additionally, HÓLOS facilitates the generation and signing of electronic documents with digital certification and in legal form, registering and controlling them at all stages of the organizational cycle, with different mechanisms for their retrieval and consultation.
In the Business Management segment, MPS implements ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and BI
(Business Intelligence) systems. MPS works with Microsoft Dynamics 365 and Microsoft Azure Cloud, demonstrating full proficiency in both selling and implementing these cuttingedge solutions due to the qualifications of its technical staff and its long experience in this area. MPS also develops tailormade software solutions for its customers, using several technologies.
Another area of MPS is the Value-Added Services segment, which provides a complete monitoring, management and security solution, through the implementation of best practices for private network (WAN), local area network (LAN) and corporate internet access services, with focus on reducing downtime and solving problems quickly. To this end, MPS has a support team specialized in a broad technical area, as well as managed security and infrastructure services for computer networks.
186 Tapajós St. Curitiba, PR, Brazil, 80510-330
Tel: +55 41 2141-9500
Email: mps@mps.com.br mps-informatica-ltda mpsinf mps.informatica
mps.com.br
MPS team MPS headquarters in Curitiba/PR Paulo Roberto Absy, President & Chief Executive Officer
Between the Top 10 Global IT Services Providers NTT DATA helps your clients to transform their businesses and society for the digital future. As a part of NTT Group, one of the world’s largest telecommunications companies, NTT DATA leverages its global reach and local expertise to serve clients in over 50 countries.
NTT DATA’s vision is to ignite tomorrow, today. The company aims to create a more prosperous and sustainable society by harnessing the power of technology and innovation being not only a trusted global innovator, but also a responsible global citizen.
As part of the NTT DATA family, NTT DATA Brazil has a focus on proximity with the client and on developing solutions tailored to the most diverse sectors like manufacturing, agribusiness, retail, utilities, finance, services and public administration. Present in the country since 1999, the company to provide end-to-end solutions for its clients such as infrastructure, cloud, cybersecurity, data analytics, automation, innovation, application services and Own IP software.
The complexity of the Brazilian tax system is recognized worldwide. The high level of bureaucracy makes it difficult for companies to comply with their tax obligations and creates an environment of legal uncertainty. One of the main reasons for this complexity is the large number of taxes and levies in the country, and tax legislation is constantly changing, making it difficult for companies to follow and adapt to new rules.
Analyzing this chaotic scenario, in 2010, after four years of research and development, NTT DATA, with the support of Tecnoparque, a Curitiba City Hall program, launched its own tax solution: GUEPARDO. Designed to meet the requirements of the Brazilian tax authorities, GUEPARDO
Ricardo Fachin, CEO
ensures agility and efficiency, allowing total control of the tax department and its obligations.
Like a pioneer, GUEPARDO has opened up an important market in Brazil - the market for tax software for SAP platform, with a focus on midmarket and large accounts. After 13 years as market leader, GUEPARDO currently has more than 200 active clients and is responsible for calculating more than 9% of Brazil’s GDP.
In fact, GUEPARDO offers modules for everything a CFO needs to manage the finance department of a large company like tax reporting, electronic invoicing, bank and payment automation, audits, analytics and global trade, among others.
GUEPARDO Fostering Finance is designed for all market segments, such as agribusiness, where the CFO will benefit from modules covering tax, import/export and trade operations.
Sofia Baldessar Marketing and Communication Director
OmniChat is a company founded in Curitiba, in 2017, with the mission of transforming conversations into sales through chat commerce. Official provider of Meta since 2021, the startup offers the most advanced conversational technology on the market, capable of centralizing the management of all chat channels, including WhatsApp, Facebook, Instagram and WebChat, on a single platform that brings together the resources that a company needs to maximize lead generation, serve better, scale its sales and boost its growth by exploring the full potential of conversational commerce.
The company was founded by two experts: Flávio Negrão (COO & Cofounder), who brings together extensive experience in telecommunications companies, like Siemens and GVT, and Mauricio Trezub (CEO & Cofounder), who also founded the first telecommunications platform e-commerce in Brazil, Ciashop, also working for companies such as TOTVS and VTEX. And it is precisely this entire background that brought even more support to achieving excellence in the development of its solutions, adding the experience of those who have already experienced in practice the challenges of finding truly efficient alternatives to scale sales amid the saturation of more conventional channels.
As a result, more than 480 companies rely on OmniChat every day to transform their service and sales operations, with more than 20k active salespeople on the platform, generating 500 million conversations and 22 million services per year.
And the results speak for themselves, going far beyond what more traditional means can provide, such as marketing messaging campaigns that achieve an open rate of 95%, a sales conversion rate of more than 10% and a ROAS of 28x.
All this in an end-to-end journey, which connects consumers in an absolutely omnichannel experience with the most complete chat commerce and conversational AI solution on the market, ensuring the difference a company needs to stand out and make its business happen, within a conversation. That’s the purpose of OmniChat.
A purpose fully aligned with the Tecnoparque Curitiba Program, strengthening the DNA of an innovative city prepared to make a difference.
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The story of Obra Prima is an account of how a personal need can be transformed into an innovative solution that revolutionizes an industry. It all began when Wilson, the founder and director of the company, embarked on the journey of building his own house. Faced with challenges from the small construction company he hired, he identified a crucial gap in construction management.
The idea emerged during a conversation with the builder, who revealed the difficulty in finding an affordable and user friendly management software. Determined to fill that gap, Wilson laid the foundations for what would later become Obra Prima.
Developed to eliminate the complexities associated with construction management, Obra Prima offers a comprehensive solution for small and medium-sized builders. Its purpose is clear: to optimize time, resources, ensure financial control, and enable real-time monitoring, from the initial project to its completion.
Today, with over 1600 clients, it was a strategic investment by Senior Sistemas in 2018, and Obra Prima quickly stood out as more than just a software provider. It became a complete ecosystem, connecting architects, builders, suppliers, service providers, and even end customers.
A significant turning point in the company’s trajectory was the recent acquisition of Obra Play idea, a startup that operates its own marketplace, connecting various sectors of the construction industry. This merger not only strengthened Obra Prima’s position in the market, but also reinforced its commitment to providing a complete solution for the construction sector.
Wilson Pacheco Jr., CEO of Obra Prima, highlighted the synergy between the two companies:
“This acquisition makes complete sense within our strategy of meeting the needs of the entire construction sector.”
The union of the two startups not only expanded the customer base, with over 60 thousand projects and R$ 15 billion in purchases managed, but also brought a notable competitive advantage. The strategy of creating a robust ecosystem for the construction industry is closer to becoming a tangible reality.
Maxwel Cavallin, founder of Obra Play, now assumes a strategic role at Obra Prima, leading the marketplace strategy uniting the two companies. He shares the vision of providing solutions that improve the processes in the construction industry as a whole.
The merger of the startups exemplifies the power of innovation driven by personal experiences. Unmet needs generate solutions that now consolidate the Brazilian construction scenario.
obraprima.eng.br
Founded in 2016 in the city of Curitiba, State of Paraná, Southern Brazil, Pontomais was created to solve the challenges of Human Resource units by means of digitalization and automation of processes.
Until then, many of the routines were performed manually, and, with the arrival of Pontomais, HR professionals were able to rely on tools to rid them from bureaucracy and thus focus on talent development. Much of the growth of Pontomais was driven by the Tecnoparque of Curitiba, an initiative that fosters a business network and boosts the development of tech companies. The businesses of HRtech were also boosted after its acquisition by VR, and currently acts as an ecosystem with a portfolio of solutions in mobility, human capital management, marketplaces and offers, financial services and meals benefits.
VR was established nearly 40-years before, right after the launch of PAT (Worker´s Meal Brazilian Program), one the most successful social programs ever created by the local government. Named after its sole product, Vale Refeição (Meal Voucher), in the past ten years VR has intended to expand its arena of services. With the acquisition of start-ups, its new range of products serves employers and commercial establishments, nonetheless the company’s main focus is the Brazilian C class worker (roughly 70% of VR’s customers), from the time they wake up until the time that they go to sleep, a mantra is practically repeated daily by more than its 1,300 employees. Today the ecosystem serves 4.7 million workers, over 85 thousand companies and has recorded revenues of BRL 11 billion (around US$ 2.2 billion) in 2022.
VR has been an ally of innovation for a long time. In the early 2000s, it introduced chip cards in Brazil and designed its own POS machine. Not surprisingly, faithful to its innovation DNA, currently some 12% of the company’s revenue returns as investments in technology, much of it in order to understand in depth the daily lives of employers, C class workers and their families with a massive usage of data. This view of the digital environment not only follows market trends, but also offers accessibility, convenience, data analysis, cost reduction and innovation.
VR is committed to improving the quality of life and facilitation of the worker’s journey, and so has directed its efforts not to serve only large companies, but also small and medium-sized ones, and so democratizing access to technology. In addition to financial results, VR intends to be an agent of social change and thus has recently joined the UN Global Compact. The company identified the Sustainable Development Goals (SDGs) related to its business, prioritizing SDG 1 (eradication of poverty), SDG 8 (promotion of decent work and growth of micro, small and medium-sized companies) and SDG 10 (reduction of inequalities and offers of accessible financial services). This initiative reflects VR’s commitment to promoting a positive social impact.
issoevr VRGENTE_PONTOMAIS
pontomais.com.br
We are a technology company, but our history is intrinsically linked to education. Unlike other large companies in the segment, we were created in 1989 inside a classroom. Our initial dream became a reality as we developed genuinely Brazilian technology, becoming a market reference and enabling millions of Brazilians to have their first access to technology through our IT devices. After 34 years, we have a presence not only throughout Brazil but worldwide, spanning three continents. At the same time, we are very proud of our Brazilian roots, specifically in Curitiba, where our headquarters are located.
Since our foundation, we have witnessed the entire evolution of the city and its State of Paraná, establishing it as an important technology hub in Brazil. Different initiatives have propelled the city and state to be protagonists in the sector. The relaunch of Tecnoparque in 2018 consolidated Curitiba as a reference and an innovation ecosystem with the potential to generate technology, efficiency, and employment.
Alongside the consolidation of Curitiba as one of the most innovative and smart cities in the world, we based our growth on constant
investments in R&D and a solid diversification strategy. In addition to computers, phones, tablets, educational technologies, and devices for smart environments and condominium security, we also manufacture servers, smart payment terminals, electronic voting machines, and demographic census devices. Furthermore, through our Corporate Venture Capital program, we invested in startups operating in different segments such as diagnostic medicine, agriculture, IT, electromobility, sustainability, and condominium security.
As our VP of Strategy and Innovation, Leandro Rosa dos Santos, highlights, innovation is in our DNA: “We have achieved leadership in the national computer market and are included in the select group of the ten largest desktop manufacturers in the world, but we never settle. Entrepreneurial thinking has always been part of our culture and is a direct result of our educational essence of fostering lives through technology inclusion,” he comments.
Leandro’s perspective is reflected in our operations, as we manufacture and sell electronic devices and technology solutions for end consumers, retail stores, companies, schools, and education networks, as well as government institutions. Nowadays, we have more than 12 thousand points of sale and distribution through the largest retailers in Brazil. In our country, 14 thousand schools and 1.4 million active students use Positivo Tecnologia to stimulate critical thinking and creativity. Around the world, more than 40 countries rely on our solutions. We have also become specialists in public bidding, being market leaders in the government sales segment. Our purpose is to make life better and smarter using technology. This intention is intrinsically associated with the fact that we grew up just like Curitiba and Paraná. We will certainly continue together, influencing our region and the world, looking every day for new ways to create a more POSITIVE world, more innovative, more sustainable, and more humane.
Investing heavily in technology and innovation, the company has established itself as a benchmark in the country’s Legaltech market. The founder and CEO, Hamilton Andreatta, takes pride in being an example for his city, state, and nation. Headquartered in Curitiba, Preâmbulo has been operating as a legal solutions ecosystem for 35-years, offering a diversified portfolio capable of effectively meeting the various needs of law firms and legal departments. Currently, the company has six thousand clients, over 40 thousand users, and approximately 11 million processes managed within its solutions. Preâmbulo understands that the pursuit of technological innovation is not just another differentiator but a fundamental requirement for business success. The CPJ-3C software, a highlight of its work, has been voted three times consecutively as the most widely used in Brazil. The company provides a wide range of tools that assist legal professionals in various activities. Hamilton celebrates the constant technological updates and the platform’s ability to adapt to the needs of lawyers. Preâmbulo Tech is part of the innovation ecosystem in the capital and state of Paraná, a source of great pride for the founder, who emphasizes, “We were born in Curitiba, an example of intelligence and progress for the world. We are part of the technological revolution in the southern part of the country, which motivates us to make innovation our main focus.” The company offers efficient legal management, covering consultancy and litigation, including active and passive portfolios.
Aware of the need for integration between the legal universe and the financial world, Preâmbulo Tech recently launched Preâmbulo Bank, a fintech exclusively focused on the legal market, providing financial credit, insurance and distressed solutions to lawyers.
“Our commitment is, and always will be, to innovation”
Hamilton Andreatta CEO & Founder
Having gone through different phases of modernization in the Brazilian legal system, the company is now reaping the rewards by combining experience with the ability to adapt to Legal 4.0. It has a robust ecosystem that caters to the needs of law firms, providing procedural, financial, and collection management. Using tools that integrate technology and innovation, Preâmbulo Tech seeks to optimize operational processes, ensuring more efficiency and modernization for the legal profession. Anticipating the future, the company maintains its mission to develop products that facilitate the routine of its clients. Andreia Narcizo, Director of Marketing at Lawtech, emphasizes that “evolution do not stop, and artificial intelligence will play a central role in data analysis, legal research, and the optimization of complex processes”. She emphasizes that the implementation of automation and the adoption of technological solutions can result in operational efficiency, cost reduction, process optimization, and the seizing of opportunities.
Rua Padre Anchieta, 2224 - Bigorrilho, Curitiba - PR, 80730-000 preambulotech
Its automated platform uses artificial intelligence to streamline document production and facilitate the completion of procedural documents.
preambulo.com.br
Hamilton Andreatta, founder and CEO
Located in the innovative city of Curitiba, Prime Control stands out as a guardian of quality in software testing. With over 15-years of dedicated service, this company has carved out a unique niche, bringing quality and efficiency in to the digital environment. Its team, comprising more than 270 specialists scattered across various states in Brazil, demonstrates commitment to innovation in digital solutions.
Prime Control’s experience spans multiple sectors, including financial, retail, industrial and telecom. The company’s success lies in its ability to offer consultancy and implementation services, adapted to the diverse business needs of its clients. What drives its approach is its dedication to innovation and excellence. This commitment has been fundamental to maintaining a robust digital ecosystem, ensuring security and efficiency.
The company’s proficiency in Quality Assurance (QA), Digital Experience Monitoring and Intelligent Process Automation is commendable. Its unique accelerators revolutionize the delivery of quality control solutions, ensuring accurate responses to the challenges faced by its customers. Prime Control’s partnership with industry giants such as Atlassian, SAP, Perforce, Veracode, Parasoft and Fullstory further consolidates its role as a forerunner in technological innovation.
The year of 2023 marked a significant milestone for Prime Control, triumphing in the prestigious PARAGON ISG AWARDS BRASIL. The company won the “Innovation” award for its innovative case with C&A. This victory is not only proof of its innovative capacity, but also reflects the solid partnership built with the client and the dedicated support of its partner.
Prime Control’s innovative approach extended to the automation of more than 7,300 test cases, covering both API and mobile automation tests, all closely monitored through dynamic indicators and dashboards. A total of 1,113 endpoints were automated, reducing testing time from hours to minutes and enabling real-time monitoring of API health. Observability integration added an intelligent layer, enabling accurate monitoring on all fronts. This achievement is an example of how Prime Control is not
Everton Arantes, CEO, Digital Quality expert
only offering innovative solutions but is also instrumental in promoting a culture of automation, critical to driving agile and effective deliveries.
The competition at the PARAGON ISG AWARDS was fierce, with 64 cases vying for the award. These cases were meticulously evaluated by jurors holding significant positions in the technology sector Prime Control’s victory in such a competitive landscape underscores its role as an innovator and leader in software testing.
In conclusion, Prime Control’s triumph at the PARAGON ISG AWARDS BRASIL 2023 is a clear reflection of its innovative spirit and its profound impact on the digital landscape. Headquartered in a city known for innovation, the company continues to push boundaries, ensuring a safer, more efficient and technologically advanced digital environment.
prime-control
primecontrol.com.br
Through Inova, its Research and Innovation Department, Quanta Imaging Diagnosis invests and participates in various projects, cooperating with national and international institutions, developing studies in different health areas, and contributing to updated global protocols for diagnostic medicine.
An example is the Curitiba Heart Project. Recognized for promoting innovation, Curitiba, a city in southern Brazil, was the first in the world to implement Coronary Artery Calcium Scoring (CACS) as a screening test at the population level for intermediate-risk patients. The procedure, based on age and gender, can tell how likely a person is to get coronary artery disease (CHD) in the next five years. Under Curitiba’s project, asymptomatic patients – males aged 40 to 69 and females aged 50 to 69 years old, with intermediate Framingham risk score (FRS) – are selected to undergo CACS to identify subclinical atherosclerosis and start aggressive prevention, which is provided freely by the city healthcare system.
Quanta is a member of Pinhão Valley (Vale do Pinhão), the innovation ecosystem of Curitiba, through the Development Agency. Also, since 2007, it has been working with the International Atomic Energy Agency (IAEA) / United Nations (UN) to develop nuclear medicine aimed at cancer and heart disease diagnosis.
“Accurate diagnosis to guide the doctor in the most appropriate approach to preserve lives is our reason for existing,” says Dr. João Vicente Vítola, one of the founding doctors, recently awarded the Global Impact from the American Society of Nuclear Cardiology (ASNC).
In 2019, when it expanded its physical structure with state-of-the-art services and equipment in magnetic resonance, ultrasound, and radiology – in addition to its nuclear medicine and cardiological exams – Quanta began offering all imaging diagnostic exams in one place: a space with more than 32,290 sq ft (3,000 m²) of built area, emerging as one of the leading imaging diagnostic centers in Brazil.
Following a humanistic vision and formed by a highly qualified and experienced clinical team, including renowned doctors in their specialties, Quanta stands out by the quality of its exams and the precision of its technical reports, as well as innovative projects; the search for excellence is present in everything it does.
In the dynamic landscape of global mobility solutions, Rentcars stands out as the largest online car rental platform in Latin America, connecting users with rental companies worldwide.
Founded in 2009 in Curitiba, Rentcars has been at the forefront of innovation, offering a unique experience to users, not only through a variety of partner options but also through solutions that have revolutionized the industry.
Operating in over 160 countries and boasting partnerships with more than 300 rental companies, Rentcars has solidified its position as one of the world’s premier car rental websites. The company’s journey began by exclusively serving Brazilians exploring their own country, but it quickly expanded to include international rentals, particularly in the United States and Europe, as demand surged.
Francisco Millarch, the company’s CEO, emphasizes Rentcars’ identity as a technology company, stating, “We aren’t a car rental company, but a company that offers innovative technological solutions so that our customers get the best mobility
experiences worldwide.” This tech-driven approach has been pivotal to Rentcars’ success, overcoming international challenges and tailoring its platform to diverse regional customizations.
With a vision dating back 15-years, Rentcars has continually simplified and enhanced the online car rental process. The company’s commitment to excellence remains unwavering, with a current focus on leveraging artificial intelligence to further streamline services and deliver added value to customers.
Looking forward, Rentcars has ambitious plans for internationalization, and aims to double its partnerships with rental companies, as well as expand its presence in the subscription car services sector. Francisco Millarch expresses optimism about the future, stating, “We’re currently focused on developing new solutions to provide even more dynamism to our service and add greater value to our customers and partners.”
Since 1976, Seccional researches, designs and manufactures innovative and robust solutions for the telecommunications, lighting, power transmission and wind turbine markets.
The company’s laboratories and factories are located in two units in the Industrial City of Curitiba (CIC), totaling facilities of 120,000m², offering a high level of productivity and design, supported by a track record of thousands of structures installed in Brazil and abroad.
More than 50 patents
The company has an efficient methodology for using technological information available in international patent banks, avoiding wasting resources in the development of products and processes that would violate third-party patents; as well as being efficient in appropriating the Intellectual Property of its innovations.
A technical team with deep experience and know-how with a technical collection of more than 50-years in the sector of vertical structures. Multidisciplinary team committed to the entire flow of processes, certified by the Great Place to Work.
Recognized by the Anuário Telecom Award in dozens of editions as the most efficient in the towers and infrastructure segment, based on information audited by Fundação Getúlio Vargas (FGV).
Recognized by the CNI Innovation Award
Recognized by the FINEP Innovation Award
In the heart of Curitiba, Brazil, Grupo Senff’s journey started in 1892 within the walls of a humble bakery, laying the foundation for 130 years of continuous innovation. This financial stalwart reached a pivotal juncture in 1977 by evolving into the acclaimed Parati Supermarket Chain. A transformative moment occurred in 2000 when Grupo Senff entered the realm of credit card administration, spurred by bold ventures into internet services.
Acknowledged by prestigious retail institutions, Grupo Senff’s commitment to excellence became its hallmark. Precision in meeting market demands and delivering user-centric benefits propelled the enterprise’s growth. The narrative culminated in 2010 with the establishment of Financeira Senff SA, further solidifying its financial prowess. A pinnacle was achieved in 2020 when Financeira Senff SA transitioned into an official bank.
Today, Grupo Senff stands as a unified force, housing diverse entities that synergistically drive its operations:
• Senff | Retail Solutions
• Senff | Contact
• Senff | IT
• Banco Senff
• Senff | Business Solutions
• Senff Shopping (on-line)
Together, these entities craft a tapestry of comprehensive financial solutions for businesses and individuals. Security, responsibility, and ongoing innovation guide every facet of Grupo Senff’s operations. The unfolding narrative is more than a corporate history; it is a dynamic saga woven through active engagement in the lives of its customers.
Grupo Senff’s story attests to adaptability, foresight, and an unwavering commitment to meeting the ever-evolving needs of its clientele. Each participant in this narrative plays a vital role in the ongoing saga of Grupo Senff. As the business continues to innovate and shape the financial landscape, the journey transforms into a collaborative endeavor—a story where each chapter is enriched by the shared experiences of a valued community.
At Grupo Senff, the business transcends mere financial solutions; it is the crafting of a story marked by resilience, growth, and unwavering dedication to customers.
We create solutions to connect devices and sensors to the cities through mesh network infrastructure.
The history of Smartgreen begins in 1998 in Brazil when its founders participated in a project called Rede Omega, which was created to solve the connectivity issues of people to the wireless internet in the cities. It is worth remembering that at that time the internet was still being born and the lack of access to good quality was big and the idea was to provide a good quality wireless connection, which at the time was an innovation.
From then until the beginning of Smartgreen, in 2012, many tech projects and experiments were carried out, including control systems for rural school transport, radio connectivity in places without internet access, remote management of energy consumption, among others. The creation of Smartgreen arose from a meeting between the idea of a technology group that wanted to spread the connectivity of “things” (IoT) across cities and an investment group led by the visionary João Elísio Ferraz de Campos.
From the start to nowadays, the company has focused on developing innovative solutions for Smartcities, seeking to differentiate itself in the market with efficient and sustainable technologies, with affordable costs, low energy consumption, compact and wireless devices. The goal was to serve the growing IoT and Smart Cities market that was still in its primitives with low environmental and visual impact solutions for cities.
The company was able to find success in creating a connectivity platform around street lighting infrastructure. This innovative approach allowed the functional control of luminaires by measuring energy consumption, controlling the luminous flux and the integration of other devices and sensors into a private mesh network with high availability and without sharing traffic.
Over the years, the project has evolved and several new technologies were incorporated, and today it is already in the 6th generation of hardware and systems. The main goal is to offer the national and international market an integrated platform, easy to install and use, with low financial impact and independence from additional technological structures, following national and global technical standards and certifications.
The magnitude of security and the integration of microservices into a single platform stands out, providing managers with a comprehensive view to make effective decisions. Besides the ability to collect information in real time from various devices installed in cities, enhancing the concept of Smartcities technology and facilitating the management of municipal assets. The new challenge now is to bring this technology into companies and homes.
The project has been validated in Brazilian cities since 2012, demonstrating high network availability, edge and cloud processing capacity. The company has been receiving awards since 2017, consolidating itself as a reference in solutions for IoT and in particular, Telemanagement of Public Lighting. Currently, 10 million messages are processed per day from events that are generated by 400 thousand installed devices.
With a solid tech base and expertise, the company daily faces the challenges of remaining dynamic and innovative, expanding into new businesses and markets. The vision is aligned with trends such as the Green Economy, energy intelligence and IoT, representing a path to a sustainable future.
Prepared for the Internet of Things (IoT) revolution, the company seeks to create new business visions in a context in which everything will be controlled remotely. The success of these new ventures will depend on a combination of factors such as knowledge, experience, creativity, timing and adaptation to the market.
Email:
People from many Brazilian states gathered to celebrate the 2023’s results. That’s the Solvis team.
Solvis provides customized devices, kiosks, and a customer feedback and experience management platform.
Solvis’ story has a unique start: In the late 90s, a customer voiced dissatisfaction with a toy shop in Curitiba. Initially dismissed as gossip, the complaint prompted the CEO of Solvis, Leonardo Vilas Boas Badotti, the former toy shop owner, to reflect on customer satisfaction.
These led to crucial questions: How could they promptly listen to customers? How to measure and evaluate customer satisfaction and service? How could it be improved?
These questions lead to development of a gadget capable of measuring customer satisfaction during this journey as a touchpoint of the experience.
After initial iterations, the first final gadget, named “Psiu,” launched in 2001. Similar to “Psst” or “Hey” in English, Psiu is an onomatopoeic expression used in Brazil to grab attention. It displayed questions on paper with emoticon push buttons. Customer responses were stored on a memory card and uploaded to a computer on a manual daily routine. Although a local bestseller, Psiu had untapped potential, requiring enhanced security and automated data transfer.
Solvis collaborated with academia, marketers, and engineers, partnering with the Federal University of Technology of Paraná and receiving support from FINEP, a Federal public foundation. This collaboration birthed a kiosk with an LCD screen and GPRS, transmitting data over the cellular network.
Solvis´s solution, developed entirely in-house, covers circuit boards, firmware to the web server, and a data collection platform. Evolving over years, the current Solvis kiosk boasts a touch screen, internet connectivity even in remote areas, automated remote reporting to managers, and data collection through expert-designed surveys. Solvis´s mission is to provide the most efficient solution for businesses seeking to transform customer experiences. Present in thousands of businesses, it has
Eduardo Peters and Leonardo Vilas Boas Badotti, Solvis’ COO and CEO, respectively
Located in the downtown’s neighborhood of Curitiba, Solvis’ headquarters includes office and kiosk manufacturing
accumulated over 500 million feedback records in its extensive portfolio of offline and online products. With an enthusiastic and highly skilled team dedicated to converting data into valuable insights, Solvis fosters connections between businesses and their customers. Solvis’s solutions empower businesses to listen to their customers, aiming to assist companies in enhancing and refining their products and services through client-oriented strategies, fostering customer loyalty.
Acknowledged by institutions like FINEPs 1st Public Call for Microelectronics, UTFPR Ícaro Entrepreneurship Award, Great Place to Work, ISO 9001 Certification, and the Endeavor ScaleUp Program, Solvis’s innovative and professional capabilities underscore its commitment to excellence.
solvispesquisas
Solvis
solvis.com.br
It is well known that agribusiness is one of the sectors responsible for sustaining Brazil’s trade balance and feeding the world. Its importance ranges from small rural producers to the agro-industries, with a turnover of 640 billion dollars in 2023.
A pioneer in the development of end-to-end technological solutions for agribusiness, SPRO Group is a business group founded 15 years ago in the state of Paraná.
The group maintains an innovation center in Curitiba, where its headquarters is located, bringing together several technology companies that develop solutions for the agro sector.
With a strategic focus on agribusiness since its foundation, the group began with the mission of bringing innovation and greater efficiency into agribusiness, a sector that has always been part of Almir Meinerz’s life. He, a son of farmers from the interior of Paraná State and today the group’s CEO. A story that is now consolidated with operations in 11 of the 40 largest agribusiness companies in Brazil and with even greater growth perspectives for the coming years.
The SPRO Group is specialized in the implementation of SAP’s ERPs and has accumulated experience in a wide range of areas, such as agro-industry, cooperatives, trading, cereal, fertilizers and seed companies.
SPRO Group also operates with disruptive solutions for rural producers. In the field, they have access to a platform developed with state-of-the-art technologies based on Artificial Intelligence, Machine Learning, Big Data and Cloud Data. There are weather stations and intelligent sensors that collect data in real-time.
All these solutions are integrated into a complete platform, eProdutor, developed for the financial, fiscal and zootechnical management of the property. The result is greater control in real time, better cost management and planning, helping the producer to run his business more efficiently and make decisions based on historical data.
Being one of SAP’s biggest partners in agribusiness, the group has signed partnerships with other major players, such as AWS - to offer its customers cloud infrastructure solutions; and Thomson Reuters, focused on tax solutions.
By adding partners’ technologies to its portfolio, the SPRO group is proud to be a strong ally in the growth of agribusiness in Brazil.
In agribusiness, the group presents cases in various areas, such as commodity origination and risk, breeding, livestock, supply sales, barter, agrochemicals and retail. spro.com.br
Almir Meinerz, CEO
Located in the city of Curitiba, Brazil, and affiliated with the Tecnoparque, a City Hall program, TESE Technology Architecture Urban Planning and Culture is part of a group of companies founded by Mirna Cortopassi Lobo, Rodrigo and Diogo Cortopassi Lobo in 1987.
The scope of TESE is wide and operates in different areas such as Urban and Regional Planning, Landscape and Environmental Projects with Geographical Intelligence Systems. The company also designs Architecture buildings for public and private companies.
In 2021, TESE was hired by the Federal Secretariat for Infrastructure Development (SID) and United Nations Development Program (UNDP) to develop the site selection of the best public areas to implement new real estate developments to optimize the existing railways transportation systems in three Brazilian Metropolitan areas. The aim of the project was the implementation of higher densities in walkable distances from transportation terminals and all along their lines. Through different filters using associated technologies the Transport Oriented Development (TOD) started with 713.589 real state options and culminated with a project’s portfolio of 33 best options to reach the mentioned purpose. The results were composed in a database within a Geographic Information System (GIS) associated with hierarchy analysis and feasibility studies based on land costs. The technology used to reach this selection was TOD readiness: Transport oriented x Market Potential x Land Use planning.
In 2023 TESE, through a consortium with Concremat Consulting, was hired by Superintendence of Development of the Northeast Region of Brazil (SUDENE) and United Nations Development Program (UNDP) aiming to build a Portfolio of Structuring Project for the city of Feira de Santana, Bahia State, with an implementation horizon up to 2035. A methodological approach for that purpose was created based on the conjunction of the Environmental, Social and Governance (ESG) of each project and the 2030 Agenda Objectives of Sustainable Development (ODS) and their goals. The studies were based in several technological integrated studies, such as Geographic Information System (GIS), hierarchy analysis, and territorial approach, through site selection for their definition. The methodology of project management was based on Project Management Institute (PMI) using Project Management Body of Knowledge (PMBOK), usually applied to software development.
The projects mentioned are part of the Tecnoparque Organization of Curitiba, a tax incentive program for the city’s high-tech companies to improve innovation in our society.
tesetecnologia.com.br
In 2001, Tree Tools built its headquarters in the Curitiba Software Park, an area dedicated to software production, and since then has been part of the Curitiba City Council’s Tecnoparque program.
Curitiba is an innovative city and was chosen in Barcelona, Spain, as the Smartest City in the World in 2023. The award was given by the World Smart City Awards, in the “Cities” category.
Tree Tools has been operating in the intelligent solutions market for Customer Service Management and Service Management since 1994, providing software and consultancy services to increase productivity and quality. It has been continually improving its product portfolio for this market, which has allowed it to offer innovative differentiators in relation to its competitors.
Servicebot-3 is the solution developed by Tree Tools for automating call centers. It uses Artificial Intelligence resources for robotic conversations with its users (chatbots). It is integrated with the main messaging channels, such as WhatsApp, Telegram and MS-Teams. It also covers the entire operational and management cycle of the service process, providing traceability and control resources.
With globalization, more and more companies need to serve their customers in multiple languages. Servicebot-3 speaks and understands more than 30 languages.
In 2021, Tree Tools launched BotFromBot, a platform for creating chatbots without coding and without process flow. You don’t need to install or develop anything, just choose a chatbot model and answer the questions asked by BotFromBot. Internally, BotFromBot uses all of the Servicebot-3 technology, and was created for those who want to provide a chatbot with artificial intelligence to serve their audience, but who do not have
the resources, neither human nor financial, to develop, host and maintain a chatbot. Chatbots are available on the platform for various application areas, such as distance learning, commerce of products and services, tourist attractions, tourist packages, events, etc.
Tree Tools is owned by people who have worked together for over 30 years. treetools.com.br
Nelson Kendi Komikawa CMO Nezio Noronha Dias Jr. CFO
in the fitness market. A pivotal milestone in the company’s journey was its participation in Endeavor’s Scale-up program, a leading support organization for high-impact entrepreneurs. This collaboration underscores Tecnofit’s commitment to meeting market demands and delivering solutions aligned with the fitness sector’s needs.
Tecnofit, the leading software company in the health and fitness industry since 2017, distinguishes itself by offering cutting-edge solutions for managing gyms and other fitness businesses and professionals. Founded by Anderson Cichon, the current CTO, and fueled by the visionary outlook of Antonio Maganhotte Junior, the present CEO, the company emerged from the need to streamline gym management and has evolved over time to establish itself as a benchmark in the Brazilian market.
Demonstrating an unwavering commitment to innovation, Tecnofit provides comprehensive solutions that surpass conventional systems, delivering an efficient and all-encompassing management experience. The management platform and its applications summarize this dedication, by providing tailored solutions that streamline financial management, customer relationship, and automate processes.
Tecnofit’s achievements are notable, reaching 12,000 customers and more than 1 million consumers per month. Tecnofit is more than just a management system; it serves as a strategic ally propelling success
Moreover, Tecnofit has introduced Studiio, a project endorsed by the Tecnoparque Program, a Curitiba City Hall program, representing an innovative response to the challenges encountered by Pilates, Yoga, and Functional Training studios worldwide. In a digital landscape, Studiio offers efficient management. Tailored for studios of all sizes, Studiio provides a comprehensive solution, encompassing everything from scheduling to financial tracking, marking the next evolution in studio management in Brazil and all around the world.
In essence, Tecnofit transcends its role as a mere management system for gyms, studios, and boxes. It positions itself as a strategic partner for success, offering innovative and complete solutions that simplify administration and foster growth in the fitness sector. With professionalism, transparency, and conciseness, Tecnofit is dedicated to providing optimal solutions to its clients, solidifying its prominent position in the Brazilian market.
Email: Contato@tecnofit.com.br
The Paraná Institute of Technology (TECPAR), a public company of the State Government founded in 1940, is a science and technology institute that, with its technical staff, supports innovation and technological, economic and social development in Paraná and Brazil.
TECPAR is present with two units in the city of Curitiba. The Institute operates in the Research and Development of technological solutions and Innovation for industries in different sectors and also in antigens and immunobiologicals for human and animal health.
Three pillars support TECPAR’s operations, namely: innovative technological entrepreneurship, the health industry and technological development and innovation.
In 1989, in partnership with the City of Curitiba and SEBRAE, TECPAR created INTEC, the Technological Incubator of Curitiba, the first technology-based Incubator in the State, to encourage the generation and installation of technology-based companies in
Paraná. Throughout its history, it has supported more than 100 innovative businesses.
One of the companies supported by INTEC is Metropolys, which developed a platform for managing smart cities and which has already been implemented in a pioneering project in the municipality of Ponta Grossa.
The “Ponta Grossa Mais Segura” project was developed by the municipality with the support of Metropolys to apply the safe city concept.
The integrated system for managing smart cities developed by the company is capable of integrating and monitoring various systems and databases in a municipality and can incorporate information from physical sensors in cities, whether related to security, urban mobility, among others. In this way, the municipality’s demands can be managed within the platform.
The IJP, a promising company in healthcare, specializes in the production, import, and distribution of medical devices while INTEC supports the company in developing the manufacturing process for a portable device, unprecedented in the country named TOFcuff. This cutting-edge revolutionary technology monitors patients’ neuromuscular transmission in real time during anesthesia, automating the assessment process.
Traditionally, anesthesiologists manually perform stimuli to assess whether reflexes are still blocked; however, the TOFcuff automates and enhances this process, providing accurate assessments effortlessly. What sets TOFcuff apart is its portability, enabling doctors to carry this state-of-the-art device to various surgical centers, offering unprecedented flexibility compared to traditional fixed equipment.
Beyond its convenience, TOFcuff delivers significant cost savings for hospitals by enabling anesthesiologists to administer precise amounts of medication required to block reflexes during surgery. The device optimizes resource utilization, not only enhancing patient safety but also contributing to the financial efficiency of
healthcare institutions. In the dynamic landscape of medical innovation, TOFcuff stands out as a game-changer, reflecting IJP’s dedication to advancing healthcare through pioneer technology excellence in Brazil and Latin America.
Email: Tecpar case: comercial@tecpar.br
IJP case: jdepocas@gmail.com
Metropolys case: comercial@metropolys.com.br
At Wipro Brazil, we are not just a technology company; we are pioneers, charting new territories in the digital world. Our story is woven into the fabric of Brazil’s technological revolution, a journey marked by relentless ambition and a commitment to transform the nation into a more digital and connected future. Our footprint spans the vast expanse of Brazil, from the lush north to the vibrant south, where we empower leaders across major Brazilian industries like banking, insurance, financial services, consumer goods, public sector, retail, energy, utilities, oil, gas, and natural resources.
Our team of technology experts is dedicated to helping Brazilian companies achieve efficiency, impact, sustainability, and readiness for the new era. We do this by providing a comprehensive portfolio of consulting, cloud digital solutions, data, AI, analytics, SAP, Oracle, ServiceNow, legacy systems, infrastructure, BPO, mobile network management, and agile technology. We are the quintessential partner for organizations looking to optimize their technology investments and drive efficiency, agility, and scalability in their operations.
Our roots in Brazil trace back to 2006, with the acquisition of Enabler, a renowned consulting firm based in Portugal with a delivery center in Curitiba. This marked the beginning of our profound relationship with this vibrant city. In 2017, we expanded our reach by acquiring InfoSERVER, an IT service provider specializing in custom application development and software implementation. Our presence was further solidified in 2020 with the acquisition of IVIA, enhancing our strategic capabilities and establishing our presence in Brazil’s northeast.
Today, we provide cutting-edge technology solutions to over 40 global and local clients, supported by six modern offices and delivery centers prioritizing security, safeguarded by our cyber defense center. We are unwavering in our commitment to delivering high-quality and secure services, propelling our clients’ success in an ever-evolving digital landscape.
In Curitiba, our operations are more than just a business hub; they are a cradle of innovation. In collaboration with the local municipal government, we actively engage in initiatives that foster technological advancement and innovation. Our partnerships with universities and technology hubs in Curitiba are a testament to our commitment to nurturing local talent and driving technological progress.
Through these collaborations, we are not only contributing to the city’s technological ecosystem but also shaping the future of Brazil’s digital landscape. Our involvement with educational institutions in Curitiba allows us to tap into the city’s rich pool of talent, fostering a new generation of techsavvy professionals equipped to lead Brazil’s digital transformation.
At Wipro Brazil, our vision is clear: to be the catalysts of change, driving Brazil towards a digital future. Our Curitiba operation is a vital part of this vision, embodying our commitment to innovation, collaboration, and technological excellence. We are not just operating in Brazil; we are part of Brazil, committed to its growth, its people, and its future.
Our journey in Brazil is not just about providing services; it’s about embracing the digital future. We strive to be at the forefront of technology, constantly evolving and adapting to new trends and challenges. Our work goes beyond mere business transactions; it’s about creating a sustainable digital ecosystem where technology serves as a bridge to a more efficient, inclusive, and innovative society.
At Wipro Brazil, we believe in giving back to the community. Our corporate social responsibility initiatives focus on education, environment, and health. Throughout Wipro Cares we actively participate in local projects and collaborate with NGO like Amigos do Bem e CEAP s to make a positive impact on society. Our efforts in community engagement reflect our belief that a better world is possible through technology and collective action.
Wipro Brazil is more than just a company; it’s a dynamic force driving Brazil towards a brighter, more connected, and digitally advanced future. With our deep roots in the country and a clear vision for the future, we are not only a part of Brazil’s technological journey but also a contributor to its story of progress and innovation.
Industrial operations rely on data to ensure the efficiency and safety of their processes. However, the information that the operators need to carry out their routines safely and efficiently is spread among a multitude of data sources, reports, systems, and documents. That’s where Vidya Technology comes in.
Founded in 2013 at COPPE/UFRJ
(Alberto Luiz Coimbra Institute of Graduate Studies and Research in Engineering from the Federal University of Rio de Janeiro), Vidya Technology’s journey has been consistently focusing on developing hardware and software solutions for monitoring corrosion, integrity, and performance in complex industrial process plants.
Central to Vidya Technology’s solutions is its flagship, the AI-driven Vidya Software Platform, which visually contextualizes operational and field reality capture data, streamlining inspection, maintenance, and engineering processes. It utilizes 3D virtual representation, heatmaps, autonomously identifies and classifies anomalies using computer vision, optimizes alert management, and integrates seamlessly the technological environment of industrial operations. This not only reduces equipment intervention time but also significantly minimizes the need for People on Board (POB).
This pursuit of innovation has not gone unnoticed. Over the years, the company has been recognized by the 100 Open Startups ranking for three years in a row, earning the titles of Top 8 Industry Startup (2018), Top 5 Industry Startup (2019), and Top 5 New Trends in 2020. In 2022, the company received international recognition at ATCE through the Energy Challenge program, promoted by the Society of Petroleum Engineers (SPE). One was the recognition as a “rising star,” chosen by the judges as one of the most promising companies, and another as the “public choice,” being the most voted by the audience in that edition.
Otavio Correa, CEO of Vidya Technology, underscores the company’s commitment, stating “Throughout our journey, what drives us is the purpose of making industrial operations safer, more efficient, autonomous, and sustainable. It is with this goal, alongside the engineering, hardware, and software expertise of the multidisciplinary team, that we create innovative solutions to support data-based decisionmaking for managers and industrial operators.”
Otavio Correa, CEOFurther, in early 2023, Vidya Technology was a finalist in the Corrosion Innovations Award by Materials and Performance, an initiative of the Association for Materials Protection and Performance (AMPP).
As Vidya Technology continues to push the boundaries of innovation, the company remains dedicated to shaping a future where industrial operations thrive with enhanced safety, sustainability, and efficiency.
Janaina
Curitiba is the only city in South of Brazil with Unicorns
EBANX is a global technology company that offers payment solutions to connect clients from rising markets and global companies, promoting access to their products and services. Through technology and a proprietary platform, EBANX enables global companies to offer local payment methods from countries in the fastest-growing regions: Latin America, Africa and Asia - all through one single integration.
OUR STORY
Since its founding in 2012, EBANX has aimed to connect rising markets and global brands through payments, to empower Latin Americans, Africans, and most recently, Indians to access international products and services, and to enable global companies to expand to these regions. In 12-years of history, the company has already helped over 1,000 merchants – some of the largest companies of the global digital economy – to expand their businesses worldwide by offering a comprehensive portfolio of the most used payment methods.
EBANX was founded in Curitiba, the capital of the state of Paraná, in Brazil, a true hub of innovation which was voted the smartest city in the world in 2023. In 2019, after years of consolidating its roots in the region and expanding across Latin America and the whole world, EBANX became the first unicorn company from Brazil’s southern region, a special milestone in EBANX history.
With global DNA since day one, the company has always had the LatAm region and other fast-growing markets on its roadmap, looking to create access in other countries through tech and payment solutions. In 2015, three years after its founding, EBANX started the expansion of its operations - first, throughout Latin America and after, to Africa and Asia.
EBANX currently serves merchants from the United States to European countries to Singapore, connecting them with a potential base of nearly 1 billion customers from 29 countries across LatAm, Africa and India.
In 2012, Alphonse Voigt, João Del Valle, and Wagner Ruiz founded EBANX in Brazil and, in the same year, the startup was selected into the Endeavor network, becoming the smallest company in the organization’s portfolio.
In 2013, EBANX secured its first global customer, connecting a major international e-commerce player to Brazilian customers through its payment solutions. Currently, there are more than 1,000 digital commerce companies in EBANX’s portfolio that sell products and services to consumers throughout Latin America, Africa and India.
In 2014, EBANX’s preparation to expand internationally began, and in 2015, the company established operations beyond Brazil, in Mexico and Peru.
Five years later, in October 2019, EBANX became a newly minted unicorn after a follow-on investment from FTV Capital, a U.S.-based growth equity investment firm. The firm had already invested in EBANX, in January 2018.
In 2021, EBANX announced a mega investment round from Advent International: US$430 million. By that time, this was Advent
International’s largest investment in a Latin American technology company, and that was the first time all four Advent’s funds including Latin American Private Equity Fund (LAPEF), Global Private Equity (GPE), Advent Tech and Sunley House Capital, participated in the same investment.
In January 2022, Africa became EBANX’s next stop, as the company expanded its operations outside Latin America for the first time, to South Africa, Kenya, and Nigeria. 2022 also marked the company’s 10th anniversary, with nearly one billion total payments processed and access provided to more than 70 million Latin Americans to global digital products and services.
In 2023, EBANX took a huge new step towards its global presence, as India became the fintech’s new market. With the expansion, the company added a new continent to its portfolio. With its technological and financial solutions, EBANX enabled global merchants to offer their Indian customers the most used local payment methods, such as UPI, a local realtime payment system which, just like Brazil’s Pix, has been revolutionizing consumption and the digital market.
Alongside with India, in 2023 EBANX also announced the expansion of its operations to eight new African countries – Ivory Coast, Egypt, Ghana, Morocco, Senegal, Tanzania, Uganda, and Zambia – and two more Latin Americans – Bahamas and Jamaica, reaching 29 countries with operations.
Over more than a decade now, EBANX has been a key player in the revolution of digital payments and the digital commerce market, remaining strong on its mission of creating access for people and businesses. Through technology and payments, EBANX established itself as the leading payments partner for global companies in rising markets.
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Alphonse Voigt, Wagner Ruiz and João Del Valle, Founders
Established in 2009, MadeiraMadeira is now the largest online furniture and decoration platform in Latin America. Prior to its foundation, the company’s story began with brothers Daniel Scandian and Marcelo Scandian. Coming from an entrepreneurial family background, they grew up with the same values. During a challenging period in both their lives, facing financial difficulties, they decided to invest in what is now MadeiraMadeira.
Starting with limited resources and coming from a previous failed business, the executives encountered challenges in raising investments. They even resorted to a family loan to keep operations going. The first investment arrived only in 2012, accompanied by another partner, Robson Privado. With this resource, MadeiraMadeira began its digital transformation, investing in technology, talent, and innovation.
Subsequently, the company raised several rounds of investment. However, in 2015, the company again faced challenges in securing funds. The lack of resources triggered an internal restructuring at MadeiraMadeira, reducing costs and optimizing operational flows. As a result, within five months, the company started generating cash and closed the year with a positive EBITDA.
Launching its marketplace elevated MadeiraMadeira, reaching more customers, generating increased revenue, and reducing cash burn. This allowed the company to achieve greater financial independence, relying less on external capital it raised later, supporting its growth. In 2020, the
company inaugurated its first physical store, marking its entry into offline retail and firmly investing in an omnichannel strategy.
Rapid growth, especially after the marketplace launch, enabled the company to raise larger funds subsequently and accelerate its evolution to become a unicorn in 2021. In a period of strong consolidation in the furniture and decoration market, the company inaugurated the country’s
Daniel Scandian, Marcelo Scandian and Robson Privado, Founders Robson Privado, CGO and co-Founder - Photo by Gabriel Reis
first Furniture Development Technology Center and expanded its physical stores. Investments in both initiatives exceeded R$ 100 million.
Moreover, MadeiraMadeira made acquisitions, expanded its product range, including sectors like electronics, and launched its own brand, which now accounts for a significant portion of the group’s revenue. These investments were pivotal for the company’s growth and strengthening its position in the market, contributing to increased market share and sales nationwide.
The fact that MadeiraMadeira was founded in Paraná and chose Curitiba as its headquarters has significant impacts in various areas. Firstly, the company contributes to the local economy by creating direct and indirect jobs in the region. This not only strengthens the job market but also promotes economic development in the surrounding community.
Additionally, MadeiraMadeira plays a crucial role in projecting Paraná as a hub of innovation and entrepreneurship. Its presence in Tecnoparque, a municipal fostering program, illustrates this commitment. The program offers benefits such as reducing the tax rate from 5% to 2%. By joining this program, the company not only showcases its involvement in innovation
but also contributes to generating more jobs in the city, strengthening the technological and business ecosystem of the region.
In addition to its rapid growth as a unicorn valued at over US$1 billion, MadeiraMadeira can benefit from the specific characteristics of the region it operates in. The company highlights committed labor, logistical infrastructure, and local strategic partnerships like Iguanafix (furniture assembly), Itrack (delivery monitoring), and Bulky Log (logistics). The proximity to suppliers and integration with the local community are positive factors favoring the company’s ongoing success.
In this context, the company has already reached approximately 5% of Brazilian households, serving over 3 million customers in the last twelve months. With over 500 active partners, the company generates more than 200,000 orders per month, extending its presence to over 119 cities and, through BulkyLog, catering to over 5,000 municipalities nationwide.
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Daniel Scandian, CEO - Photo by Gabriel Reis
Founded in 2015, Olist is a benchmark startup in e-commerce solutions for small and medium-sized businesses, focused on operational management, increased competitiveness in marketplaces and multichannel sales.
In 2021, the company acquired Tiny e Vnda, companies based on high technology that offer top-notch services and share the same goal of empowering commerce and offering real growth opportunities for retailers and digital brands to sell more. Later in the year, olist reached the unicorn “status” and is now part of the daily lives of nearly 50 thousand companies.
The Olist solution is a link between brands and the public, with the aim of simplifying the process with the marketplaces and the communication with the sales channels. A platform that guarantees the management of the entire process, from multiple sales channels, orders placed, items in stock, product portfolio, shipping, messages and comments in an integrated way.
For Tiago Dalvi, founder and CEO of Olist, the goal is to continue building complete and functional products. “Our growth is an indication that the
accelerated digitalization process has shown new horizons to retailers generally, who continue to make investments in their online stores, even after resuming physical commerce,” he comments. “We have a fragmented market that imposes an extra level of complexity for companies. Our objective in Olist is to build a complete and intelligent ecosystem, to develop these solutions internally or to incorporate products that are most relevant to the segment,” he concludes.
Olist also has two partner companies, which makes the process even more integrated. O Tiny is an ERP management system that gathers information from small and medium-sized companies and organizes them routinely, making daily operations more efficient with the automation of processes. The system is intended for those who sell products or services both in virtual stores and in physical stores.
Vnda is a solution with an emphasis on end to end sales, a platform for virtual retail and brand experience, developed to create e-commerces, including omnichannel operations. Different from Tiny, the platform is intended for companies and brands that already have experience in the market and seek to increase their revenue, guaranteeing stock liquidity, omnichannel and competitiveness on a scale level.
Audi celebrates 30-years in Brazil in 2024, a challenging journey that begun in 1994, when the former F1 driver and Brazilian icon Ayrton Senna started importing the four rings vehicles brand to local market, with new technologies and unprecedented driving dynamics. In these 30-years, Audi has brought outstanding models to Brazil, such as the best sellers A3, Q3 and Q5.
Audi do Brasil is pioneer in electromobility, investing already R$ 87 million in electric charging infrastructure in the country. Nowadays, Audi is one of the most desired brands in Brazil, with its administrative headquarters in São Paulo (SP), a logistics terminal in Vinhedo (SP), and a vehicle factory in São José dos Pinhais (PR), metropolitan area of Curitiba, in whose state the automaker also promotes the project Crianças no Teatro, which is part of its ESG pillar.
On 12 March 1996, Renault Group chose Paraná as the site for its new plant, marking the start of a new chapter in automotive history for Brazil. On 4 December 1998, the Ayrton Senna industrial complex opened its doors in Curitiba, becoming one of Renault Group’s main sites in South America. Over the past 25 years, the plant has achieved industrial success, building iconic vehicles and becoming part of the local socio-economic fabric. Today, the Ayrton Senna complex is beginning a new phase in its existence.
The city of Curitiba in Brazil is steeped in a passion for cars. Extending over an area of 250 hectares, the Ayrton Senna complex is part of this rich automotive culture. The complex takes its name from the legendary Brazilian driver, a triple Formula 1 champion who tallied his first victories in a Lotus powered by a Renault V6 turbo engine. The industrial saga began in 1996, when Renault Group decided to build a plant here. Inaugurated in 1998, the site is celebrating 25 years of activity and looking ahead to a bright future.
The Ayrton Senna site has reinvented itself constantly over the years, addressing the challenges of digitalization, low carbon and competitive performance. This far-reaching transformation began in 2016 with a series of initiatives relating to Industry 4.0.
First, the complex deployed a Wi-Fi infrastructure covering an area of 6,000 m2, for full connectivity across the site. The complex has also gone paperless by distributing tablets to all manufacturing staff, generating total savings of 2.5 million sheets, the equivalent of 21 tonnes of CO2.
Another key milestone in the digital transformation of the production plants is the launch of the Industrial Metaverse. Today, the Ayrton Senna complex has entered a new era, with over 700 robots controlled by this cutting-edge technology. The introduction of digital twinning technology (modelling of physical resources) on assembly lines has revolutionised real-time data analysis, boosting manufacturing performance and improving quality.
Every day, an impressive total of 26,000 images are submitted to the AI process, feeding into a continuous stream of data that is used to verify powertrain quality and safety.
A 3D printing centre has also been set up, producing over 10,000 parts a year. These parts are not only used in the manufacturing process, but also to carry out a range of tests before the start of production.
To increase agility and performance, no fewer than 346 AGVs (automated guided vehicles) travel up and down the production lines every day.
In 2020, the Ayrton Senna complex was recognised as an Industry 4.0 site by the prestigious World Economic Forum foundation, once again highlighting Renault’s ongoing commitment to moving its plants towards more connected and more sustainable production.
In addition to producing cars, Renault is a reference in Brazil in mobility projects. An example is the electric taxi in Curitiba. In March/23, in a strategic partnership with ABDI (Brazilian Agency for Industrial Development) and URBS (Urbanização de Curitiba S/A), Renault and Mobilize, Renault Group brands launched a project to use electric vehicles as taxi in the city of Curitiba. Six 100% electric Renault Zoe E-Tech vehicles were delivered to taxi drivers, chosen by URBS to participate in the project.
Subsidiary of one of the world’s largest commercial vehicle OEMs, Volvo do Brasil has a track record marked by the development of innovative solutions in the passenger and cargo transportation sector in the country.
Curitiba, the city chosen by OEM to be the location of its operations on the continent was an important partner from the very beginning. It was from a joint Project between plant engineering and the City Hall technicians that resulted in the world’s first biarticulated bus, delivering one more important
step in the BRT (Bus Rapid Transit) concept, the organized system of urban public transport present today in many parts of the globe.
Local engineers created a larger chassis, which would be a major contributor to improving traffic mobility and the quality of life of the population. The increased efficiency of the system occurred by increasing the passenger transport capacity and the average speed of the buses. And the innovations never stopped in the following decades.
From the truck assembly lines, cutting edge vehicles come to light. Volvo was a pioneer in Brazilian cargo transport in the introduction of safety devices, such as cabs equipped with survival cells and many other active safety technologies. It was the first manufacturer to launch ESP, an electronic stability program, which reduced to a minimum the possibility of skidding and overturning in tight corners.
Another advance was the I-Shift transmission, Volvo’s innovative gearbox, responsible for a major change in transport behavior, in 2003. By launching the I-Shift, Volvo ratified its belief in an efficient gearshift transmission and became the first OEM to adapt this system in long-distance transport applications. Most trucks are also equipped with pre-mapped I-See, connectivity technology that identifies the road topography in advance and automatically chooses the best gear sequences.
Even before the outbreak of electromobility locally, Volvo surprised the market with the first hybrid bus in the country, manufactured in the capital of Paraná. Powered by an electric motor and a diesel engine, they still run in the city today. Another first was the bus with automatic speed control, a device that uses GPS to automatically reduce the speed of vehicles in critical hazard areas or near schools and hospitals. In the year of implementation, the technology made an important contribution to the 50% reduction in collisions on the North axis of the Curitiba BRT.
Volvo also created the first truck with autonomous technology in Brazil. Developed by Brazilian engineers in partnership with engineering in Sweden, it was intended for the sugar and alcohol segment, one of the most important in Brazilian agribusiness.
Innovation and digitalization are ongoing at Volvo and bring innovations and improvements in both, administrative and factory processes. From the time the first robots began to be part of everyday factory life to date, evolution has been a constant. Continuous improvement in processes is a routine. The progress of the so-called Industry 4.0 intensifies the presence of artificial intelligence on the factory floor. Autonomous vehicles are used in the internal parts transport, and the use of drones speeds up the recognition and inventory of parts.
The Curitiba manufacturing unit is always creating new solutions. For example, each year more than 50 thousand ideas are implemented in the production area. These contribute to continuous improvements in manufacturing. The use of virtual reality, 3D printing in production, among others, are examples of the relevance that the company gives to innovation in its processes.
IN URBAN MOBILITY: V1, 100% DIGITAL APPLICATION
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V1, recognized as one of the boldest initiatives in Brazil’s innovation ecosystem, emerged in 2018 at the Vix Labs innovation laboratory, owned by Vix Logística, a company belonging to the Águia Branca Group. The Group stands out for being one of the largest transport and logistics business conglomerates in Brazil with more than 75 years of history. The mission of V1, originally located in Espírito Santo, is to offer 100% digital, safe and reliable solutions in urban mobility for individuals and companies.
The urban mobility platform offers three types of service: car rental and subscription vehicles, both 100% digital. This proposal represents a significant transformation in relation to an analogue market, eliminating bureaucracy, counters and third-party intermediation, providing a completely online service through an application. Furthermore, the company promotes the transport service via an app in its homeland, Espírito Santo. The convenience differs from other services currently on the market, as it is carried out by hired drivers specialized in defensive driving.
The V1 rental and V1 subscription services are aligned with the trend towards smart, sustainable and efficient urban mobility. The rental meets usage needs, including the innovative nano-rental proposal (half-day rental), something uncommon in traditional rental companies. The subscription solution aims to provide more savings, security and ease when purchasing a new car, exempting the driver
from additional expenses related to the acquisition of a car, such as taxes, licensing and insurance, offering a fixed monthly cost.
Regarding service to companies, the startup offers rental and fleet management for companies, exempting them from the need to pay for their own fleet of vehicles. Fleet outsourcing has been gaining momentum as it is proven to be more economical, in addition to providing technologies that facilitate more intelligent and assertive vehicle management. In addition, V1 has a technology named Frota Digital that facilitates management processes, such as administration and control of materials, goods and costs of a fleet, with the aim of minimizing expenses with fuel, maintenance and time for the company. Automating the service optimizes time, generates savings and maximizes the safety of the vehicles, which are monitored by the rental company and made available via application to companies.
The V1, in addition to encouraging smart mobility and providing new experiences, offers convenience and practicality. With the mission of always being ahead, creating innovative solutions suited to the demands of a market in constant evolution, the app offers a completely digital solution for car rental and subscription. Without queues, bureaucracy and with an innovative and exclusive self-service via cell phone application, V1 represents a modern and efficient approach to user needs.
Since its foundation in 1955, Grupo Servopa has been a true pioneer in the automotive and service sectors, playing a crucial role in Curitiba’s economic landscape. With a vision rooted in sustainable growth, the group expanded its presence with established brands and invested in innovative initiatives to drive the automotive development in Brazil.
The journey began with Servopa S.A., “Volkswagen Services of Paraná,”. Since then, the group has not ceased its upward trajectory, conquering new markets and diversifying its areas of operation. Today, Grupo Servopa is a powerhouse with 43 dealerships in 12 concessions and more than 2,000 employees. In the service sector, Consórcio Servopa stands out, ranking among the top 10 independent administrators in Brazil, holding the 6th position.
Grupo Servopa stands out not only for its size but also for its innovative approach. Their recognition for excellence transcends the borders of Paraná, solidifying the group’s reputation as a benchmark for management, service quality, and innovation in sales and after-sales processes, utilizing technologies for enhanced efficiency among other dealers and the OEMs.
Throughout its existence, the group has aimed to stay ahead of its time, introducing innovations from the early informatization of the company in the 80´s to its recent advancements such as technological developments in Consórcio Servopa, as pioneer in 100% online quota sales and digital management through its proprietary phone app. This progress, led by CEO Marcos “Marcola” Celestino, brought agility and improved service to consortium members.
Servopa Sign has gained rapid enthusiasts, reflecting the commitment of Grupo’s President, Eustache Jean Tsiflidis, to anticipate customer needs.
In 2022, Grupo Servopa became a dealer for the Chinese brand BYD “Build your Dreams”. Since then, the partnership has significantly expanded the brand’s presence in Paraná. Commercial and expansion director Roger Wolf Pedroso plays a crucial role in opening doors for BYD, generating significant growth in the Paraná market.
In addition to external innovations, Grupo Servopa has always been dedicated to innovating its internal processes. Under the leadership of Director Sergio Goloubeff, the group created internal control areas that automated and improved the audit process, ensuring greater control over risks and losses.
At the core of our identity lies the Curitiba DNA of innovation and entrepreneurial vision, elements that have not only shaped Grupo Servopa’s journey to date but also inspire us in the relentless pursuit of the future. Curitiba, a city that not only embraces innovation but also injects dynamism and progress, is the force propelling our company’s vision. We not only originated in Curitiba; we embody the spirit of this city in every step of our journey, and it is this spirit that will continue to guide us towards new horizons of success and innovation.
Embracing the trend of mobility as a service, the group created Servopa Sign, specializing in vehicle subscription, a modality recently introduced in Brazil. gruposervopa.com.br
Taurus Helmets is a Brazilian company pioneer in the manufacture of helmets in Brazil. It has been in the market for over 40 years and has established itself as the largest in the segment, with a market share of around 50%. It has national sales coverage with more than 12,000 points of sale, as well as e-commerce, and exports to Latin America, the USA, Europe, and Asia.
The company uses all its experience and strict quality standards to our factor process.
Taurus Helmets has five brands in its portfolio: San Marino - the best-selling helmet brand in Brazil, Joy23, Zarref, Wind, and Urban Helmets. Urban Helmets has gone beyond the motorcycle universe and introduced the company to the world of fashion and the clothing and accessories segment.
The value at the heart of the company is the pioneering spirit. The San Marino brand, the market leader in sales, was the first to achieve INMETRO certification (Main Brazilian standard and safety certification). It was also the first helmet with an exclusive automatic visor system.
Also, a forerunner in the online universe, Taurus Helmets was the first helmet company in the country to set up a D2C e-commerce. As well as
covering the entire national territory, it has also launched a website in the USA. There are a total of 4 e-commerce channels, plus marketplaces.
With innovation as one of the company’s pillars, investment in new technologies is a constant. In 2023, the company launched the world’s first helmet made of graphene. In partnership with the University of Caxias do Sul and the nanotechnology company Z-nano, the “Graph-X” (Taurus Helmets Trade Mark) formula was developed. This new technology, when used in the helmet construction, improves its thermal and acoustic performance and impact absorption, making it safer for the end consumer. In the same year, the company opened its own visor factory, inside main premises.
“We will continue to be the first to adopt new technologies and practices so we can continue to occupy leadership in our segment. Innovation has always been our driving force. If it has brought us this far, it will lead us to a very promising future,” says Carlos Andre De Laurentis, CEO of Taurus Helmets.) In this way, the company continues to expand and growth.
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Laquila was founded in 1980, with a small 100m² store, focused on selling motorcycle parts, in Rio Grande do Sul. With determination and a vision of the future, they expanded to 200m² and, later, to an even larger space, adopting the wholesale model. After 12 years in the capital of Rio Grande do Sul, they moved to Curitiba and in 1998 founded LAQUILA PEÇAS and became the largest distributor of motor parts and accessories in Latin America.
Our Company has always been recognized for the high quality of its products and its close relationship with customers, from customer service to delivery of the items, and in 2018, the CEOs, aware of technological advances and growing online demand, launched the innovative dropshipping modality, making Laquila a pioneer in this model in the motorcycle parts and accessories segment.
Dropshipping is a form of business in which the customer sells the company’s products without the need for physical stock. In other words, it is a system in which the company selling the product acts as an intermediary between the consumer and the supplier. The store receives the order, manages the payment, does all the customer service and sends the request to the supplier, who is responsible for preparing and sending the items.
thousand orders per month, achieving growth of more than 30% this year alone. “All this is the result of the efforts and dedication of various areas of the Company, including logistics, the sales team, information technology, product development, marketing and others. Providing agility and efficiency at all stages, from the arrival of the order to the delivery of the product to the customer.”
Iael Trosman, Trade Director says.
This strategy not only boosted sales, but also solidified Laquila’s position in the market, as a Company that cares about its customers’ needs and is commitment to providing an exceptional experience, focusing on quality, reliability and efficiency in all services.
For 40 years we have been operating in a market that is constantly growing in Brazil, serving shopkeepers, resellers, distributors, dealers and boutiques with a range of more than 8,000 items and 35 brands, establishing a solid commitment to its customers to provide high-quality products, building a true legacy in Brazilian entrepreneurship.
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The launch of dropshipping in the motorcycle segment was an instant success and in 2023, the company recorded an average of more than six laquila.com.br
Iael Trosman, Trade Director Laquila headquarters
Currently, in Brazil, one in every three cities has more motorcycles than cars, totaling over 32 million registered motorcycles. This scenario reflects a market with significant investment potential, and Magnetron is always at the forefront in seeking the best solutions to serve this sector.
Founded in the 1960s, the company has accumulated stories full of challenges and achievements, being a pioneer in the industrialization of ignition and energy systems for motorcycles segment. Since its foundation, it has followed the path of innovation. In the 1980s, it became an approved supplier for Honda, with the Ignition Coil for CG125 being the first developed part.
Magnetron is present in over 5,000 sales points throughout Brazil, leading the market for motorcycle spare parts and being part of the Magnetron Group. This group includes three other companies: Glia Soluções, Motonic, and Academia Duas Rodas, all focused on driving the motorcycles market with dynamism, passion, and commitment, guided by the future.
The purpose that has always guided the management of Magnetron Group’s president, Denise Remor, is to do the right thing based on efficient, economical processes and high productivity. This extends from the development of new parts, where we constantly seek to expand our portfolio, which already includes more than 2,000 items, ensuring the best price competitiveness and conducting quality control on 100% of our product mix.
In this context, the implementation of technologies and innovations is present. One
of them is the radiofrequency identification (RFID) system, which Magnetron was the first in the industry to implement. In a short time, it reduced operational costs by 7% and increased order production speed by 43%. Denise emphasizes that this directly impacted the company’s revenue.
Before RFID, it took 14 hours of work to generate R$1 million in orders, and now this is easily achieved in 8 hours. There was a gain of 6 hours, allowing for more revenue with a smaller operation. Everything integrated with collectors and inventory management via the SAP system.
Always committed to exceeding expectations, we share experiences, technical knowledge, and the courage to innovate and explore growth opportunities. Just as in supporting and encouraging the professionalization and education of professionals in the motorcycles market, Magnetron created Magnetron Courses, which conducts in-person and online training for mechanics and motorcyclists throughout Brazil. There are already more than 2,500 certified students and over 100 hours of content, including tutorial videos and classes.
“Overcoming challenges has always been and will be part of the company’s DNA,” emphasizes Denise Remor. She points out that, in her view, “each part or service, no matter how small, represents the brand and the commitment to the satisfaction of those who trusted in Magnetron’s quality.”
Tembici is the leading company in micromobility technology in Latin America, responsible for over 250 million bike journeys. Recognized as one of Brazil’s most promising and innovative startups, the company has, in recent years, contributed to a potential saving of 46,000 tons of CO2. In 2022, the company conducted the world’s first carbon credit auction for micromobility and became the largest B Corporation in shared bike services.
In Curitiba, an innovative bike-sharing model has been gaining prominence, combining efficiency, sustainability and innovation. With a robust system, 500 bikes populate the city streets, comprising 250 regular bikes and 250 e-bikes.
The initiative also features 50 stations - including 10 charging stations, an innovative technology that allows e-bikes to power up outdoors, reducing logistics costs. Location planning followed technical studies conducted by the company’s urban planning team in collaboration with the city’s urban planning public agency. Criteria such as proximity to cycling infrastructure, potential demand, and adherence to urban planning parameters were evaluated. It’s worth highlighting that the project favors the integration of different modes of transportation, being close to the public transport.
“Bike Curitiba” project not only aligns with the city’s sustainable commitments but also significantly expands the system’s usage possibilities. E-bikes, for example, due to their pedal-assist technology and higher speed, provide users with a smoother experience, enabling longer journeys, facilitating the overcoming of various urban terrains, and requiring less physical effort.
Pricing plans offered in the city cater to different user profiles, allowing for daily, monthly, annual, and even one-time use. The latter option, in addition to being available through the Tembici app, can also be accessed via the Uber app, for greater convenience. There are also plans tailored for delivery riders, who use bikes for deliveries, offering extended usage periods and more economical rates, making income generation and/or supplementation feasible.
The impressive results in Curitiba within just three months of operation reflect the success of this innovative approach. Over 265,000 trips were recorded, indicating the rapid acceptance and integration of the system by the population. This widespread adoption demonstrates not only the viability of the shared bike model but also Tembici’s effectiveness in understanding and meeting the specific needs of each city.
Beyond the impressive numbers, Tembici’s presence in Curitiba also stands out for its ability to adapt to contemporary urban demands. By offering a diversified system that combines regular and e-bikes, the company showcases its strategic vision for the future of mobility.
By investing in technology, sustainability, and innovation, the initiative contributes to building an even more sustainable, efficient and affordable Curitiba, which has established itself as a role model for innovative, sustainable and smart cities around the globe.
ExxonMobil manages an industry-leading portfolio of resources, and is one of the largest integrated fuels, lubricants, and chemical companies in the world. Innovation and collaboration are keys to our success in delivering for customers, shareholders, and stakeholders. Working with the world’s leading research institutions and universities, ExxonMobil’s scientists and engineers apply scale, integration and deep experience in research and development to develop and deploy technology solutions that help meet the critical needs of society, while reducing greenhouse gas emissions.
ExxonMobil’s history in Brazil dates back over a century, to 1912. The company was the first of its kind to establish operations in country and pioneered initiatives such as the first gasoline pumps on public roads, first tanker cars and trucks in the country, and fueled the first aircraft for Brazilian commercial aviation.
In 1999, ExxonMobil opened its Global Business Center (GBC) in Curitiba, which currently houses 1,800 employees playing a crucial role in local and global business operations. The city was selected due the availability of a qualified, multilingual, and specialized workforce, coupled with the high quality of urban infrastructure and services .
The company is committed to develop corporate social responsibility programs positively impacting he communities
where it operates. In Curitiba, highlights are the “Bem-Vindo com Amor” Project, which welcomes elderly individuals at the Pequeno Cotolengo Health Complex, providing specialized care and maintenance to ensure the safety and health of the residents. Additionally, the Children and Adolescents Fund - Right to Life, in collaboration with the Hospital Pequeno Príncipe, focuses on scientific health research, acquisition of high-cost equipment, and education for pediatricians and healthcare professionals.
As part of its efforts and commitment to sustainability, energy transition, and contributing to the local community, ExxonMobil plays an essential role in Curitiba, investing in scientific research and innovation through collaboration and support for educational institutions and Innovation Hubs, such as Hotmilk, the largest Innovation Hub in the South of the country. In 2023, the company announced its support for the Federal University of Paraná (UFPR) signing two research projects, one to develop a solution based on artificial intelligence and natural language processing for revenue management area, and another one for co-liquefaction of biomass for biofuels production.
“These initiatives align with ExxonMobil’s culture of supporting science and technology and demonstrate the company’s focus in promoting research through academic means”, says Márcio Bastos, Research and Development Manager for ExxonMobil in Brazil. From its pioneering initiatives to its ongoing commitment to innovation and community well-being, ExxonMobil solidifies its position as a global leader in the industry, significantly impacting Brazil’s energy landscape.
Manager – Innovation & Business Transformation
The world’s agriculture is becoming increasingly modern. For decades, there has been a visible technological revolution happening in the field, with farmers seeking machines that boost productivity while minimizing environmental impact, doing more with less in a responsible way. Since its foundation in 1984 in Germany, HORSCH has been dedicated to developing innovative solutions for these forward-thinking farmers, providing full support for the significant challenges faced in agriculture.
With 7 manufacturing hubs worldwide, the German company has been operating in the South American market for nearly a decade and recently inaugurated its new factory in the Industrial City of Curitiba. This new facility spans over 35,000 m2, producing equipment focused on tillage, planting, seeding, spraying, and intelligence.
Over the years, HORSCH has globally established itself as a pioneer in numerous precision agriculture technologies, earning important international awards in the field. In the latest edition of the world’s largest agricultural technology fair, Agritechnica, the brand received the FARM MACHINE award, also known as the machine of the year, for the Leeb Xeric 14 FS fertilizer spreader. Another notable example of their commitment to technological forefront is the ROG500, the world’s first robotic planter showcased at the 2023 edition of the Bahia Farm Show.
These achievements reaffirm HORSCH’s position as a company that not only keeps pace but also shapes the future of global agriculture.
According to Rodrigo Duck, the CEO of the company in Brazil, “HORSCH’s mission is to collaborate with science and its partners for a healthy and modern agriculture.” In other words, all the technology developed by the company arises from a genuine need directly from the field, aiming to contribute to sector growth while protecting the environment and people’s health. The company believes that everyone can create a prosperous and healthy future for our soil. Duck explains, “It’s the duty of each person to use the land correctly and responsibly. This ensures the long-term fertility of the soil, guaranteeing food on the table of the future generations.”
HORSCH is a family-owned company with Christian values deeply rooted in innovation. Their commitment is to help implement modern agriculture today to ensure a more sustainable world tomorrow.
Global leader in clean energy, New Holland Agriculture, a CNH brand and headquartered in Curitiba, is one of the most innovative companies in the agricultural sector in the world. Investment in new technologies and sustainable solutions is constant - always seeking to improve the experience of its customers.
This culture is also encouraged for dealers, suppliers and partners. “We try, in our daily basis, to find innovative solutions that involve sustainability in a broad sense, involving everyone in our chain. From recycling processes within factories to supporting social projects in the communities surrounding our presence. And, in the products we launch on the market, such as the first tractor powered by biomethane in the world”, says Eduardo Kerbauy, New Holland Agriculture vice-president for Latin America.
The T6.180 Methane Power opened a new segment of agricultural machinery. It emits up to 80% less pollutants than an equivalent diesel tractor, running on gas generated from the decomposition of organic waste on the farm itself. It contributes to reducing the farm’s operating costs and the possibility of being free from the uncertainties of the fossil fuel market.
This type of tractor gives the producer the possibility of using biogas generated within the property (from animal waste, for example) to fuel the equipment. It takes advantage of the so-called “virtuous cycle of the farm”, which becomes increasingly self-sufficient from an energy point of view and environmentally friendly. This new technology reinforces the brand’s leadership in the development of alternative fuels, which are more sustainable and deliver the same energy and operational efficiency as a conventional tractor, in addition to having a better cost-benefit ratio for the producer.
Another solution in the alternative propulsion line is the world’s first electric tractor with autonomous features: the T4 Electric Power, which New Holland is expecting to launch globally in 2024. Produced in partnership with Monarch Tractor, it is the ideal solution for smaller operations, being suitable for mixed farms, livestock, orchards and special applications. It is a product that reduces noise by up to 90% compared to a common tractor, in addition to eliminating the use of diesel. And there is so much technology on board that it can even be activated via smartphone.
New Holland is also at the forefront of digital agriculture, which is now a reality in the Brazilian countryside and involves a broad process. It starts with the digitalization of agricultural machinery, servitization, telemetry and machine connectivity, integrating the entire farm operation with the transmission and reception of data in real time.
In this sense, the highlight is the high-power T8 PLM Intelligence tractor. Produced in Curitiba, it is 100% connected, with a factory-embedded electronic architecture aimed at high-performance digital agriculture. T8 PLM Intelligence brings a new concept that seeks to improve efficiency, delivering greater productivity with lower operating costs.
With the machine 100% connected, the producer will save on seeds, chemical pesticides, fuel and, at the same time, improve fleet management, optimizing the time of agricultural operations and labor, always having important information at hand that will help him to make the decision in real time and manage the property in the best possible way.
Another technology that is increasingly present in agricultural machinery is automation. Also produced in Brazil, New Holland’s CR Intellisense line harvesters have on-board artificial intelligence technology, which automatically performs various machine adjustments, increasing efficiency and productivity in real time.
This technology allows a less experienced operator, for example, to obtain productivity similar to that of a more experienced operator. This is because the machine makes it possible to choose between different harvesting “strategies”, according to the condition of the crop and the objective you want to achieve.
In 2023, New Holland commercially launched the world’s first affordable agricultural tractor in Brazil, produced by an automaker. The TL5 Accessible, manufactured in Curitiba, is a machine aimed at people with motor disabilities in the lower limbs, enabling them to independently carry out their activities in the field.
The tractor is equipped with a lifting platform and a joystick, with which the operator controls the movements necessary to carry out his own boarding/disembarking, having access to the operator’s seat and machine controls, which has been adapted to facilitate operations, maintaining good internal space and ergonomics. Furthermore, this tractor can be used by people without reduced mobility.
The result of a partnership with Elevittá, Arteprima and Senai - São Leopoldo, TL5 Accessible gives people with disabilities who live and work in the countryside the opportunity to regain the leading role in their lives, promoting accessibility and inclusion.
According to Kerbauy, New Holland is a brand that cares about improving the customer experience and will continue to expand its line of products and solutions for all farmer profiles. “We will continue to strengthen our dealer network and invest in innovation with sustainability and technology, focusing on digital agriculture. In this way, we will continue to grow in a sustainable way and accompany Brazilian agribusiness, which is one of the most important in the world”, he concludes.
The largest producer and exporter of paper for packaging and sustainable solutions in paper packaging in Brazil, Klabin is a protagonist in a history characterized by innovation and a commitment with sustainable development. Founded in 1899, the Company stands out as the only one in Brazil offering solutions in softwood, hardwood and fluff pulps with a consolidated leadership in the corrugated box, industrial bag and paperboard markets.
Klabin currently has 22 industrial units in Brazil and one in Argentina, responsible for an annual production capacity of 4.7 million tons of market pulp and paper. The Company has a workforce of more than 17 thousand direct employees as well as possessinjg pine (softwood fiber) and eucalyptus (hardwood fiber) forests in the states of Paraná, Santa Catarina and São Paulo.
Klabin has written a significant part of its history in the state of Paraná, currently accounting for more than 11 thousand direct and indirect employees in more than 25 municipalities, especially in the Campos Gerais region. The Company is a pioneer in forestry management using the
Nursery - Monte Alegre Unit – Paraná Puma - Klabin Ecological Park - Paraná
mosaic planting, contributing to the conservation of the state’s forests as well as the maintenance of the biodiversity. It has a forested area of 433 thousand hectares, 176 thousand of which is under native forests.
In Telêmaco Borba, the Company runs the Klabin Ecological Park (PEK) and the Klabin Technology Center (CTK). The first is dedicated to research and conservation of the region’s flora and fauna. Wild animals, victims of accidents or mistreatment are sheltered at this location, helping environmental agencies to preserve endangered species, as well as serving as a space for environmental education and the development of scientific research.
The CTK is a space which has innovation as its essence. Unveiled in 2017, it represents the consolidation of excellence in research, development and innovation, showcasing solutions focused on productivity and the reduction of environmental impacts. “The Center ensures that Klabin remains as one of the most innovative companies in the pulp and paper sector. Structured around five research pillars, the CTK is instrumental in advances in areas of development and new forestry base technologies, the enhancing and improvements in products and reduction in environmental impacts”, Francisco Razzolini, Industrial Technology, Innovation, Sustainability and Projects Director at Klabin explains.
The CTK was responsible for the creation of the unique formula involved in manufacture of alcohol gel from microfibrillated pulp (MFC), developed in partnership with the SENAI Institute for Innovation and Apoteka, the cosmetics manufacturer. Collaboration with SENAI CETIQT also produced
an antiviral coating for packaging, resulting in a proven efficiency of more than 99% against the coronavirus (SARS-CoV2).
Among the innovative products also created by the Center are Klamulti, a lighter and more resistant paperboard for beverage packaging; EkoMix, a packaging for concrete and cement made from paper which is entirely dispersible, thus reducing the disposal of waste; and Eukaliner®, the first kraftliner (paper for corrugated boxes) in the world made exclusively from eucalyptus fiber. The latter is produced from Puma Unit’s paper machine 27, the latest manufacturing unit to be unveiled by Klabin.
Production of Eukaliner® began in 2021, following more than 30-years of research and development to achieve a product made 100% from eucalyptus fiber and, since then, outperforming expectations, as proven by customer feedback. Eucalyptus fiber results in paper that has good resistance and ensures weight is reduced by more than 10%, while maintaining the performance and final structure of the packaging, in addition to offering better print quality.
It is worth mentioning that other differentials make Eukaliner® unique, requiring a considerably reduced area of planted forest to produce the same amount of kraftliner when compared to papers and fibers from other regions of the world. It also uses fewer inputs such as water, energy, and chemicals, which results in very competitive costs and global benchmarking in sustainability.
Klabin’s journey over the long history of the Company, has been shown to be both innovative and sustainable. The Company is a world reference in sustainable development and has an agenda particularly focused on this, its activities based on the intelligent use of natural resources, employing technology for guaranteeing the sustainability and circularity of its processes.
Klabin’s legacy of innovation and sustainability reaffirms its vocation as the company for the construction of a sustainable future with a renewable base.
For more information, please see.
Product innovation has been a guiding principle in the laboratories of Grupo Boticário’s Research and Development Center, which has now been enhanced by technological advancements. Examples include fragrances crafted with the aid of artificial intelligence, a “Smart Lipstick” designed to help people with visual impairments and upper limb disabilities, and lowwaste packaging or bulk sales of fragrances.
Among these innovations, the 3D skin model stands out: originating from a long-standing study conducted in-house, this technology has been continuously refined over the years. Currently, it ensures scalability, efficiency, and safety for cosmetics testing. Annually, Grupo Boticário laboratories develops approximately 6,000 new products, with 1,500 of them subsequently launched by its different brands.
Endorsed by the National Council for the Control of Animal Experimentation (Concea) and the National Health Surveillance Agency (Anvisa) as an alternative approach to animal testing, 3D skin technology employs isolated cells sourced from skin leftovers obtained from plastic surgeries, with the explicit consent of donors, or from cell banks. The “in vitro” model is crafted within a laboratory setting, replicating the characteristics of human skin and helping in the decision-making process for product formulation. This model enables the testing of raw materials and final products, including lotions and makeup.
The integration of hair follicles into 3D skin bioprinting represents a recent breakthrough, marking an evolution from the traditional 3D skin model. It can replicate intricate models of human tissues and organs.
Collaboratively developed by scientists from the Rensselaer Polytechnic Institute (RPI) in the United States and Grupo Boticário, the 3D skin with hair follicles incorporates the primary structures of the hair follicle into the 3D skin. It creates a more realistic environment for evaluating cosmetic products, particularly in terms of safety and effectiveness.
By considering the interaction between the skin, hair follicles, and product/ ingredients, this new model offers a more comprehensive analysis of ingredient permeation. This provides valuable insights for hair growth
products. This innovation also contributes to regenerative medicine studies.
Both O Boticário and Eudora - the two leading consumer brands of Grupo Boticário - boast best-selling hair care lines in Brazil: Match and Siàge.
Grupo Boticário ranks among the top 10 most sustainable beauty companies in the world*. With a track record of not testing on animals for over two decades, the company aims to achieve 100% vegan product formulations by 2026. Grupo Boticário’s footprint spans 99.9% of the Brazilian territory and extends to over 50 countries As a Brazilian powerhouse in franchising, retail, industry, and scientific research, it operates as an ecosystem mobilizing over 2.5 million entrepreneurs. The group encompasses seven brands that directly engage with consumers, in addition to a Foundation and an Institute.
To find out more about these and other scientific advancements and innovations by Grupo Boticário, please visit our website:
grupo-boticario grupoboticario
Article published on: https://www.science.org/doi/10.1126/sciadv.adg0297
*Dow Jones Global Sustainability Index 2023
grupoboticario.com.br
Innovation is in the DNA of Furukawa Electric LatAm (FEL), which has been present in Brazil for 50-years and remains at the forefront of technology by offering connectivity solutions that anticipate market trends on a global level. An example of this is the launch of Rollable Ribbon technology, a new high-density cable capable of concentrating up to 6,912 optical fibers in the same space - a much higher capacity than existing products in the region, which carry around 288 fibers.
The company’s new product allows adaptability to new future technologies, with hyper connections. In parallel, the company also manufactures kits with “invisible” optical fiber, called “Invisilight” - a fiber with a diameter of 1 mm to be installed inside homes and offices imperceptibly. All Furukawa innovations are produced in Brazil, in Curitiba.
The focus is on providing customers complete and modern telecommunications solutions, enabling Smart Cities to obtain analytical information in real time, connecting municipalities and optimizing processes, such as data integration and urbanization, among other benefits.
In addition to selling products and solutions, the company has adopted a new approach to the market, seeking to establish a two-way relationship with its customers and an in-depth understanding of their individual needs, adapting flexibly to meet each one’s needs precisely.
In line with its parent company in Japan, FEL adhered to Vision 2030 and adopted the slogan “Infrastructure for Life” in its operations. This vision represents the traditional cultural pillars inspired by the teachings of Ichibei Furukawa (Valuing employees, valuing customers, valuing new technologies and contributing to society) and the elements that the company considers its DNA (Health and Safety, Quality, Sustainability and Compliance).
Smart Cities are the best way to develop urban centers, integrating governments, companies and society in the search for innovative solutions to solve the problems of urban mobility, housing, health, security, energy efficiency, among others. But this integration is only possible through new connectivity, which allows the integration of
systems that generate information and analysis for better decision-making by public managers.
Furukawa Electric Latam offers its customers a network infrastructure capable of serving public administration, consolidating precise information for decision-making in a predictive, assertive and statistically based manner, improving the development of urban centers, transforming the daily lives of citizens and promoting the autonomy of cities in the near future.
Furukawa Electric LatAm has consolidated its presence as a global reference in the telecommunications segment over the last 50-years. During the period of accelerated economic growth in Brazil, between the late 1960s and mid-1970s, there was a phase of average annual economic growth of over 10%. As a result, in 1973, Kaiser Aluminum, an American multinational, started looking for a buyer for its plant in Lorena, in the interior of São Paulo, where it produced aluminum electrical cables.
Mitsui & Co. Brazil, the local branch of the Japanese conglomerate Mitsui, which used to supply steel wire to the unit, became aware of the opportunity and, given the importance of the cable business for the Japanese company, The Furukawa Electric Co. intermediated the acquisition. The deal was closed in March 1974 and the company was renamed Furukawa Industrial S/A Produtos Elétricos, or “FISA”, as it was known internally for many years until it was renamed Furukawa Electric LatAm.
The plant mainly produced aluminum cables for transmission lines of the ACSR (aluminum conductor steel-reinforced cable) and AAC (all aluminum conductor) types. There was a need to reinforce and expand the country’s electricity transmission network and, in parallel, there was a strong incentive to use domestically manufactured materials - a particularly promising situation for companies established in Brazil that had the technology and production capacity.
Recognized worldwide for its commitment to innovation, investment in research and development (R&D), as well as its broad commitment to sustainability, Bosch provides innovative solutions for the Mobility, Industrial Technology, Consumer Goods, Energy and Construction Technology sectors.
For 70 years in Brazil, Bosch has been recognized in the national market for its pioneering spirit and leading edge in the supply of technologies and services in its various sectors. Innovation has been in the company’s DNA since it was founded in 1886, and has been one of the main levers for business growth and sustainability over the years.
In Curitiba, Bosch’s history began in 1976 on Avenida Marechal Floriano Peixoto and in 1978 the plant was inaugurated in Cidade Industrial, where the company is today. The unit is used to manufacture the group’s diesel line. Since then, the team has grown, milestones have been reached by employees, careers have been developed and dreams have been realized.
Over the years, the company has gone through challenging periods that required adjustments, one of which culminated in the start of the strategic cycle in 2014, an initiative to revitalize the local business, with a view to improving the operation in Curitiba.
This project involved people from various areas in the construction of a bottom-up strategy, with environment, process and subsystems in horizontal chains, focused on actions to guarantee the health of the business in the present, as well as structuring practices, facilitators and initiatives to promote the future of the location.
During the same period, a project to form a team focused on innovation was launched involving employees from different areas who were willing
to contribute to the project. Diversifying markets not yet explored by Bosch, this initiative led to the creation of a new innovation area. The joint effort of several professionals transcended their previous roles, keeping the focus on stimulating engagement and a culture of innovation. This new team undertook tireless efforts to transform perspectives and conceive innovations hitherto unexplored by the unit.
Presentation in the innovation room at the Bosch Curitiba plant
Numerous methodologies were experimented with, with significant emphasis on the support of valuable partnerships with the innovation ecosystem, and extensive testing to analyze new business models, crucial elements for the success achieved.
“The best way to predict the future is to create it.”
— Robert BoschAerial view of Curitiba’s city plant
In 2019, Bosch took another step on the road to innovation with the opening of The Connectory, an open innovation space whose global concept is to act as a co-creation platform to drive the development of innovative solutions and new business models involving Artificial Intelligence (AI) in various sectors. Curitiba Connectory was the first in South America and the space focuses on the areas of digital transformation, AI, mobility and Industry 4.0 and open innovation. *
Bosch’s strategic objective is to develop solutions that make the user’s dayto-day life easier and that contain AI or are directly manufactured from AI. In this way, the company seeks to improve the quality of life through innovative products and services, thus creating “Technology for Life”.
Linked to digitalization, the multinational’s innovative strength gains even more relevance, as it stimulates the development of new technologies that are significant for the efficiency of processes and the advancement of quality of life worldwide, with more than 85,000 employees working in the R&D area, of which almost 44,000 are software engineers. In
*Want to know more about this hub? Access the QR Code and find The Connectory on social media.
To know more about Bosch, access:
Since 1996 in Curitiba, the city is a hub for global innovation in home appliances
Founded in 1919 by Axel Wenner-Gren in Sweden and present in more than 120 countries, Electrolux Group is a global leader in household and professional appliances. For over a century, the company has been dedicated to changing lives by creating innovative solutions that make people’s daily lives easier at home. Guided by the purpose to “shape living for the better,” the Group began its journey in Brazil in 1926 and now operates four factories with 7,000 employees, including two in the state of Paraná, the largest operation in Latin America.
Sustainability is integrated throughout the business, from product development to the end of its lifecycle. Electrolux Group is one of the first companies in the world to achieve its Science Based Targets initiative
carbon reduction goals in operations and products, the first to launch its own reverse logistics service for white goods in Brazil and, in 2022, it saved up to 3 billion liters of water in consumers’ households with its sold washing machines.
Electrolux is the best-selling home appliances brand in Brazil*, present in 67% of Brazilian households. The brand is committed to reinventing experiences of taste, care, and well-being for millions of people while shaping homes into well-lived and more sustainable places.
The motto is #ComeAsYouAre. The company has clear goals for diversity, equity and inclusion, aiming to be a leader in the field. Globally, it plans to achieve 40% to 60% of women in leadership positions by 2030. In Brazil, this number is already 33%.
The Group is actively involved in developing its operations alongside its surrounding communities. Programs such as ‘Like a Chef’, present in Curitiba (PR), São Carlos (SP), and Manaus (AM), offers training for people in social and economic vulnerability, teaching business administration and gastronomy for a more healthy and sustainable eating. The program achieved almost a 70% job placement rate.
In 2023, the company announced investments exceeding R$ 700 million to build a new factory in São José dos Pinhais (PR). It will be the first 100% sustainable site in Latin America, with the goal of being carbon-neutral and with water and energy intelligent management.
*Best-selling brand according to Monthly GFK Panel, from Jan/22 to Oct/23, including: Stoves, washing machines, refrigerators, microwaves, ovens, beer coolers, wine cellars and water filters.
Leandro Jasiocha, CEO Electrolux Group Latin America
How many companies would you trust with the responsibility of implementing your industrial enterprise? There are few companies capable of carrying out industrial projects with excellence, especially those that require engineering, manufacturing, electromechanical erection, civil construction, maintenance, commissioning, start-up, training and assisted operation.
Now, imagine finding all these assignments in a single company, so that your success will be guaranteed by a single supplier. Welcome to Tequaly!
For 28 years, Tequaly has been presenting solutions for industries in Latin America, contributing significantly to the growth of the Pulp and Paper, Mining, Water and Effluents, Oil and Gas, Steel and Chemical segments.
José Clementino de Souza Filho Founder and CEO
With its own headquarters in the Industrial City of Curitiba, in an area of approximately 100,000 m², Tequaly integrates all the necessary steps to carry out its clients’ industrial projects, providing the comfort and convenience they deserve. This concept, called 360º as it represents the development cycle of industrial projects, is unique in the market and ranges from the development of conceptual engineering to the start of operations at its customers. By adopting this
concept, Tequaly developed an unprecedented operating model in South America, as it presents a high rate of vertical integration and retention of its main talents in its staff.
Employing approximately 1300 employees, Tequaly has been contributing not only to the economic growth of industries, but especially of the city of Curitiba and the state of Paraná, since many of its customers and partners are located in this state.
The projects developed by Tequaly have distinct characteristics and diversified final objectives, resulting in increased production or reduced operating costs and always having as pillars sustainability, respect for the environment and the continuous growth of the businesses of its customers and suppliers.
“The constant search to exceed its customers satisfaction has led Tequaly to invest in international technological partnerships, startups and universities, in addition to using government resources and funds as alternatives for its growth in innovation. At Tequaly, we transform potential into power”, says the company founder and CEO José Clementino de Souza Filho, who in 2022 received the Luz dos Pinhais Commendation, the main award given by Curitiba City Hall.
With more than 220-years of industrial history and 63-years of presence in Brazil, the Finnish multinational provides integrated technologies, reaffirming its commitment to constant improvement and renewal.
Valmet is a global leader in the development and supply of process technologies, automation and services for the pulp, paper and energy industries. With more than 19 thousand professionals worldwide, the Finnish multinational serves a wide base of process industries, offering automation solutions and flow control valves.
Integrating its expertise with specialized services and process automation, Valmet is recognized for offering customers unique solutions to improve mill performance in a more sustainable way.
With operations based on sustainability, Valmet aims to achieve 100% carbon neutral production for all its customers by 2030. “We believe that technology plays a fundamental role in reducing the advancement of climate change and global warming in the transition to a carbon neutral economy. To achieve this, we offer innovative and sustainable solutions to meet the needs and trends of a constantly evolving market. Our purpose is to convert renewable resources and materials into sustainable results, in the form of solutions for a cleaner and more sustainable world”, declares the president of Valmet in South America, Celso Tacla.
Reaching net sales of approximately
5.1 billion euros in 2022, Valmet has innovation in its strategy, with 28 research and development centers and an investment in this area of 95 million euros in 2022. Attentive to global megatrends, such as climate change and the efficient use of resources, the development of technologies and solutions that use renewable raw materials and reduce emissions are central aspects of Valmet to promote a more sustainable future, based on the mission of converting renewable resources into sustainable results.
With units located in Araucária, Joinville, Sorocaba, Guarulhos, Belo Horizonte, Imperatriz, in Brazil and Concepción, Santiago and Antofagasta, in Chile, the multinational serves industries of pulp, tissue, board, paper and energy in Latin America. Advanced automation solutions range from single measurements to complete projects for the autonomy of the entire mill. Additionally, it offers flow control valves, valve automation and services for all process industries. Valmet services encompass spare and process parts, maintenance and roll services, filter fabrics and clothing for pulp and paper machines, maintenance development and outsourcing for shutdowns, field services and process upgrades. valmet.com
With more than 25 years of history, VONDER is proud to offer the best, most complete and award-winning mix of tools, hardware, machinery and equipment for professional use on the market. There are more than 12 thousand items in line, covering segments such as civil construction, mechanics and automotive care, agricultural tools, gardening and spraying, welding, measuring, security, machinery and equipment, handling and lifting loads, among many others.
A mix that stands out for its innovation, maximum quality and technology, with products that stand out and conquer the preference for high performance for greater durability, synonymous with productivity and reliability, both for those who use and for those who resell tools.
VONDER has a track record of strength, acknowledgement and a lot of credibility in the professional and industrial market with awards in several categories and segments. Therefore, by having a VONDER tool in hand, the shopkeeper and the consumer are already sure of having much more than a tool: they are products developed in their smallest details and designed to really make a difference to professional performance, reinforcing the brand’s greatest attribute and conquering the preference of those who knows the most about tools, with the certainty of how good it is to work with VONDER!
VONDER is the main private label of the OVD Group, a company from Curitiba that has been operating for more than 55 years and was born from a small hardware store: Osten Ferragens, on República Argentina Avenue, matriarch of the OVD Group.
Knowledge in the field and vision of opportunity for product development, in addition to a strong synergy with the main brands in the segment, have made Osten a great company, gradually expanding its operations and transforming it into one of the largest references in the specialized distribution of tools in Brazil: OVD, formed by the multi-brand wholesale divisions Osten Ferragens, Dismatal and VONDER Tools, its best-known private label.
But the OVD Group grows along with its product mix. In 2018, OVD acquired another large company, also traditional in the tools segment, but more focused on the industrial sector, Ferramentas Gerais, founded in 1957 in Rio Grande do Sul and which in Paraná and Santa Catarina is the successor of ICO Comercial, founded in 1945, and which for many years has been considered a national leader in industrial supplies – MRO and operates in different commercial channels.
Strong investments in technology and a constant vision of improvements in each product that carries its brand ensure noticeable differentials to the brand. These are innovation and performance requirements, attested
in a modern Laboratory of its own, located at the Headquarters, in Curitiba. The laboratory is accredited by Inmetro and a national reference in the segment, with state-of-the-art infrastructure for inspections, technical tests and quality tests, ensuring a proven technical management of the mix that carries the VONDER brand.
For every need there is always a right tool that can contribute and facilitate the work of those who use it – and the tool is VONDER!
Commercial coverage and an incomparable state-of-the-art logistics structure and operation, combining maximum fidelity, accuracy and agility in deliveries throughout Brazil, with an efficient inventory operation, order separation and deliveries, are differentials that certainly make the difference for VONDER distributors and resellers and all OVD Group partners.
The largest network of technical assistants in the segment, hence the best after-sales coverage, providing support and technical service to consumers, with the same professionalism, promptness and expertise that VONDER offers to those who sell its products.
The most awarded brand of tools on the market, contemplating numerous categories with many products that have become bestsellers, such as traditional tapes, hand tools, diamond blades, electric and battery-powered tools, PPE, hardware, drills, fasteners and much more, a mix of responsibility and specialty approved by those who knows the most about tools!
For all these reasons, when we talk about VONDER we are talking about innovation, high performance and products that carry with them a specialized structure, to be synonymous with quality and productivity. When it comes to professional work, Tool is VONDER!
Get to know a little more about VONDER in our 25th anniversary institutional video and understand why the market knows and recognizes: it’s good to work with VONDER!
Every five seconds, according to the World Health Organization, a person loses their sight, and within every minute, a child joins those statistics.
Adam Robo stands as a pioneering Health Tech startup in the realm of ophthalmology, dedicated to the global mission of preventing and combating blindness. This noble cause is fortified by three fundamental principles: Technological Innovation, User-Friendly Simplicity, and Universal Accessibility.
Juliano Santos, the visionary founder of Adam Robo, shares a personal journey akin to any child navigating through life’s adversities. At the tender age of 5, he faced the emotional turmoil of his parents’ separation, an experience that left an indelible mark. It was during this challenging time that his grandfather, Adam, inspired him to channel his creativity into crafting toys for himself. This pivotal moment ignited a spark in the young mind and heart of Juliano, fostering a deep-seated commitment to make a positive impact on the lives of others.
Fast forward to the age of 38, and the fruition of this commitment resulted in the establishment of Adam Robo. In a touching homage to his grandfather, Juliano bestowed the name “Adam” upon a groundbreaking technology poised to revolutionize global vision. This technology represents more than just an invention; it embodies a visual health device with a mission that resonates globally—”to prevent and combat avoidable blindness, ushering in a transformative era in the lives of people worldwide.”
With the support of Worktiba in Curitiba (the first municipal coworking space in Brazil), at the first class of the Pinhão Valley (Curitiba’s technological movement that nurturing an ecosystem for inventive startup solutions) secured its first space of work in 2017. Followed by an incubation at FIEP in 2018. Nowadays, they have now established their own headquarters. Juliano has also been honored with the title of “Comendador da Luz dos Pinhais” in recognition of his contributions.
The Adam Robo is a cutting-edge device designed for innovative vision tests, employing a primary visual screening to identify levels of difficulty and discomfort for the user. A substantial portion of the global population has never consulted with a doctor and remains unaware of their visual impairments. Beyond conducting screenings and raising awareness to prevent blindness, Adam guides individuals to consult with their ophthalmologists.
Utilizing the concept of Big Data stored in the cloud, the Adam Robo facilitates studies and statistical analyses on population-wide visual difficulties. With its dedicated manufacturing facility, it offers a range of models (Adam Robo Digital, Adam Robo A1, Adam Robo Junior, Adam Robo 4.0, and Adam Robo Mobi). These models cater to services in optical shops, ophthalmic clinics, medical offices, and specialist facilities, reaching into occupational health clinics, educational institutions, government agencies, municipalities, public entities, non-governmental organizations, social initiatives, campaigns, companies, industries, events, global agencies,
schools, daycares, traffic departments, transit authorities, insurance companies, transportation companies, mobility apps, social actions, occupational health clinics, among others. This comprehensive approach empowers us to effectively prevent and combat blindness.
The degree of technological sophistication in the Adam Robo is progressing and, in line with its commitment to universal accessibility, continue to keep the user-friendly simplicity. Adam Robo also collects a range of information about the patience health, not limiting the solution to visual health but encompassing overall well-being.
The Adam Robo has successfully reached all regions of Brazil. Dealing with the challenges posed by the COVID lockdown, when individuals were confined to their homes, Juliano took a significant milestone by launching the Adam Robo Digital for free. Since then, the solution has been made available in over 120 languages and has extended its impact to over 96 countries. With a relentless expansion effort, the Adam Robo is on the verge of conducting two million tests worldwide. This achievement is attributed to its hybrid 2-in-1 technological approach, being entirely digital while also incorporating hardware components.
In 2023, the Juliano Santos Association was founded, dedicating 1% of sales to support the November Cristal movement, a national initiative focused
on preventing blindness. Through this commitment, they conduct near by 10 thousand tests each year in schools and organizations, strengthening vision care. This initiative is aligned with Sustainable Development Goal 03, which strives to ensure healthy lives and promote well-being for people of all ages.
Adam Robo proudly represented Brazil at the Imagine Cup, reaching to the semifinals in Seattle (USA), and had also made an excellent pitch on Shark Tank Brasil, securing deals with three prominent “sharks.” They have also won the Brazil Design Award twice, among other recognitions showcased on their website adamrobo.com.br.
Their dream extend to making an entry into the Guinness Book of World Records by conducting 1 million vision tests in a single day and keep on working to, ultimately, achieving the prestigious Nobel Prize.
Celebrating 30-years of democratizing implants treatment in Brazil, the company advances in developing solutions to make oral health accessible to the population
“In the 1990s, over a third of the Brazilian population couldn’t even dream of properly taking care of their oral health, let alone consider dental implants,” declares Geninho Thomé, a dentist and founder of Neodent, a leading implantology company in Brazil based in Curitiba (PR). He also recalls that this reality led him to realize the need to study ways to expand access to dental implants in Brazil.
“I understood that it was necessary to democratize this technology, ensuring both safety and product quality at the same time,” he says.
And it was through hard work that this became possible. In the 90s, after intensifying his studies in the United States, one of the countries with the most advanced research on the subject, Geninho Thomé received a titanium bar from a professor. Between appointments, he would sketch and create his first implants in his laboratory. Neodent was born in 1993, right after the dentist finally achieved the desired model.
“Three decades later, we have Neodent as one of the largest and best companies in the field,” says Geninho Thomé, with pride. Thanks to the company’s evolution, patients are now served on every continent — more than half of its production is exported to 90 countries. “Even with the internationalization of the company following the acquisition by Straumann Group, Neodent maintains its roots with its headquarters in Curitiba, which is also known as the ‘smile town’”, emphasizes Neodent’s CEO, Matthias Schupp.
The company, currently a leader in the dental implant segment in Brazil, is responsible for nearly 60% of the market share and relies on high-tech equipment imported from Germany
and Italy. “Our leadership is based on market knowledge and internal research,” explains Matthias Schupp. According to the CEO, the company predicts a 300% growth in its production capacity in ten years.
Another goal that is always on Neodent’s radar is innovation. “We constantly live in search of solutions that help transform people’s lives and smiles,” says Geninho Thomé, the company’s founder. He highlights that investments in technology have placed Neodent in a prominent position in global Implantology, with the development of products that still make history in Dentistry.
One of the milestones was the Grand Morse implant, launched in 2017 and still the bestselling product internationally. “It’s not by chance that it is our sales leader; it marked the
history of the company. Until then, different implants were produced for each bone density, but the GM can be used in all types of bones,” explains Geninho. Neodent was also a global pioneer in treatments using the “immediate loading” technique, where surgery and the installation of the temporary prosthesis are performed on the same day.
Even after the sale of Neodent to the Swiss Straumann group in 2015, Geninho Thomé continues as the scientific president, actively participating in the creation of new products. An example is the implants system Zi, which took six years of work from the company’s teams and researchers from Brazil, Switzerland, and Germany. “The distinctive feature of this ceramic implant is aesthetic quality. Its white color provides a more natural appearance, similar to the tooth root, while maintaining safety and efficacy comparable to titanium implants,” explains Geninho Thomé.
Digital transformation is also an integral part of Neodent’s business strategy, offering innovative solutions for the sector, such as software and equipment. An example is the intraoral scanner, which captures precise details of the mouth through three-dimensional scanning, eliminating the discomfort usually associated with conventional molds. Developed by the Straumann Group, the Virtuo Vivo Intraoral Scanner goes beyond the needs of orthodontists regarding teeth positioning and alignment correction, offering solutions for all dentistry specialties. “We can consider that there has been greater democratization in access to treatments due to the availability of products and solutions developed by Neodent. We were pioneers in supporting dentists in digitizing their offices, making treatments faster and more accurate,” says CEO Matthias Schupp.
Munai is a healthtech whose impact in the healthcare field is noteworthy, driving significant transformations through the application of advanced technological solutions, particularly leveraging Artificial Intelligence. Its commitment extends beyond technological advancements; it’s rooted in the core mission of reshaping healthcare by generating personalized and scalable solutions that empower healthcare institutions to provide more efficient, accessible, and equitable care.
Located in Curitiba, a city recognized for its innovative environment conducive to technological development, it’s a pivotal factor in Munai’s successful journey. The capital of Paraná is an innovation hub, providing a fertile ecosystem for companies like Munai to thrive and expand their horizons.
Motivated by the vision to revolutionize healthcare through technological innovation, Munai established a significant collaboration with the Bill and Melinda Gates Foundation in 2023. This strategic partnership marks a notable milestone in seeking innovative and accessible solutions to improve global health.
The project focuses on addressing one of the world’s biggest health challenges: antimicrobial resistance (AMR), inappropriate antibiotic usage, and lack of adherence to Antimicrobial Stewardship Protocols (ASPs) due to the complexity of these protocols. In practice, the technology will serve as a clinical decision support tool, aiding physicians and prescribers in the rational use of antibiotics.
healthcare sector, ensuring a more solid and transparent financial management while reducing unnecessary expenses. Our aim is to target the sustainability of the healthcare sector, allowing more people to access necessary care,” explains Cristian Rocha, CEO, and founder of Munai.
This tool is based on the utilization of Language Models (LLMs) like ChatGPT, transforming awareness of best practices, previously available only in manuals, into conversational interactions through bots. “Our goal is to transcend the mere PDF protocol, often relegated to a drawer, into a conversation rich in insights for healthcare professionals,” explains Hugo Morales, infectious disease physician, and Munai’s founder.
Munai impacts healthcare daily with its Artificial Intelligence, enhancing the quality of care and clinical outcomes. Its AI accurately predicts situations where patients are at risk of clinical deterioration, reducing hospital mortality rates by up to 25%.
“Beyond our unwavering focus on the patient, we’ve advanced in developing a cost management intelligence service. This service was created to tackle the challenges of fraud and waste in the supplementary
“Recently, Munai achieved a remarkable case at the Márcio Cunha Hospital in Ipatinga (MG), where it was possible to reduce expenses by up to 5 million Brazilian reais by decreasing patients’ length of stay, driven by the technology offered by the company. Additionally, at Unimed Florianópolis, a reduction of 4 million Brazilian reais in costs related to emergency room visits was achieved.
The company is committed to paving the way for a future where the interaction between technology and healthcare creates a healthier, more equitable, and patient-centered environment. That’s the essence of Munai: innovation with purpose, scalability of healthcare services through technology, and the pursuit of a world where everyone has access to quality healthcare.”
Not wanting to conform with the snack industry, Waldemiro Pereira founded Pinati Snacks in 2013. But the beginning was not easy. With little financial resources, he would buy healthy homemade cereal bars from a local couple in the metropolitan area in Curitiba and, with personalized packaging, sell them on to stores around town.
As he learned more about the market growth, in 2019 he decided to open a 1400 square meter food manufacturing plant in the metropolitan area of Curitiba. Today, Pinati directly employs 70+ people, mainly from Curitiba and with different levels of education.
The snacks are already being distributed in more than 10-thousand places all over Brazil, such as: supermarkets, pharmacies, specialized markets, natural food stores, e-commerce and others. More recently, Pinati has been working on expanding the operation to take its healthy snacks abroad, planning to export them to countries outside of Brazil.
Pinati aims to make a difference in the life of others by manufacturing a delicious, innovative and healthy snack. The northern star that guides all employees is that by 2030 there will be one Pinati Snack for every two Brazilians, which equals 100 million snacks a year. In 2023, the company produced about 13 million snacks.
There is ground to cover, but Pinati does not lack motivation to do so. The world needs to change and become a healthier place, Pinati is part of this change” — Waldemiro, CEO
Approaching its 120th anniversary in 2024, Cini is led by the fourth generation of the same family. How have they achieved so much success?
Cini is a company that has been operating in the beverage market since 1904, spanning over a century in the beverage industry. Initially, when the Italian Ezígio Cini entered the beverage business, he had the idea of introducing his culture through the production of craft beer. However, over the years, Cini decided to invest in carbonated beverages. The production of craft beers was discontinued because, during that period, with wars occurring, the necessary ingredients for manufacturing did not reach Brazil.
At the same time, the Cini family was already working on creating soda. The experiments were increasingly successful, and with the lack of raw materials for brewing beer, carbonated beverages became the main product.
The company’s communication department states that success lies in always paying attention to the consumer’s taste, as well as investing in unique and different flavors.
Another focus is to keep the product at an affordable price, allowing families of all social classes to experience the flavors of the sodas produced by Cini.
Cini’s products became so popular in Curitiba, that the Gengibirra, a mild ginger flavor soda, was nicknamed by the Mayor as the “city’s champagne”, without alcohol, of course. And the Wimi became a synonym for orange soda in Curitiba.
The company still has a close relationship to the city. Early this year, a campaign was launched where part of the revenue from the Cini’s mini soda bottles sales would be donated to Erastinho Hospital, specialized in pediadric oncology.
Even though Cini is the oldest soda beverage company in Brazil, it does not stop searching for innovation.
With the advancement of technology, Cini had to reorganize, and that’s when the decision was made to introduce German technology. The need to look for new technologies arose when Cini expanded its product variety and, consequently, the number of consumers.
In addition to technological introduction, the company also invested in the training of its employees, reinforcing its production capacity. Even with the greatest success being in the State of Paraná, for cultural and emotional reasons, with the unique flavor of the beverages, the brand conquers loyal consumers wherever it goes.
Motivated by the unwavering and curious desire to respond to that question, in 2017, Lucas Castro, founder and CMO of DR PEANUT, decided to embark and find an ideal recipe that would bring an unbelievable flavor to people focused on health, sports and whoever require balanced energy.
This is the moment DR. PEANUT was born, the peanut butter recognized by the public in Brazil and several countries as the best flavor of this segment.
“We like to break the boundaries of innovation and bring up unique flavors to promote physical and emotional comfort. We’re always looking to deliver energy, healthy and extremely tasty food to our customers –and more, all that without added sugars”, says Castro.
In 2023, DR PEANUT opened a new factory with more than 5,000m² in Curitiba: “We believe that the care with our products, the rigidity in production processes, the research for the best raw materials and suppliers, helped us conquer a legion of fans, who follow us in all our actions and eagerly await every new thing we launch. Each spoonful is
designed to make the experience “UNBELIEVABLE” to the point where consumers wonder if they are eating something sugar-free”.
The products are sold in all states of Brazil, by trade, e-commerce, main marketplaces, specialized markets, and natural food stores and are growing in supermarkets, retailers and pharmacies.
Recently, the company became part of the Supley Group, the largest supplements company in Latin America, and expanded all around the world. The brand launched new products already and new projects are coming, and more than 10 countries are receiving what the company calls the DR. PEANUT WAY OF LIFE, always obsessed with delighting its customers and surprising the world with its energy and unbelievable flavors!
Tel: 41-3779-6100
Sector: Healthy food
Headquarters: Curitiba/Paraná
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drpeanut.com.br
All over the world, anyone who visits a Hard Rock Cafe location knows that they will embark on an immersive journey through the universe of music and pop culture. From iconic autographed guitars to music legend’s most iconic outfits, each location transforms into a living art gallery. On the walls, the history of music intertwines with the narratives of the cities, making each unit a unique and memorable experience. With more than 200 restaurants in 70 countries, the global network covers not only restaurants, but also hotels, resorts, casinos and event spaces. Its core values, expressed in the pillars Take Time To Be Kind, All Is One, Save The Planet and Love All - Serve All, transcend the status of mottos to become a way of life for partners and staff. In this way, the objective is to positively impact society.
Since its arrival in the capital of Paraná, Hard Rock Cafe Curitiba has won over not only lovers of good cuisine, but also music aficionados and travelers looking for authentic experiences. The unit in Curitiba stands out as the brand’s largest in Brazil, offering approximately 1,460 shows annually. Strategically located in Batel neighborhood and with the capacity to simultaneously receive up to 1,000 people, the unit has welcomed more than 3 million customers since its opening. In addition to providing a unique gastronomic experience, the establishment offers versatile spaces for events, whether corporate or social, and has one of the best Rock Shop in the chain.
The establishment is perfectly integrated into the city, considering that Curitiba was voted the smartest city in the world, becoming a reference in the tourist sector - both leisure and business. In line with the trend, Smart Tourist Destinations have a positive impact on both the quality of life of residents and the experience of tourists. Hard Rock Cafe transcends the conventional definition of a restaurant; as it not only satisfies the taste buds but also captivates the senses, providing a total immersion in the rich culture of music.
Throughout the year, the unit operates in an innovative way and is committed to the new tourist reality, providing unique moments by bringing together events in the corporate segment, congresses, fairs, workshops and lectures. In addition, Hard Rock Cafe Curitiba promotes shows and parties that attract more than 30,000 people per month to the establishment. It also stands out as an active ally in the city’s main actions, an example of which is its participation in the Christmas program in Curitiba, consolidated as the Brazilian capital of Christmas. In addition, it promotes one of the city’s greatest New Year’s Eve parties, social events and much more.
Hard Rock Cafe Curitiba hrccuritiba
hardrockcafe.com/location/curitiba/pt/
With a 40-year legacy, Mili stands out as the leading 100% Brazilian manufacturer in the tissue sector.
Headquartered in Curitiba since 1983, a city recognized as the most intelligent in the world by the World Smart City Awards, the synergy between Mili’s innovative mindset and the proactive and favourable environment of the Paraná capital not only drives the company’s growth but also its significant contribution to the community and the environment.
turnover of BRL 2 billion in 2022, achieving the target set for 2024 two years ahead of schedule.
This investment resulted in a new quality of paper rolls, with an extremely soft texture and greater volume, redefining the consumer experience. These machines not only ensure the excellence of the final product, but also highlight the brand’s strategy in standing out as a reference in the premium segment.
The brand demonstrates its commitment to environmentally responsible practices through concrete actions in resource rationalization. One example is the transformation of paper trimmings and graphic materials into white paper through a process that does not use chemicals. Additionally, the company reuses lime present in effluents for application in agriculture, promoting more sustainable practices.
The brand also revolutionized the Brazilian market by being the first to introduce 60-meter toilet papers in the country in 2003, establishing a new standard of convenience and product durability. But to stay up-todate in the production sector, Mili recently made a strategic investment of BRL 100 million in state-of-the-art machinery, resulting in a record
The sophisticated technology used in the machinery is not the only type of innovation present at Mili. Amid the pandemic, the company introduced Emili, a virtual character with a purpose that goes beyond the commercial. Present in the company’s online and offline channels, Emili establishes closer connections with consumers, partners, and collaborators, conveying the brand’s values in a captivating and welcoming manner. Its influence is not restricted to consumer support, but extends to the educational projects and social actions supported by the company.
Guided by its tradition of innovation, quality and social responsibility, Mili continues to advance on its journey, solidifying its position as a market leader and an inspiring example on the Brazilian business landscape.
When there is an understanding of the essence of words and terms, it is possible for one to achieve what he or she intends to achieve. Thus, supported by the concept of simple, Air Promo embarked on its journey of evolution and expansion.
The secret to evolve through simplicity comes from a basic lesson in interpretation: simple means obvious, what is at the foundation of everything that exists, but to see simplicity one must strip away complications.
The first of the great lessons in understanding that comes up in these 13-years of Air Promo’s journey is definitely simplicity! It comes from a deep observation of its primary raw material: humanity and relationships.
We are a diverse team made up of people who grow together with the business and share values and clear directions for organizational culture. Thus, simplicity is found in discussing, correcting and reviewing, always guided by interpersonal respect, the simplest and most valuable resource that successful relationships have in common.
The reflection of this approach overflows and generates the realization of long-lasting relationships of great success! Today, Air Promo is the largest agency in the southern region of the country concerning job volume, and it counts on major brands in its client portfolio, including Grupo Boticário, Volvo Group, Ligga Telecom, Arlequim Technologies, Smart City Expo Curitiba, Solinftec, Banco CNHi, Universidade Positivo, Enaex, among others.
An important point about Air Promo’s evolution lies in the clear understanding and sharing of its purpose as a live marketing and brand activation company, which is to fulfill people’s dreams through brand experience. And these brands need a stage to become real: Planet Earth.
It is on this planet that the conditions are found not only to idealize but also to make it happen; and by understanding this, the agency began to strongly contribute to playing its part in building a healthy and sustainable ecosystem. Physically, it maintains two operational units: the Agency, with its experts in serving, planning, and creating; and the Operations Center, focused on producing, storing, and dispatching dreams. All of this structure operates under the guidelines of reducing, reusing, recycling and rethinking; in addition to promoting programs and attitudes such as the use of clean energy implemented in our headquarters, recycling programs, composting system, courses and instructions, so that everyone is involved in the process.
The path to making all this possible is not easy, but it is simple! The unity and commitment to a better and healthier world are no longer a choice, but a necessity. The intention is to be part of this evolution and prove that simplicity can become INNOVATION. Everyone can walk together!
Email: contato@airpromo.com.br
The corporate travel agency market closed 2023 with a record turnover, indicating a promising future for the sector. It is in this context that Acelera Brasil has been operating since 2017, with a keen focus on the use of Advanced Technology, Service Personalization, Sustainability, Risk Management, Value-Added Offer, Service Integration, and a Focus on the Traveler’s Experience, always prioritizing the human factor and the wellbeing of each of its clients.
The company has expertise in planning, not only excelling in service procurement but also developing guidelines to guide all stages of the travel process, from initial conception to completion, with space and time optimization as one of its priorities.
Time is one of the most valuable assets, as is the environment. Therefore, Acelera, in tune with sustainability and preservation trends, prefers choosing airlines and hotels with responsible environmental policies, encouraging clean energy transportation methods, and any action that can minimize environmental impact, aiming to promote a healthier and more sustainable planet with each issued ticket.
The use of advanced technology, with new platforms and automated systems, also ensures the best operational efficiency and unique service. Service customization enables more individualized approaches, not only meeting the traveler’s needs but transforming their corporate experience into something unforgettable.
Acelera values transparency and offers detailed analytical reports and complete integration, always providing personalized service and risk management services, anticipating contingencies and prioritizing the integrity of each traveler. The company adopts real-time monitoring, ensuring quick communication to offer practical and effective solutions in all circumstances.
Acelera Brasil shows us that corporate travels are also experiences of immersion and transformation.
Email: atendimento@acelerabrasil.ag
acelerabrasil.ag
Innovation is a key element that not only facilitates but also provides significant advantages in the customer experience. In the contemporary landscape, where the pursuit of new technologies and disruptive approaches is relentless, visionary companies stand out by incorporating innovation into every aspect of their operations. Club Athletico Paranaense is an example of this model, with its innovative spirit permeating all areas of its activities, transcending both physical location and the services offered to the population of Curitiba.
A notable tradition of Athletico Paranaense in its games at Ligga Arena is the continuous incorporation of biometric identification technologies. It started with digital biometrics, used for registration and validation, and in 2023, a step forward was taken, replacing it with facial biometrics. This transition not only represents a technological evolution but also reinforces security standards and access control to the stadium, providing spectators with an even safer and more efficient experience.
Athletico Paranaense’s decision to adopt facial biometrics is not just a response to contemporary security demands but also underscores the club’s relentless pursuit of innovation and willingness to embrace emerging technologies. The ability to adapt quickly to technological changes is a testament to the club’s commitment to providing unique experiences for its fans and customers.
In addition to technological advancements in the security field, Club Athletico Paranaense also excels in promoting tourism, culture, and entertainment in Curitiba. The constant implementation and improvement of the club’s resources strengthen Athletico’s position as a major club and also contribute to the attractiveness of the city as a whole. The club is not just a venue for sports events but a center for various cultural and entertainment activities in the region.
In 2023, Athletico Paranaense also launched the SuperAPP Furacão, an application that brings together fans from any region, whether inside or outside the country, and offers all club services in a centralized manner. Examples of these services include membership management, ticket sales, concession pre-sales, game check-ins, game streaming, news and others.
Athletico Paranaense’s vision goes beyond the playing field. In the corporate realm, the club achieved ISO 9001:2015 certification for its management system with the international endorsement of the UKAS (United Kingdom Accreditation Service). Athletico is the only football club in the world to certify such a comprehensive scope of processes.
The recent implementation of ISO 9001:2015 has raised the club’s management standards significantly. This certification serves as a strategic ally, enabling the club to conduct effective and recurring implementations year-round. It not only strengthens club’s reputation for operational excellence but also solidifies its role as a strategic player in both the sports and corporate realms.
In addition to being a sports icon in Curitiba, is also a model of innovation and leadership. Its proactive approach in adopting emerging technologies, enhancing the customer experience, and establishing high corporate management standards make Athletico Paranaense a reference for other organizations aspiring to lead in their fields of operation as well as in the global innovation landscape.
The fight for sustainability and the preservation of biodiversity gained a strong ally in 2021, when Coritiba Foot Ball Club launched the first sustainability program for a Brazilian soccer club. With this initiative, the team from Curitiba has opened the door for Brazilian sports to realize the importance and necessity of its integration with the preservation of our planet.
The program, called “Our Green Identity” (NIV), was a milestone in the club’s planning, focusing on more sustainable practices, the preservation of biodiversity and the role of sports as a driver of values linked to environmental preservation. A set of actions that definitively changed the way the club holds events, manages waste and controls its supply chain. Rethinking energy use, embracing environmental causes in a struggle to anchor the structures of its identity. As a result, we expect, above all, a strategic and continuous dynamic to educate through sports.
of the use of energy resources, such as changing the lighting system in the stadium, moving administrative headquarters and seeking partners to purchase clean energy, among other actions. In addition to reducing costs and optimizing resources, our “Green Identity” has brought national and international recognition, becoming a benchmark in the ESG and sports world.
With the transition to a Soccer Limited Company, the new management took over and brought maturity and integrity, bringing NIV (Our Green Identity) into SLC’s DNA, solidifying the program as an essential part of the organization. This journey has led Coritiba to be the first club in Brazil to join the UN Global Compact and we use these achievements to make a plea: whatever the color of your shirt, join Coxa for a green identity.
Resilience and dedicated investment have been crucial to consolidating this project, which defends the idea of Environmental Fair Play for soccer. Milestones include the traceability of waste in the stadium and training center, resulting in approximately 90% being diverted from landfills and a reduction of more than 30% in the financial costs associated with this dynamic. Small measures have been important for this, such as the banning of items like sachets and straws, bringing benefits in terms of cleanliness and efficiency of disposal. The commitment to sustainability encompasses the entire supply chain, with the active participation of internal and external teams.
Based on the theory of nature production, the club adopted the Atlantic Forest Great Reserve, going beyond legal requirements and promoting biodiversity. The partnership with an environmentalist from Curitiba and an association of recyclers strengthened operations and environmental awareness, as fans began to be impacted by content on social networks, the official website, use of the sound system in the stadium, information pills and campaigns.
During 2023, administrative measures contributed to management efficiency and cost reduction, which resulted in a significant optimization
TIM was the first operator to offer 5G coverage in all 75 neighborhoods of the city of Curitiba. As of August 2022, more than 85% of the population is connected to this new technology. However, it is natural for the operator to be a protagonist, as it is the market leader in the capital of the state of Paraná, since the beginning of its operations in this state.
The historic moment of 5G arriving in the city was marked by a major event held at MON building and, simultaneously, at nine other key locations in the city, including Estufa Jardim Botânico, Portal Polonês Mateus Leme, Obelisco Praça 19 de Dezembro, Espelho D´Água Praça
29 de Março, Ruínas Lago da Ordem, Torre do Cronômetro do Parque Náutico, Rua da Cidadania Boqueirão, Rua da Cidadania Portão e Rua da Cidadania Pinheirinho.
Curitiba has also been chosen as the Brazilian capital for the development of the “Cidade 5G (5G City)” project. In this project, TIM is working with the concept of a “smart city”, based on the implementation of the new network. In terms of security initiatives, mobility, technological evolution and improved user experience, 5G is a key differentiator. In April 2022, the operator activated the first 5G antennas in the state of Paraná as part of a pioneering test. The installation of the equipment has been carried out in the areas of Barigui Park and Iguaçu Palace.
In 2023, the operator began to expand TIM UltraFibra, reaching Paraná and carrying out the largest simultaneous launch ever in the Brazilian broadband market, both in terms of the number of new cities covered and in increasing capillarity. This is a new stage in the state. It aims to increase the operator’s share of the residential market.
Launching of 5G signal in Curitiba, in 2022
In July 2022, the capital of the state of Parana has been selected to inaugurate the first store of the future in the south of the nation, in the Park Shopping Barigui. Based on experience, the point of sale consolidates the omnichannel concept, where customers have the opportunity to try out accessories and smartphones, as well as devices for the connection of the home through the Internet of Things.
It was also in Curitiba, in December 2022, that the first store in the country was inaugurated with the new TIM concept. This concept brings together services for individuals and companies in a single point of sale. Located in the Santa Felicidade neighborhood, the store is entirely focused on the customer experience. It is an open, modern, welcoming and comfortable place, with the latest equipment and devices, spaces for chatting and coworking, with Wi-Fi and tablets.
The market leader in Paraná, with a market share of 51.5% and more than 7-million customers, TIM is also the leader in 4G coverage, with a presence in 100% of the 399 towns in Paraná. TIM is also working on the expansion of the largest 5G coverage area in Brazil. At the end of 2023, the operator already had 209 municipalities connected to its 5th generation network, reinforcing its commitment to quality of service and its leadership in 5G. TIM has more than 7,000 antennas, which represents almost 50% of the 5th generation equipment licensed in Brazil, according to Anatel.
The operator was recently awarded the title of “Consistent Quality” from Opensignal, which distinguishes the frequency at which the user experience meets the requirements of the most demanding applications. Furthermore, TIM is the leader for “Alcance 5G” (5G Reach) and “Disponibilidade 5G” (5G Availability).
TIM Concept, modern store in Curitiba
Huawei is a global leader in Information and Communications Technology (ICT) infrastructure and smart devices. According to Forbes magazine, the company is one of the world’s most valuable brands. Its vision is to enrich people’s lives through digital technologies and customer-centric innovation. With more than 207,000 employees worldwide, the company serves a third of the world’s population.
Huawei arrived in Brazil in 1998 and began a solid and lasting partnership with telecommunications operators to install the first 2G networks. In 25-years, the company has consolidated its brand in the Brazilian market and contributed to its economic, social, and scientific development.
In recent years, Huawei has become a protagonist in deploying 5G networks in various parts of the world. In Brazil, for example, in partnership with telecommunications operators and the federal government, it is the supplier of network infrastructure equipment and a great development supporter of skilled and qualified talents in ICT.
Huawei built big telecommunications infrastructures in partnership with all the major operators in Brazil, helping to accelerate the adoption of 5G in the country. It provides services to 95% of the population in Brazil and wants to continue working to bring connectivity to remote locations in the country.
In Brazil, Huawei operates in four business units:
Huawei Carrier Network Business Group (CNBG) offers telecommunications equipment and infrastructure to operators.
Huawei Enterprise Business Group (EBG) meets corporate needs by providing ICT solutions and infrastructure.
Huawei Cloud provides public and hybrid cloud services and solutions for scaling businesses stably and securely.
Huawei Digital Power presents photovoltaic energy solutions for energy generation, distribution, and storage.
Huawei believes digital transformation is the path to more sustainability and a zero-carbon economy based on renewable energy sources. That is why it is one of the companies that invest most in research globally and is one of the world’s largest patent holders, with more than 120,000 active patents worldwide. In the last 10-years, Huawei’s investments in R&D exceeded US$ 136 billion, which places the company in the 4th position in the world.
Huawei has been in Brazil for 25-years, placing itself as a digital transformation partner and contributing to high digital technologies in Brazilian society. In addition to being a leader in the domestic fixedline and mobile broadband market, Huawei has solutions for the public, private, financial, transportation, mining, energy industries, agriculture, health systems, education, and others.
The company has an office in Curitiba led by Claudinei Moriyama, Curitiba Branch Office Director. The office centers on Huawei ‘s business and social value activities in the southern region of Brazil. Huawei also keeps offices in São Paulo, Rio de Janeiro, Brasília, and Recife, in addition to a Distribution Center in Sorocaba (São Paulo State) and two manufacturing units in Jundiaí (São Paulo State) and Manaus (Amazonas State).
In 2022, Huawei and the carrier TIM announced a collaborative agreement and launched the Cidade 5G project to transform Curitiba into a Smart City through digital transformation and inclusion. Curitiba was the first city chosen to participate in this initiative.
Curitiba is also a stop for the ICT Roadshow and the 5G Truck itinerant projects presenting Huawei’s ICT solutions and their benefits, highlighting digital technologies such as Wi-Fi 6, the Internet of Things (IoT), generative artificial intelligence (AI), cloud computing, storage, and cybersecurity service, carrying knowledge, trends and opportunities to companies, governments and educational institutions.
Huawei works in partnership with Brazilians, driving innovation and helping to develop new local talent for the telecommunications industry. In 10-years, it has trained more than 40,000 professionals across Brazil.
In 2020, it became a partner in the innovation environment in the State by signing the first technical cooperation agreement with the Federal Institute of Paraná in Londrina. Since then, the Institute has been integrating disciplines from the Huawei ICT Academy training project, an online free platform with subjects like 5G, artificial intelligence, and cloud computing, into the academic environment.
More than 900 students attended training activities, and 80 received international certifications in Huawei technologies. In addition to new talent development, there were benefits in equipment and infrastructure. It was the first project of a large multinational, within the scope of the Technological Innovation Law, on the Londrina campus, a landmark for the city.
Five years ago, Sigma stood at the forefront of a seismic shift. As a telecommunications veteran with over three decades of experience, Sigma faced a bold decision: to embrace the dynamic and complex world of cybersecurity. This pivot, driven by a profound purpose and commitment to client evolution, catapulted Sigma into the limelight as one of Brazil’s premier IT infrastructure and information security integrators, acclaimed both nationally and internationally.
Eduardo Dalpiaz, Business Director, articulates their mission: “Our goal is to be the catalyst for our clients’ technological leap. We don’t just respond to their needs; we anticipate them, delivering impactful results with cutting-edge technologies and unmatched technical expertise.”
The impetus for this shift, as Executive Director Roberto Fofano unveils, was the clients themselves. Confronted with a convoluted cybersecurity market, Sigma recognized the need for trusted advisors to provide bespoke, seamlessly fitting solutions.
Sigma’s success is quantifiable, with annual growth exceeding 25% and a strategic roadmap for national expansion. Reynaldo Rosa, Executive Director, explains, “Our dual strategy focuses on broadening our geographic reach across Brazil and diversifying our portfolio. We’re integrating innovative cybersecurity startups and fortifying our SOC – Security Operation Center – affirming our position as the ultimate custodian of client data.”
Sigma’s true strength lies in its people. Tiago Ceresoli, Director of Services, praises his team’s exceptional skill and competitive spirit, evidenced by dominating performances in national cybersecurity competitions.
At the core of Sigma’s narrative are innovation, business acumen, and customer focus, augmented by the daring ethos fostered in the vibrant
Vale do Pinhão ecosystem in Curitiba. This culture of perpetual innovation and challenging the status quo drives Sigma forward as a trailblazer in the dynamic field of cybersecurity.
Join Sigma on this transformative journey. Experience the power of innovation, the security of expertise, and the thrill of a company rewriting its own narrative.
Eduardo Dalpiaz, Sales Director Roberto Fofano, Executive Director Reynaldo Rosa, Executive Director
Since 1990, VIASOFT has been a pillar of innovation in Brazil, born from the vision of Itamir Viola and Roberto Elias da Silva. Originating in Pato Branco, a small city in Paraná, and initially focused on enterprise systems, the company expanded its activities to various sectors, including agribusiness and retail, extending its influence throughout the country. Its ability to develop specialized solutions for each sector has made it an indispensable strategic partner for its clients.
The Era of Innovation and Recognition:
VIASOFT’s leadership in the field of business innovation is highlighted through initiatives such as the “Innovative Company Award” and “Viasoft Connect”. These projects not only celebrate achievements in the business sector of Paraná but also promote a culture of continuous innovation and strengthen the entrepreneurial ecosystem of the state.
The Milestone of Connect Week Brazil 2024:
The “Connect Week Brazil 2024” event, scheduled to occur between June 14th and 23rd, promises to be a turning point in national innovation. Managed by the Viasoft Connect team and supported by various governmental and academic entities, the event aims to surpass the impressive numbers of the previous edition, which featured 35 events and over 20,000 participants. In 2024, 120 events are expected, with an audience of over 100,000 people, and a significant economic impact for Curitiba and Paraná.
Connect Week Brazil 2024 is not limited to the business world but also intertwines with the academic sector. Itamir Viola highlights the importance of combining technology and art, aiming to transform Curitiba and Paraná into benchmarks of innovation. More than 20 educational institutions join the event, conducting their Academic Weeks concurrently, further enriching the content and reach of the event.
“The event emerged from the crucial need to look at global technological
transformations and how to apply them regionally, in addition to driving economic and social growth through innovation, highlighting the innovative projects carried out in the city, integrating art and technology to foster innovation, and transforming Curitiba and Paraná into national references in innovation,” says Itamir Viola, the project’s creator and innovation enthusiast.
Curitiba, already recognized as a model of an innovative city, is preparing to assume national leadership in innovation during “Connect Week Brazil 2024”. VIASOFT, as the driving force behind this transformation, continues to propel technological and business growth and development in the region.
viasoftoficial
viasoft.com.br
Beenoculus made its epic debut in 2015 with an innovative vision to accelerate innovation in education through disruptive solutions in extended reality. Through the development of hardware, software, and content for spatial computing, the company has evolved significantly, becoming a leading force in technological development in this sector in Latin America.
The remarkable journey began with the launch of Beenoculus at the renowned Consumer Electronics Show (CES) in Las Vegas. On this global stage, the company introduced its first extraordinary achievement to the world: the first low-cost virtual reality glasses designed to be used with people’s own smartphones. The prototype for this innovative device was created using a 3D printer, a milestone in additive manufacturing that showcased Beenoculus’ ability to challenge conventions and redefine technological boundaries.
Since then, Beenoculus has continuously surprised, constantly evolving since its inception. Transitioning into a Venture Builder, the company has become a beacon of innovation, generating disruptive businesses in education (such as its spin-off Beetools, considered in 2019 by Singularity University as “the most innovative English school in the world”) and in the creative industry with the creation of its production company, Junglebee
(twice awarded by the UN for its virtual reality films focused on impact and social transformation). The company has also made recognized contributions in the fields of health, engineering, industry, culture, and entertainment. Acting as a catalyst for collaboration, Beenoculus has established strategic partnerships with major technology companies such as Qualcomm Inc., an American company with which it has a cooperation agreement to develop technologies to meet the Latin American market, thus reinforcing its position at the forefront of the XR movement.
Beenoculus is more than a virtual or extended reality company; it is a driving force in research, development, and innovation for the sectors it serves. Its dedicated team works tirelessly to create innovative solutions in hardware and software, offering VR/AR/MR solutions, simulators, and together we are called XR Extended Reality.
In the realm of Industry 5.0, Beenoculus integrates with the “METAINDUSTRIA” movement in Brazil, a consortium formed by ABDI and major companies. Its solutions can be widely used in corporate training, occupational safety, VR and AR simulators, and digital twins for production lines. Customized solutions cover specialized training, promotions, and computer vision, reinforcing its continuous commitment to redefining the standards of virtual experience and corporate education.
Beenoculus takes pride in its roots in Curitiba, where local events provided vital support to boost its early work. This combination of innovation, strategic partnerships, and a commitment to excellence makes Beenoculus an undisputed leader in the virtual reality revolution and a constant inspiration for innovation in Brazil and worldwide.
Sanito Cruz, CFO Chief Financial Officer & Hugo Ito, CEO Chief Executive Officer
Founded in Curitiba, a city known for its innovation and entrepreneurship, Link Monitoramento is a pioneer in the Brazilian market for advanced monitoring and telematics, operating as the first franchisor in the sector. In 2024, the company celebrates its 15th anniversary, marking a milestone in its history of innovation and excellence.
From the outset, Link Monitoramento has been synonymous with cutting-edge technology and continuous innovation, staying ahead of the competition by offering its franchisees a unique competitive advantage.
It stands out for its comprehensive and ongoing support provided to its franchisees at every stage of the business. With a dedicated team of marketing experts, the company provides personalized support to franchisees, helping them develop effective campaigns and high-quality materials to boost sales and increase their visibility in the market.
Moreover, Link Monitoramento also boasts a consolidated network of clients and strategic partnerships, which helps drive the growth of
franchisees’ businesses. With a flexible and adaptable business model, Link Monitoramento enables efficient and profitable operation in different contexts and regions, ensuring the success of its franchisees nationwide.
The company operates a 24/7 monitoring center with quick response capabilities to critical events, ensuring the safety and peace of mind of customers at all times. With a dedicated team of technology research and development, Link Monitoramento is always at the forefront of innovation, offering state-of-the-art monitoring and telematics solutions.
In summary, Link Monitoramento is much more than a monitoring and telematics company - it is a reliable and innovative business partner, ready to help its franchisees achieve success in an ever-evolving market.
In the heart of Brazil’s technological innovation landscape stands Human Robotics, a company that has distinguished itself as a pioneer in the field of autonomous robotics. Founded by Olivier Smadja, in 2017, a French entrepreneur who has made Brazil his home for over 26 years, Human Robotics is a testament to the transformative potential of robotics and artificial intelligence (AI) in improving human lives. From its inception, the company has been driven by a mission to harness the power of technology to create solutions that not only innovate but also care.
Olivier Smadja’s vision for Human Robotics was clear from the start: to develop technology that serves humanity. The company’s foundational values—innovation, empathy, and social impact—are interwoven into every project and product, guiding Human Robotics in its quest to develop autonomous robotic solutions that address real-world challenges.
Human Robotics’ portfolio exemplifies its commitment to diverse and impactful technological solutions:
Robios Go: An autonomous robot designed for seamless human interaction and navigation, catering to various sectors including retail and healthcare.
Robios Avatar: A groundbreaking Android app for humanized selfservice, capable of recognizing individuals and engaging in meaningful dialogues.
Robios Cargo: A logistic solution aimed at optimizing intra-logistics and picking processes, demonstrating the company’s prowess in addressing complex operational challenges.
high-quality jobs and fostering a culture of innovation, the company has not only enhanced the region’s tech landscape but also affirmed Brazil’s potential as a hub for technological advancement on the global stage.
Human Robotics stands as a powerful demonstration that it is indeed possible to develop high-tech products in Brazil and remain competitive in the global market alongside big tech companies. Under the leadership of Olivier Smadja, the company not only showcases the potential for innovation within Brazil but also serves as an inspiring example of how visionary thinking and technological expertise can lead to meaningful, competitive advancements in the tech industry. Through its innovative solutions and commitment to social impact, Human Robotics embodies the possibility of achieving technological excellence while making significant contributions to society.
Choosing Curitiba as its headquarters, Human Robotics has contributed significantly to the local economy and technological ecosystem. By creating humanrobotics.ai
Email: hello@humanrobotics.ai robios-human-robotics humanrobotics.ai
Minsait is Indra’s leading company in digital transformation and Information Technologies. It focuses its offering on high-impact value propositions, based on end-to-end solutions, with a remarkable degree of segmentation, which enables it to achieve tangible impacts for its customers in each industry with a transformational focus. With more than 7.000 employees in Brazil, Minsait is clearly committed to diversity and inclusion, with people placed at center stage. The company is a global leader in sustainability in the IT services sector and has the highest certifications that demonstrate its commitment to society, the environment and the creation of a safe environment in which people can develop in both professional and personal terms.
As part of a long and successful partnership with the city of Curitiba, Minsait teamed up with the city government and the Curitiba Innovation Agency to offer free technological training to professionals who wanted to start a career in IT or acquire new skills to improve their employability. Named Empregotech 40+, the program took place within the framework of the Digital Innovation Hub, an IT training and improvement initiative conceived by Minsait, which made vacancies available for people over the age of 40.
The training program focused on some of the technologies most in demand by public and private companies. The aim of the program was to provide high-level technological training to connect students to job opportunities and career progression in IT, one of the sectors that generates the most qualified jobs in Brazil.
“The program became a unique possibility for citizens who wanted to change fields or develop new technological skills. The program offered candidates a robust vision of the most relevant issues that drive the job market, as well as being able to specialize in some of the most in-demand technologies” - Marcelo Bernardino, CEO of Indra and Minsait in Brazil.
In addition, in 2021, at the peak of the Covid-19 pandemic, Minsait and Curitiba promoted a memorable hackathon that brought together participants from all over Brazil. Called Curitiba Smart Hack, the competition challenged professionals and students to create technological proposals for Smart Cities to meet the needs of the capital of Paraná in the areas of Urban Mobility, Smart Tourism and Citizen Security. The hackathon took place during the celebrations for the 328th anniversary of Curitiba, a world reference in the field of Smart Cities.
Collaborating synergistically, RAC Engenharia, BPRO Smart Engineering, HIEX Empreendimentos, and RAC Infra collectively form the RAC Group, a distinguished holding company rooted in the realms of Engineering, Architecture, and Construction (EAC). With an extensive track record spanning over 22-years, the RAC Group brings a wealth of expertise to the industry. The constituent companies, with their complementary objectives and diverse business scopes, are forging a sustainable and innovative future together, driven by a shared commitment to profitability.
Pioneering projects are at the forefront of the RAC Group’s endeavors, seamlessly integrating engineering, architecture, and construction services. The collaborative efforts leverage talents and cutting-edge technologies to deliver projects marked by quality, performance differentials, and a steadfast commitment to addressing social and environmental impacts.
Green building solutions are ingrained in every facet of construction, including daily employee practices centered around well-being. Going beyond conventional engineering works, the RAC Engenharia stands out as the first construction company in southern Brazil to earn recognition as a B Corp, attesting to its unwavering commitment to environmental sustainability and the well-being of its stakeholders.
“The engineering and construction sector faces numerous challenges in terms of environmental and social practices. Because of this, we will be resilient and always aware of the best attitudes and conduct in the market, promoting continuous improvement and serving as an inspiration for people, companies and businesses.” – Ricardo Cansian, Chairman of the RAC Group.
The pressing challenge of decarbonization in the construction sector has been met with determination and progress by the RAC Group. Actively engaging in market education, lectures, innovation events, and strategic partnerships, the group actively seeks optimal solutions and technologies, going beyond rhetoric to take concrete action.
Operating in numerous Brazilian states, the RAC Group is now extending its reach into Latin America as part of its international expansion strategy. Headquartered in Curitiba, the capital of Paraná State and recognized as the World’s Smartest City in the 2023 World Smart City Awards, the group’s central hub is designed to be Net Zero Water, Net Zero Energy, and Zero Waste—a testament to its complete self-sustainability.
The RAC Group places a premium on innovation and advanced technology, prioritizing the utilization of clean energy. Embracing the concept of Zero Energy Buildings (ZEB), the group ensures that the total energy consumption aligns closely with the renewable energy produced on-site or sourced from other renewable outlets.
The journey toward sustainable construction commenced years ago, driven by a firm belief that this investment would yield positive impact solutions. The commitment to decarbonization is evident through certifiable projects, adoption of lowcarbon practices, and meticulous emission inventories. Life Cycle Assessments on select projects contribute not only to emission reduction strategies but also to achieving carbon neutrality by neutralizing the calculated carbon footprint.
In this collective endeavor, the intelligences of diverse companies converge, working in harmony to construct a better world. The pursuit of market leadership is grounded in principles of innovation, sustainability, quality, and high performance.
819 Erasto Gaertner Street
82.515-000, Bacacheri, Curitiba, Paraná, Brazil
Ricardo Cansian, Chairman
With the AMA platform, this traditional logic is broken because residents of socially relevant areas start taking care of their territory. The local leader, who would already take care of the neighborhood, now has the opportunity for paid collaboration. The service is georeferenced and constantly evaluated by neighbors and the municipality in the AMA app. As a result, the city avoids logistics costs and achieves better results in areas that traditionally would not be reached by the government.
Addressing the challenges of the 2030 agenda, such as the global call to action to end poverty, and protect the environment and climate, Smart Citizen has initiated a true revolution in one of Brazil’s oldest public services. With public participation and the use of technology, in just two years of operation, the startup is transforming the public cleaning service in Brazilian cities. Resulting from the creative and innovative capacity of its team, Smart Citizen is the developer of the AMA Platform - Environmental Agents. In partnership with the local government, the solution promotes the population’s engagement in cleaning and preserving their neighborhoods, generating income, and creating environmental awareness.
In Manaus, in the Amazon, in partnership with the Zero Waste Institute Brazil (ILZB), the AMA Platform collaborated with Sara and her community of fishermen to remove tons of plastic waste from the Igarapé do Gigante, a tributary of the Rio Negro, with total traceability of the work and 100% remote monitoring from Curitiba, Paraná, promoting a significant social and environmental impact.
The service, in addition to being innovative, is disruptive, says Marcelo Crivano, the creator of the AMA platform and CEO of Smart Citizen. He notes that for 147-years, since the first contract of Aleixo Gary with the City of Rio, public cleaning in Brazil has been done in the same way. Workers leave the peripheral areas of the city where they live to clean commercial and better infrastructure areas.
In Florianópolis, a city in the southern region of Brazil with over 500,000 inhabitants, in just over a year, the AMA Platform impacted thousands of people - especially in poorer neighborhoods where traditional cleaning services did not reach. The 600 local leaders carried out more than 60,000 activities, including sweeping sidewalks and public roads, unclogging storm drains, weeding, reporting illegal dumping of garbage, creating community gardens, and other environmental education activities with the neighborhood. With a flexible schedule and receiving monthly compensation for services rendered, each leader is responsible for caring for a micro-area in their community.
The success of the solution can be confirmed by relevant international awards. In March 2023, in the city of Austin, Texas, the AMA platform received the “Best Bootstrap Company” award, granted by SXSW for promising businesses that have creativity and potential across all categories of the competition without having received previous funding. This was the first time in the event’s 15-year history that a Brazilian company received the South by Southwest award, the leading global innovation festival.
The groundbreaking initiative also won the Climate Smart Cities Challenge in 2022, promoted by UN-Habitat and the Swedish Agency for Innovation. For the challenge in Curitiba, the AMA Platform – Environmental Agents was the big winner with its social network and environmental stewardship technologies. In January 2022, 45 finalists were selected from almost 200 proposals. To determine the winners, they were evaluated based on three criteria: whether they were ready to be demonstrated in a real environment, suitable to integrate a team, and their potential impact on the population.
From 2024, the AMA Platform will lead the group of companies that will implement the award-winning model to help reduce greenhouse gas emissions with a focus on energy sustainability, and waste management in the Vale do Pinhão and Vila Torres, in the Rebouças neighborhood. In addition to the AMA Platform, Curitiba Smart Neighborhoods includes the Ambiente Livre Collective and the Swedish companies Smart Green Station and Nudgd.
Thus, the AMA Platform continues its innovative journey with the mission of educating, connecting, and rewarding people to collaborate in the management of urban environmental problems.
Tel: +55 41 3773-0723
Email: contato@smartcitizen.com.br ama1y
cidadeama.com.br
Arlequim Technologies S.A. – www.arlequim.com – is a Brazilian company headquartered in Curitiba with a nationwide presence. With ambitious international expansion plans, Arlequim aims to revolutionize how people use personal computers for work, business, and pleasure through an innovative Desktop as a Service (DaaS) model.
Founded by the end of 2021, Arlequim created a new concept of virtual personal computers supported by key tech leading partners such as Citrix
and VMWare in software virtualization; Microsoft in operating systems; Fortinet in security systems; DELL, Lenovo and Supermicro in servers and hardware. On top of that, Arlequim became the first Brazilian Cloud Service Provider (CSP) company to be part of the official NVIDIA channel, a global company that redefined computer graphics, industrial metaverse and ushered in modern AI.
Arlequim’s operations began in 2022 focusing initially on Corporate and Government customers. In its first year, the company was chosen through competitive procurement processes to serve the city halls of Osasco in the state of São Paulo, Curitiba in the state of Paraná and Florianópolis in the state of Santa Catarina. It also began an official partnership with Prodam, São Paulo’s technology partner responsible for Communication and Information Technology demands of all public-run municipal entities. In 2024 it started offering its services to individual consumers, especially professionals and gamers that need high-end performance computers.
Our team is driven by the purpose of democratizing the best digital experience and boosting development through new technologies. The idea is to create a new way of living in the digital world with lightness, joy, and simplicity.
Through an app installed in the user’s equipment, Arlequim makes the personal computer and all its content available on any device, in a concept known as anytime, anywhere, providing flexibility to user. The access point could be even basic or old computers, connected to any Internet which are transformed into new machines with high performance, ultrafast Internet, security and always up to date.
The company helps reduce environmental impact in cities, businesses, and households, with less production of electronic waste, as technology extends the useful life of current personal computers.
Haroldo Jacobovicz and Noeli Isfer are engineers with a history of 30+ years in the technology sector, leading companies in complex systems development and telecommunications marketspaces. They founded Arlequim when they identified the urgency of a solution to meet the demand generated by the explosion of remote and hybrid models during and after the COVID-19 pandemic.
At a time when the lack of access to equipment connected to the Internet, with stability and secure protocols in Brazil was a significant threat to Brazilian companies, workers, and students. Increasing the already high inequality in the country.
To act as CEO, the partners invited Mauricio Montilla, a market executive with 20+ years of experience in mergers and acquisitions, strategic consulting, and corporate finance. As the head of the company, he leads a team of around 300 employees.
Curitiba’s quality of life as a smart city with outstanding urban infrastructure, high-performance education, innovation ecosystem, and sustainable vocation reinforce Arlequim’s fit as a company building a better future through innovative technologies.
Innovation and the promotion of corporate development are ingrained in the ethos of the Trade and Business Associations Federation of the State of Paraná (FACIAP). Headquartered in Curitiba, FACIAP represents over 75% of the municipalities in Paraná.
Since its establishment in 1959, FACIAP has recognized innovation as a crucial factor for the growth and sustainability of its member companies. It acknowledges the significance of strategic partnerships in advancing the retail sector. To this end, FACIAP organizes two major annual events: the Business Management Forum and the Paraná Management Convention. The former, held in Curitiba, focuses on contemporary public management issues, while the latter, in Foz do Iguaçu, fosters connections among management leaders, specialists, and entrepreneurs. These events create an environment conducive to the development of creative and innovative solutions.
FACIAP’s commitment to management innovation is evident in its strategic partnerships. One such collaboration is with SPC/Brasil, providing access to Brazil’s largest data bank. FACIAP’s system includes over 232 million individual records, offering rapid data delivery to its members through the FACIAP Centralizing Basis (BCF). This modern online platform enables businesses to understand consumer profiles in any Brazilian town quickly.
The Federation believes that association is a vital tool for entrepreneurs to emerge from obscurity and establish a socio-economic and political presence. When united, entrepreneurs gain strength and the capacity to engage with public authorities effectively. FACIAP is part of an elite group representing organized civil society, including state federations from sectors like trade, transportation, agriculture, and industry. These federations serve as communication channels between the economically active population and municipal, state, and federal governments.
According to President Fernando Moraes, FACIAP is an innovative federation committed to stimulating innovation in all its forms. By fostering a culture that values knowledge, establishing strategic partnerships, and supporting digital transformation, FACIAP not only aids in the growth of its member companies but also contributes to the development of a thriving corporate environment in the State of Paraná. He states: “Innovation is not just a goal, but an integral part of FACIAP’s mission, promoting a prosperous and dynamic corporate future.”
Tel: +55-41-3307-7000
Email: institucional@faciap.org.br
Faciap faciappr
faciap.org.br
Trade Reference Seal is awarded to companies that achieve notable results with innovative practices
In a world in constant evolution, our focus stands out for its ability to reinvent itself, converting challenges into opportunities.
Fecomércio PR, Sesc PR and Senac PR reflect our commitment promoting entrepreneurship, the creative economy and innovative education. These are entities that form true innovation ecosystems, seeking not only to adapt to changes, but also to lead the way towards the future.
In terms of recognizing innovation, Fecomércio PR establishes a standard of excellence through the Commerce Reference Seal, joined with Sebrae PR. The seal is granted to companies that achieve notable results, standing out as true protagonists in the construction of the new. This seal not only recognizes the individual efforts of companies, but also consolidates Fecomércio PR as an institution that values and encourages innovative practices in trade of goods, services and tourism sectors in Paraná.
Fecomércio Sesc Senac PR System not only embraces innovation as an integral part of its identity, but also actively leads efforts to shape a more prosperous and dynamic future. Through strategic partnerships, recognition to innovation and commitment to development, we are
forging a path that goes beyond the borders of the present, pointing to increasingly promising horizons.
In the smartest city in the world, these attributes are fundamental.
fecomerciopr.com.br
Faculdade Senac Curitiba Portão achieved LEED Platinum Certification for its project focused on sustainability Using Augmented Reality Glasses, Senac PR students carry out activities in virtual scenarios that reproduce the day-to-day life of their professions Sesc PR offers Robotics courses aimed at children, teenagers and adults
With the purpose of fostering entrepreneurship and developing micro and small businesses, the Brazilian Micro and Small Business Support Service of Paraná (Sebrae/PR) is a private institution that, since 1972, has been working with business consultancy and development, innovation, entrepreneurial education, startups and articulates the strengthening of the business environment.
In the capital of the state of Paraná, in Curitiba, Sebrae/PR has innovation as one of its strategic pillars and works in partnership with the City of Curitiba, through the Curitiba Development and Innovation Agency, to strengthen the Vale do Pinhão (Pinhão Valley), an ecosystem of innovation in the city.
The strategy carried out during 2023 sought to articulate the work of innovative companies with the development of innovation environments. The union allowed the creation of more projects and an increase in the number of innovative companies, with support from Sebrae/PR, to make small businesses in Curitiba even more competitive in the market.
With this in mind, work was developed with local governance with three innovation networks with the purpose of promoting integration and providing a better space to develop the businesses involved. One of them is the talent network, made up of 47 members from educational institutions, public or private, together with the network of innovation environments, with 51 members from accelerators and incubators, in addition to a capital network made up of 28 investor participants - angel and development banks.
To encourage entrepreneurship, Sebrae/PR held, in 2023, the Feira do Empreendedor (Entrepreneur’s Fair) in Curitiba, an event that brought together more than 17 thousand participants during four days of diverse content, including the subject of innovation. The institution, in addition, dedicated efforts to working with sectoral clusters.
The Destinos Turísticos Inteligentes (Smart Tourist Destinations) aspect, started in 2020, aims to transform the city into a reference on the subject by the year 2030, through the generation of memorable experiences based on innovative, technological, sustainable, accessible tourism and having the population as a focus, according to the Mapa Estratégico de Curitiba Destino Turístico Inteligente (Strategic Map of Curitiba Smart Tourist Destination).
“Within a permanent process of innovation, we encourage initiatives and projects linked to entrepreneurship to impact the ecosystem and generate business opportunities, employment and income, through the strength of small businesses in Curitiba”, ponders the superintendent director of Sebrae/PR, Vitor Roberto Tioqueta.
Part of these efforts were recognized during the Prêmio Nacional de Inovação (National Innovation Award), where Vale do Pinhão stood out among the three large ecosystems in Brazil for stimulating the innovation environment through entrepreneurship, creative economy and technology to transform the capital of Paraná into a smarter city.
Another piece of evidence is the growth of innovative companies, startups, pillars of Sebrae/PR’s strategies and which, in the last ten years,
The Link Vale do Pinhão project brings together large companies and industries from Curitiba and the region with solutions developed by startups, entrepreneurs, and researchers.
have grown sevenfold, going from 84, in 2014, to 604 startups according to the Mapeamento de Startups Paranaenses 2022/2023 (Mapping of Startups Paraná 2022 /2023).
One of the main drivers of this process is Startup PR Conecta which, in its eighth edition, in 2023, brought together 631 participants to encourage and raise awareness among entrepreneurs on the topic of startups, with content, collective mentoring and networking over two days. The event also integrated the Connect Week, a movement focused on fostering and developing innovation and technology.
As a continuation of this awareness, Sebrae/PR promoted the Startup Garage, stimulating the development, together with higher education institutions, of 20 startup training programs with students from different courses, which resulted in around 200 innovative projects in areas such as health, technology and engineering.
They had encouragement from Sebrae/PR to connect with innovation environments. One of the success stories is the connection with the pre-incubator at the Technological University of Paraná (UTFPR), Sprint, which is an environment recognized in the Prêmio Habitats de Inovação do Paraná (Habitats Innovation Award of Paraná) and received ten projects from Startup Garage.
Another initiative promoted by the institution is the Capital Empreendedor (Entrepreneurial Capital) program, which brings investors together with those who undertake and which enables startups to raise funds. In 2023, one of the successful companies is headquartered in Curitiba. Caçambas Online was awarded in the “Outstanding Entrepreneur” category for bringing specialized solutions in construction waste management and offering rental of dumpsters, containers and machines.
Sebrae/PR also provides other free solutions or with financial subsidies encouraging companies to promote innovation in their businesses, such as the activities carried out at the Agente Local de Inovação (Local Innovation Agent) and Sebraetec, programs that served 491 companies in Curitiba during the year 2023.
Rua Caeté, 150, Prado Velho - Curitiba/PR
Tel: + 55 41 3330 5800
Sebrae News Agency: pr.agenciasebrae.com.br
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Executive Board of Sebrae/PR - José Gava Neto, Vitor Roberto Tioqueta, and César Reinaldo Rissete. Vale do Pinhão stood out among the three large ecosystems in Brazil at the National Innovation Award. The Feira do Empreendedor (Entrepreneur Fair) welcomed more than 17,000 participants over four days of the event.
In addition to promoting the business, marketing and sales market in Paraná state for almost 60-years, ADVB/PR is committed to innovation, through the exchange of experiences and ideas between members, professionals and nationally and internationally renowned professionals.
The range of events and activities carried out in partnership with the private sector, updates, qualifies and improves members and the community in the areas of marketing, innovation, business management, sales and communication. Events include the Top of Marketing and Personalities Awards, Estrela ADVB and Business Connect.
“We always seek to foster innovation through events held by us and those we support. This year, in addition to the great writer and innovation specialist, Walter Longo, who always makes us rack our brains with his out-of-the-box knowledge, we had the honor of bringing to Estrela ADVB, one of the entity’s main events, one of the biggest references in innovation around the world: the co-founder and CEO of IXL in Cambridge, Massachusetts, Hitendra Patel. The Indian is a reference when it comes to innovation and this exchange of experiences with someone with a different culture, in addition to a huge knowledge, was of great value to executives and businesspeople from Paraná state”, highlights the president of ADVB/PR, Claudio Stringari.
In addition to lectures, courses, awards and business rounds, ADVB/PR holds, every year, the MKT Hackatop – a 36-hour innovation marathon, which aims to bring university students and small entrepreneurs to search for solutions for the sales and marketing markets.
“This event has already entered Curitiba’s innovation calendar. It’s no surprise that our city was voted the smartest in the world. And it’s great to know that we, at ADVB, are contributing to maintain this title”, celebrates, Stringari.
Created at the beginning of 2022, the ADVB Paraná Future and Trends Center (NFT) aims to summarize the latest developments, providing insights that can help professionals decide on their businesses and projects. The Center uses innovative research methodologies that assertively project the future and market trends.
The NFT comprises 40 advisors, leading professionals, who are distributed into seven squads, divided by areas. “We made this division so that these groups could study future trends within their areas of activity, separated into the areas of strategic planning, communication, marketing and sales, people management, mental health and integrity, innovation and ISD trends and products digital and technologies. In this way, we were able to guide our research during 2022 and 2023, with a focused approach and finding real solutions for each of the areas”, reveals Stringari
Founded in 1890, the Associação Comercial do Paraná - ACP meets the needs of its members with ethics, competence and speed through institutional representation and provision of services.
The entity offers, in partnership with Boa Vista Equifax, intelligent solutions for small, medium and large companies, from all sectors, working in Credit Analysis and Granting, Negative and Collection, Lead Prospecting and Qualification, Market Studies and NCM , Customer and Supplier Portfolio Management and Credit Scores, with updated data at national level. In addition, it offers benefits for companies and their employees, a Mediation and Arbitration Chamber and networking events with important names in the Brazilian scene.
Throughout its history, ACP has carried out countless innovative actions that accompany the market year after year. Highlight for two products launched with a focus on valuing entrepreneurs.
One of them is Bom Place, the Benefits Club of the Commercial Association of Paraná, which is a platform offering exclusive discounts and benefits for company employees. There, it is possible to find major brands with discounts and cashback, increasing employee engagement and giving ACP members the possibility of using a showcase at no cost to display their products or services.
Another innovation is Bom Place Auto, a vehicle resale platform that connects stores and customers. In a comprehensive and constantly updated catalogue, you can find the best vehicle options in any region of the state of Paraná, get in direct contact with dealers and have access to advanced search features.
The Commercial Association of Paraná remains in constant action to bring more development to its members and the productive sector in general, with plans to create new solutions and an innovation ecosystem that is within everyone’s reach, always together with great partners.
LIDE Parana - A group of business leaders - constantly seeks to drive the Parana market. The entity creates an ecosystem focused on business development based on the pillars of networking and content. Attracting leadership with a positive and proactive agenda, the group fosters free enterprise and consequently the economic development of Parana.
LIDE represents the strength of the productive sector, combining interests from different areas to build an agenda for business development, placing this commitment at the core of its mission.
For the president of LIDE Parana, Heloisa Garrett, LIDE’s work involves understanding the pains of each company up close. “Besides identifying the main difficulties, such as management, productive efficiency, leadership development, retention, among others, I realized that all could be solved within LIDE. The tools and knowledge were already here; what was missing was connecting the needs to the opportunities,” Heloisa Garrett stated.
By bringing together influential figures from different sectors, the entity creates opportunities for partnerships, knowledge exchange, and collaborative initiatives that contribute to the growth of businesses in the state, strongly supporting the growth of the state’s GDP and the attraction of investments.
The operation maintains a strong presence in the media, especially through the weekly column “Made in Parana” in Gazeta do Povo, one of Brazil’s largest content portals, and “O Momento LIDE” on RPC/TV Globo, a program reaching 720 thousand people with each insertion. Through interviews and discussions, they provide valuable insights and promote awareness about opportunities and challenges in Parana’s business environment.
Since 2021, they have held the “LIDERES do Parana” awards, emerging as a significant milestone, recognizing and highlighting the fundamental role of companies and entrepreneurs in the state’s development.
LIDE Parana’s program to accelerate businesses and consequently generate new jobs in the State. Lidera Parana has leaders from major companies as sponsors. The program enhances efficiency in companies affiliated with LIDE Parana, promoting strategic connections aimed at reducing costs and attracting new clients through a significant cooperative movement.
Casa LIDE is a showcase of products and services “Made in Parana,” emphasizing the region’s excellence and innovation. The use of locally sourced products highlights LIDE Parana’s commitment to support and promote the state’s economy.
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The World Trade Center (WTC) is the largest business network in the world and one of the most important associations of executives and entrepreneurs. It was created in the 1960s from a fair in Queens, New York City, by the Rockefeller family. Currently the WTC is present in 91 countries, with more than 15,000 professionals working in 321 cities across the planet.
Formed by different business groups (public and private), it is also very strong as a developer of real estate projects, with more than 190 iconic projects around the world.
Its main objective is to increase the competitiveness of companies, generate business, promote international trade, and disseminate best global practices, in addition to bringing innovation and investment to the cities and countries where they are located.
This international network is managed by the World Trade Centers Association (WTCA) and all WTCs in the world operate in accordance with standards established by the association and develop their business according to three main business units: Real Estate Developments, International Trade and Business Club.
“We act as an international ecosystem to generate business for real estate investors, economic development agencies and international companies that wish to connect globally, under the aegis of a prestigious brand”,
Curitiba was the first city in the south of the country to receive the WTC brand. Present in the capital of Paraná since 2012, the World Trade Center develops commercial opportunities for the region and improves the international business environment in the state.
Its events, unique and exclusive for members, encourage the exchange of experiences, relevant content, and qualified networking, providing a singular business environment. Furthermore, the connection to the WTCA global network allows the associates to interact directly with any other World Trade Center on the planet.
WTC Curitiba has a strong and active Business Club, based on competitiveness groups, which bring together executives and leaders to debate topics such as: taxes, digital acceleration, ESG, mergers and acquisitions, and people and culture. In addition, it also has Real Estate and Investor Forums and a group dedicated exclusively to women – The WTC Woman.
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explains Daniella Abreu, president of WTC Curitiba, Joinville, Porto Alegre, Sinop and Brasília.
The Industrial City of Curitiba (Cidade Industrial de Curitiba – CIC), was founded on July 8, 1973. It is the largest neighborhood in the city of Curitiba in terms of geographic area (43.38km²). Today Cidade Industrial is the most populous neighborhood in Curitiba with approximately 220,000 people. In the mid-90s there was a huge increase in the city’s industrial activities, as around 60% of companies started operating.
The Companies Association of the Curitiba Industrial City (Associação das Empresas da Cidade Industrial de Curitiba – AECIC), was founded on March 24, 1977 by the directors of the main companies in the neighborhood. Understanding that together, these companies would have greater strength in seeking to solve problems, AECIC emerged, becoming an association with great notability among business leaders and government bodies, giving them local, state and federal representation. The entity has a modern headquarters, used to carry out various activities.
to strengthen the region’s business class. Maintains a close cooperative relationship with municipal and state agents.
Promote the integration of the entity with associated companies, acting in two areas:
1. As a facilitator in the provision of services in areas of interest to the membership;
2. As a protagonist in relevant topics in the business field.
Recently, after the Covid 19 pandemic passed, the Association’s action proposals were reorganized. Programs created to encourage the modernization of companies’ operations with an emphasis on ESG and innovation practices, without losing sight of, objectively, the most relevant social issues.
The program with the greatest impact on management innovation was launched this year. After several studies together with the largest companies in our region and to meet a proposal to strengthen the strategic axis of local development, we launched (in partnership with SEBRAE) the Partner Supplier Training program. The methodology already tested and applied by SEBRAE guaranteed the success of the initiative, which had a final assessment of 92% approval by participating companies. Basically, the action seeks the development of small and medium-sized companies in the region to enable their participation in the supplier network of large local companies. The program started in 2023 will continue in the coming years and aims to support some of the thousands of local companies to be better and more competitive.
Email: aecic@aecic.org.br
The administration of AECIC is carried out by a group of directors, representatives of associated companies, who act on a voluntary basis aecic.org.br
Eduardo Ferreira - CCO
Since its establishment in 1992, coinciding with the formulation of incentive policies by the Brazilian government for multinational companies to produce in Brazil and the creation of programs to foster the development of businesses, CITS has stood out as a leader in innovation, embracing and driving technological evolution across various sectors. With a strong commitment to advanced research, the institute has become a leader at the forefront of science and technology, spearheading visionary projects that transcend the boundaries of conventional knowledge.
With a solid commitment to advanced research, CITS has focused its efforts on the continuous development of innovative solutions. The strategic presence of CITS in Curitiba, a city known for its progressive vision and conducive environment for innovation, has been a catalyst for its achievements. Close interaction with businesses, government, and the academic community has fostered valuable partnerships, creating a synergy that further propels technological development.
CITS not only stands out for its research but also for nurturing skilled professionals who fuel the innovation ecosystem. Its educational program is recognized for its practical approach and orientation towards future demands, preparing a new generation of technological leaders.
Marilda Medeiros Packer, CEO
The strategic importance of CITS as a Research and Development (R&D) institute is undeniable in the face of unprecedented changes in industrial practices and routines, as well as the scientific and technological development in Brazil. The services offered by CITS range from the development of new technologies and innovation processes to training companies and professionals for the IT market, as well as the dissemination of technological knowledge and support for fostering.
Technology is a determining factor for the competitiveness of companies in the market, and CITS stands out as a strategic partner for those leveraging innovative technology as a competitive advantage.
“We work in alignment with the accelerated changes in information technologies and the technological needs of companies, ensuring that we continue to fulfill our purpose as a research, development, and innovation institute. We are proud to be based in Curitiba, with its innovative environment, contributing to the solidification of the city as a hub for digital transformation on the global stage.”— Marilda Medeiros Packer, CEO of CITS.
Over a century ago, the Oswaldo Cruz Foundation (Fiocruz) was established to take care of the health of the Brazilian population. Over the years, the Foundation has become known for its unique blend of traditional and innovative approaches to healthcare.
In Curitiba, the Carlos Chagas Institute, which is a branch of Fiocruz in Paraná state, fulfills its mission of promoting public health through excellent science and technology combined with innovation. The institute, established in 2009, combines its secular commitment to public health with innovative solutions to long-debated health problems.
Research, education, technological development, and scientific communication produced at Fiocruz Paraná are driven to strengthen the Brazilian Unified Health System (SUS), another great innovation from Brazil.
Fiocruz Paraná is part of the innovation ecosystem of Curitiba, integrating the Health Technology Park, and contributes daily with its intellectual and human capital to what it envisions to become the largest innovation hub in South America, as it resembles it in many ways.
Associated with the goals of Agenda 2030, Fiocruz Paraná focuses on promoting health and well-being of the population, reducing inequalities, and providing quality education - all of which are Sustainable Development Goals that form the foundation of smart cities.
Fiocruz Paraná conducts research in the fields of biochemistry, molecular and cellular biology of infectious agents and their hosts, regulation of gene expression in microorganisms and parasites, molecular characterization of stem cells, molecular virology, rare diseases, cancers, and biotechnology.
The institute provides access to technological platforms such as microscopy, flow cytometry, mass spectrometry, and structural biology.
Health technologies for diagnosis and treatment, as well as social technologies, are developed.
Explore the Fiocruz Paraná Portfolio: https://www.inovacao.icc.fiocruz.br/ portfolio-tecnologias/
ASSESPRO-PARANÁ - BRAZILIAN ASSOCIATION OF INFORMATION TECHNOLOGY COMPANIES
The Brazilian Association of Information Technology Companie of Paraná (Assespro-Paraná), established in the 1980s, is a key regional branch of the influential Assespro-Paraná Federation, which began in the late 1970s. Celebrating four decades in Paraná, the organization is dedicated to fostering innovation in the state.
Assespro-Paraná’s significant engagement in various projects elevates its national stature, particularly in a crucial period for the tech sector. Based in Curitiba, renowned as a global leader in smart city technology, the organization plays a pivotal role in driving collective efforts toward transformative impacts.
A highlight of Assespro-Paraná’s journey is its involvement in Vale do Pinhão, an innovative ecosystem in Brazil. The organization is integral to Curitiba’s leadership in innovative and sustainable development, focusing on enhancing citizen quality of life and contributing to the city’s transformation into an economic, sustainable, and smart hub.
Assespro-Paraná, committed to boosting local entrepreneurs, created the Innovation Guidebook, titled “Paraná Solutions of Technology for Smart Cities.” This pioneering manual, developed in collaboration with the General Superintendence of Innovation (SGI), Sebrae-PR, and the Institute of Smart Cities (ICI), aims to improve public services through innovation. It features a comprehensive compilation of startups, their technologies, and contact information, fostering Curitiba’s projection and encouraging other municipalities in the state to pursue similar innovative paths.
over 300 companies and an extended network of 700, its influence is far-reaching.
Since 2022, Assespro-Paraná has been led by Josefina Gonzalez, the first woman president in its history. With over 30 years of experience, her leadership focuses on business growth, promoting female participation, and enhancing job and income generation, while advocating for flexible IT entrepreneurship laws.
Assespro-Paraná has set an ambitious goal for 2035: to position Paraná as a leading tech business hub in Latin America. This vision encompasses delivering quality solutions, uniting member interests, and establishing the state as a technological reference in the region.
To achieve this, Assespro-Paraná focuses on professionalization, increasing representativeness, and expanding technology and innovation hubs, areas where both Assespro and Curitiba have shown considerable expertise.
The organization is instrumental in Curitiba’s evolution into a technology hub, advocating for supportive measures and incentives. Annually, Assespro-Paraná organizes over 200 events and programs, connecting with over 20 countries and generating business opportunities for its members, with more than 500 transactions annually. Representing assespropr.org.br
Part of the board of SUCESU Nacional, Harlen Duque (national president), Nilson Ayala (SUCESU president of the State of Rio Grande do Sul), Claudio Alcofarado (SUCESU President of the State of Pernambuco), Fernando Misato (SUCESU President of the State of Paraná)
SUCESU-PR – Association of Computer and Telecommunications Users of Paraná, a non-profit entity, was created in 1970 by a group of users who met to debate and seek solutions together, being the most traditional entity in the area of computing. Participating in important events in the history of information technology in Brazil – Software Law, II Planin, end of the market reserve, among others. Associated companies are the largest technology buyers in the state of Paraná.
SUCESU-PR is managed by a body of directors elected by its members, they are leaders in the IT area of the most varied business segments in the state of Paraná, thus carrying out voluntary work. CIOs from large national, multinational and government/public companies are always part of SUCESU-PR’s board of directors.
SUCESU-PR’s mission is to debate major topics related to the use of computer and telecommunications technologies, supporting SUCESU Nacional in its political, institutional and technical actions, providing support to members in defending their interests, developing people and disseminating new technologies. It has a strong name nationally, statewide and in the state’s main cities, being a widely known entity in the sector it represents. Actively participating in studies, research and debates; ease of access to authorities and media space; representation of
members on councils, forums, chambers and strategic groups; coordination and development of events pointing to new technological directions; defense of associates against harmful market practices; quality of the labor market and understanding between capital and labor; searching for harmonious coexistence between community agents; understanding new scenarios and identifying market niches; and development of new methods and processes.
One of SUCESU’s most traditional activities are the Thematic Discussion Groups, also known as GUS (User Groups), formed by professionals interested in getting together to deal with technical, social and politicalpartisan issues, aimed directly at the diffusion and dissemination of information technology, its use and integration with other related areas of knowledge.These groups are formed following current topics that require sharing knowledge and defining positioning.
Brazil celebrates its achievement as the 49th most innovative country in the world, leading in Latin America, according to the Global Innovation Index, which assesses 132 nations. In this context, the Senai Technology and Innovation Network plays a crucial role in technological and industrial development, especially in Paraná. With eight institutes covering areas from electrochemistry to the environment, the network strengthens the innovation ecosystem with important innovative environments, such as the Senai Habitat, the Artificial Intelligence Hub, the Electric Mobility Center, and the Industry Technological Park, bringing together private initiative, public authorities, experts, and researchers. In addition to these, the recently inaugurated Senai Paraná Cooperative Hub stands out, operating in the North-Northwest, West-Southwest, and Central-South regions.
Senai Technology and Innovation (STI) is known for being a protagonist in improving industrial competitiveness through integrated solutions in three pillars:
Quality, with metrological tests and certifications; Productivity, with consultancy in lean manufacturing, digitalization, among others; Competitiveness, through Research Development and Innovation (RDI).
Industries also have access to dedicated spaces for studying and experimenting with innovative technologies for their businesses. The network’s continuous alignment with market demands provides opportunities for companies to turn projects into reality and vice versa. Most solutions driven by STI arise from funding lines, using calls that provide resources for industries. However, the infrastructure enables the acceleration of innovation, regardless of external resources.
With the Senai Institutes of Technology and Innovation, the Fiep System acts on several fronts as a driver of social transformation. Cutting-edge themes such as electromobility, energy, and artificial intelligence stand out. In line with global trends, decarbonization is emphasized as a priority in the Brazilian market, and it is not by chance. The registration of electric cars in Brazil grew by 20.2% from January to October 2023 compared to the entire year of 2022, according to the National Association of Automotive Vehicle Manufacturers (Anfavea). Moreover, Paraná has one of Brazil’s main automotive hubs, and the demand for new technologies led to the creation of the Senai Electric Mobility Center, where, in addition to projects, consultations are offered to increase productivity.
In the energy sector, the focus is on generation from renewable sources and low carbon emissions. This approach not only adds environmental value to businesses but also gives industries autonomy to generate their own energy. Artificial intelligence, essential for 69% of Brazilian industries, according to CNI, is a central pillar in STI, which seeks to democratize its access for all companies in Paraná.
Optimism in the face of economic activity recovery is evident in the constant search for growth and development opportunities, emphasizing that STI offers a valuable connection space for industries in various chains. In Senai Paraná, they are accompanied throughout the innovation journey, relying on specialized consultants and a dedicated technical team to support projects, provide guidance on funding, and conduct technical research and development. The presence of qualified professionals brings significant gains to businesses, allowing companies to reach their maximum potential in the competitive environment.
In this dynamic scenario, Senai Paraná emerges as an essential catalyst for innovation and technological advancement in Brazil. Its proactive approach and focus on market demands not only drive industrial competitiveness but also position the country as an innovative power in Latin America. STI, with its ambitious projects and strategic partnerships, proves to be a fundamental agent in transforming the Brazilian industrial landscape. By preparing industries for the challenges and opportunities of the future, Senai Paraná contributes significantly to strengthening the sector, consolidating its position as an indisputable leader in technological development and the promotion of industrial innovation.
Team from the Technology, Innovation and Social Responsibility area at the Sesi ODS 2023 Congress. Photo by Gelson Bampi Habitat Senai Corporations during an event. Photo: Internal Archive
The American Chamber of Commerce (Amcham) is a non-profit institution present in the Brazilian market since 1919. In more than 100 years of history, it has sought to develop the market in various fronts and currently has branches in 16 cities across the country.
Not neglecting its American roots and the development of bilateral business, it has evolved over the years and now has companies in its membership base that, together, represent 1/3 of the Brazilian GDP. These members use the Chamber for strategic connections with executives and companies, whether for commercial purposes or knowledge exchange, in addition to seeking training for their employees through Amcham’s Corporate Education programs. Added to this, various actions in Government Relations, International Business, Sustainability, and other areas are available to the companies that are a part of the Chamber.
the Chamber has evolved to create an innovation lab that enables all companies, even the smallest ones, to connect to this ecosystem. They work on knowledge, culture, and connections to empower all companies to build a more innovative and sustainable future—whether through methodologies like Nitro, built in partnership with Harvard, or projects like the Decarbonization Hub, which accelerates the development of green solutions. These achievements have made Amcham the best innovation ecosystem in the country for the third consecutive year.
In 2024, the Chamber celebrates 23 years in Curitiba and is an active part of the development of the state of Paraná in conjunction together with partner companies, through projects such as Paraná Avança, CEO Forum, Amcham Arena, and thematic committees—including innovation. It is believed that promoting a fertile environment for transformative connections is essential for the evolution of local competitiveness.
Following the trends of the market’s acceleration and the purpose of assisting companies in their main challenges and demands, Amcham’s activities in open innovation began in 2017 with the Amcham Arena program, which has since connected more than 3,000 startups to the 4,000 member companies. With the growing demands of the market, amcham.com.br
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Isabella Slompo, Regional Manager at Amcham Paraná CEO Forum Amcham Paraná - 2023In Curitiba, colleges and universities are players of innovation
Since its foundation in 1996 in the city of Curitiba, State of Paraná, the Superior Institute of Administration and Economics of Mercosur (ISAE) is committed to transformative education and innovative solutions to generate sustainable results. In classes, the use of active methodologies, combined with experiences focused on market practices, encourages student protagonism and forms globally responsible leaders.
Throughout its trajectory, ISAE has always sought new ways to innovate and contribute to society, going beyond the school walls, working in various sectors, establishing strategic partnerships, and providing quality education to all audiences. This forward-looking approach inspired the pursuit and creation of customized solutions for the market and the gathering of unique achievements.
Always combining research, market vision, and innovation, ISAE Business School began its journey with the partnership of cooperatives, developing education programs with customized extension courses and postgraduate studies. This partnership has already trained more than 400 cooperatives over 25-years.
In 2018, at the request of the National Cooperative Learning Service of Paraná (SESCOOP/PR), ISAE initiated an ambitious training model: the Program for Training Agents of Innovation for Paraná Cooperatives. In the first cycle, the program had 14 classes in 11 cities of the State, with 539 participants representing 70 cooperatives. In the second cycle, which started in August 2020, there were 17 online classes, 541 participants from 90 cooperatives.
ISAE’s Innovation Training Program has also consolidated throughout Brazil, having trained over 1,500 cooperative employees. For this, it relied on the involvement of more than 30 expert professors in their fields, always focusing on providing solutions applicable to cooperatives.
In 2019, the 14th Brazilian Cooperative Congress emphasized the importance of innovation for the competitiveness of cooperatives.
Among the strategies presented, the pioneering training offered by ISAE to employees, directors, and advisors proved fundamental, becoming the largest initiative ever undertaken regarding innovation training in cooperatives in Brazil.
Without delay, the program gained national prominence, and currently, ISAE is working with the OCB System on the development of an Innovation Maturity Diagnostic Tool for cooperatives.
The cutting edge is also present in the release of the book “Innovation Management in Cooperatives: A Path to Innovate” (2022), which, in its 13 chapters, provides relevant content for the systematization and consolidation of Innovation Management in cooperatives.
Starting in 2023, ISAE became part of the Innovation Ecosystem of Curitiba, due to its active contribution to development actions in Vale do Pinhão and the Curitiba Development Agency. The ISAE Business School, an innovative Curitiba-based company, takes pride in being part of this ecosystem in the city that was awarded the title of the smartest city in the world in 2023.
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The Federal Technological University of Paraná (UTFPR)Brazil, is a century-old center for technological education, founded in 1909. In 2005, it became the first Technological University in Brazil. In 2023, it has approximately 35,000 students in various undergraduate courses across 13 campuses distributed throughout the state of Paraná. The university maintains a strong connection with the productive business sector and collaborates with national and international universities. Recognized as the most entrepreneurial university in Paraná and the 13th nationally, it houses about 50 junior companies in various engineering areas. It has the highest number of engineering courses in Brazil and offers the most international double-degree programs. With over 20 consolidated innovation habitats, it forms an entrepreneurial and innovative ecosystem that supports the development of applied research and co-created innovations with society.
619.1 km/l (2018, 2019, 2020), and first place in various categories at Shell Eco-Marathon Americas (2021, 2022), including a Latin America record in 2023.
The Teams of “Nano Satellite” - have received awards at the CanSat Competition: 35th place (2019), 17th place (2020), 12th place (2021), and 9th place (2022) in the top 10 Global. The CanSat Competition is organized by the American Astronautical Society (AAS) and is the most relevant international competition. It is arranged by US Navy Lab Research and NASA. In 2023, the team participated in the Latin American Space Challenge (LASC) competition.
The Teams of “Synthetic Biology” - in 2021, one of the teams participated in the IGEM Design League, winning a gold medal for overall performance. In 2023, they secured the second place in the Synthetic Biology Tournament at USP.
Breaking away from the commonplace among educational institutions, the entrepreneurial actions stimulated at UTFPR have strengthened the creation of approximately 80 nationally and internationally acclaimed technological competition teams, with the participation of over 1,000 students from different courses. Below are some examples of teams and their results from recent years.
The Teams of “Mini-Baja” - have been gaining prominence in national competitions. In 2023, one of the teams became the national champion and the regional runner-up in events organized by SAE. Each year, they bring together more than 70 universities in events where vehicles developed by students undergo different tests.
The Teams of “Energy-Efficient Vehicle” - they have received multiple awards, including first place in Shell Eco-Marathon Brazil with a record of
What all these teams have in common is network collaboration, interdisciplinarity, and, above all, the entrepreneurial and innovative spirit of our students, who develop innovations ranging from frugal to disruptive, sharing knowledge in the pursuit of the development of a society where technology and innovation are elements of inclusion and social development.
Thus, UTFPR goes beyond the classroom formation, providing support for the full development of a “new entrepreneur,” possessing skills and competencies aligned with the principles of innovation and sustainability of the 21st century.
It was initially known as the University of Paraná, and it has been since then a national reference when it comes to teaching, research, and outreach services. Therefore, the UFPR historic building, located at Praça Santos Andrade, was chosen by Curitiba residents as the very symbol of the city.
Initially, UFPR offered courses in Legal and Social Sciences, Engineering, Medicine and Surgery, Commerce, Dentistry, Pharmacy and Obstetrics, being committed since its early age with an innovative vision focused on the needs of society’s development.
The Federal University of Paraná was federalized in the 1950s and then became known as the Federal University of Paraná. UFPR plays a fundamental and innovative role in the history of Paraná, being recognized at the most important national and international rankings, where it has always been ranked 1st in the state and among the 10 best Brazilian universities.
With a history that spans more than a century, UFPR continues to be a source of pride for the academic community and the population of Paraná. Its commitment to excellence, innovation and the preservation of history make it not just another institution of higher education, but a true pillar of educational and cultural progress in the state and country.
The first rector, Victor Ferreira do Amaral, left a legacy that echoes in UFPR’s continued successful trajectory.
Focused on professional excellence, the university has played a pivotal role in shaping over 10 thousand entrepreneurs in the past 20-years, leading to the establishment of 24 thousand businesses nationwide.
Committed to sustainable development since 2019, Universidade Positivo incorporates the United Nation’s sustainable development goals into every facet of its education system. In every undergraduate program, students engage in interdisciplinary disciplines regarding Society, the Environment, Innovation, and Entrepreneurship. Through handson projects within local communities, students apply tools such as design thinking, canvas, and business plans to address real-world challenges. Noteworthy projects include the development of business plans for the ideas of incarcerated women, in order to facilitate their reintegration into society, and the implementation of socio-environmental improvements in a remaining Quilombola Community, such as insulated houses, beds made from recyclable materials, and composting systems.
Universidade Positivo’s dedication to research and innovation is evident in its postgraduate programs in Administration, Industrial Biotechnology, Law, Environmental Management, and Dentistry. These programs undertake both basic and applied R&D and collaborate with industry partners to develop projects that often translate into patents, software, commercial products, or internal process enhancements.
Universidade Positivo has recently introduced two brands to enhance its connection with society and local enterprises. The first one, UP Experience, manages the university’s versatile spaces available for rent, including theaters, auditoriums, gym, and laboratories, which fosters the increase of community integration. Teatro Positivo is the biggest theater in Paraná and, combined with the other infrastructure, contributes to make Curitiba one of the cities with greatest cultural and scientific relevance in Brazil. Also, Ecohub, the innovation ecosystem of the university, functions as a dynamic technology park and innovation center. Its mission is to fortify businesses through open innovation, fostering strategic partnerships between the university and external companies while supporting new entrepreneurs.
These initiatives seamlessly complement each other. As an example, a graduate student of the university has established a probiotic beverage company following an in-depth exploration of kefir during their
master’s project. Even after the conclusion of their master, the student kept using the laboratories for the production of prototypes of vegan probiotic beverages, receiving guidance from professors and technicians. Additionally, they actively participated in an entrepreneurship course, where students proposed refinements and suggestions for their business plans.
In summary, the 35-years of Universidade Positivo’s academic excellence overcome the conventional boundaries of a university. By intertwining sustainable development goals, fostering an entrepreneurial spirit, and actively engaging with communities and industries, both locally and globally, Universidade Positivo remains as a dynamic force driving positive transformation in education and innovation.
Founded by Professor Wilson Picler, Uninter has trained thousands of students and grown to 1,700 employees by prioritizing respect, technology, and innovation.
The history of the Uninter Group, headed by Professor Wilson Picler, is an inspiring example within Brazil’s higher education sector. For more than 25 years, Uninter has democratized access to education through innovations that drive affordability. Centro Universitário Internacional Uninter, a core part of the Uninter Group, has received the top rating from Brazil’s Ministry of Education (MEC), reflecting its outstanding performance in distance learning in Brazil.
With headquarters in Curitiba, Paraná, and operations throughout Brazil and abroad, Centro Universitário Internacional Uninter has transformed more than 1 million lives through education. It has 620 thousand graduates and more than 500 thousand active students in various undergraduate, postgraduate, master’s, doctorate, technical and extension courses. Professor Picler’s commitment to transforming lives is evidenced by Uninter’s impressive growth and contribution to education, job creation, and development.
Uninter was established in 1996, when Wilson founded the Brazilian Institute of Postgraduate Education and Extension (IBPEX) to offer in-person postgraduate courses to teachers in Curitiba. Years later, it expanded with the launch of Facinter (Faculdade Internacional de Curitiba) and, subsequently, Fatec Internacional (Faculdade de Tecnologia Internacional), consolidating itself as a pioneer in distance education in Brazil. Other important Uninter milestones include the creation of the Intersaberes publishing house and the development of award-winning teaching materials.
Uninter’s infrastructure is impressive. It currently has more than 750 in-person support centers in Brazil, two campuses in Curitiba, and 17 international offices — nine in the USA, five in Europe, and three in
Japan. Uninter also has large support centers in several Brazilian cities. These locations have robust infastructure and are equipped with stateof-the-art laboratories for hybrid undergraduate courses in health care, exemplifying Uninter’s commitment to quality and innovation.
With advances in technology, Uninter has developed approaches to teaching and learning that adapt to students’ schedules and needs. Whether remote, live, hybrid or in-person, all content can be accessed from smartphones, computers, or tablets, extending the classroom to any environment. Students benefit from online and in-person support that complement classes and course content available in multiple formats.
The Uninter Group’s history is not just a success story in Brazilian higher education, but also a testimony to the transformative power of education. By eliminating borders and obstacles, Uninter continues to open paths for those seeking training and professionalization.
Laboratory used in hybrid courses in health. Wilson Picler, Founder of one of the best distance learning institutions in Brazil.
ACCELERA HUB IS MUCH MORE THAN A DYNAMIC AND WELCOMING ENVIRONMENT, IT IS A PLACE OF PROSPERITY.
The Accelera Hub innovation center was born from the vision of traditional entrepreneurs of the building sector in Curitiba – Paládio Group and Daher Technology a vision through which they grasped the opportunity to make a cultural change in their organizations out of innovation. This journey resulted in the bold decision to create the complex space of the Accelera Hub innovation environment at an uncertain time, in the midst of a worldwide pandemic.
Said journey began with the construction and renovation of a venue conducive to organically generating business, networking and new innovative technologies, as well as an ecosystem of startups, entrepreneurs and well established companies. Located in the historic neighborhood of São Francisco, in the central region of Curitiba, Accelera provides its patrons with a dynamic and welcoming environment by breathing new life into a building that was revitalized after years of abandonment, offering an urban intersection and encouraging new ventures of innovation and creative economy in the region.
collaborative projects altogether. Accelera positions itself as a connection platform between the supply and demand for its members and the entire system that permeates the company, and, in a targeted manner, aims to provide sophisticated solutions for innovation, driving technological evolution in an industry of considerable economic relevance in Brazil.
Innovation is more powerful when we have an environment that first connects with your neighborhood, your city. The culture of innovation becomes increasingly more authentic.”
— Luiz Américo Gori Camargo, CEO Accelera.
Accelera Hub’s mission is to develop and drive innovative solutions for the building, architecture, real estate and smart cities sectors, strengthening entrepreneurship and the creative economy. This work is carried out by a community of benchmark companies well known for their respective practices, highlighting their talent for developing
The organizations that are part of Accelera are converging collaboratively to create increasingly bold and daring projects”— Felipe Nasser Daher, Founder
In order for the Accelera Hub to carry out its activities, it provides engagement between strategic resident companies and a community of collaborators via an Accelera Hub manifesto and governance pact. Through the union of the synergies of the governance and residents’ councils for the development of the community, Accelera also holds meetings, business rounds and brokerage between partners, as well as hosts events to spread knowledge, develop content and foster meaningful connections.
Accelera managed to create a synergy by directing the construction supply chain towards innovation and creativity” — Cesar
Zanchi Daher Co-Founderaccelerahub.com.br
It was with this mindset that iCities emerged 12 years ago in the city of Curitiba, Paraná. A pioneering company in spreading the concept of smart cities in Brazil, always focused on intelligent urban development and improving the quality of life for people.
Making good use of its innovative DNA, it became a prominent player in shaping the innovative landscape of the city and assumed the role of a catalyst and inducer of new practices, propelling the concept of smart cities to the forefront of municipal discourse.
The company concentrates its efforts on bringing together various stakeholders for the development of innovative projects and solutions in cities throughout Brazil.
With an extensive collection of technical and strategic partnerships and a series of contracts with companies and municipalities, iCitiesTHE SMART CITIES HUB operates from studying and identifying the challenges of cities to finding specialized and prepared companies to deliver a wide range of relevant solutions.
As holders of the Fira Barcelona seal in Brazil, an international institution with 90 years of history and numerous global events, iCities successfully hosts the Smart City Expo Curitiba – Fair and Congress. Being the largest event in the sector in Latin America in 2023, it was also recognized as the second-largest global gathering dedicated to smart cities, attracting significant participation from over 15,000 enthusiasts and experts and more than sixty exhibiting companies.
The Smart City Expo Curitiba stands out as an extraordinary achievement for the city of Curitiba, emerging as a catalyzing platform for innovation, technology, sustainability, urban mobility, governance, and social equity. This event reinforces the progressive vision of the city. It also drives and promotes initiatives that positively impact various crucial sectors for urban advancement and the quality of life of citizens. Additionally, it strongly promotes business tourism.
By integrating this event into the company’s set of initiatives, which includes the Smart City Session and the IoT Solutions Congress Brasil (to be held for the first time in the city of São Paulo in 2024), iCities reaffirms its commitment to leading and inspiring the consolidation of this path towards smarter, more humane, and resilient cities.
In addition to its advisory role, it has academic efforts with executive training programs in related themes, such as Smart City Expert and the Innovation Program for Public Management (PIGP). It also promotes the Smart City Week, an initiative that provides immersion in smart cities, both in Barcelona (Spain) and in Curitiba. icities.com.br
Email: contato@icities.com.br
HIPE Innovation Center is the only innovation ecosystem in Brazil that drives and invests in every step of the retail entrepreneuring cycle.
In over 22,000 square feet of workspace, HIPE houses about 300 workers between traditional companies, startups and independent professionals using a shared space model.
According to HIPE’s CCO, Ricado Pontes, the center was created with the idea of finding issued affecting the retail market and connect those with a solution through an environment ripe for networking and knowledge sharing:
“One of our main differentials is an environment that facilitates the growth of entrepreneurship. With the goal to drive the retail sector and help companies reinvent themselves inside the New Retail context, Hipe presents itself as a laid-back atmosphere, ideal to stimulate creativity and connection between members”
HIPE has four programs that help retail business development:
Space: With both physical and virtual spaces, it provides private rooms, shared spaces, meeting rooms, decompression areas and event venues.
Incubator: With the HIPE My Idea and Hipe Born programs, HIPE not only helps find funding but also lends all the necessary support for startups on the early development stages, helping grow their solutions and stimulating structured growth.
Accelerator: Through HIPE Growth, HIPE invests and drives projects that are already at a more advanced stage, ready to accelerate growth in a fast and assertive manner. Selected startups receive support and mentorship required to grow their business and client base.
Venture Builder: With focus on disruptive innovation, this program helps in the creation and development of new startups, driving ideas that can revolutionize the retail market.
Thinking of generating market intelligence, HIPE has created a research, innovation and development institute, HIPE LAB, a nonprofit that operates in three areas:
Research: Performing several different studies together with experienced professionals in retail, consultants and academy, with the main goal of finding operational problems.
Events: Promote the sharing of needs, innovations and know-how for the retail sector through events in several formats.
Laboratories: Through physical and virtual structures, stimulates the development and promoting of solutions, conducting tests, validations and demonstrations for software, hardware and products in general.
Through its different programs, HIPE Innovation Center performs a fundamental role in the promotion of innovation and acts as a catalyzer for business and retail entrepreneurship in Brazil.
Our group is composed of esteemed professionals, including renowned tech entrepreneurs and high-ranking enterprise executives. Our commitment lies in the ethical and responsible cultivation of significant economic value.
Established in the year 2014, with the endorsement of 19 pioneering founders, Curitiba Angels has played a critical role in the development and support of entrepreneurs who have been instrumental in creating companies of extraordinary caliber, thereby initiating new sectors and segments in the market.
Our focus is to collaborate with exceptional entrepreneurs, facilitating the enhancement of their ventures through strategic financial capital and access to an extensive high-level networking framework.
Our investment approach, defined by an agnostic thesis, targets startups that demonstrate:
A preference for B2B and B2B2C business models; Consistent revenue generation;
A base of validated customers;
Products that have been tested and proven in the market; and Leadership teams comprising two (2) or more partners.
Our methodology is rooted in identifying entrepreneurs who display a unique combination of boldness, innovation, and a track record of achievement.
We engage in the thorough evaluation of potential projects and companies, employing stringent professional metrics and industrystandard performance indicators. Our angel investments are strategically focused on fostering business development and include comprehensive support through monitoring, mentorship, and access to a network of highly valuable relationships, all aimed at accelerating business success.
The Curitiba Angels investment portfolio is a testament to our dedication and success, featuring a selection of innovative companies that have
achieved remarkable milestones through our collaboration. Notable examples include:
*Contabilizei*: A leading force in digital accounting solutions, revolutionizing the sector with its cuttingedge technology;
*James Delivery*: An innovator in the delivery service industry, setting new standards in customer convenience and reliability;
*Transfeera*: A pioneer in financial technology, significantly enhancing transactional efficiency for businesses;
*MeuPetClub*: A unique player in the pet care market, offering specialized and engaging services; and
*Abler*: Transforming the recruitment process, streamlining it for efficiency and effectiveness for various businesses.
Curitiba Angels strategic location in Curitiba, a city renowned for its commitment to innovation and sustainable development, positions us advantageously within an ecosystem ripe for the discovery and nurturing of successful startups. The city’s vibrant innovation hub, known as the Vale do Pinhão, serves as a fertile ground for the socioeconomic growth of both enterprises and individuals.
At Curitiba Angels, we extend beyond the role of financial investors; we are strategic partners, imparting our collective expertise and insights to empower startups. Our partnership offers visionary entrepreneurs the opportunity to actualize their ambitious aspirations into impactful and flourishing enterprises. Join us at Curitiba Angels, where we transform pioneering ideas into real-world success stories.
curitibaangels.com.br
Established in 2015 by the co-founders of EBANX, a cross-border payments startup that achieved unicorn status with presence in more than 20 countries in less than a decade.
This founder-backed Venture Capital firm has been a catalyst for innovation, seamlessly integrating a tech-savvy approach with financial expertise from its partners and investors. Led by Leonardo Jianoti, an experienced angel investor and entrepreneur, and Mariana Foresti, previously in charge of Endeavor in the region, the firm’s focus is to invest in the earliest stages of the startup lifecycle and support them until they find product-market-fit and start to scale.
With a diverse portfolio featuring over 20 invested startups, including industry leaders such as Tecnofit, Transfeera, and Omnichat, Honey Island Capital has played a vital role in fostering the growth and development of these pioneering enterprises. The firm’s strategic investments have not only propelled individual success stories but have also contributed to the overall dynamism of Curitiba’s entrepreneurial landscape.
Beyond financial backing, Honey Island has cultivated a robust community of founders, mentors, and investors. This collaborative network forms
the backbone of the startup ecosystem, facilitating knowledge exchange and creating a supportive environment for innovation to thrive. The firm’s commitment to community building extends beyond investments, emphasizing the importance of mentorship and developing local talent.
With the purpose of illuminating the world through the disruption of financial services, the firm aims to conclude 2024 with 30 companies in the portfolio and raise its fourth investment vehicle by the end of 2025. This strategic move aligns with Honey Island Capital’s ongoing commitment to supporting founders in the transformation of how money is used and moved, reflecting the firm’s dedication to driving positive change in the industry.
honeyisland.capital
They employ a sector-agnostic strategy, aiming to build a diverse portfolio of 25-30 companies in each of their funds. Caravela is known both for their go-to market approach, having analyzed more than 3.5k companies in less than 4-years, and their rigorous analytical approach, seeking high returns and sustainable growth. It distinguishes itself with a top-tier analysis method and a high-quality pipeline, leading to outstanding investment opportunities in companies like Mottu, Caju, LogComex, NocNoc, and many others.
They focus on buying companies at fair prices and selling them at significantly higher values, aiming for a 30x return. Additionally, Caravela Capital provides comprehensive value-creation services to their selected startups, ranging from People Strategy to Fundraising, supported
by a specialized team and enhanced through its robust network of Founders, C-levels and Funds across LATAM. They back entrepreneurs with exceptional vision and capability, targeting companies in considerable markets with disruptive products/services and high scalability potential. Their portfolio reflects a commitment to transforming the startup landscape in Latin America.
Caravela began its journey in Curitiba, a city that was elected last year as the most intelligent in the world, and is also the second best city for startups in Brazil, according to StartupBlink Report. Caravela is proud to be part of this story, as well as its ecosystem, called Pinhão Valley, a network created to support innovation across the city. “We started our company almost at the same time as the Pinhao Valley was gathering together as an ecosystem and that has helped not only us but especially many startups to thrive, not only in Curitiba, but all over Latin America” says Mario de Lara, founder at Caravela.
INNOVATIVE BIAS, EITHER BY MAINTAINING INNOVATIVE SOLUTIONS OR BY BEING FULLY FOCUSED ON TECHNOLOGY AND THE SEARCH FOR NEW SOLUTIONS.
The opportunity to facilitate business involving innovation and technology drives Finan3 Securitizadora, founded in 2021 by Pedro Henrique Reis, Rafael Maia, and Marcelo Defante.
The primary activity of Finan3 Securitizadora is to foster and structure financial operations, allowing its clients to carry out their activities without the cash barriers preventing them from completing what they are willing to do to evolve.
The institution maintains close interaction with its clients through securitization, which functions as an “outsourced treasury” service. It consistently provides financial support for the clients’ new projects and commitments. This support may include anticipating receivables, originating credit operations based on their contracts, or developing customized financial operations.
To initiate the partnership between the securitization company and the client, there is an operational process with a high level of analysis and knowledge of the company’s processes. Once approved, Finan3 can closely follow the day-today operations of the companies.
For example, Bim Start, a Curitiba-based technological services company, uses the most modern equipment available on the market to perform ground scanning, aerial mapping, and georeferencing services, generating virtual models of any environment, terrain, system, or structure.
In 2022, the company carried out a complete digitization of the entire Itaipu Hydroelectric Plant complex, creating a virtual model for the Plant’s Technological Update Plan. This achievement became the largest terrestrial scanning project ever carried out in the world, and Finan3 played an essential role in some of the contract stages.
Pedro Henrique Reis, General Director
Another exciting project involving the securitization operation is LAF Blindagens, a Curitiba-based automotive armor company that increasingly incorporates technology into its processes due to the significant technological advances of automotive vehicles. They carry not only the responsibility of the armor itself but also the entire complexity involved in this process.
We believe that the purpose of Finan3 Securitization is to be part of the lives of entrepreneurs who create value with their businesses, facilitating projects, and assisting in the structuring of these companies, which consequently have a positive influence on people’s lives.
Email: contato@finan3.com.br
finan3.com.br
Hotmilk is the innovation ecosystem of the Pontifical Catholic University of Paraná (PUCPR), considered the most innovative university in the country.
Regarded as the primary innovation ecosystem in Paraná (and positioned among the largest in Brazil), Hotmilk operates on multiple fronts: accelerating over 100 resident startups, opening new business opportunities for 20 internal corporates, providing innovation consultancy and open innovation services, corporate education in the field of innovation, networking, and hosting a vast schedule of innovation events, with over 200 held in 2023 alone.
With the mission to develop, connect, and disseminate innovation to society at large, Hotmilk engages in everything from the production of scientific and technological knowledge through the Innovation Academy to conducting research at various stages for the productive sector, through projects and strategic partnerships between PUCPR and major companies. All of this is absorbed and shared with an average of 9,000 people who pass through the hub monthly.
This takes place within a modern physical structure spanning 11,000 m², consisting of over 200 research laboratories prepared for R&D projects, auditoriums for corporate events and networking, and over 3,000 m² equipped for the development of virtual, augmented, and 3D reality projects.
Throughout its journey, Hotmilk has accelerated over 350 startups, connected more than 3,500 startups to major companies, and facilitated over 230 business deals. To cap off 2023 on a high note, it secured the first place in the Regional Ecosystem category for Paraná in the Top Ecosystems Ranking, an award designed to highlight those that contribute the most to the growth of startups in their respective regions.
hotmilk.pucpr
hotmilkecossistemadeinovac1357
The Condor Connect accelerator has been working for over 4-years leading to growth and investing in the acceleration of startups focused on retail and trends. Today, there are nine businesses in acceleration and six in VC investments. It found Curitiba’s innovation ecosystem the ideal place to consolidate its operation, adding value and becoming a reference for the Pinhão Valley in innovation, governance and startups.
Led by an incredible innovative mind, through its CEO “Kauana Yrina”, Condor Connect revolutionized open innovation and created the COMO method of innovation, an original method that promotes human transformation through knowledge, audacity, mindset and of the deconstruction of paradigms. The accelerator believes that innovation concerns people, and that technology is just a tool.
Formed by a lean and highly qualified team, the accelerator created a board of Mentors and Investors uniting outstanding businesspeople who have already had success on their entrepreneurial journey with startups, and who are already pushing their startups towards scalability, thus bringing the experience of large businesses with the agile management of startups. With this, the accelerator intends to offer support for startups going through the entire journey, from MVP to consolidating their operation in the market. With the application of the inverted pitch, the accelerator captures the market pain of large companies and places
startups to validate the proofs of concept of their solutions, adding open innovation to those demands and validating their business model.
Near the Pinhão Valley, the accelerator works with different players in collaboration and cooperation, finding great partners for business, events and networking.
One example is the partnership with the Federal University of ParanáUFPR, which resulted in the hybrid Innovation Management course. With 11 classes carried out, this collaborative course has already operated in 25 states and six countries, helping to train innovation agents.
Email: startups@condorconnect.com.br
condorconnect.com.br
comunidade.dnainovacao.com.br
Having started in 2019 as a web-only reality show for local startups, Rocket has now developed into a full universe of multi-platform content and unforgettable live experiences with the goal to foment, give visibility, and highlight the positive impact of innovation and entrepreneurship in everyone’s lives.
Though an important topic as innovation may be, it is not always the most accessible to the general public. New technologies, business models, metrics, scaling, seeding, and valuation may be the bread and butter for founders, but while watching the news during breakfast, most people are worried about the weather, traffic and what will affect their lives that day. Despite not realising, the transformations brought by innovation are at least as impactful.
So when the idea of bringing such a niche topic to mass media was being conjured up, the challenge was to make it in an accessible and exciting way, while also making it about people, their passion and dreams for the future.
And what a more engaging way to do so than through competition? Thus came Rocket - a RPC original reality show in which founders go through challenges to improve their knowledge, teamwork, and public speaking skills with the culmination being a pitch challenge to business specialists. In front of a live audience. In one of Brazil’s largest innovation events. And being transmitted to thousands of people online, who also vote in order to decide who the champions will be.
Fast forward to the present, and what Rocket has become is a multimedia and multi-platform innovation ecosystem, which over the years has amassed hundreds of thousands of pageviews and over 800 hours of original content for anyone to access for free on the web, either through videos or podcast episodes. More than that, for the past three years, Rocket has had its own broadcast television show, granting invaluable credibility and visibility to local startups and their solutions.
It has also constantly expanded its frontiers and provided new experiences for new groups of people. University students, for instance, can now challenge themselves in Maratona Rocket, an intense 12-hour hackathon focused on smart city solutions. However, not only those already in university can further their learning with Rocket, because through Academia Rocket de Inovação, anyone can take up a course and watch industry leaders sharing their knowledge through masterclasses.
Rocket has proved that when passion is involved, content is more than something to be consumed; it can be reality-changing, and no topic should be so niche that it cannot provide a meaningful connection to those whose lives will be forever impacted by it, as certainly is the case for innovation. And it is only fitting that an innovation project like Rocket would be conceived in a smart city like Curitiba.
Anchored by Curitiba, Paraná is an innovative State
According to the Connected Smart Cities 2023 ranking, Paraná holds a prominent national position, with ten cities from the state, including Curitiba, among the top hundred in the overall ranking. Moreover, Paraná is recognized as a leader in sustainability and innovation in Brazil, as indicated by the renowned Bright Cities platform. These achievements stem from the robust efforts spearheaded by the State of Paraná’s Secretary of Innovation, Modernization, and Digital Transformation (SEI).
Established in January 2023 under the leadership of state deputy and former mayor of Ponta Grossa, Marcelo Rangel, the secretariat’s mission is to devise and implement strategies for innovation, digitalization, streamlining bureaucracy, and enhancing state public efficiency. According to Rangel, who also serves as a Councilor for CETRAN (State Traffic Council of Paraná) and Viaje Paraná (the state’s tourism portal), “Paraná has become a benchmark for Brazil, primarily due to the evolution of innovation within the state’s interior. We are democratizing innovation, making this sector more accessible and comprehensible, especially to those less privileged. Paraná stands out because it has managed to translate innovation into tangible improvements in people’s lives.”
Continually pursuing intelligent collaborations and investments for the state, SEI, in collaboration with other state administration bodies and institutions, showcases some innovative best practices that merit recognition.
Paraná Anjo Inovador is the largest public financial incentive project in Brazil aimed at startups. There is R$20 million in this first phase of the private sector incentive project. Startups will receive a subsidy of up to R$250.000 each. In the first edition of the program, 72 innovative projects from Paraná companies classified by law as startups were selected and approved for the development of innovative products, services and processes in the health, education, agriculture and public management sectors.
Accreditation of innovation-promoting environments by the State System of Technological Parks of Paraná (Separtec). There are 188 environments spread across all regions of the state, totaling 42 cities in Paraná. The initiative is the result of a partnership between SEI, SETI, and the Araucária Foundation, integrating a strategy that includes the allocation of R$34 million for innovation promotion in all regions of Paraná through two public calls, with announcements open until February 2024.
Allocation of R$15 million to Regional Agencies in 10 cities in Paraná. They were strategically set up to cover all regions of the state, in Paranaguá, Ponta Grossa, Guarapuava, Pato Branco, Cascavel, Foz do Iguaçu, Umuarama, Maringá, Londrina, and Jacarezinho. Additionally, SEI is supporting municipalities with low HDI in opening Municipal Innovation Agencies, with 13 agencies in the accreditation announcement for innovation-promoting environments.
Purchase of Orcam MyEye 2.0 glasses for all 147 students with total blindness in the state education system. Investment of approximately R$ 2.2 million, with resources from the Children and Adolescents Fund - FIA. The device is provided to the student for use in their daily life, not just in the school environment. The device features a smart camera capable of reading texts and translating them into voice messages, thereby assisting in the quality of life for students with visual impairments.
Ideathon Paraná
Between October and November, over 700 students from both public and private schools participated in the largest student innovation marathon in the state, held in Apucarana, Curitiba, Foz do Iguaçu, Jacarezinho, Maringá,
Ponta Grossa, and Londrina. In each stage, winners were awarded in two different categories: students from the 6th to the 8th grade of Elementary School and from the 1st and 2nd year of High School. The evaluation of the pitches was carried out by mentors specialized in entrepreneurship, innovation, and technology. The chosen theme was Smart Cities.
Companhia Paranaense de Gas is a public company responsible for channeled distribution of gas in Paraná State, with clients in residential, comercial, industrial and vehicular sector. It has 53000 clients and a distribution network of 860 quilometers.
Fomento Paraná is a financial institution of the Government of Paraná and operates in the transfer of resources from credit lines from national institutions.
Using the lines of FINEP and BNDES, which already have very low rates, to encourage innovation, Fomento Paraná created the Fomento Inova program.
Copel, the largest energy company in Paraná, has always been at the forefront of the latest technology in the electrical sector and management. Some of the most relevant initiatives:
• CVC - Corporate Venture Capital Fund with an initial investment of R$ 150 million, focused on proposals from national and international startups for the development of energy solutions. In this investment model, Copel seeks strategic return in addition to financial gains.
• Entre Rios do Oeste thermoelectric plant, which generates energy from biogas from residual pig farming biomass.
• Implementation of Eletrovia Paranaense, the largest in Brazil, in two phases: 2018: 730 km, connecting Paranaguá and Foz do Iguaçu, with 11 charging stations; 2022: start of ticketing and interconnection from Joinville (SC) to Londrina (PR).
• Copel Volt: Open Innovation program to select startups from Brazil and the world, to develop, with financial and technical support from Copel, the most innovative solutions to face challenges launched by the Company: two editions, 10 proofs of concept carried out, around R$ 3 million in investments.
• Fleet electrification/decarbonization: gradual replacement of conventional light vehicles with electric vehicles. Today Copel has 20% of its fleet electrified.
• Fomento Inova Zero Interest - Financing of up to R$500 thousand for research, development and innovation projects in micro and small companies, the interest rate can reach zero. The fee subsidy is made through the Micro and Small Business Innovation Fund of Paraná (Fime-PR), developed based on the General Law of Micro and Small Businesses, which provides differentiated treatment for small businesses.
• Fomento Inova - Financing for innovation projects in amounts above R$500 thousand, for medium or large companies.
Fomento Paraná is structuring the Venture Capital Fund for Micro and Small Companies of Paraná (FCR-PR), to function as seed capital for innovative ventures.
The BRDE LABS Program was created in 2020, with the purpose of accelerating the development of the innovation environment in the South Region.
The main objectives are to disseminate the culture of innovation, generate business through open innovation and promote the connection of different actors in the innovation ecosystem. In each edition, 10 companies from Paraná participate as anchors and experience the open innovation process, presenting their challenges for which solutions developed by startups are sought.
This BRDE initiative was recognized nationally with the Innovation Seal, when it was among the first three places in the award promoted by the National School of Public Administration (Enap), in its 27th edition. In the 2023 edition, with the theme “Green and Equity Innovation”.
Over these four years, 38 companies from different regions of the state of Paraná have participated in BRDE LABS. And 753 startups were captured, 49 were selected for acceleration and meetings with participating companies to study the feasibility of developing proofs of concept.
The Paraná Information Technology and Communication Company (Celepar), a pioneering entity in the public sector based in the state of Paraná, Brazil, is at the forefront of innovation in optimizing governmental services. Facing persistent challenges such as prolonged waiting times, bureaucratic complexities, and ineffective communication across government departments, Celepar, in collaboration with state leaders, has dedicated its efforts to enhancing citizen experiences and delivering increased value through innovation.
The objective is to revolutionize the delivery of public services, with a strong emphasis on achieving tangible improvements in the lives of citizens.
In its pursuit of innovation, Celepar developed an innovation hub dedicated to pioneering and development of transformative initiatives, through design thinking methodology.
Recognizing inefficiencies in the Brazilian educational system, Celepar initiated the Smart Call project. This groundbreaking endeavor introduces an advanced student registration and facial recognition-based attendance system. Rolled out in 2022, the system employs the Escola Paraná application for student photo registration. The technology captures class photos, allowing teachers quick, efficient attendance management.
Piloted in 80 schools, Smart Call demonstrated impressive efficiency gains. Now operational in over 1,700 schools, the system prioritizes data protection in compliance with the General Data Protection Law (LGPD). This innovative approach underscores Celepar’s commitment to ethical practices while revolutionizing educational technology in Brazil.
Our mission is to catalyze the ST&I system towards the sustainable development of Paraná, transforming knowledge into wealth and quality of life. We operate across pivotal sectors such as agribusiness, renewable energy, biotechnology, smart cities, and digital transformation, aligning with the socioeconomic development and competitive edge of Paraná. Our actions are strategically designed to propel the growth of Science, Technology, and Innovation in Paraná, establishing Curitiba as a beacon of knowledge-based prosperity.
Central to our strategy is the adoption of the quadruple helix model, which emphasizes collaboration among academia, government, industry, and civil society.
Regionally, our collaboration with the State Secretariat of Science, Technology, and Higher Education (SETI) is pivotal in shaping public policies and promoting research and technological innovation that respond to societal needs.
Araucaria has pioneered 62 New Research and Innovation Arrangements (NAPIs) through the iAraucária platform, investing over R$100 million. Another initiative of the institution is the Paraná 2040 Project, which after two years of extensive research, offers an opportunity for the development of ST&I within the nine identified Regional Ecosystems and involved more than 730 specialists in this work.
Our programs are structured around three strategic axes: Advancement of ST&I, Researcher Training, and Dissemination of ST&I knowledge. In the past three years, Araucaria has funded over 900 project proposals and awarded around 12,000 scholarships, a proof of our commitment to fostering a vibrant research community.
Internationally, Araucaria has established and is developing partnerships with a diverse array of countries, aiming to position Paraná as a global ST&I hub. These partnerships include collaborations with Canada, France, China, Belgium, India, Chile, Argentina, Paraguay, the United States, Japan, Portugal, Ukraine, Germany, Finland, the United Kingdom, Australia, Spain and Italy. These international alliances are instrumental in fostering global knowledge Exchange and innovation.
To bridge the gap between academic research and practical development needs, Araucaria has launched several innovation-focused initiatives, including the Tecnova II and Centelha I and II Programs. These programs, in partnership with federal, state, and private sectors, have supported approximately 114 companies. Araucaria stands as the principal non-reimbursable funding agency for startups in Paraná. Through a robust partnership with the Federal Government, Araucaria has invested about US$ 40 million in this endeavor, significantly bolstering the startup ecosystem.
The Water and Sanitation Company of Paraná State (Sanepar), a Brazilian mixed economy and publicly traded company, marked its 60th anniversary in 2023, reaffirming its steadfast dedication to innovability - the seamless integration of sustainability and innovation - deeply ingrained in its corporate culture focused on generating societal value. Sanepar consistently adopts ESG best practices aligned with the evolving needs of its stakeholders, delivering high-value services to over 11 million people and setting benchmarks in Latin America and beyond.
In Curitiba, Sanepar continues to lead pioneering initiatives aimed at transforming water and sanitation services for its residents, showcasing its commitment to innovability in serving citizens. Through innovative technologies and strategic partnerships, Sanepar addresses the distinctive challenges faced by Curitiba residents by mean disruptive projects in various areas, including digital water, smart energy efficiency, sewagebased epidemiology, circular economy, transition to renewable energy, sustainable building, and nature-based solutions, all aimed at enhancing the quality of life and well-being of people.
One standout example is the implementation of a floating solar system at the Passaúna reservoir, which harnesses renewable energy, optimizes land use, and promotes water security, contributing to the city’s efforts to reduce its carbon footprint.
Additionally, the thermal sludge drying system at the Atuba Sul Sewage Treatment Plant (STP), feeding by biogas and biomass, showcases Sanepar’s commitment to sustainability by addressing waste management challenges and promoting the low carbon economy.
Furthermore, the co-digestion facility at the Belém STP represents Sanepar’s dedication to circular economy innovation, producing clean electricity from sewage sludge and organic waste.
Curitiba houses the Sanepar’s green administrative headquarters as well as its Center for Sustainable Technologies, designed to collaborate with research institutions and startups and to develop cutting-edge projects and solutions tailored to Curitiba’s needs, ensuring the city remains at the forefront of innovation in water and sanitation services.
Recognized as the most innovative company in Brazil’s infrastructure sector, Sanepar is commitment to drive transformative changes in smart cities. For instance, Curitiba boasts impressive water and sanitation indicators within Latin America, with 100% of its urban population supplied with drink water and nearly 98% having access to sewage collection, all of which is treated, surpassing regional standards and meeting legal mandates ahead of schedule.
Sanepar’s relentless pursuit of innovability in Curitiba symbolizes its perseverance to deliver creative solutions tailored to the evolving needs of its stakeholders, strengthening its position as a trailblazer in water management and innovation.
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