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Words within Words Exploring a visual communication technique The following presentation highlights how the designer/creative has primarily used the written word to illustrate an idea or concept.
What sets the following examples apart is the economy and restraint that has been employed by the designer. By merely finding a solution within the word(s) or language that surround each subject. There also appears to be an effortless feel to these design solutions that belies the fact that each and every designer has had to work hard, striving to find that solution. However at some point on their creative journey they have had a ‘eureka’ moment. A connection or series of connections has been made and in order to achieve this they have employed one or more of the following techniques:They have consistently kept an open mind. They have visually interrogating the surrounding word(s) & language. They have exploited the incidental. They have embraced serendipity (a happy accident) and happen-stance (chance occurrence). They have approached the problem both laterally & from 360 degrees. They have applied a relevant or appropriate technique to enhances the concept... ...and they have looked and looked, and looked again.
technique
All years
Life
“did you ever realise that if is the middle word of life�? Denis Hopper - Apocolypse Now
“Brains A one Ale” - Brewing cask ale in Cardiff for over 125 years,
Logotype for the Earth Art Institute -1992. One powerful word is hidden within another.
Vidal Sassoon 50th Anniversary Logotype -1992. Stylishly combines both name & number.
Apartheid succinctly illustrated
Wilton Express was the name of a new delivery service that covered the entire country. By looking long and hard we saw a direction for the clients identity.
WILTON EXPRESS
Answer on next slide
Poster for New York based human rights charity Witness. Designed by Lippa Pearce Design
Personal Christmas Card
Claire is marrying Dave - Wedding invite Designed by The Chase Creative Consultants
coarse! A descriptive expletive
Book cover for a Pan Paperbacks on the ultimate diet. The designer was given the word fasting as the title but saw greater possibilities.
The co-operative Bank Calendar - 1991. Designed to raise money for 6 special niche charities. The introduction above contains a hidden message.
A Sense of Duty
Is IKEA a good IDEA? A simple cut & paste twist.
Manchester Evening News are expanding & moving office - The Chase
Ideas United - Poster for TED Lectures Amsterdam - 2013
Year 1 Creative thinking exercise - Typography
Final year student project 2007
Year 3 - ASA (Advertising Standards Authority) press campaign - D&AD runner up 2002
‘The diference a letter can make’ Year 3 - ASA (Advertising Standards Authority) press campaign - D&AD winner 2002
a gift that just keeps giving
Final year student project 2005
Challenging assumptions. Manchester Met Fine Art degree show invite 1992
French Connection UK Initially an idea sketched out by Trevor Beattie in 1997 on a paper napkin after he noticed French Connection used the abbreviation FCUK on an internal memo. The idea evolved into one of the highest profile and most controversial British ad campaigns of recent years.
Brand marketing campaign for Manchester City 2008/09 season - by Mark Studio “Man City take pride in being rooted in the city, supported by passionate local fans who care more about good football than a glitzy image.�
Proposed identity for The Mitchell & Kenyon Cinema - by The Chase
Pilotlight Australia Set up by Comic Relief co-founder Jane Tewson, Pilotlight’s aim isn’t to raise money, it’s to spark ideas, turn heads and make people think. Seeing something good or unexpected, in something bad.
Cystic Fibrosis - Johnson Banks “In discussions and research, it became apparent pretty quickly that the condition is widely misunderstood. Most people don’t understand what it is, or what it does, until someone close to them is affected by it”.
Alzheimer’s Australia - Interbrand Australia - 2012 The following brand features a flexible logo that changes and evolves to communicate different messages. Using two colours and often just four words the idea communicates the name of the organisation, highlights a problem and features a strong call to action.
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
Alzheimer’s Australia The brand features a flexible logo that changes and evolves to communicate different messages. Using two colours and often just four words we communicate the name of the organisation, highlight a problem and feature a strong call to action.
Alzheimer’s Australia Board 1 of 2
UNDERSTAND EDUCATE
BEAT TWEET
FIGHT SAVE
CONQUER CONNECT
RESEARCHING FUNDED BY
AGAINST FOR
DISCUSSING ACROSS
STOP GO
OPPOSE SUPPORT
POKE FACEBOOK
GOODNIGHT WAKE UP
CONFRONT ADVANCE
a gift that just keeps giving
A book weell worth purchasing
Scunthorpe
Scunthorpe The Scunthorpe problem is the blocking of e-mails, forum posts or search results by a spam filter or search engine because their text contains a string of letters that are shared with an obscene word.
While computers can easily identify strings of text within a document, broad blocking rules may result in false positives, causing innocent phrases to be blocked.