Performance Indicator Progression
September 15, 2009 strategyone 110 other publications
At StrategyOne, we see measurement as an integral part of the research cycle. We use primary and secondary research to measure communications programs by (a) Communications Outputs, (b) Media and Peer to Peer Dialogue, (c)Opinion Shifts and (d) Behavior Changes. This chart gives a detailed outline of our approach to communications measurement.
At StrategyOne, we see measurement as an integral part of the research cycle. We use primary and secondary research to measure communications programs by (a) Communications Ou...
